Marketing 101 Test Preparation
Course Introduction
Marketing 101 introduces students to the fundamental principles and practices of marketing in today's dynamic business environment. Covering key topics such as market research, consumer behavior, segmentation, targeting, positioning, and the marketing mix (product, price, place, and promotion), this course provides a comprehensive overview of how organizations create value and build strong customer relationships. Through real-world examples and case studies, students will explore the strategic planning process, learn about digital and traditional marketing channels, and develop essential skills needed to analyze and solve marketing challenges in various industries.
Recommended Textbook
MKTG 9 9th Edition by Charles W. Lamb
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21 Chapters
1256 Verified Questions
1256 Flashcards
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Page 2
Chapter 1: An Overview of Marketing
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Sample Questions
Q1) Which of the following questions which companies consider is best aligned with the production orientation philosophy?
A)What are the product preferences of our customers?
B)How can we sell our products more aggressively?
C)What can our engineers design?
D)How can we gather more information about customer needs?
Answer: C
Q2) Consumer's expectations of doing new things with varied kinds of information in ways that create value have resulted in the emergence of__________.
Answer: on-demand marketing
Q3) Which of the following is a drawback of the production-orientation philosophy?
A)It ignores the importance of assessing a firm's internal capabilities.
B)It overlooks the importance of market research.
C)It places little emphasis on the assessment of manufacturing plants and facilities.
D)It gives importance to the sales function over other functions.
Answer: B
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3
Chapter 2: Strategic Planning for Competitive Advantage
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Sample Questions
Q1) When properly created,a strategic business unit (SBU):
A)has a specific target market.
B)plans collaboratively with other SBUs of the company.
C)has a maximum of hundred employees.
D)shares the mission of its parent company.
Answer: A
Q2) Diversification strategies involve increasing sales of existing products in existing markets.
A)True
B)False
Answer: False
Q3) An organization is most likely to opt for a market development strategy to boost sales of a new product.
A)True
B)False
Answer: False
Q4) In the portfolio matrix,a__________is in a low-growth market,but the product has a dominant market share;it is an SBU that generates more money than it needs to maintain its market share.
Answer: cash cow
Page 4
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Chapter 3: Ethics and Social Responsibility
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Sample Questions
Q1) Which of the following statements is true about the stakeholder theory of corporate social responsibility?
A)It states that companies should only focus on increasing shareholder wealth.
B)It states that social responsibility is best carried out by government agencies.
C)It states that a company owes a duty to be a good citizen in its community.
D)It states that employees and not the top management should be involved in corporate social responsibility.
Answer: C
Q2) Delta Inc.is a large organization that believes in serving the community it operates in.The organization conducts several campaigns about health awareness and also provides donations to nonprofit organizations working on such causes.Delta is illustrating__________.
Answer: corporate social responsibility
Q3) No large companies have used cause-related marketing so far.
A)True
B)False
Answer: False
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Page 5
Chapter 4: The Marketing Environment
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Sample Questions
Q1) Martha visits a departmental store and learns that a box of exotic candles would cost her ten percent more than what she had paid for it six months ago.In this scenario,Martha has to pay more as a result of _____.
A)inflation
B)recession
C)stagnation
D)stagflation
Q2) Which of the following statements is true about teens?
A)Most teens prefer to shop online than in stores.
B)Teens consider shopping to be a social sport whether online or at the mall.
C)Teens spend more on food than any other cohort group.
D)Most teens prefer watching television or listening to radio than surfing the Web and on social media.
Q3) Discuss purchasing power and its relationship with income.
Q4) Teens patronize big box retailers leaving little room for retailers in between.
A)True
B)False
Q5) Discuss the relationship between businesses and the government.
Q6) Who are the baby boomers and why are they important to marketers?
Q7) The Bureau of Competition__________.
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Chapter 5: Developing a Global Vision
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Sample Questions
Q1) Write a note on the economic factors that influence the external business environment.
Q2) In general,average family incomes are higher in the more developed countries than in the less developed countries.
A)True
B)False
Q3) Opening an e-commerce site on the Internet makes it difficult for a company to gain recognition in the international marketplace.
A)True
B)False
Q4) Global marketers use social media not only for understanding customers but also to build their brands as they expand internationally.
A)True
B)False
Q5) The practice of returning production jobs to the United States is known as__________.
Q6) __________are trade alliances in which several countries agree to work together to form a common trade area that enhances trade opportunities among those countries.
