Marketing for Managers Question
Bank
Course Introduction
Marketing for Managers provides an in-depth exploration of key marketing principles and their application in managerial decision-making. The course covers essential topics such as market research, consumer behavior, segmentation, targeting, positioning, and the development of effective marketing strategies. Students will learn how to analyze market trends, design integrated marketing plans, and evaluate the effectiveness of marketing campaigns. Emphasis is placed on real-world case studies and the use of contemporary digital marketing tools, enabling future managers to respond to the dynamic challenges and opportunities in todays global marketplace.
Recommended Textbook
Marketing 2014 17th Edition by
William M. Pride O. C. Ferrell
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21 Chapters
3942 Verified Questions
3942 Flashcards
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Chapter 1: An Overview of Strategic Marketing
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164 Verified Questions
164 Flashcards
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Sample Questions
Q1) Which of the following is essentially an uncontrollable factor in developing a marketing mix?
A)Product adaptations
B)Pricing strategies
C)Government regulations
D)Advertising campaigns
E)Retail locations
Answer: C
Q2) Which of the following companies is the best example of a service marketer?
A)FedEx
B)Sony
C)Abercrombie & Fitch
D)The Democratic Party
E)General Electric
Answer: A
Q3) Value = customer costs - customer benefits.
A)True
B)False
Answer: False
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Page 3
Chapter 2: Planning, Implementing, and Evaluating Marketing Strategies
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153 Verified Questions
153 Flashcards
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Sample Questions
Q1) The strategic planning process begins with a detailed analysis of the organization's strengths and weaknesses and the identification of opportunities and threats within the marketing environment.
A)True
B)False
Answer: True
Q2) A long-term view,or vision,of what the organization wants to become is called a mission proclamation.
A)True
B)False
Answer: False
Q3) Performance standards are established as part of the marketing control process. A)True
B)False
Answer: True
Q4) A firm's organizational mission should be derived from its goals. A)True
B)False
Answer: False
Page 4
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Chapter 3: The Marketing Environment
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Sample Questions
Q1) Which of the following companies would probably be most interested in tracking discretionary income levels?
A)Safeway food stores
B)BMW automobiles
C)Gulf States Utilities
D)General Mills
E)Florida Orange Growers
Answer: B
Q2) When using credit to make purchases,consumers are
A)decreasing current buying power and increasing future buying power.
B)increasing their present discretionary income to extend purchasing power.
C)putting themselves at significant risk of financial disaster.
D)forgoing the accumulation of wealth to increase current income.
E)increasing current buying power at the expense of future buying power.
Answer: E
Q3) The proportion of the U.S.population that will be over 65 years of age is expected to decline by the year 2050.
A)True
B)False
Answer: False
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Chapter 4: Social Responsibility and Ethics in Marketing
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181 Flashcards
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Sample Questions
Q1) At the most basic level of marketing citizenship,marketers have an obligation to contribute funds to philanthropic causes.
A)True
B)False
Q2) One way in which marketers can demonstrate social responsibility is through programs in sustainability.Which of the following is not included as a goal of sustainability?
A)long-term well-being of the natural environment
B)focus primarily on the external environment of the company
C)consider individuals as part of the natural environment
D)adopting more eco-friendly business practices
E)improving technologies that protect the natural environment
Q3) Marketing ethics relates to individual and group evaluations about what is right or wrong in a particular marketing decision-making situation;social responsibility deals with the total impact of marketing decisions on society.
A)True
B)False
Q4) Define green marketing,and explain why it is difficult to implement.
Q5) Define and describe the importance of social responsibility in marketing.
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Chapter 5: Marketing Research and Information Systems
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190 Flashcards
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Sample Questions
Q1) Decreasing sales,increasing expenses,or decreasing profits
A)are to be expected during the marketing research process.
B)are examples of symptoms that point to larger problems.
C)usually have no effect on the marketing research process.
D)are important considerations in designing the research project.
E)should be carefully considered before collecting data.
Q2) If a research method measures what it is supposed to measure,it is said to be reliable.
A)True
B)False
Q3) If you were to choose a sample with which to study the market for preschool toys in Illinois,the population would logically be defined as all
A)children in Illinois.
B)families in Illinois that have or are expecting preschool children.
C)people in Illinois.
