Marketing for Non-Business Majors Exam Review
Course Introduction
This course introduces fundamental marketing concepts and practices tailored for students outside traditional business disciplines. Students will explore how marketing principles apply to diverse fields, learning topics such as consumer behavior, branding, product development, pricing, promotion, and distribution. Emphasis will be placed on real-world applications, ethical considerations, and understanding how marketing shapes decisions in nonprofit organizations, government, arts, healthcare, and other sectors. By the end of the course, students will gain practical skills to effectively communicate value, reach target audiences, and collaborate across disciplines, regardless of their primary area of study.
Recommended Textbook
Foundations of Marketing 8th Edition by William M. Pride
Available Study Resources on Quizplus
17 Chapters
3771 Verified Questions
3771 Flashcards
Source URL: https://quizplus.com/study-set/2492 Page 2
Chapter 1: Customer-Driven Strategic Marketing
Available Study Resources on Quizplus for this Chatper
187 Verified Questions
187 Flashcards
Source URL: https://quizplus.com/quiz/49561
Sample Questions
Q1) Which of the following is essentially an uncontrollable factor in developing a marketing mix?
A)Product adaptations
B)Pricing strategies
C)Government regulations
D)Advertising campaigns
E)Retail locations
Answer: C
Q2) Don Jacobson runs a successful wholesale business that sells equipment to restaurants throughout the Southwest. He is considering purchasing his own fleet of trucks to deliver the equipment instead of relying on a shipper as he is currently doing.
This most closely represents a decision about
A)which market he should target.
B)the best way to distribute his products.
C)how to effectively promote his business.
D)the product he provides to his customer.
E)which supplier he should use.
Answer: B
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Planning, Implementing, and Evaluating Marketing Strategies
Available Study Resources on Quizplus for this Chatper
162 Verified Questions
162 Flashcards
Source URL: https://quizplus.com/quiz/49562
Sample Questions
Q1) ______ allows marketing managers to understand the problems and requirements of lower-level employees.
A)Coordination
B)Downward communication
C)Upward communication
D)Centralized communication
E)Decentralized communication
Answer: C
Q2) Each of the marketing mix elements must work together with the others.
A)True
B)False
Answer: True
Q3) What is the final step in establishing an implementation timetable?
A)Assigning responsibility for completing each activity
B)Organizing activities in their proper order
C)Determining time required for completion
D)Identifying the activities to be performed
E)Separating activities to be performed in sequence from those performed simultaneously
Answer: A
Page 4
To view all questions and flashcards with answers, click on the resource link above.
Chapter 3: The Marketing Environment, Social Responsibility, and Ethics
Available Study Resources on Quizplus for this Chatper
220 Verified Questions
220 Flashcards
Source URL: https://quizplus.com/quiz/49563
Sample Questions
Q1) Which of the following regulatory groups is a system of nongovernmental, independent, local regulatory agencies supported by local businesses?
A)The Chamber of Commerce
B)The National Advertising Review Board
C)The National Advertising Division
D)The Better Business Bureau
E)American Marketing Association
Answer: D
Q2) The Pharmaceutical Research and Manufacturers of America sets guidelines for its member firms to follow regarding the use of unethical practices. Thus, it is engaging in A)legislation.
B)lobbying.
C)self-regulation.
D)environmental scanning.
E)trade restraint.
Answer: C
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: Marketing Research and Information Systems
Available Study Resources on Quizplus for this Chatper
183 Verified Questions
183 Flashcards
Source URL: https://quizplus.com/quiz/49564
Sample Questions
Q1) The major disadvantage of a mail survey versus a telephone or personal survey is
A)having to offer premiums.
B)the failure of respondents to return the questionnaire.
C)the elimination of interview bias.
D)the lack of open-ended questions.
E)the cost.
Q2) The purpose of marketing research is to inform an organization about customers' needs and desires, marketing opportunities for particular goods and services, and changing attitudes and purchase patterns of customers.
