Marketing Concepts Exam Practice Tests
Course Introduction
Marketing Concepts introduces students to the foundational principles and practices of marketing in today's dynamic business environment. The course covers key topics including the marketing mix (product, price, place, promotion), market segmentation, consumer behavior, market research, branding, and strategic planning. Students will explore how organizations create value for customers and build lasting relationships through ethical and customer-focused marketing strategies. Real-world case studies, group projects, and practical applications equip students with essential skills to analyze marketing opportunities and develop effective marketing solutions in diverse sectors.
Recommended Textbook
Marketing Principles v. 2.0 1st Edition by Jeff Tanner
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16 Chapters
1775 Verified Questions
1775 Flashcards
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Chapter 1: What Is Marketing?
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) The strategy for implementing the components of marketing is known as the _____. Answer: marketing plan
Q2) Marketing benefits society by promoting a higher quality of life in two ways: through job creation and through consumers' ability to make more informed decisions.
A)True
B)False
Answer: True
Q3) Marketing professionals who plan concerts,expositions,and trade shows are involved in _____.
Answer: event marketing
Q4) The four Ps fail to capture all the activities of marketing.
A)True
B)False
Answer: True
Q5) Marketing is the interface between producers and distributors. A)True
B)False Answer: False
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Chapter 2: Strategic Planning
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) Owning a company or facility overseas is known as _____.
Answer: direct investment
Q2) A firm's _____ states the purpose of the organization and why it exists.
Answer: mission statement
Q3) Trent would like to increase his clothing sales by 4% over the next 24 months.Which of the following has Trent created?
A) Market penetration strategy
B) Downsizing strategy
C) Mission statement
D) Objective
E) Marketing plan
Answer: D
Q4) Business level planning at PepsiCo involves employee responsibility of different products and product categories,such as packaging and product decisions.
A)True
B)False
Answer: False
Q5) Selling a product to buyers abroad is known as _____. Answer: exporting
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Chapter 3: Consumer Behavior: How People Make Buying Decisions
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107 Verified Questions
107 Flashcards
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Sample Questions
Q1) _____ is the study of when,where,and how people buy things and then dispose of them.
Answer: Consumer behavior
Q2) Prizes and toys in a cereal box are examples of _____.
A) target market appeal
B) subliminal advertising
C) selective retention
D) predictive attitudes
E) operant conditioning
Answer: E
Q3) A cell phone manufacturer deliberately changed the design of its phones so that chargers from the 2009 models could not be used on the 2010 models.This is known as
Answer: planned obsolescence
Q4) _____ refers to how diligent you are.
Answer: Conscientiousness
Q5) _____ refers to how people interpret the world around them.
Answer: Perception
5
Q6) _____ is a type of behavior that's repeated when it's rewarded.
Answer: Operant conditioning
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Chapter 4: Business Buying Behavior
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113 Verified Questions
113 Flashcards
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Sample Questions
Q1) B2B auctions are e-commerce sites where multiple buyers and sellers go to find and do business with one another.
A)True
B)False
Q2) The initiator is someone who recognizes that the organization has a need that can be solved by purchasing a good or service.
A)True
B)False
Q3) Companies that sell to the government do not have to worry about following strict ethical guidelines.
A)True
B)False
Q4) Ethics codes provide employees with general guidelines about how they should behave.
A)True
B)False
Q5) E-commerce is conducted over the ______.
Q6) What strategies do vendors utilize to obtain business from a B2B company?
Q7) Sell-side auctions are also known as _____.
Page 7
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Chapter 5: Market Segmenting, Targeting, and Positioning
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94 Verified Questions
94 Flashcards
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Sample Questions
Q1) Explain why companies utilize taglines.
Q2) A benefit of utilizing a targeted marketing strategy is that a company may be able to:
A) develop distribution efficiency through mass production.
B) better understand the competition's customer.
C) expand head-on competition with other firms.
D) retain "at risk" customers in danger of defecting to a competitor.
E) keep promotional costs low by sending the same message to all parties.
Q3) Criteria used to classify buyers are known as _____.
Q4) One of the most well-known psychographic surveys is VALS.
A)True B)False
Q5) Many companies use _____in their advertising to try to position their products in the minds of the buyer.
Q6) Repositioning is an effort to "move" a product to a different place in the minds of consumers.
A)True B)False
Q7) Explain the difference between a targeted marketing strategy and a mass marketing strategy.
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Chapter 6: Creating Offerings
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120 Verified Questions
120 Flashcards
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Sample Questions
Q1) A(n)_____ offering is a low-priced product or service.