D)preschools in Illinois.
E)preschool children in Illinois.
Q4) Why is it essential that a questionnaire be carefully designed and prepared? What problems can arise when a survey has not been well thought out?
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Chapter 6: Target Markets: Segmentation and Evaluation
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204 Flashcards
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Sample Questions
Q1) What are the major steps of the target market selection process?
Q2) A firm operating in a one-state market would not regionalize its market.
A)True
B)False
Q3) If a company segments its market on the basis of their reasons for purchasing a particular product,the primary segmentation variable in use is
A)lifestyle.
B)motives.
C)personality.
D)benefit expectations.
E)personality attributes.
Q4) Individuals' ability to buy depends on the amount of their buying power. A)True
B)False
Q5) The final step in the target market selection process is A)implementing the appropriate marketing mix for the target market.
B)evaluating relative market segments.
C)eliminating market segments that are cost prohibitive.
D)selecting specific target markets.
E)revising the final segmentation variables based on target selection.
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Chapter 7: Consumer Buying Behavior
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219 Flashcards
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Sample Questions
Q1) A social class is a closed aggregate of individuals with similar social ranking.
A)True
B)False
Q2) Which of the following consumer problem-solving processes will probably be used in purchasing toothpaste?
A)Extended problem solving
B)Routinized response behavior
C)Intensive problem solving
D)Limited problem solving
E)Perceptual scanning
Q3) An opinion leader is likely to be most effective under all of the following conditions except when the
A)follower has high product involvement.
B)follower has low product knowledge.
C)follower has values and attitudes similar to the opinion leader.
D)product details are numerous and complicated.
E)follower has attitudes and values that are different from those of the opinion leader.
Q4) In what ways does an individual's personality affect his or her buying behavior?
Q5) Discuss how reference groups and opinion leaders influence purchase behavior.
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Chapter 8: Business Markets and Buying Behavior
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175 Verified Questions
175 Flashcards
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Sample Questions
Q1) Inelastic demand in business markets refers to a situation where
A)demand for a given product fluctuates very little over time.
B)price increases or decreases will not significantly change demand for a given product.
C)demand for a given product fluctuates significantly over time.
D)demand for one product depends heavily on the demand for another product.
E)supply for a given product cannot keep pace with the demand for it.
Q2) In what ways can an industrial classification system be used by business marketers to analyze target markets?
Q3) Which method of business buying is most likely to be used when the products being purchased are standardized based on certain characteristics?
A)Homogeneous selection
B)Inspection
C)Description
D)Sampling
E)Negotiation
Q4) A major source of input-output data is the Survey of Current Business.
A)True
B)False
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10
Chapter 9: Reaching Global Markets
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Sample Questions
Q1) Tony & Guy is a global hairdressing and education business headquartered in England.It has recently opened salons in Mongolia,adding to its numerous salons worldwide.Tony & Guy allows foreign businesspeople to use its name,logo,methods of operation,advertising,and products.In exchange,Tony & Guy receives a financial commitment and an agreement to conduct business in accordance with its standard of operations.Tony & Guy is engaging in A)contract manufacturing.
B)licensing.
C)franchising.
D)exporting.
E)direct investment.
Q2) What effect is NAFTA having on the international trade of the following countries: United States,Canada,Mexico,and Japan?
Q3) Describe the cultural and social forces that affect international marketing strategy.
Q4) A trading company provides a link between buyers and sellers in different countries.
A)True
B)False
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11
Chapter 10: Digital Marketing and Social Networking
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181 Verified Questions
181 Flashcards
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Sample Questions
Q1) Digital media such as blogs allow marketers to interact with prospective customers in
A)person.
B)an assertive manner.
C)a non-threatening environment.
D)real time.
E)friendly environment.
Q2) Addressability represents the ultimate expression of the marketing concept.
A)True
B)False
Q3) Explain the concept "push-pull" when referring to digital marketing as a new distribution channel.
Q4) ____ relates to perceptions of value and is the most flexible element of the marketing mix.
A)Distribution
B)Pricing
C)Store location
D)Product mix
E)Promotion
Q5) In what ways can a company use YouTube to its advantage?