Page 7
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Chapter 6: Consumer Decision Making
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Sample Questions
Q1) Target markets are sometimes defined on bases such as young singles,young married couples with children,and middle-aged married couples without children.Such target markets are most likely defined in terms of__________.
Q2) Monique prefers to do her grocery shopping once a month because her mother also shops only once a month.One of the reasons Monique is such an efficient shopper is that,like her mother,Monique believes,"Waste not,want not." This passing down of norms and values to Monique is most likely an example of__________.
Q3) Monique prefers to do her grocery shopping once a month because her mother also shops only once a month.One of the reasons Monique is such an efficient shopper is that,like her mother,Monique believes,"Waste not,want not." This passing down of norms and values to Monique is most likely an example of _____.
A)consumerism
B)the socialization process
C)the decision-making process
D)cognitive dissonance
Q4) It is possible to observe the learning process directly.
A)True
B)False
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Page 8
Chapter 7: Business Marketing
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Sample Questions
Q1) The segment of the business market that seeks to achieve goals other than the standard business goals of profit,market share,and return on investmentconsists of _____.
A)institutions
B)resellers
C)producers
D)manufacturers
Q2) Which of the following is a difference between component parts and supplies?
A)Component parts require extensive processing before they become part of another product,while supplies do not.
B)Component parts are consumable items,while supplies are finished items.
C)Component parts become part of a final product,while supplies do not.
D)Component parts are inexpensive when compared to other business products,while supplies are expensive.
Q3) The segment of the business market that seeks to achieve goals other than the standard business goals of profit,market share,and return on investment consists of__________.
Q4) Explain the distribution structure followed in business markets.
Q5) What are the main differences between major equipment and accessory equipment?
Q6) __________are expense items that do not become part of a final product.
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Chapter 8: Segmenting and Targeting Markets
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Sample Questions
Q1) The purpose of market segmentation is to:
A)change consumer attitudes and beliefs toward a product.
B)divide a market into submarkets of equal size that have equal number of customers in each.
C)group a large number of markets together,enabling a company to serve them simultaneously.
D)enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments.
Q2) Brasco Motor Company produces a wide range of vehicles such as passenger cars,commercial trucks,specialty vehicles,performance vehicles,and race cars.Each type of car has a separate and distinct customer base.Given this information,Brasco Motor Company has divided its customer base by using the strategy of__________.
Q3) Sheera Jewelry sends birthday greeting cards to each of its customers as a token of appreciation for shopping at its store.This exemplifies the customer relationship management (CRM)trend of _____.
A)loyalty
B)technology
C)time savings
D)personalization
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Page 10
Chapter 9: Marketing Research
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Sample Questions
Q1) A carefully selected group of consumers who agree to participate in an ongoing online dialogue with a particular corporation is known as a(n)_____.
A)Web community
B)online panel provider
C)reference group
D)conventional focus group
Q2) __________data is defined as data that has been previously collected for any purpose other than the one at hand.
Q3) A carefully selected group of consumers who agree to participate in an ongoing online dialogue with a particular corporation is known as a(n)__________.
Q4) In the context of developing an effective customer relationship management system,the use of big data analytics is restricted to the storage and integration of customer data.
A)True
B)False
Q5) To initiate a customer relationship management cycle,a company must focus on__________.
Q6) How does marketing research help managers make decisions?
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Chapter 10: Product Concepts
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Sample Questions
Q1) A number of yogurts are marketed under the Duncen brand,including Duncen All Natural,Duncen Fruit on the Bottom,Duncen Light & Fit,DunActive,and Dun-o-nino.The large variety of yogurts under the Duncen brand is an example of a:
A)brand equity
B)product item
C)product mix
D)promise index
Q2) Services and ideas are not considered products because they are intangible.
A)True
B)False
Q3) A difference between informational labeling and persuasive labeling is that informational labeling:
A)focuses on a promotional theme or logo rather than consumer information.
B)increases a consumer's cognitive dissonance after the purchase.
C)helps a consumer make proper product selections.
D)gives the impression of environmental friendliness to a product.
Q4) Name and briefly define the four categories of consumer products.For each category,list three specific examples of products that would most likely be classified in that category.
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Chapter 11: Developing and Managing Products
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Sample Questions
Q1) Roger is always eager to own the latest cell phone model launched in the market.He makes it a point to buy new cell phones on the first day of their launch.He is also an active member of various online forums that discuss the latest technical developments.In this case,Roger is a(n)_____.
A)laggard
B)innovator
C)early majority
D)late majority
Q2) Roger is always eager to own the latest cell phone model launched in the market.He makes it a point to buy new cell phones on the first day of their launch.He is also an active member of various online forums that discuss the latest technical developments.In this case,Roger is a(n)__________.
