Marketing and Society Solved
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Course Introduction
Marketing and Society explores the intersection between marketing practices and their broader social impacts, examining how companies influence and respond to cultural norms, societal values, and ethical concerns. This course delves into the roles and responsibilities of marketers in addressing issues such as consumer welfare, sustainability, social justice, and regulatory challenges. By analyzing real-world case studies and current events, students will gain insights into topics including responsible advertising, cause-related marketing, and the impact of digital media on public opinion. The course encourages critical thinking about how marketing strategies can shape, and be shaped by, societal trends, ultimately preparing students to make ethical and effective marketing decisions in a complex, interconnected world.
Recommended Textbook
Marketing 2014 17th Edition by William M. Pride O. C. Ferrell
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21 Chapters
3942 Verified Questions
3942 Flashcards
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Page 2
Chapter 1: An Overview of Strategic Marketing
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Sample Questions
Q1) The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and also
A)increase market share.
B)increase sales.
C)achieve the organization's goals.
D)produce high-quality products.
E)coordinate its activities to increase production.
Answer: C
Q2) Consumers buying products online have dramatically affected the ____ variable of the marketing mix.
A)product
B)price
C)distribution
D)research
E)promotion
Answer: C
Q3) What is meant by the term marketing concept,and what departments of a company does it affect?
Answer: No Ans
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Page 3
Chapter 2: Planning, Implementing, and Evaluating Marketing Strategies
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153 Verified Questions
153 Flashcards
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Sample Questions
Q1) In a traditional organization,marketing decisions are likely to be
A)very decentralized.
B)centralized at the top levels of the organization.
C)made by frontline employees.
D)made by frontline managers.
E)made only by the CEO.
Answer: B
Q2) Marketing planning and implementation are inextricably linked in successful businesses.
A)True
B)False
Answer: True
Q3) When properly implemented,a good marketing strategy enables a company to achieve its business-unit and corporate objectives.
A)True
B)False
Answer: True
Q4) Compare and contrast corporate strategy and marketing strategy. Answer: No Ans
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Chapter 3: The Marketing Environment
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189 Flashcards
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Sample Questions
Q1) Fraud and antitrust violations are the most frequently sentenced organizational crimes.
A)True
B)False
Answer: True
Q2) Describe several ways in which federal agencies influence marketing activities.
Answer: No Ans
Q3) SiriusXM Radio is concerned about how the increasing use of smart phones will affect the future sales of its satellite radio service.The company decides to gather information about the changing trends in music access and delivery to prepare for this trend.Sirius XM's process is called
A)environmental scanning.
B)target marketing.
C)surveying.
D)environmental analysis.
E)dynamic responsiveness.
Answer: A
Q4) Contrast recession and depression.
Answer: No Ans
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Chapter 4: Social Responsibility and Ethics in Marketing
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181 Flashcards
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Sample Questions
Q1) Define green marketing,and explain why it is difficult to implement.
Q2) How can a code of conduct encourage ethical behavior in an organization?
Q3) Instead of addressing the question ____,many environmentalists and marketers believe the question should be ____.
A)"How can we reduce costs?";"How can we keep prices low?"
B)"Where should we dispose of waste?";"How can we protect society?"
C)"How can we make products better?";"How can we reduce waste?"
D)"How can environmentalism be profitable?";"Where is the benefit of environmental efforts?"
E)"What should we do with our waste?";"How can we produce products without waste?"
Q4) All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors,create jobs for the community,and contribute goods and services to the economy.
A)offer the lowest price
B)be profitable
C)obey their customers
D)provide the largest selection possible
E)pay employees more than minimum wage
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Page 6
Chapter 5: Marketing Research and Information Systems
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190 Flashcards
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Sample Questions
Q1) Research designed to verify insights through an objective procedure to help marketers to choose between several alternatives is called
A)primary.
B)secondary.
C)exploratory.
D)conclusive.
E)hypothetical.
Q2) Data regarding attitudes toward a particular product are collected.To test a hypothesis,the data are used and then stored.If these data are used again in a future research study,they will be considered primary data.
