Marketing and Society Final Exam

Course Introduction

Marketing and Society explores the dynamic relationship between marketing activities and their broader societal impacts. This course examines how marketing not only responds to but also shapes societal values, norms, and expectations. Students will analyze issues such as consumer behavior, ethical marketing practices, social responsibility, sustainability, diversity, and the influence of marketing communication on public opinion. Through case studies and real-world examples, the course encourages critical thinking about the roles and responsibilities of marketers in addressing societal challenges while balancing organizational goals and stakeholder interests.

Recommended Textbook

Marketing 11th Edition by Charles W. Lamb

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21 Chapters

3517 Verified Questions

3517 Flashcards

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Page 2

Chapter 1: An Overview of Marketing

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Sample Questions

Q1) The Ritz Carlton has Service Values which guide employees in providing its Gold Standard service.One of the service values states "I own and immediately resolve guest problems." The Ritz Carlton management uses _____ to provide customer service.

A) training

B) deregulation

C) empowerment

D) commissioning

E) mediating

Answer: C

Q2) All of the following are basic marketing mix decisions EXCEPT:

A) sales

B) price

C) product design

D) place (distribution)

E) promotion

Answer: A

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Chapter 2: Strategic Planning for Competitive Advantage

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174 Flashcards

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Sample Questions

Q1) A popular technique for managing a large organization with different technologies and markets is to divide it into:

A) strategic business units

B) different technologies

C) strategic target markets

D) design matrices

E) tactical segments

Answer: A

Q2) SoBe nutritional beverages uses twin lizards on every bottle of its products and in all of its promotion efforts.It even has its own Team Lizard made up of skateboarders,mountain bike riders,and inline skaters that it sponsors.The lizard is used to remind consumers of the product and its benefits.To which of the four Ps does this represent?

A) promotion

B) price

C) publicity

D) place

E) product

Answer: A

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Chapter 3: Ethics & Social Responsibility

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Sample Questions

Q1) The two types of utilitarianism are _____ and _____ .

A) primary; secondary

B) causal; superfluous

C) consideration; evoked

D) proactive; reactive

E) act; rule

Answer: E

Q2) Why do corporations engage in ethical training?

A) because it reduces the potential harm of questionable acts

B) because it is a reactive way to protect organizations from legal action

C) because it helps employees put good ethics into practice

D) because the federal government requires it of all businesses with more than 100 employees

E) because it guarantees ethical behavior among employees

Answer: C

Q3) List the six modes of social control.

Answer: The six modes of social control are (1)ethics,(2)laws,(3)formal and informal groups,(4)self- regulation,(5)the media,and (6)an active civil society.

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Chapter 4: The Marketing Environment

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Sample Questions

Q1) The majority of Hispanic Americans are of _____ descent.

A) Mexican

B) Puerto Rican

C) Spanish

D) South American

E) Cuban

Q2) Alex purchased a battery-operated drill,and the first time he used the drill,the battery pack overheated and exploded.After Alex's trip to the emergency room,it was determined that the explosion was due to a problem with how the drill was manufactured.Alex would like to lodge a complaint about the poor quality of the drill's construction.To which federal agency should he complain?

A) Labor Department

B) Food and Drug Administration

C) Federal Trade Commission

D) Department of Trade

E) Consumer Product Safety Commission

Q3) Psychography is the study of people's vital statistics such as their ages and locations.

A)True

B)False

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Chapter 5: Developing a Global Vision

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Sample Questions

Q1) _____ are trade alliances in which several countries agree to work together to form a common trade area that enhances trade opportunities among those countries.

A) Boycotts

B) Regional unifications

C) Market groupings

D) Free trade nations

E) Expropriation members

Q2) Which country is considered to have the most complicated distribution system?

A) India

B) Germany

C) Canada

D) United States

E) Japan

Q3) When a company or industry is taken over by the government,it has been:

A) unionized

B) boycotted

C) exchanged

D) patronized

E) nationalized

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Page 7

Chapter 6: Consumer Decision Making

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Questions

Q1) A few years ago,Toro introduced a small,lightweight snowblower called the Snow Pup.Even though the product worked great,sales failed to meet expectations because consumers perceived the name to mean that the Snow Pup was a toy or too light to do any serious snow removal.This is how _____ can influence the consumer decision-making process.