Q3) A low failure rate,greater competition,and wide distribution typify the introductory stage of the product life cycle.
A)True
B)False
Q4) Explain in detail why a large proportion of new product introductions fail?
Q5) __________have the longest product life cycles.
Q6) The business analysis stage of a new-product development process__________.
Page 13
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Chapter 12: Services and Nonprofit Organization Marketing
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Sample Questions
Q1) A bundled price is preferable when:
A)different customers have different needs.
B)firms customize services for each individual customer.
C)consumers dislike having to pay extra for every part of a service.
D)firms want to charge for their supplementary services separately.
Q2) According to the gap model of service quality,which of the following is true of gap 1?
A)It results from a lack of understanding or a misrepresentation of customers' needs,wants,or desires.
B)It results from management's inability to translate customers' needs into delivery systems within the firm.
C)It can result in misleading or deceptive advertising campaigns promising more than the firm can deliver.
D)It can be corrected by training employees so that they know what management expects and encouraging teamwork.
Q3) Briefly explain what service firms must do to be successful in the global marketplace.
Q4) When is a service mix effective?
Q5) __________focuses on maximizing the surplus of income over costs.
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Page 14
Chapter 13: Supply Chain Management
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Sample Questions
Q1) Through the use of computer-generated shipping notices,AllCare Hardware successfully removes unnecessary costs in its supply chain.According to its vice president of inventory for the retailer,"Information that had to be gathered through three or four phone calls before is now just one click away." This is an example of the use of
A)measurement and feedback integration
B)conglomerate integration
C)customer integration
D)technology and planning integration
Q2) Future Market,a supermarket chain,uses bar codes for all its products.As soon as a product is sold,the information is electronically transferred to the firm's warehouse and the product's supplier.In addition,changes are automatically made to the firm's sales account and stock ledger.This helps the firm reduce its paperwork and makes managing inventory easier.This is an example of__________.
Q3) Storage reduces time utility for buyers and sellers.
A)True
B)False
Q4) How has the use of supply chain management resulted in a radical reformulation of traditional marketing,production,and distribution functions?
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Chapter 14: Marketing Channels
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Sample Questions
Q1) A__________is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.
Q2) Why have many companies begun employing multichannel marketing strategies?
Q3) In exclusive distribution,a manufacturer tries to have a product available in every outlet where potential consumers might want to buy it.
A)True
B)False
Q4) Roubov Inc.is a chain of American department stores that sells clothing,furniture,home appliances,and toys.It buys its goods in large quantities directly from a manufacturer.Based on this information,Roubov Inc.most likely makes use of a(n)__________.
Q5) Intensive distribution is a form of distribution aimed at minimum market coverage. A)True B)False
Q6) A__________channel enables a consumer to return a product when it reaches the end of its useful life.
Q7) Why are many companies transitioning to omnichannel distribution operations?
Page 16
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Chapter 15: Retailing
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Sample Questions
Q1) To manage service capacity,service firms must turn down some prospective customers if they do not have the capacity to meet demands.
A)True
B)False
Q2) _____ compete on the basis of low prices,high turnover,and high volume.
A)Discount stores
B)Convenience stores
C)Drugstores
D)Supermarkets
Q3) Tipplers Delight is a liquor store that sells a wide assortment of alcoholic beverages.Tipplers Delight is an example of a__________.
Q4) The technique used to sift through data collected by point-of-purchase scanning equipment is called__________.
Q5) Strategic retailing goals typically focus on:
A)increasing total sales.
B)increasing costs of goods sold.
C)decreasing returns on equity.
D)decreasing store traffic.
Q6) What is a target market?
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Chapter 16: Marketing Communications
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Sample Questions
Q1) Which of the following is true of a target market characterized by widely scattered potential customers,highly informed buyers,and brand-loyal repeat purchasers?
A)It requires a promotional mix with more social media and less sales promotion.
B)It requires a promotional mix with more personal selling and less advertising.
C)It requires a promotional mix with more advertising and less personal selling.
D)It requires a promotional mix with more sales promotion and less social media.
Q2) The advertisements for ground coffee sold by Khokho's Inc.state,"The highest quality coffee doesn't have to be expensive." This is an example of how a product communicates its _____.
A)marketing mix
B)comparative differentiation
C)competitive advantage
D)researchable objective
Q3) Advent Automobiles Inc.launches a new sport utility vehicle.The company places advertisements in leading newspapers and social media sites to reach out to consumers.In the context of the communication process,Advent Automobiles Inc.is the__________.