A)True
B)False
Q3) The main focus of a marketing information system is on
A)the coordination of external information sources.
B)classifying data into the proper information categories.
C)data storage and retrieval.
D)the accurate maintenance of inventory levels.
E)gathering information on competitive activity.
Q4) Why would a personal interview be favored over a mail or telephone survey?
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Chapter 6: Target Markets: Segmentation and Evaluation
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204 Flashcards
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Sample Questions
Q1) The four requirements of a market are that the individuals in the market must have a need for the product and the ability,willingness,and authority to buy it.
A)True
B)False
Q2) A targeting strategy in which an organization directs its marketing efforts at several segments is called a(n)____ targeting strategy.
A)differentiated
B)total market
C)concentrated
D)undifferentiated
E)integrated
Q3) Characteristics of individuals,groups,or organizations that are used for dividing a total market into smaller homogeneous groups are called ____ variables.
A)marketing
B)classification
C)segmentation
D)stratification
E)dividing
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8
Chapter 7: Consumer Buying Behavior
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219 Verified Questions
219 Flashcards
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Sample Questions
Q1) Maslow's hierarchy of needs is an explanation of how motives operate.
A)True
B)False
Q2) How does an individual's social class influence the products he or she buys?
Q3) Extended problem solving is used when unfamiliar,expensive,or infrequently purchased products are bought.
A)True
B)False
Q4) The results of many studies have been inconclusive regarding the association between buyer behavior and A)personality.
B)perception.
C)motives.
D)social class.
E)learning.
Q5) Some of the criteria used in the evaluation of alternatives stage of the consumer buying decision process are also used during the postpurchase evaluation stage. A)True
B)False
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Chapter 8: Business Markets and Buying Behavior
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175 Flashcards
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Sample Questions
Q1) Orders placed by business customers are usually smaller and more numerous than consumer sales.
A)True
B)False
Q2) Reciprocal dealing is widespread because it is one of the few avenues not regulated by the FTC,and it facilitates optimal purchases.
A)True
B)False
Q3) Individuals and business organizations that buy finished goods and resell them to make a profit without changing the physical characteristics of the product are classified as ____ markets.
A)consumer
B)institutional
C)producer
D)government
E)reseller
Q4) Retailers purchase products and resell them to final consumers.
A)True
B)False
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Chapter 9: Reaching Global Markets
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Sample Questions
Q1) The greatest danger in becoming involved in direct ownership in international marketing is political uncertainty.
A)True
B)False
Q2) High Plains Furnishings,a furniture manufacturer in southern Montana,markets its furniture products in markets within the United States.It has also found several niche target markets in Finland,Chile,and Argentina.High Plains Furnishings is engaging in
A)domestic marketing and limited exporting.
B)localized marketing and domestic marketing.
C)globalized marketing.
D)domestic marketing and international exporting.
E)localized marketing and globalized marketing.
Q3) The World Trade Organization accomplishes all of the following except
A)educating companies about international trade rules.
B)lending money to businesses interested in developing international markets.
C)serving as a forum for trade negotiations.
D)helping settle trade disputes.
E)providing legal ground rules for international commerce.
Q4) In what ways can a nation restrict the flow of imported goods?
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Chapter 10: Digital Marketing and Social Networking
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Sample Questions
Q1) Accessibility refers to a customer's ability to access information about products,such as colors,prices,and reviews.
A)True
B)False
Q2) While social networks can be used to target customers,it is still easier to target precise consumer groups using traditional marketing media.
A)True B)False
Q3) Almost any traditional promotional event can be enhanced or replaced by digital media.
A)True
B)False
Q4) List the various types of digital media and technologies that are available for the marketer to use in reaching consumers.
Q5) The majority of online shoppers read ratings and reviews to aid in their purchasing decisions.
A)True B)False
Q6) In what ways can digital media be used as a market research tool?
Page 12
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Chapter 11: Product Concepts
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187 Flashcards
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Sample Questions
Q1) The four major stages of a product life cycle include
A)prosperity,recession,depression,and recovery.
B)specialty,convenience,shopping,and unsought goods.
