Marketing for Managers Exam Practice Tests
Course Introduction
Marketing for Managers provides an in-depth exploration of the principles, strategies, and analytical tools essential for effective marketing in dynamic business environments. The course equips future managers with practical knowledge in market research, consumer behavior, segmentation, targeting, and positioning. Students will learn to develop marketing plans, manage brand equity, analyze competitive markets, and make data-driven decisions to optimize product, pricing, promotion, and distribution strategies. Emphasizing both traditional and digital marketing channels, this course prepares managers to create value for customers while achieving organizational goals in a global and ethical context.
Recommended Textbook
Preface to Marketing Management 13th Edition by J. Paul Peter
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14 Chapters
1150 Verified Questions
1150 Flashcards
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Chapter 1: Strategic Planning and the Marketing Management Process
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66 Verified Questions
66 Flashcards
Source URL: https://quizplus.com/quiz/40437
Sample Questions
Q1) When using a cost leadership strategy,a firm would offer:
A) a standard, no-frills product.
B) a highly-differentiated product.
C) a prestige product
D) an expensive product of superior design and quality.
Answer: A
Q2) Which of the following statements is true for a firm that adheres strictly to the marketing concept?
A) Marketing should be primarily focused on selling products to a particular class of customers.
B) The principal task of the marketing function is to increase the company's rate of production and devise methods to aggressively attract consumers to purchase products.
C) The principal task of the marketing function is to find effective and efficient means of making the business do what suits the interests of customers.
D) Marketing managers of the firm must find ways to manipulate customers to do what suits the interests of the firm.
Answer: C
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Chapter 2: Marketing Research: Process and Systems for Decision Making
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Which of the following steps in the research process determines why a particular research study is undertaken?
A) Plan of the research
B) Processing of research data
C) Purpose of the research
D) Preparation of research report
Answer: C
Q2) A disadvantage of mail surveys is that:
A) it has a limited depth of response.
B) it has a limited geographic reach.
C) it is difficult to administer to respondents.
D) it is a time-consuming method of data collection.
Answer: A
Q3) The stage of performance of research involves:
A) coding, labeling and structuring data.
B) defining the nature and purpose of collecting the data
C) analyzing and interpreting the collected data.
D) preparing for data collection and collecting it.
Answer: D
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Chapter 3: Consumer Behavior
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) _____ can be defined as the desire to become everything one is capable of becoming.
A) Physiological needs
B) Self-actualization needs
C) Esteem needs
D) Belongingness and love needs
Answer: B
Q2) Maslow assumes that satisfaction of _____ needs is only possible after the satisfaction of all the needs lower in the hierarchy.
A) physiological
B) self-actualization
C) belongingness and love
D) esteem
Answer: B
Q3) For a high-involvement product purchase,consumers are likely to:
A) possess low awareness of product features.
B) obtain a low degree satisfaction.
C) develop a high degree of product knowledge.
D) receive low level of reference group influence.
Answer: C
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Chapter 4: Business, Government, and Institutional Buying
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79 Verified Questions
79 Flashcards
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Sample Questions
Q1) Why is the postpurchase evaluation of a vendor and the product necessary?
A) To determine the dues that are payable to the vendor
B) To compare the purchases of a firm with those made by competitors
C) To determine whether the vendor and the product is acceptable for future purchases
D) To know the strategic plan and the profits made by the company in a year's time
Q2) In which of the following situations would you expect to find the purchase requiring joint decision making?
A) A German company decided to spend $30 million on a new manufacturing facility in Georgia.
B) A dentist, who has been in practice for 10 years, bought a replacement dental chair.
C) The supplies manager for a large law firm reordered stationary for the firm from their fixed supplier.
D) A small regional department store upgraded its security system and sent one of its employees to a seminar on "Safety First."