Q4) __________promotion is designed to stimulate a purchase or an action.
Q5) A proper promotional mix is one that__________.
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Chapter 17: Advertising, public Relations, and Sales Promotion
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Q1) _____ is a form of advertising designed to enhance a company's image rather than promote a particular product.
A)Institutional advertising
B)Pioneering advertising
C)Competitive advertising
D)Comparative advertising
Q2) A series of related advertisements focusing on a common theme,slogan,and set of advertising appeals is referred to as a(n):
A)advertising campaign.
B)advertising objective.
C)media schedule.
D)infomercial.
Q3) A trade allowance is a price reduction offered by retailers to customers who are buying homogeneous shopping goods.
A)True
B)False
Q4) Explain how marketers manage unfavorable publicity using an example.
Q5) If an advertiser wants to enhance the sales of a specific good or service,__________advertising should be used.
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Chapter 18: Personal Selling and Sales Management
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Sample Questions
Q1) Mandy's Packaging Inc.is a multibillion-dollar supplier of packaging materials.One of its salespeople rearranged production schedules at three different plants to satisfy an unexpected demand for boxes from a major client.The salesperson's action is typical of the company's sales philosophy and indicates an emphasis on _____.
A)price-based selling
B)relationship selling
C)adaptive selling
D)persuasive selling
Q2) Ego strength is one of the traits that sales managers look for while recruiting salespeople.
A)True
B)False
Q3) _____ is a sales practice that involves building,maintaining,and enhancing interactions with customers in order to develop long-term satisfaction through mutually beneficial partnerships.
A)Price-based selling
B)Adaptive selling
C)Stimulus-response selling
D)Relationship selling
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Page 20
Chapter 19: Social Media and Marketing
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Sample Questions
Q1) Kelly's Kitchen strives to improve its customer service and make sure its customers enjoy the food and ambience.It has a team dedicated to keep track of customers' opinion about Kelly's kitchen on popular food review sites and other Web sites.It tries its best to incorporate any changes suggested by its customers on such sites.This scenario illustrates__________.
Q2) Which of the following is true of social media?
A)It cannot be compared to traditional advertising in any meaningful way.
B)It offers a mass-media method of interacting with customers.
C)It has less sophisticated ways of measuring how marketers meet and interact with consumers than traditional advertising.
D)It offers more one-to-one ways to meet consumers than traditional marketing media.
Q3) Social bookmarking sites differ from social news sites in that:
A)the objective of their users is to collect,save,and share interesting and valuable links.
B)they allow users to edit the stories they find for accuracy.
C)the ability of users to share,post,or discuss a topic is very limited.
D)they treat location-based social networking as a game.
Q4) Explain the role of social media in marketing.
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Chapter 20: Pricing Concepts
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Sample Questions
Q1) Which of the following is true about shopping bots?
A)They encourage a more creative use of advertising.
B)They create opportunities for prestige pricing.
C)They search the Web for the best price for a product.
D)They create inelastic demand.
Q2) Randy's Apparels Inc.plans to expand its customer base and product line.It introduces a new line of designer wear that are very expensive and exclusively available at Randy's.It emphasizes the high quality and exclusivity of this new line of products in its advertisements.In this case,Randy's Apparels has used__________for the new line of products.
Q3) Why are more and more companies turning to dynamic pricing?
A)To help adjust prices
B)To implement bait pricing
C)To implement free on board origin pricing
D)To establish inelasticity of demand
Q4) What happens when demand is elastic?
A)As price goes up,revenue goes down.
B)As price goes down,revenue goes down.
C)As price goes up,revenue goes up.
D)As price goes up,revenue does not change.
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Chapter 21: Setting the Right Price
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Sample Questions
Q1) A price skimming strategy is most often used for a new product when:
A)competition in the market is abundant.
B)customers are unwilling to spend a large amount of money on the product.
C)its supply is greater than its demand.
D)the product is perceived as having unique advantages.
Q2) Used Car Center Inc.allows salespeople to charge different customers different prices for essentially the same automobile depending on how good the customer is at negotiating the price.In this scenario,the company uses a:
A)two-part pricing tactic.
B)price lining tactic.
C)flexible pricing tactic.
D)price skimming tactic.
Q3) __________are costs that are shared in the manufacturing and marketing of several products in a product line.
Q4) Fine-tuning techniques are approaches that change the general price level of goods or services.
A)True
B)False
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