A)True
B)False
Q3) David uses Microsoft Excel to determine how much the responses to his survey about household decision making for toilet paper vary. David is in the ____ step of the marketing research process.
A)interpreting research findings
B)reporting research findings
C)collecting data
D)designing the research project
E)developing a hypothesis
To view all questions and flashcards with answers, click on the resource link above.
Page 6
Chapter 5: Target Market Segmentation and Evaluation
Available Study Resources on Quizplus for this Chatper
211 Verified Questions
211 Flashcards
Source URL: https://quizplus.com/quiz/49565
Sample Questions
Q1) Which of the following is not a characteristic of a consumer market?
A)It consists of purchasers who intend to consume or benefit from the purchased products.
B)They do not buy products for the main purpose of making a profit.
C)They are sometimes referred to as B2C markets.
D)Their purchasing decisions are always made by only one individual.
E)They may buy the product, but not use it themselves.
Q2) Why is it important for marketers to assess competitors before entering a market segment?
Q3) Many marketers are concerned about the number of potential customers within a certain area of land because of the different requirements to serve dissimilar areas. What is this segmentation variable called?
A)Micromarketing
B)Population
C)Market density
D)MSA
E)PMSA
Q4) How do business markets differ from consumer markets?
Q5) Why do marketers rely heavily on demographic characteristics when segmenting consumer markets?
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Consumer Buying Behavior
Available Study Resources on Quizplus for this Chatper
229 Verified Questions
229 Flashcards
Source URL: https://quizplus.com/quiz/49566
Sample Questions
Q1) The consumer buying decision process involves _______ stages. The first stage is ____________, and the last stage is _____________.
A)five; evaluation of alternatives; postpurchase evaluation
B)five; information search; purchase
C)six; problem recognition; purchase
D)five; problem recognition; postpurchase evaluation
E)six; evaluation of alternatives; purchase
Q2) Learning associated with purchase behavior is not particularly affected by reinforcement.
A)True
B)False
Q3) Marketers can influence consumers' evaluations by describing alternatives to products and their attributes in a certain manner, a practice known as
A)selective distortion.
B)selective retention.
C)selective exposure.
D)bracketing.
E)framing.
Q4) Discuss how reference groups and opinion leaders influence purchase behavior.
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Business Markets and Buying Behavior
Available Study Resources on Quizplus for this Chatper
189 Verified Questions
189 Flashcards
Source URL: https://quizplus.com/quiz/49567
Sample Questions
Q1) When buying materials, the purchasing agent for Alco Pillow Manufacturing Company considers a variety of factors. Which one of the following is least likely to concern this buyer?
A)Does the quality of the goods meet company specifications?
B)Does the supplier consistently deliver on time?
C)Does the supplier also sell to my competitors?
D)Does the supplier offer the services required?
E)Does the price meet company budget requirements?
Q2) Most business buying decisions are made by A)one person.
B)a team of purchasing agents.
C)a firm's buying center.
D)inventory control personnel.
E)the sales force.
Q3) Raw materials are especially affected by joint demand.
A)True
B)False
Q4) Retailers purchase products and resell them to final consumers.
A)True
B)False
Page 9
To view all questions and flashcards with answers, click on the resource link above.
Chapter 8: Reaching Global Markets
Available Study Resources on Quizplus for this Chatper
162 Verified Questions
162 Flashcards
Source URL: https://quizplus.com/quiz/49568
Sample Questions
Q1) Which of the following describes a company hiring a foreign firm to produce a designated volume of its product to specification?
A)Licensing
B)Contract manufacturing
C)Exporting
D)Importing
E)Direct investment
Q2) The agreement between the United States, Canada, and Mexico that merges these three countries into one marketplace is called
A)EU.
B)MERCOSUR.
C)APEC.
D)NAFTA.
E)GATT.
Q3) In what ways can businesses become involved in international marketing activities?
