Management Information Systems Practice Exam
Course Introduction
Management Information Systems (MIS) explores the use of technology, people, and processes to manage and analyze information within organizations. This course covers the fundamentals of how information systems support business operations, decision-making, and strategic objectives. Key topics include system design and development, database management, e-commerce, cybersecurity, ethical considerations, and emerging technologies. Students will examine real-world case studies and participate in hands-on projects to understand how effective information management drives organizational success and innovation.
Recommended Textbook E Commerce 2015 11th Edition by Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Is Just Beginning
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Q1) Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
A) richness
B) ubiquity
C) information density
D) personalization
Answer: A
Q2) Which of the following is an example of a sharing economy company?
A) YouTube
B) Airbnb
C) Tumblr
D) Facebook
Answer: B
Q3) The term ________ refers to the practice of researching a product online before purchasing it at a physical store.
Answer: webrooming
Q4) ________ refers to the complexity and content of a message. Answer: Richness
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Chapter 2: E-Commerce Business Models and Concepts
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Q1) ________ occurs when there are no differences among products or services and the only basis for choosing a particular product or service is price.
Answer: Commoditization
Q2) Which element of the business model addresses the question of why a customer should buy from the firm?
A) revenue model
B) competitive advantage
C) market strategy
D) value proposition
Answer: D
Q3) A wealthy individual who invests personal funds in a start-up in exchange for an equity stock in the business is referred to as a(n) ________.
Answer: angel investor
Q4) A(n) ________ is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.
Answer: value chain
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4
Chapter 3: E-Commerce Infrastructure: the
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Sample Questions
Q1) An iPad is an example of a(n) ________ computer.
Answer: tablet
Q2) ________ is a model of computing in which firms and individuals obtain computing power and software applications over the Internet, rather than purchasing and installing it on their own computers.
A) Client/server computing
B) P2P computing
C) Mobile computing
D) Cloud computing
Answer: D
Q3) ________ is a way of formatting pages with embedded links that connect documents to one another and that also link pages to other objects.
Answer: Hypertext
Q4) Specialized computers that interconnect the thousands of computers that make up the Internet in order to transmit message parcels along available communication paths and on to their destinations are called ________.
Answer: routers
Q5) A(n) ________ is a tool used by a Web site to store information about a user.
Answer: cookie
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Chapter
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Q1) All of the following might be part of a Web site's middle-tier layer except:
A) a database server.
B) an ad server.
C) legacy corporate applications.
D) a mail server.
Q2) Dynamic page generation enables the use of a content management system.
A)True
B)False
Q3) Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.
A)True
B)False
Q4) Mobile Web apps are typically built using HTML5 and Java.
A)True
B)False
Q5) A(n) ________ is a small, prebuilt chunk of code that executes automatically in your HTML Web page to perform a specific task such as providing weather information.
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Q6) A SWOT analysis describes a business's strengths, weaknesses, opportunities, and
Chapter 5: E-Commerce Security and Payment Systems
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Q1) Which of the following is the current standard used to protect Wi-Fi networks?
A) WEP
B) TLS
C) WPA2
D) WPA3
Q2) To allow employees to connect securely over the Internet to their corporate network, you would use a(n) ________.
Q3) ________ was designed to cripple Iranian nuclear centrifuges.
Q4) ________ refers to the ability to ensure that messages and data are only available to those authorized to view them.
A) Confidentiality
B) Integrity
C) Privacy
D) Availability
Q5) Zeus is an example of which of the following?
A) SQL injection attack
B) browser parasite
C) DDoS attack
D) Trojan horse
Q6) A fingerprint or retina (eye) scan is an example of ________.
Page 7
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) Which of the following is not one of the main stages of the online purchasing process?
A) post-purchase service and loyalty
B) awareness
C) evaluation
D) conversation
Q2) The ________ rate is an e-mail campaign metric that measures the percentage of e-mails that could not be delivered.
Q3) If you want to determine the size of your Web site's audience, the metric you will use for the most accurate measurement will be:
A) page views.
B) unique visitors.
C) hits.
D) reach.
