Management Information Systems
Midterm Exam
Course Introduction
Management Information Systems explores the effective use of information technology in organizations to improve decision-making, efficiency, and competitiveness. This course covers the fundamental concepts, design, implementation, and management of information systems, emphasizing their strategic role in business processes and organizational success. Students will learn how to analyze business requirements, select appropriate technological solutions, and evaluate information system performance. Topics include systems development, data management, e-business, cybersecurity, and the ethical and social implications of information systems in a global context.
Recommended Textbook E Commerce 2014 10th Edition by Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Continues
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Sample Questions
Q1) The size of the B2B market in 2013 is estimated to be around:
A)$470 million.
B)$4.7 billion.
C)$470 billion.
D)$4.7 trillion.
Answer: D
Q2) E-commerce is available just about everywhere and anytime.This is known as ________.
Answer: ubiquity
Q3) In 2013, roughly ________ million people in the United States access the Internet via tablets.
A)23
B)43
C)123
D)143
Answer: C
Q4) The targeting of marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases is called ________. Answer: personalization
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Chapter 2: E-Commerce Business Models and Concepts
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Q1) Visitors to specialized niche vortals tend to spend less money than the average visitor to a horizontal portal.
A)True
B)False
Answer: False
Q2) Which element of the business model examines who else occupies the firm's intended marketspace?
A)value proposition
B)competitive environment
C)competitive advantage
D)market strategy
Answer: B
Q3) The existence of a large number of competitors in any one market segment may indicate:
A)an untapped market niche.
B)the market is saturated.
C)no one firm has differentiated itself within that market.
D)a market that has already been tried without success.
Answer: B
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Page 4
Chapter 3: E-Commerce Infrastructure: the
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Sample Questions
Q1) ________ is a way of formatting pages with embedded links that connect documents to one another and that also link pages to other objects.
Answer: Hypertext
Q2) ________ is a utility program that allows you to check the connection between your client and a TCP/IP network.
A)Ping
B)Telnet
C)Tracert
D)Finger
Answer: A
Q3) Every device connecting to the Internet must have a unique address.
A)True
B)False
Answer: True
Q4) HTML is the Internet protocol used to transfer Web pages.
A)True
B)False
Answer: False
Page 5
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Sample Questions
Q1) ________ verifies that the business objectives of the system as originally conceived are in fact working.
A)System testing
B)Acceptance testing
C)Unit testing
D)Implementation testing
Q2) All of the following are important factors in Web site optimization except:
A)selecting keywords and page titles.
B)identifying market niches for your services or products.
C)buying search engine ads.
D)adhering to accessibility guidelines.
Q3) The structure of a market is described in terms of all of the following except:
A)direct competitors.
B)suppliers.
C)customers.
D)substitute products.
Q4) Explain both the demand-side and the supply-side considerations when choosing the hardware platform for an e-commerce site.Include a discussion of I/O-intensive vs.CPU-intensive operations and scalability.
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Q5) A SWOT analysis describes strengths, weaknesses, opportunities, and ________.
Chapter 5: E-Commerce Security and Payment Systems
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Q1) Which of the following is an example of an integrity violation of e-commerce security?
A)A Web site is not actually operated by the entity the customer believes it to be.
B)A merchant uses customer information in a manner not intended by the customer.
C)A customer denies that he or she is the person who placed the order.
D)An unauthorized person intercepts an online communication and changes its contents.
Q2) Spoofing involves attempting to hide a true identity by using someone else's e-mail or IP address.
A)True
B)False
Q3) Automatically redirecting a Web link to a different address is called ________.
Q4) Which dimension(s)of security is spoofing a threat to?
A)integrity
B)availability
C)integrity and authenticity
D)availability and integrity
Q5) A(n)________ is a feature of viruses, worms, and Trojans that allows an attacker to remotely access a compromised computer.
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) A common form of ________ is targeted content (or advertorials), in which editorial content is combined with an ad message to make the message more valuable and attractive to its intended audience.
Q2) ________ behavior refers to the transaction log that consumers establish as they move about the Web from site to site.
Q3) Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?