C)decline,stabilization,exposure,and growth.
D)introduction,growth,maturity,and decline.
E)awareness,interest,trial,and adoption.
Q2) Brunswick's bowling balls,bowling bags,and shoes are individual product ____ for this sporting goods manufacturer.
A)menus
B)mixes
C)lines
D)life cycles
E)ensembles
Q3) Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?
A)McDonald's arches
B)Mercedes Benz emblem
C)Nike swoosh
D)Traveler's Insurance umbrella
E)Arrows on Wrigley gum packages
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Chapter 12: Developing and Managing Products
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Sample Questions
Q1) ____ is the development of a product that is closely related to one or more products in a firm's existing product line but is designed specifically to meet somewhat different customer needs.
A)Quality modification
B)Line extension
C)Aesthetic modification
D)Feature modification
E)Product mix modification
Q2) Early in the commercialization phase,marketers must make decisions about
A)warranties,repairs,and replacement parts.
B)product features and breakeven points.
C)functionality,safety,and convenience.
D)the proposed marketing mix variables.
E)which ideas to further pursue.
Q3) Discuss the advantages and problems associated with test marketing.
Q4) How a pair of jeans looks,regardless of the price,is an example of styling.
A)True
B)False
Q5) Identify and explain the dimensions of product quality.
Q6) Why and how might an organization delete existing products?
Page 14
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Chapter 13: Services Marketing
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202 Flashcards
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Sample Questions
Q1) Which of the following is not a service product?
A)Justin Bieber concert
B)Flight on Southwest Airlines
C)A 100 percent service satisfaction guarantee
D)Overnight stay at Holiday Inn Express
E)Dry cleaning of a suit
Q2) Financial price-an exact dollar amount-may or may not be charged for a nonprofit product.
A)True
B)False
Q3) In service marketing,the most important link to the customer is
A)effective advertising.
B)good word-of-mouth communication.
C)well-trained contact employees.
D)the tangible aspects of the service.
E)exceptional service quality.
Q4) How do the target markets of nonprofit organizations differ from the target markets of for-profit organizations?
Q5) Discuss the importance of services in the U.S.economy,and explain the growth of services in our economy.
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Chapter 14: Branding and Packaging
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216 Flashcards
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Sample Questions
Q1) Old Navy sells only Old Navy labeled clothing in its retail stores.The Old Navy brand is not sold in any other outlet.Old Navy is a ____ brand.
A)generic
B)reseller
C)manufacturer
D)distribution
E)private distributor
Q2) The Federal Trade Commission is solely responsible for establishing and enforcing packaging regulations.
A)True
B)False
Q3) R.J.Reynolds markets several brands of cigarettes,including Vantage,Camel,Winston,and Salem.This is an example of which type of branding policy?
A)Generic
B)Individual
C)Family
D)Line family
E)Brand extension
Q4) How do sellers benefit from the use of brand names and brand marks?
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Chapter 15: Marketing Channels and Supply-Chain Management
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Sample Questions
Q1) What are the three primary tasks of order processing?
A)Order receipt,order delivery,order follow-up
B)Order handling,inventory management,order delivery
C)Materials handling,warehousing,order delivery
D)Order handling,order entry,order delivery
E)Order receipt,order checking,order delivery
Q2) The order-processing task that involves verifying product availability,checking prices and customer credit ratings,and filling orders is
A)warehousing.
B)order handling.
C)information processing.
D)materials handling.
E)order entry.
Q3) Discuss how the strategic importance of physical distribution is evident in each element of the marketing mix.
Q4) How do marketing channels increase efficiency in exchange situations?
Q5) Discuss the advantages and disadvantages of channel integration.Who benefits from channel integration?
Q6) Describe the three forms of vertical marketing systems.
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Chapter
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Sample Questions
Q1) Supermarkets,discount stores,and hypermarkets can all be classified as A)superstores.
B)general merchandise retailers.
C)department stores.
D)specialty retailers.
E)off-price retailers.
Q2) Mark Bradley's company takes orders from its collection of retail customers and arranges the shipment of goods directly from manufacturers or other wholesalers to its customers' businesses.Mark is operating as a
A)mail-order wholesaler.