Page 12
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Chapter 11: Product Concepts
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187 Flashcards
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Sample Questions
Q1) The various products carried by a retailer can also have dimensions of width and depth.For example,Dick's Sporting Goods carries sports clothes,shoes,exercise equipment,hunting and fishing equipment,camping supplies,and other products.Bass Pro Shops carries fishing equipment,but has a larger selection of different models and brands.In this case,the product mix of Dick's Sporting Goods is ___,and the product mix of Bass Pro Shops is ____.
A)deep;wide
B)wide and deep;wide and shallow
C)deep and wide;deep and wide
D)wide;deep
E)wide;long
Q2) The marketing mix should be left alone during the maturity stage of the product life cycle;tampering with it may bring an early death to the product.
A)True
B)False
Q3) Bread is usually a convenience product.
A)True
B)False
Q4) Describe and illustrate the four major categories of consumer products.
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Chapter 12: Developing and Managing Products
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166 Flashcards
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Sample Questions
Q1) Coca-Cola has expanded to Diet Coke,Cherry Coke,and Caffeine-free Coke,to name a few.These are examples of
A)product modifications.
B)functional modifications.
C)aesthetic modifications.
D)line extensions.
E)product lining.
Q2) Why are line extensions more common than new products?
A)They are higher risk and more expensive.
B)They are guaranteed to succeed in the marketplace.
C)They are less expensive and lower-risk.
D)They require no market research.
E)Modifications to existing products are very easy.
Q3) The sum of all the product's physical characteristics is called product quality.
A)True
B)False
Q4) Quality modifications never seek to reduce product quality.
A)True
B)False
Q5) Compare and contrast a product manager and a market manager.
Page 14
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Chapter 13: Services Marketing
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202 Flashcards
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Sample
Questions
Q1) Sales promotion activities of a nonprofit organization may consist of special events such as fund-raising campaigns,telethons,contests,and entertainment.
A)True
B)False
Q2) Because of service perishability,it is difficult to price services in a manner that smoothes fluctuations in demand.
A)True
B)False
Q3) Service industries account for ____ of the gross domestic product of most developed nations.
A)more than half
B)a small portion
C)approximately 25 percent
D)nearly all
E)nearly three-quarters
Q4) How do the target markets of nonprofit organizations differ from the target markets of for-profit organizations?
Q5) Explain the role of promises and trust in the successful marketing of a service.
Q6) What dimensions do customers use to evaluate service quality?
Page 15
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Chapter 14: Branding and Packaging
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Sample Questions
Q1) Refer to Scenario 14.2.If Silk Soymilk were to begin offering Silk Soymilk Chocolate Ice Cream Bars,this would be an example of
A)a product line extension.
B)individual branding.
C)a brand extension.
D)a private distributor brand.
E)co-branding.
Q2) Brand licensing gives a company the ability to gain more revenue and low-cost or free promotional exposure.
A)True
B)False
Q3) Kenmore is an example of a manufacturer brand.
A)True
B)False
Q4) The major characteristic of a private brand is that A)only retailers initiate and own the brand.
B)manufacturers are not identified on the product.
C)producers become involved with the marketing mix.
D)producers price the product.
E)wholesalers encourage producers to make the product available.
Page 16
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Chapter 15: Marketing Channels and Supply-Chain Management
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183 Flashcards
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Sample Questions
Q1) Marketing channels create three types of utility for consumers including
A)place,time,and possession.
B)location,availability,and suitability.
C)time,location,and promotion.
D)retailer,wholesaler,and producer.
E)position,possession,and place.
Q2) Kolder Inc.is using a new just-in-time inventory management system that requires ordering smaller quantities of parts more frequently.The success of its business depends significantly on receiving these parts very quickly,so like many other companies using just-in-time,Kolder Inc.is relying more on the ____ mode of transportation despite its expense.
A)railroad
B)pipeline
C)airway
D)truck
E)waterway
Q3) Discuss the importance of order processing in the physical distribution system.
Q4) Discuss the advantages and disadvantages of channel integration.Who benefits from channel integration?
Q5) How do marketing channel decisions influence the rest of the marketing mix?
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Chapter
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Sample Questions
Q1) Aidan is getting ready to move to campus for his freshman year of college.To get the products he needs for his dorm room,he goes to a store that sells household goods such as plastic containers,sheets,and towels.The store also sells items such as shampoo,deodorant,and toothpaste.Aidan has most likely gone to a(n)
A)discount stores.