Q4) Which of the following statements about CAN-SPAM is not True?
A) CAN-SPAM went into effect in January 2004.
B) CAN-SPAM prohibits unsolicited e-mail (spam).
C) CAN-SPAM prohibits the use of deceptive subject lines and false headers.
D) Large spammers are among CAN-SPAM's biggest supporters.
Page 8
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Chapter 7: Social, Mobile, and Local Marketing
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Q1) Your Facebook News Feed includes all of the following except:
A) status updates.
B) app activity.
C) Likes.
D) tweets.
Q2) What technologies and techniques are employed by location-based mobile marketing and why is local mobile attractive to marketers?
Q3) ________ refers to those forms of social sharing that occur off the major social networks, through alternative communication tools.
Q4) The number of people exposed to pins is a measure of which of the following?
A) engagement
B) community
C) brand strength
D) fan acquisition
Q5) Google provides the leading location-based marketing platform.
A)True
B)False
Q6) What has changed in online marketing since 2007?
Q7) ________ is the leading mobile retailer.
Page 9
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Q1) ________ involves bypassing the target site's home page and going directly to a content page.
Q2) The display of a third-party's Web site or page within your own Web site is called:
A) cybersquatting.
B) metatagging.
C) framing.
D) deep linking.
Q3) All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:
A) nature of the work used.
B) amount of the work used.
C) market effect of the use.
D) free availability of the work on the Web.
Q4) Net neutrality refers to Internet backbone owners treating all Internet traffic equally. A)True
B)False
Q5) ________ is the largest private personal database in the world.
Page 10
Q6) ________ is another name for net neutrality.
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Chapter 9: Online Retailing and Services
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Q1) Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.
A)True
B)False
Q2) Identify and discuss the key features of the online insurance industry.
Q3) In ________, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized Web site.
A) account aggregation
B) a financial portal
C) integrated financial services
D) EBPP systems
Q4) Which of the following is not categorized as an operating expense?
A) the cost of products being sold
B) marketing costs
C) administrative overhead
D) amortization of goodwill
Q5) The four main online retail business models are virtual merchants, multi-channel merchants, manufacturer-direct firms, and ________ merchants.
Q6) In a(n) ________ model, products are not built until an order is received.
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Chapter 10: Online Content and Media
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Q1) In comparison to hours spent at work, the average American adult spends ________ consuming various media.
A) a quarter as much time
B) a third as much time
C) an equivalent amount of time
D) twice as much time
Q2) The average American adult spends more time watching television than using the Internet.
A)True
B)False
Q3) In 2014, which of the following comprised the largest segment of the online gaming audience?
A) social gamers
B) mobile gamers
C) casual gamers
D) console gamers
Q4) ________ describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.
Q5) In the ________ model for e-books, prices are set by the publisher.
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) Auction prices are always lower than prices in fixed priced markets.
A)True
B)False
Q2) When did the first online communities form?
A) the 1970s
B) the 1980s
C) the 1990s
D) the 2000s
Q3) Which of the following early leaders in social networking has been reinvented as a music-oriented social network?
A) Vevo
B) Myspace
C) Polyvore
D) Tumblr
Q4) One of the benefits of auctions is ________: the fact that sellers can find willing buyers, and buyers can find sellers, located anywhere around the world.
Q5) ________ refers to the feeling that one has paid too high a price for an item won at auction.
Q6) One partial solution to high monitoring costs is ________ pricing.
Page 13
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) An example of an indirect good in the fast-food industry is:
A) mustard.
B) paper napkins.
C) beef.
D) sugar.
Q2) Which of the following primarily deal with direct goods?
A) e-distributors and independent exchanges
B) exchanges and e-procurement Net marketplaces
C) exchanges and industry consortia
D) e-procurement Net marketplaces and industry consortia
Q3) Which of the following is an example of an e-procurement Net marketplace?
A) TheSeam
B) Ariba
C) Grainger
D) SupplyOn
Q4) All of the following are potential benefits of B2B e-commerce except:
A) lower administrative costs.
B) lower search costs.
C) lower price transparency.
D) lower transaction costs.
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