B)drop shipper.
C)desk wholesaler.
D)truck jobber.
E)specialty-line wholesaler.
Q3) Which of the following is not a common feature of a warehouse club?
A)Concrete floors
B)Wide aisles
C)Good customer service
D)Large packages
E)Low price per unit
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Chapter 17: Integrated Marketing Communications
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Sample Questions
Q1) Often when a company introduces a new product or line extension,its promotion will focus on ____ in order to initiate the product-adoption process.
A)creating awareness
B)stimulating demand
C)retaining loyal customers
D)combating competitive promotional efforts
E)identifying prospects
Q2) Advertising is a paid form of nonpersonal communication.
A)True
B)False
Q3) Promotion helps consumers because it
A)costs billions of dollars each year,which stimulates the U.S.economy.
B)always stresses wholesome values,which benefits society.
C)persuades consumers to make the right choices.
D)informs consumers and places them in a position to specify the products that they seek.
E)tends to be informative and not persuasive.
Q4) A news story about a product is an example of sales promotion.
A)True
B)False
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Chapter 18: Advertising and Public Relations
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Sample Questions
Q1) When sales go up,advertising should be increased;when sales decline,advertising should be decreased.
A)True
B)False
Q2) A consumer jury is a
A)group of consumers who have purchased the product before that evaluate its effectiveness.
B)panel of potential buyers of the advertised product brought together to pretest an advertising message.
C)panel of buyers who review and evaluate an advertising message after it has been circulated in certain regions.
D)group of consumers who determine whether or not other consumers have been treated fairly by companies.
E)panel of consumer experts who rank the effectiveness of advertisements.
Q3) Most often,the opinions of a firm's personnel are used to develop the advertising platform.
A)True
B)False
Q4) What is public relations and for what purposes is it used?
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Chapter 19: Personal Selling and Sales Promotion
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Sample Questions
Q1) Ryan Amerson leads his company's clients through the installation procedure of their new industrial equipment.He also helps answer their questions about product characteristics and system design both before and after their purchases.Ryan is a
A)trade salesperson.
B)missionary salesperson.
C)technical salesperson.
D)systems engineer.
E)field order taker.
Q2) Which of the following is an example of a trade sales promotion method?
A)Frequent-user incentives
B)Point-of-purchase displays
C)Retailer coupons
D)Free merchandise
E)Money refunds
Q3) Training programs designed for experienced company salespeople generally are oriented toward product information.
A)True
B)False
Q4) Explain how a salesperson's performance can be evaluated.
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Chapter 20: Pricing Concepts
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Sample Questions
Q1) If Seagram's marketers found that the firm's Crown Royal bourbon was a prestige product and raised its price,which of the following would most likely happen?
A)The quantity demanded would immediately fall.
B)The quantity demanded would always increase.
C)Above some price level,the quantity demanded would begin to decrease.
D)The demand curve for the product would always shift to the right.
E)The demand curve for the product would always shift to the left.
Q2) Demand depends only on the price of the product.
A)True
B)False
Q3) With prestige products,a firm will always be able to sell more at a higher price. A)True B)False
Q4) F.O.B.factory denotes the price of the products at the factory.If the price is quoted as F.O.B.shipping,then shipping costs are paid by the seller. A)True
B)False
Q5) How can transfer prices be calculated? Give three alternatives.
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Chapter 21: Setting Prices
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Sample Questions
Q1) Which of the following is a requirement for setting pricing objectives?
A)The objectives should be short-term oriented.
B)There should be only one pricing objective.
C)An evaluation of competitors' prices should be made.
D)The cost structure should be identified.
E)The objectives should be explicitly stated.
Q2) Penetration pricing and price skimming of the market are two types of new-product pricing.
A)True
B)False
Q3) Competition-based pricing is important if competing products are almost homogeneous or if price is the key variable in the marketing strategy.
A)True B)False
Q4) It is usually easy to obtain an accurate price list for a competitor's products. A)True B)False
Q5) Price skimming is designed to yield maximum unit sales volume. A)True
B)False
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