Q2) The total amount someone pays to own,use,and eventually dispose of a product is the TCO.
A)True
B)False
Q3) A _____ is used by a seller to differentiate its offerings from competitors' offerings.
Q4) _____ refers to a group of offerings that serve similar needs and are sold under the same name.
Q5) Explain the important functions packaging fulfills.
Q6) _____ occurs when a firm's new offering eats into the sales of one of its older offerings.
A) Brand extension
B) Brand strategy
C) Saturation
D) Product failure
E) Cannibalization
Q7) _____ refers to an approach to products and offerings that clearly separates the physical product from services and from price.
Page 9
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Chapter 7: Developing and Managing Offerings
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107 Verified Questions
107 Flashcards
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Sample Questions
Q1) A skimming price strategy involves setting a high initial price for a product,to more quickly recoup the investment related to its development and marketing.
A)True
B)False
Q2) A rolling launch might make sense if the company's service technicians need training.
A)True
B)False
Q3) Explain what is entailed when effectively managing a new product.
Q4) Not all products go through all stages of the product life cycle.
A)True
B)False
Q5) Idea generation is typically the most expensive step in the process of developing new offerings.
A)True
B)False
Q6) A penetration strategy is utilized because a low price helps _____.
Q7) If a firm sells off a brand to another firm,they have engaged in ______ a product offering.
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Chapter 8: Using Marketing Channels to Create Value for Customers
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121 Verified Questions
121 Flashcards
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Sample Questions
Q1) A(n)_____ is formed when two parties agree to share their profits,losses,and control with one another in an economic activity they jointly undertake.
A) strategic alliance
B) direct foreign investment
C) joint venture
D) franchising
E) exporting
Q2) _____ also create efficiencies by streamlining the number of transactions an organization must make.
Q3) Distributing a product exclusively to a limited number of organizations under strict terms can help:
A) the sales of convenience goods.
B) retail outlets decrease sales prices.
C) companies sell these products in gray markets.
D) achieve a mass marketing effort.
E) prevent a company's brand from deteriorating.
Q4) Explain the factors that influence a firm's channel decisions.
Q5) Identify and describe five channels utilized by firms attempting to enter a foreign market.
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Chapter 9: Using Supply Chains to Create Value for Customers
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87 Verified Questions
87 Flashcards
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Sample Questions
Q1) Explain the rational for firms utilizing smaller warehouses.
Q2) _____ decisions are made more frequently than _____ decisions.
A) Offshoring; forecasting
B) Offshoring; sourcing
C) Forecasting; sourcing
D) Forecasting; offshoring
E) Sourcing; forecasting
Q3) A(n)_____ is an organization whose duties include consolidating small loads of freight,negotiating rates for their shipment,and booking space for them on transportation vehicles and in warehouses.
Q4) Merchandise in transit is of concern to shippers because:
A) it is at risk.
B) it is expensive.
C) it is slow moving.
D) it is highly sensitive.
E) it is subject to bad weather.
Q5) _____ is the process of estimating how much of a good or service a customer will buy from you.
Q6) Explain the advantages of outsourcing.
Q7) Explain why consumers are interested in tracing products. Page 12
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Chapter 10: Gathering and Using Information: Marketing Research and
Market
Intelligence
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114 Verified Questions
114 Flashcards
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Sample Questions
Q1) There is little need to be skeptical of secondary data.
A)True
B)False
Q2) Rachel's boss asks her to collect demographic information pertaining to three cities in which the company is thinking of expanding.Utilizing _____ would prove to be most effective for this assignment.
A) in-depth interviews
B) primary data
C) secondary data
D) Nielsen ratings
E) industrial espionage
Q3) Handbooks,dictionaries,and books are sources of secondary data.
A)True
B)False
Q4) A(n)_____ question is potentially confusing because it asks two questions in the same question.
Q5) Causal research design examines _____ relationships.
Q7) Provide examples of tasks aiding marketing. Page 14
Q6) Market research is the process of researching a specific market to determine its _____ and _____.
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Page 15
Chapter 11: Integrated Marketing Communications and the Changing Media Landscape
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140 Verified Questions
140 Flashcards
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Sample Questions
Q1) What is the difference between media and vehicles?
Q2) Laws in the United States prohibit _____ from being advertised on television.
Q3) In terms of readership and advertising dollars,magazines and newspapers have remained unaffected by the Internet.
A)True
B)False
Q4) Products in the introductory stage of the product life cycle tend to utilize more promotional dollars.