A) selective distortion

B) incorrect problem recognition

C) lifestyle dissonance

D) Americanization

E) selective exposure

Q2) Refer to Day Care.Fiona spent a significant amount of time and effort in selecting the day-care center for Kate.This suggests the center is a(n)_____ product for Fiona.

A) impulse

B) low-involvement

C) routine response

D) convenience

E) high-involvement

Q3) Define stimulus generalization and stimulus discrimination and give an example of how each is used.

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Page 8

Chapter 7: Business Marketing

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Sample Questions

Q1) A routine purchasing situation in which the purchaser is not looking for new information or at other suppliers is called a:

A) modified rebuy

B) value buy

C) synergistic buy

D) straight rebuy

E) make-or-buy

Q2) One brand of tomato sauce advertises that the tomatoes it uses are processed within 24 hours of being picked to ensure product freshness.The fresh tomatoes it buys from growers are examples of:

A) OEM parts

B) raw materials

C) component parts

D) processed materials

E) supplies

Q3) What is a buying center? What are some implications of buying centers to the marketing manager?

Q4) What is a strategic alliance? How is it linked to relationship marketing?

Q5) Why is customer service an important factor in business marketing?

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Chapter 8: Segmenting and Targeting Markets

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Q1) Wine Spectator is a magazine that targets people who appreciate good wine and food. However,the discriminating reader of this magazine is also interested in travel and health,so the magazine features travel and health-related stories. This publication relies on _____ variables to identify its target market.

A) psychographic

B) demographic

C) usage rate

D) geodemographic

E) family life cycle

Q2) Refer to Mercedes-Benz. One potential problem is that some of the purchasers of Daimler's downsized luxury vehicles could be consumers who would have purchased a larger,higher-priced Mercedes-Benz. This situation is called:

A) subjugation

B) cannibalization

C) sabotage

D) benefit transference

E) marginal sales

Q3) Name the four broad segments of the business market.

Q4) What is product differentiation and how can it be achieved?

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Chapter 9: Decision Support Systems and Marketing Research

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Sample Questions

Q1) What is the moderator's role in online focus groups?

A) to limit discussion to closed-ended questions

B) to provide freestyle screen dialogue including text, instructions, and probes

C) to make sure costs remain relatively low

D) to act as a data-mining engineer

E) to let respondents control the discussion

Q2) The characteristics of a true DSS are interactive,flexible,discovery-oriented,and accessible.

A)True

B)False

Q3) Los Hermanos Cafe has successfully operated seven restaurants in the same community for 20 years.Management plans to introduce an egg and cheese breakfast burrito to three restaurants after having success with this product in its other four diners.Since management knows this market so well,Los Hermanos Cafe doesn't need to conduct research before introducing the new product in its remaining restaurants.

A)True

B)False

Q4) Discuss two advantages and two disadvantages of using secondary data.

Q5) List five non-computer-based sources of competitive intelligence.

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Chapter 10: Product Concepts

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Sample Questions

Q1) One of the leading manufacturers of choir robes has added different types of trim and fabric it uses in making the robes.The company has not changed its prices.This is a(n)_____ modification.

A) style

B) obsolescence

C) quality

D) repositioning

E) upward extension

Q2) Procter & Gamble manufactures Tide laundry detergent,the best-selling brand in the United States. But is also offers Tide to Go,which is a stick product consumers can use to clean a spot on their clothing between washings,and small travel packets of Tide detergent. These other products are part of Tide's product line:

A) width

B) breadth

C) mix

D) depth

E) synergy

Q3) Define cobranding and describe the three different types of cobranding.

Q4) How would a marketer define the term product?

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Chapter 11: Developing and Managing Products

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Sample Questions

Q1) One benefit of test marketing is that the marketing activity is shielded from competitors.

A)True

B)False

Q2) Name and describe the six categories of new products.