B)superstores.
C)supermarkets.
D)department stores.
E)warehouse clubs.
Q2) A merchant wholesaler
A)arranges for transfer of goods directly to business and retail customers.
B)takes title to goods,assumes risk associated with ownership,and buys and resells products.
C)takes title and possession of goods and sells only to retailers.
D)does not take title or possession of goods but facilitates exchanges between any parties.
E)deals exclusively with business products.
Q3) What is a store's image,and how does it affect retailing strategy decisions?
Q4) Identify and describe three kinds of specialty stores.
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Chapter 17: Integrated Marketing Communications
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Sample Questions
Q1) Proxemic communication is communication through touching.
A)True
B)False
Q2) Which of the following is the best example of the promotional objective of combating competitive promotional efforts?
A)Joy advertises that its dish soap has more suds than Dawn,Sunlight,and other leading dish soaps.
B)Joe Boxer and Kmart collaborate to promote Joe Boxer's lines of clothing and housewares.
C)The Pork Council advertises pork as the "other white meat" and a healthier alternative to beef.
D)After Ford promotes the towing capacity of its F-series trucks,DaimlerChrysler soon emphasizes the towing capacity of its Dodge trucks.
E)Hyundai offers 10-year/100,000 mile warranties on its vehicles in order to give customers confidence in its brand name and automotive offerings.
Q3) Identify and describe the four major promotion mix elements.
Q4) Why is communication an important concept in marketing a new or existing product?
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Page 19
Chapter 18: Advertising and Public Relations
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Sample Questions
Q1) A schedule in which advertisements run for set periods of time,alternating with periods in which no ads run is known as
A)continuous.
B)skipping.
C)pulsing.
D)flighting.
E)intervals.
Q2) After the advertising budget is determined,the next step in creating an advertising campaign is
A)creating the advertising message.
B)creating the advertising platform.
C)evaluating the advertising objectives.
D)executing the campaign.
E)developing the media plan.
Q3) Institutional advertising and promotional advertising are the two basic categories of advertising.
A)True
B)False
Q4) Describe the major types of advertising,and discuss how they differ.
Q5) What is an advertising platform? What is the best way to develop a platform?
Page 20
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Chapter 19: Personal Selling and Sales Promotion
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Sample Questions
Q1) The focus of personal selling is shifting from selling a specific product to building long-term relationships with customers by finding solutions to their needs,problems,and challenges.
A)True
B)False
Q2) When deciding on sales promotion methods to employ,marketers take several factors into consideration.Which factor below is unlikely to affect decisions regarding sales promotion methods?
A)Type of package
B)Product characteristics
C)Target market characteristics
D)Types of resellers
E)Competitive forces in the environment
Q3) Refer to Scenario 19.2.Presto appears to be using ____ to educate its sales force.
A)formal sales training
B)on-the-job training
C)negative motivation
D)territorial meetings
E)recruiting training
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Page 21
Chapter 20: Pricing Concepts
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Sample Questions
Q1) The legality of uniform geographic pricing has been challenged,and so its use has been abandoned.
A)True
B)False
Q2) What type of discount is given to a business purchaser for performing activities such as transporting,storing,and selling?
A)Quantity
B)Cash
C)Geographic
D)Service
E)Trade
Q3) Price is a crucial marketing mix component.
A)True
B)False
Q4) What are the terms of F.O.B.pricing?
Q5) The more experience the customer has with a product,the more he or she relies on external reference prices.
A)True
B)False
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Chapter 21: Setting Prices
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Sample Questions
Q1) Periodic discounting is often predictable so consumers wait to make purchases until they can benefit from the price reductions.
A)True
B)False
Q2) When Gabriella logs on to Dell's website,she sees a notebook model priced well below $1,000.As she continues through the site to view the other options,she realizes the first one she saw was the cheapest model available,but she of course wants more features.Dell is utilizing
A)bait and switch.
B)price lining.
C)captive pricing.
D)penetration pricing.
E)bait pricing.
Q3) One pitfall of cost-plus pricing for the buyer is that the seller may increase costs to establish a larger profit base.
A)True
B)False
Q4) What are some of the objectives a firm might hope to achieve when setting prices?
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