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Chapter 5: Market Segmentation
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79 Verified Questions
79 Flashcards
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Sample Questions
Q1) An entrepreneur has developed a self-service soda-bottling machine.Customers can fill their own plastic soda bottles with 18 regular and diet flavors by placing empty bottles under a nozzle,depositing coin and punching a series of buttons.The machine dispenses the requested soda and a bar-coded dietary information sticker,which the customer places on the bottle.The entrepreneur must now determine where to locate the machines by studying the market and then grouping outlets on the basis of her research findings.This is an example of the _____ segmentation approach.
A) psychographic segmentation
B) a priori segmentation
C) mass market segmentation
D) post hoc segmentation
Q2) An advertisement for First Union Bank describes the bank as not only providing all banking services a consumer could ever want,but also offering brokerage house services.Instead of just competing against banks,First Union increased its versatility by positioning its services:
A) based on superiority to competitive products.
B) in terms of particular types of service users.
C) relative to a class of products or services.
D) in terms of its position as a cost leader.
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Page 7
Chapter 6: Product and Brand Strategy
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88 Verified Questions
88 Flashcards
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Sample Questions
Q1) Lauren is a brand manager at a company that manufactures toothpaste.She wants to increase the sales of an existing brand of toothpaste.She calls in a member from her management staff,a product designer,personnel from human resource,and a member from the finance team.All these people work together as a team in order to come up with ways to improve the company's toothpaste brand.Which of the following has Lauren created?
A) A departmental team
B) A marketing-management system
C) A cross-functional team
D) A category management system
Q2) The demand for organizational goods is a(n)_____.
A) end-user demand
B) direct demand
C) derived demand
D) low-value demand
Q3) Which of the following pertains to the marketing dimension of a product?
A) Product features
B) Promotion strategy
C) Product design
D) Product packaging
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Chapter 7: New Product Planning and Development
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) WallFlower,Inc.sells cards,gift-wrapping materials,and collectibles.To boost sales of their products,WallFlower added fresh-cut flower arrangements to its product offering.In which of the new product categories would the floral arrangements fall?
A) New-to-the-world products
B) New-to-the-firm products
C) Additions to existing product lines
D) Product improvements
Q2) Which of the following observations about idea generation is true?
A) Top management should be completely uninvolved in this stage of the new product development process.
B) Only ideas with a high potential for economic success should be considered during idea generation.
C) Ideas are the raw materials for product development and the whole planning process depends on the quality of idea generation.
D) All new product ideas have an equal opportunity for success if the organization will invest enough resources in them.
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9
Chapter 8: Integrated Marketing Communications
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Which of the following promotional tools is least likely to produce comprehension among potential buyers?
A) Sales promotion
B) Personal selling
C) Advertising
D) Public relations
Q2) Objectives of sales promotion when directed at consumers includes all of the following EXCEPT:
A) to obtain the trial of a product.
B) to introduce a new or improved product.
C) to encourage repeat or greater usage by current users.
D) to stabilize a fluctuating sales pattern.
Q3) Which of the following is aimed at distributors and retailers of products?
A) Trade promotions
B) Rebates and refunds
C) Pull marketing
D) Premiums
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10
Chapter 9: Personal Selling, Relationship Building, and Sales Management
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80 Verified Questions
80 Flashcards
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Sample
Questions
Q1) Which of the following is a persuasion objective of the sales force?
A) Installation of the product or service that exceeds customer expectations
B) Conversion of first-time customers into repeat purchasers
C) Reassurance of product or service superiority through demonstrable actions
D) Immediate follow-up visits to address unresolved concerns
Q2) The concept that focuses the organization's attention on providing continuing satisfaction and reinforcement to individuals or organizations that are past or current customers is known as _____.
A) strategic alliancing
B) the endless chain
C) aftermarketing
D) prospect maintenance
Q3) Which of the following falls under the persuasion objective of the sales force?