Q3) Refer to Going to the Dogs.Central Bark Doggie Day Care currently has 31 locations,with a new Gainesville,FL location coming soon.With the opening of competition in the form of Camp Bow Wow and others,it appears that the dog daycare product is moving into the _____ stage of the product life cycle.

A) commercialization

B) introductory

C) growth

D) maturity

E) decline

Q4) For a firm that adheres to the product concept,the logical place to start generating new-product ideas is with the customers of the firm.

A)True

B)False

Q5) List four potential advantages that come to the company that is first to market.

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Chapter 12: Services and Nonprofit Organization Marketing

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Sample Questions

Q1) A service cannot be touched,seen,tasted,heard,or felt in the same manner in which goods can be sensed and,therefore,is referred to as:

A) impervious

B) extraneous

C) synergistic

D) perishable

E) intangible

Q2) Jonathon had a problem when submitting an exam in his online marketing class and he received a score of zero,so he sent an email to the professor explaining his problem. He was really worried because the exam was due that evening,and he was very pleased when the professor replied within an hour telling him that he scored a 90 on the exam. The professor's prompt reply to his inquiry is an example of which service quality component?

A) reliability

B) responsiveness

C) assurance

D) empathy

E) tangibles

Q3) Name and briefly define the three categories of pricing objectives for services.

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Page 14

Chapter 13: Marketing Channels

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Sample Questions

Q1) _____ occurs when products are distributed through unauthorized marketing channels.

A) Black marketing

B) Countertrading

C) Channel malfeasance

D) Gray marketing

E) Reverse channeling

Q2) A marketing channel is a business structure composed of interdependent organizations that reach from the point of product origin to the final consumer.

A)True

B)False

Q3) Many regard vertical conflict as healthy competition.

A)True

B)False

Q4) The three basic functions channel intermediaries perform are:

A) transactional, logistical, and facilitating

B) contacting, negotiating, and ownership

C) promoting, distributing, and bulk-breaking

D) assorting, accumulating, and allocating

E) financing, mediating, and storing

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Chapter 14: Supply Chain Management

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Sample Questions

Q1) Sobha Developers is the only company in India and possibly the world that manufactures almost everything that goes into its buildings.It is this backward integration that gives Sobha absolute control over quality at every level.Sobha has the highest possible _____ integration.

A) relationship

B) social

C) functional

D) operational

E) internal operations

Q2) _____ provides time utility to buyers and sellers and aids manufacturers in managing supply and demand.

A) Containerization

B) Distribution

C) Storage

D) Direct sourcing

E) Channelization

Q3) The ABC Approach is a measurement system used to evaluate overall supply chain performance.

A)True

B)False

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Chapter 15: Retailing

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Sample Questions

Q1) A recent pricing trend among retailers is EDLP,which stands for:

A) electronic data laser purchasing

B) efficient data long-range planning

C) everyone doing large purchases

D) everyday low pricing

E) efficient dollar loss planning

Q2) A retail store can be classified according to its:

A) distribution method

B) inventory control

C) product assortment

D) management style

E) decor and atmosphere

Q3) Which of the following groups is most likely to be the target market for extreme-value retailers?

A) teenagers

B) professionals who like bargains

C) Asian Americans

D) middle-class innovators

E) people who have fixed or low incomes

Q4) Discuss three new developments in retailing.

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Chapter 16: Promotional Planning for Competitive Advantage

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159 Flashcards

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Sample Questions

Q1) The two major categories of communications are:

A) primary and secondary

B) direct and indirect

C) long term and short term

D) mass and interpersonal

E) informative and persuasive

Q2) One of the reasons for the growing popularity of integrated marketing communications is the reduction of media choices.

A)True

B)False

Q3) NutriFoods is concerned that its advertising messages are not getting through to the target market as intended because there are so many advertisements on television and in the magazines in which it advertises. The other ads are examples of noise in the communication process.

A)True

B)False

Q4) Define promotion and discuss its role in a company's marketing mix.

Q5) Describe the promotional strategies used in each stage of the product life cycle.

Q6) Draw a diagram that illustrates the communication process.