A)True
B)False
Q5) What are trade promotions? Give examples.
Q6) Advertising is a form of free promotion.
A)True
B)False
Q7) Personal selling is an interactive,paid approach to marketing that involves a(n)_____ and a(n)_____.
Q8) The objective and task method bases a budget on a company's _____.
Q9) In B2C marketing,sales promotions are typically called trade promotions.
A)True Page 16
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Page 17
Chapter 12: Public Relations, Social Media, and Sponsorships
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71 Verified Questions
71 Flashcards
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Sample Questions
Q1) Cite a few common uses of social media.
Q2) Which of the following is true of social media?
A) Companies are cutting down their costs on social recruiting.
B) Social media is quite complex and hasn't changed much over the years.
C) Its primary focus is to encourage business activities.
D) Social publishing is a vehicle used by social media.
E) It uses technology to provide an interactive means of communication.
Q3) Describe the various zones of social media.
Q4) Companies seeking good PR may host a(n)_____ to highlight new hires,new facilities,or community service projects.
A) press conference
B) pep-rally
C) employee retreat
D) sponsorship retreat
E) sales promotion
Q5) _____ involves providing financial support to a nonprofit organization.
Q6) Domino's Pizza was forced to engage in sponsorship as a result of the posting of videos on YouTube by its employees.
A)True
B)False Page 18
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Page 19
Chapter 13: Professional Selling
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129 Verified Questions
129 Flashcards
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Sample Questions
Q1) Missionary salespeople call on retailers and provide them assistance with merchandising and selling products to consumers.
A)True
B)False
Q2) People who work both inside and outside of the organization are known as _____.
A) BANTs
B) sales experts
C) professional marketers
D) script salespeople
E) boundary spanners
Q3) Salespeople aid marketers by shortening the sales cycle and improving conversions.
A)True
B)False
Q4) Independent agents are salespeople who _____ employees of the company.
Q5) In addition to ethical issues that salespeople face,list some types of ethical issues sales managers face.
Q6) How do companies overcome the disadvantage of outsourcing sales efforts?
Q7) What types of conflicts do salespeople face?
Q8) The _____ is the first step in the sales process.
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Chapter 14: Customer Satisfaction, Loyalty, and Empowerment
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) _____ limit the amount and type of information a company can collect about a consumer.
A) Communications laws
B) SPAM laws
C) Consumer laws
D) Privacy laws
E) Monopoly laws
Q2) Setting performance standards too low despite knowing about a customers' requirements indicates a(n)_____ gap.
A) standards
B) knowledge
C) delivery
D) communication
E) satisfaction
Q3) Employees who meet and interact with customers are known as _____.
Q4) Offering points to consumers that will add up to rewards is a form of _____.
Q5) Word of mouth involves the passing of information _____.
Q6) People who use every Internet site possible to bash a company are called _____.
Q7) What components should be involved when measuring customer satisfaction?
Q8) Effective customer satisfaction measures have _____. Page 21
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Page 22
Chapter 15: Price,the Only Revenue Generator
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107 Verified Questions
107 Flashcards
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Sample Questions
Q1) A company that implements programs to encourage customer loyalty is utilizing what type of pricing objective?
A) Maximizing profits
B) Maintaining the status quo
C) Targeted return on investment
D) Maximizing market share
E) Maximizing sales
Q2) Before pricing a product,an organization must determine its _____.
A) marketing strategy
B) pricing objectives
C) marketing goals
D) product pricing strategy
E) long-term strategies
Q3) Prestige pricing involves pricing a group of similar products at a few different price levels.
A)True
B)False
Q4) How did Walmart utilize a maximizing profit strategy?
Q5) How do product costs impact a firm's pricing decisions?
Q6) Define price discrimination and explain its legality.
Page 23
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Chapter 16: The Marketing Plan
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119 Flashcards
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Sample Questions
Q1) _____ are those organizations,either upstream or downstream in the value chain,you need to partner with to co-create value.
Q2) When discussing the customer segments in the marketing plan,it is important to include:
A) segmentation analysis strategies.
B) market research objectives.
C) market share and sales goals for each segment.
D) differentiated segment strategies to reduce risk.
E) concentrated segment peripherals.
Q3) The advantages of _____ are that they are low cost and fast,and they have the effect of making executives committed to achieving them.
A) sales force composites
B) executive opinions
C) customer and channel surveys
D) expert opinions
E) time series techniques
Q4) A good marketing plan includes how the organization should respond to various scenarios if the _____.
Q5) List the components in a marketing plan outline.
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