A) Delivery or installation of the product or service that meets customer expectations
B) Immediate follow-up calls and visits to address unresolved concerns
C) Guarantee of product or service superiority through demonstrable actions
D) Maximize the number of sales as a percent of presentations
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Page 11
Chapter 10: Distribution Strategy
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Which of the following is most likely to be distributed through the indirect channel?
A) Smartphones
B) Complex medical equipments
C) Tropical flowers
D) Computer systems
Q2) _____ compete with other retailers on the basis of offering a good selection in a number of different categories.
A) Warehouse clubs
B) Convenience stores
C) Department stores
D) Supercenters
Q3) Which of the following is an example of forward integration?
A) A chain of coffee shops acquiring a coffee producer.
B) A car manufacturer acquiring an automobile spare parts manufacturer.
C) A cigarette manufacturer buying a convenience store.
D) A laptop manufacturer buying a computer chip maker.
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Chapter 11: Pricing Strategy
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86 Verified Questions
86 Flashcards
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Sample Questions
Q1) Which of the following is a type of cost-oriented pricing?
A) Odd pricing
B) Bundle pricing
C) Rate-of-return pricing
D) Prestige pricing
Q2) General Electric Company and De Beers Centenary AG were charged for conspiring to keep the end-user price for industrial diamonds artificially high.In other words,the two companies were charged for _____.
A) price discrimination
B) price fixing
C) predatory pricing
D) deceptive pricing
Q3) Protectnow,Inc.is a company that sells insurance.Which of the following is an example of a demographic factor that would be relevant to Protectnow's pricing decisions?
A) The position of its potential buyers
B) The types of insurance it sells
C) The fact that its potential buyers use price as an indicator of product quality
D) The prestige orientation of its potential buyers
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Page 13
Chapter 12: The Marketing of Services
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) Alfresco Cinema,a movie hall,increased the number of movie screens in order to accommodate the increasing population.However,it failed to focus on finding out the needs,tastes,and preferences of the public.This indicates that the firm had:
A) a lack of strong competition.
B) no obsolescence.
C) a lack of noncreative management.
D) a limited view of marketing.
Q2) Until the advent of satellite television,cable television providers acted as monopolies in their geographic areas and did little to change the type of service offered or the service offering in spite of customer demands.Which of the following explains the reason behind the attitude exhibited by these cable companies?
A) Lack of strong competition
B) High degree of obsolescence
C) Absence of a growth strategy
D) Emphasis on service as an art
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14
Chapter 13: Global Marketing
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Which of the following is true of exporting?
A) It is the least common strategic approach for a company making its first foray into the international marketplace.
B) It includes the cost of establishing manufacturing operations in the host country.
C) It does not need to pay import duties or face trade barriers.
D) It helps a firm achieve experience-curve and location economies.
Q2) Japanese automobile manufacturer,Rebus Inc.,wanted to expand operations to the United States.Research executives at Rebus Inc.classified potential customers into two segments of homogeneous customers.Based on these needs of the two major segments,Rebus Inc.released both sedans and SUVs and gained immediate success.The success gained by the automobile manufacturer can be attributed to which of the following external factors?
A) Environmental factors
B) Economic factors
C) Competitive factors
D) Market factors
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15
Chapter 14: Portfolio Models
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14 Flashcards
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Sample Questions
Q1) On what assumption is the BCG Portfolio Model based?
A) Profitability and cash flow will be closely related to sales volume.
B) ROI will be directly related to sales volume.
C) Cash flow is equal to investment.
D) Investment + Cash flow = Profitability
Q2) The biotechnology industry has experienced rapid growth in recent years.One of the companies at the forefront of research on disease and insect-resistant seeds is Biotex's biotech division.The success of this division has led to many economists call it one of the leading firms in the market.In terms of the BCG Portfolio Model,Biotex's biotech division is a _____.
A) dog
B) cash cow
C) question mark
D) star
Q3) The BCG matrix identifies _____ as SBUs that have a low share of a low-growth market.
A) cash cows
B) question marks
C) stars
D) dogs
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