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Chapter 17: Advertising and Public Relations

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Sample Questions

Q1) Publicity:

A) will never damage a company because it performs the information task of promotion

B) is free communication

C) is not persuasive with customers

D) has to be purchased from the mass media

E) has many internal costs to the company associated with it

Q2) With a(n)_____ media schedule,the advertiser may schedule the ads heavily every other month to achieve a greater impact with an increased frequency and reach at those times.

A) intermittent

B) flighted

C) periodic

D) unremitting

E) alternating

Q3) Advergaming is an Internet advertising format where companies put ad messages in Web-based or video games to advertise or promote products.

A)True

B)False

Q4) Name and briefly define three forms of product advertising.

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Chapter 18: Sales Promotion and Personal Selling

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Sample Questions

Q1) Refer to Digital Cookware.Digital Cookware is offering retailers a price reduction for allocating space for special displays its products. This type of trade sales promotion is called:

A) push money

B) trade allowances

C) event sponsorship

D) store demonstrations

E) trade shows

Q2) Jel Sert Company makes convenient,durable,and eye-catching packaging.Its salesperson is demonstrating to a manufacturer of sports drinks how Jel Sert's packaging would serve as a silent salesperson for its products.This is the _____ stage of the sale.

A) leading

B) development and proposal of solutions

C) follow-up

D) sales approach

E) closing

Q3) List the seven steps in the personal selling process.

Q4) Compare and contrast contests and sweepstakes.

Q5) List the advantages personal selling offers over other forms of promotion.

Page 20

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Chapter 19: Pricing Concepts

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Sample Questions

Q1) What is the impact of the Internet on pricing strategies?

Q2) What happens when demand is elastic?

A) As price goes up, revenue goes down.

B) As price goes down, revenue goes down.

C) As price goes up, revenue goes up.

D) As price goes up, revenue does not change.

E) As price goes down, revenue does not change.

Q3) Discuss how consumers use the price-quality relationship to evaluate goods and explain how marketers can take advantage of this consumer response.

Q4) Refer to Smelly Fruit.The durian fruit is a very unique product.To many Thai's no other fruit taste or smells anything like the durian.It's uniqueness,in the eyes of the customer,would tend to have which of the following

A) It would have little affect.

B) It would tend to make the durian more price elastic.

C) It would tend to make the durian more price inelastic.

D) It would tend to raise the price in comparison to purchasing power.

E) It would tend to impact the durian's stage in the PLC.

Q5) Explain yield management systems (YMS)and discuss the types of industry were they are most appropriate.

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Chapter 20: Setting the Right Price

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Sample Questions

Q1) Which of the following is a price tactic that offers all goods and services at the same price (or perhaps two or three prices)?

A) primary pricing

B) uniform-price tactic

C) single-price tactic

D) constant-pricing

E) EDLP

Q2) The marketing manager of icruise.com (a travel Web site targeted to consumers who want a luxury vacation)finds that the firm can gain market share and become the industry leader if it slashes prices by 50 percent during the month of December.However,the vice president of finance is committed to reporting a 25 percent return on investment at all times.This conflict illustrates:

A) a need to eliminate low-profit products

B) a lack of corporate concentration on the marketing concept

C) how pricing operates in a mature marketplace

D) the need for trade-offs in pricing objectives

E) how target markets can be ignored

Q3) Some pricing decisions are subject to government regulation.Name and define three pricing practices that are illegal.

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Page 22

Chapter 21: Customer Relationship Management (CRM)

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Sample Questions

Q1) _____ is a company-wide business strategy designed to optimize profitability,revenue,and customer satisfaction by focusing on highly defined and precise customer segments.

A) Organizational optimization

B) Consumer relationship marketing (CRM)

C) Total quality management (TQM)

D) Customer relationship management (CRM)

E) Market aggregation

Q2) While many catalog retailers send out a standard catalog to all potential customers,Land's End uses information it has gathered about customers in its CRM system to target the catalog to the individual.This approach used by Land's End is an example of the _____ approach.

A) shotgun

B) rifle

C) Square peg, square

D) Fishing pole

E) All of these statements can be used to describe the approach used by Land's End.

Q3) Briefly describe how and why an organization uses data mining.What are some commonly used types of data analysis?

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