A)ubiquity
B)richness
C)interactivity
D)universal standards
Q4) E-commerce is a major conduit and generator of offline commerce.
A)True
B)False
Q5) Identify and describe the various types of rich media ads and video ads and explain how each one works.
Q6) Specialized marketing firms called ________ sell ad opportunities from a range of participating sites that receive payment for displaying ads.
Page 8
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Chapter 7: E-Commerce Marketing Communications
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Q1) Which of the following are features of both Pinterest and Twitter?
A)tweets
B)hashtags
C)pins
D)Image Hover widget
Q2) Which of the following statements about Graph Search is not true?
A)It relies on Google to supplement its search results.
B)It is a semantic search engine.
C)It is a social search engine.
D)It includes photos.
Q3) Traditional desktop marketing remains the largest part of all online marketing.
A)True
B)False
Q4) ________ is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app.
Q5) What technologies and techniques are employed by location-based mobile marketing and why is local mobile attractive to marketers?
Q6) ________ techniques identify a perimeter around a physical location and then target ads to users within that perimeter.
Page 9
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Q1) The ethical principle of Universalism states that if an action is not right for all situations, then it is not right for any situation.
A)True
B)False
Q2) All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:
A)nature of the work used.
B)amount of the work used.
C)market effect of the use.
D)free availability of the work on the Web.
Q3) Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations.
A)True
B)False
Q4) Google defends its Library Project on the grounds of fair use.
A)True
B)False
Page 10
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Chapter 9: Online Retailing and Services
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Q1) The retail industry is the largest investor in information technology.
A)True
B)False
Q2) Groupon is an example of local commerce.
A)True
B)False
Q3) Which of the following is not one of the seven major segments of the retail industry?
A)electronics and computers
B)specialty stores
C)gasoline and fuel
D)food and beverage
Q4) ________ occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer.
Q5) For a quick check of a firm's short-term financial health, examine its:
A)working capital.
B)gross margin.
C)long-term debt.
D)cost of sales.
Q6) Identify and discuss the key features of the online insurance industry.
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Chapter 10: Online Content and Media
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Q1) An example of ________ is a song downloaded from Rhapsody that expires, or cannot be played, if your monthly subscription fee is not paid.
Q2) All of the following are true about the newspaper industry except:
A)newspaper management has been sluggish to respond to the opportunities on the Internet for news.
B)online readership of newspapers is declining.
C)newspaper management overly protected content from being distributed by aggregators.
D)offline readership of newspapers is increasing.
Q3) Which of the following occurs first in the process of content convergence?
A)media integration
B)media migration
C)media transformation
D)media maturity
Q4) Which of the following is not a major contributing factor to net value?
A)providing instantaneous, online access to information
B)providing large, searchable historical archives
C)enabling consumers to move online information to other documents easily
D)offering a variety of subscription models
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) Portals are among the most frequently visited types of sites on the Web.
A)True
B)False
Q2) The profit a seller makes at auction is a function of all of the following except:
A)arrival rate.
B)auction length.
C)the number of units for auction.
D)bid increments.
Q3) What are the different types of social networks and what is the business model of each one?
Q4) Which of the following is not a risk or cost of Internet auctions?
A)delayed consumption costs
B)equipment costs
C)price transparency
D)trust risks
Q5) What are the benefits of Internet auctions to sellers, buyers, and market makers in an auction?
Q6) Describe the major types of Internet portals and explain the portal business model.
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) Regional supply chains provide lower short-term costs, but higher, longer-term risk protection.
A)True
B)False
Q2) How are social networks being used in B2B e-commerce?
Q3) Which of the following is not one of the major developments in supply chain management over the past two decades?
A)supply chain simplification
B)EDI
C)accountable supply chains
D)cloud computing
Q4) All of the following are examples of direct goods in the auto industry except:
A)sheet steel.
B)shatter-resistant glass.
C)rubber molding.
D)desktop computers.
Q5) ________ can be viewed as "extended enterprises" in the sense that they often begin as ERP systems in a single firm and are then expanded to include the firm's major suppliers.
Q6) Identify and describe the major stages in the development of B2B commerce. Page 14
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