Q4) Describe the sociocultural forces that affect international marketing strategy.
Q5) Describe how economic and competitive forces affect international marketing strategies.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Digital Marketing and Social Networking
Available Study Resources on Quizplus for this Chatper
137 Verified Questions
137 Flashcards
Source URL: https://quizplus.com/quiz/49569
Sample Questions
Q1) Define the characteristics that distinguish e-marketing from traditional marketing.
Q2) While consumers can use websites to access more information, marketers can also use the same sites to get information on the consumer.
A)True
B)False
Q3) The ability of a marketer to identify customers before they make a purchase is called
A)connectivity.
B)addressability.
C)interactivity.
D)accessibility.
E)control.
Q4) Describe the opportunities that have evolved in marketing due to the use of digital media.
Q5) Twitter is useful for communications between friends, but not for communications between businesses and customers.
A)True B)False
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Product, Branding, and Packaging Concepts
Available Study Resources on Quizplus for this Chatper
358 Verified Questions
358 Flashcards
Source URL: https://quizplus.com/quiz/49570
Sample Questions
Q1) Discuss the marketing efforts that are likely to be used during the growth stage of the product life cycle.
Q2) A red-and-white label on a soup can is an example of innovative packaging.
A)True
B)False
Q3) Per-unit gross margins on convenience products are relatively high.
A)True
B)False
Q4) When Minute Maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the ____ stage of the product adoption process.
A)awareness
B)interest
C)evaluation
D)trial
E)adoption
Q5) What are the major functions of a label?
Q6) The two major product categories are business and institutional.
A)True
B)False
Page 12
To view all questions and flashcards with answers, click on the resource link above.
Chapter 11: Developing and Managing Goods and Services
Available Study Resources on Quizplus for this Chatper
265 Verified Questions
265 Flashcards
Source URL: https://quizplus.com/quiz/49571
Sample Questions
Q1) A brand manager in a multiproduct firm would be responsible for
A)performance of a specific brand.
B)all brands within a product line.
C)branding the products of the firm.
D)all products in the brand-line group.
E)all brands made by the firm.
Q2) Services delivered through machinery such as computer kiosks, ATMs, and vending machines can reduce the ____ that comes from increased contact with human employees.
A)intangibility
B)perishability
C)heterogeneity
D)inseparability
E)tangibility
Q3) The product development stage determines the technical feasibility of producing the new product.
A)True
B)False
Q4) In what ways do perishability and intangibility affect the pricing of services?
Q5) Identify and explain the dimensions of product quality.
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Pricing Concepts and Management
Available Study Resources on Quizplus for this Chatper
259 Verified Questions
259 Flashcards
Source URL: https://quizplus.com/quiz/49572
Sample
Questions
Q1) To attract customers into a store, Safeway advertises its milk at less than cost, hoping that customers will purchase other groceries as well. This pricing strategy is called
A)price lining.
B)special-event pricing.
C)differential pricing.
D)comparison discounting.
E)price leader pricing.
Q2) Price skimming is designed to yield maximum unit sales volume.
A)True
B)False
Q3) In some cases, prices are assigned to goods on the basis of nothing more than custom.
A)True
B)False
Q4) Setting prices for business customers is very similar to setting prices for consumers.
A)True
B)False
Q5) Describe, compare, and contrast the three major bases for setting prices.
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Marketing Channels and Supply-Chain Management
Available Study Resources on Quizplus for this Chatper
283 Verified Questions
283 Flashcards
Source URL: https://quizplus.com/quiz/49573
Sample Questions
Q1) Business customers prefer to deal with producers through intermediaries and thus eliminate much of the burden of sorting out details.
A)True
B)False
Q2) Order processing, inventory management, materials handling, warehousing, and transportation are the activities that define A)wholesaling.
B)retailing.
C)physical distribution.
D)channel management.
E)drop shipping.
Q3) Cucina Antica Foods markets ketchup for household use to supermarkets through grocery wholesalers. It markets ketchup for institutional use through industrial distributors and food brokers. Cucina Antica is using
A)multichannel distribution.
B)industrial distribution.
C)strategic channel alliance.
D)supply-chain management.
E)an unethical marketing channel.
Page 15
To view all questions and flashcards with answers, click on the resource link above.
Chapter 14: Retailing, Direct Marketing, and Wholesaling
Available Study Resources on Quizplus for this Chatper
261 Verified Questions
261 Flashcards
Source URL: https://quizplus.com/quiz/49574
Sample Questions
Q1) Which of the following best describes wholesalers?
A)Organizations that buy products from producers and sell them to retailers
B)Individuals or organizations that purchase products and then resell them to other businesses and consumers
C)Organizations or individuals who buy products for resale to government, reseller, producer, and institutional users
D)Organizations or entities that buy products from government, reseller, and producer users and sell them to customers in bulk
E)Companies that make products that have a general appeal and are resold to retailers for a profit
Q2) Which of the following has a target market of consumers who live within two to three miles of its stores, or within a few minutes' walking or driving time?
A)Lifestyle center
B)Neighborhood shopping center
C)Community shopping center
D)Regional shopping center
E)Superregional shopping center
Q3) What wholesaling activities do selling agents and brokers perform?
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 15: Integrated Marketing Communications
Available Study Resources on Quizplus for this Chatper
239 Verified Questions
239 Flashcards
Source URL: https://quizplus.com/quiz/49575
Sample Questions
Q1) Interference on one's television set during a commercial is an example of noise.
A)True
B)False
Q2) Refer to Scenario 15.2. The makers of Whizz considered a new promotional method for their product. A small box of Whizz was placed in the mailbox of college students as they came on campus in the fall. Along with the Whizz, the students received a coupon for $1.00 off their next purchase. They could receive another coupon for $3.00 off if they went online and emailed five friends at another college, telling them about Whizz. The friends could then go to a website and print a coupon for $2.00 off their next purchase. The sample boxes given to the college students are an example of ____, while the emails to the five friends are an example of ____.
A)sales promotion; advertising
B)sales promotion; personal selling
C)publicity; sales promotion
D)viral marketing; sales promotion
E)sales promotion; viral marketing
Q3) Promotion of products tends to keep their prices high.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 17
Chapter 16: Advertising and Public Relations
Available Study Resources on Quizplus for this Chatper
205 Verified Questions
205 Flashcards
Source URL: https://quizplus.com/quiz/49576
Sample Questions
Q1) An ad's ____ is designed to attract readers' attention and develop interest so that they will read the entire advertisement.
A)signature
B)layout
C)headline
D)artwork
E)subheadline
Q2) Advertising agencies often have more highly skilled people than the advertising departments of firms.
A)True
B)False
Q3) Public relations, unlike advertising, is not particularly useful for promoting an organization's image.
A)True
B)False
Q4) The advertising platform consists of the basic issues and selling points that an advertiser wishes to include in the campaign.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 18
Chapter 17: Personal Selling and Sales Promotion
Available Study Resources on Quizplus for this Chatper
221 Verified Questions
221 Flashcards
Source URL: https://quizplus.com/quiz/49577
Sample Questions
Q1) Carlos Suarez has been hired as sales manager at a new firm and is trying to come up with a sales force compensation method. He would like to have selling expenses relate directly to sales resources, an aggressive sales force, and minimization of non-selling tasks. What compensation method(s) would best fulfill his requirements?
A)Combination
B)Straight salary
C)Straight salary plus generous fringe benefits
D)Straight commission
E)Salary plus a bonus
Q2) Using referrals falls under the approach step in the personal selling process.
A)True
B)False
Q3) Even though salespeople do not use the exact same sales methods, they do go through the same general selling process.
A)True
B)False
Q4) The use of sampling is declining.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 19