Management and Organization Final Exam
Course Introduction
Management and Organization explores the principles, theories, and practices involved in effectively leading and structuring organizations. The course examines core management functions such as planning, organizing, leading, and controlling, while analyzing organizational behavior, culture, and design. Students will learn how managers motivate individuals and teams, communicate strategies, make decisions, and facilitate change in a global and dynamic environment. Case studies and real-world examples help students develop problem-solving skills and an understanding of how effective management contributes to organizational success.
Recommended Textbook
Preface to Marketing Management 13th Edition by J. Paul Peter
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14 Chapters
1150 Verified Questions
1150 Flashcards
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Page 2
Chapter 1: Strategic Planning and the Marketing Management Process
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66 Verified Questions
66 Flashcards
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Sample Questions
Q1) Run for the Cure is an annual marathon that is geared toward raising money for conducting research on breast cancer.Marketers advertize through the local media to attract participants and volunteers to the event.Which of the following types of marketing is depicted in this scenario?
A) Place marketing
B) Product marketing
C) Organization marketing
D) Service marketing
Answer: C
Q2) Which of the following is the greatest advantage of strategic planning with a cross-functional team?
A) It provides the organization with a chance to attract new customers.
B) It allows the organization to avoid the high cost of dividing work strictly according to function.
C) It allows the team members to consider a situation from a number of viewpoints.
D) It improves the cross-cultural relations between employees.
Answer: C
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Chapter 2: Marketing Research: Process and Systems for Decision Making
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Marketing decision support systems require three types of software.These include:
A) word processing systems, a spreadsheet, and a local area network system.
B) a database management system, search engine software, and a word processing system.
C) a spreadsheet, communications software, and word processing systems.
D) database management system, model base management software, and a dialog system.
Answer: D
Q2) An advantage of personal interviews is that:
A) it avoids transmitting biasing cues.
B) the cost per contact is extremely low.
C) it has a low data collection time.
D) it generates more ideas compared to group methods.
Answer: D
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Chapter 3: Consumer Behavior
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Which of the following statements about the American social classes is true?
A) The middle class emulates the upper Americans, which distinguishes it from the working class.
B) The middle class is differentiated mainly by having income levels that only suffice the meeting of basic needs.
C) The working class is primarily concerned with fashion and buying what experts in the media recommend.
D) Most of the middle class receives public housing, food stamps, and Medicaid.
Answer: A
Q2) Robert needs to buy a ream of printer paper for his old printer.For Robert,the purchase of printer paper requires _____ decision making.
A) selective
B) limited
C) extensive
D) routine
Answer: D
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Chapter 4: Business, Government, and Institutional Buying
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79 Verified Questions
79 Flashcards
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Sample Questions
Q1) _____ refer to an organizational group formed from different departments which has the responsibility to evaluate and select products for purchase.
A) Buying centers
B) Intermediaries
C) Reference groups
D) Producers
Q2) Which of the following statements about the role perceptions of the organizational buyer affecting the purchasing process is true?
A) The larger the organization, the more likely that the buyer will have a greater perception of his or her own importance as against other members.
B) In a lethargic organization, individuals express a strong commitment to traditionally accepted behavior and behave accordingly.
C) A committed buyer in a lethargic organization would be the least likely to follow the norms of behavior expected by the organization.
D) As it affects purchase decisions, the role perception of the organizational buyer is an organization-specific factor.
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Chapter 5: Market Segmentation
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79 Flashcards
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Sample Questions
Q1) When embarking on a new or modified marketing program,a company should conduct a(n)_____ first.
A) a priori segmentation analysis
B) mixed contingency analysis
C) complete situational analysis
D) vendor analysis
Q2) Thinkers,according to the VALS model,are motivated primarily by _____.
A) self-expression
B) ideals
C) achievement
D) image
Q3) HealthPro cereal ads show the cereal being used as a topping on yogurt,served hot as an alternative to oatmeal,and as a snack food when topped with honey.HealthPro is using a positioning strategy based on:
A) superiority to competitive products.
B) the product's superiority over a particular competing brand.
C) particular types of product users.
D) use or application.
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Chapter 6: Product and Brand Strategy
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88 Verified Questions
88 Flashcards
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Sample Questions
Q1) Which of the following statements about agricultural goods is true?
A) They have high value per unit.
B) They are fairly homogeneous.
C) They are sold in single units.
D) They include basic machinery.
Q2) Products that are equivalent to national brands but are priced much lower are called _____.
A) prestige brands
B) private-label brands
C) generic product brands
D) dual brands
Q3) Which of the following statements about product deletion is true?
A) Product deletions are necessary because a decreasing number of new products are being introduced each year.
B) A deletion plan involves keeping consumers supplied with replacement parts and repair service.
C) The deletion plan is not required to provide for clearing out of stock in question.
D) The deletion plan should let the retailer or distributor delete a product.
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Chapter 7: New Product Planning and Development
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90 Flashcards
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Sample Questions
Q1) Dexo Co.plans to launch a new version of its soft drink Lime n' Lemon.The new drink will be similar to the current Lime n' Lemon,but it will be fortified with vitamins and minerals.The company has decided to market this new drink as Lime n' Lemon
Extreme.Which of the following new product categories does this new soft drink fall into?
A) New-to-the-world products
B) New-to-the-firm products
C) Improvements and revisions of existing products
D) Repositionings
Q2) Devon,Inc.first marketed Silky Soft as a brand of body lotion to compete with other similar body lotions.Today Devon promotes its Silky Soft lotion as an insect repellant that is also good for your skin.Which of the new product categories does Silky Soft lotion fall into?
A) New-to-the-world products
B) New-to-the-firm products
C) Additions to existing product lines
D) Repositionings
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Chapter 8: Integrated Marketing Communications
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Which of the following is NOT true of the strategic goal of retaining customers?
A) It costs far more to retain an existing customer than to attract a new customer.
B) Loyal customers are a major asset for every business.
C) Marketing communications can support efforts to create value for existing customers.
D) Interactive modes of communication play an important role in retaining customers.
Q2) Which of the following is a reason for NOT using sales promotion as the sole promotion tool?
A) Its inability to generate short-term buyer commitment to a brand in many cases.
B) Its inability to change, on a temporary basis, declining sales of a product.
C) Its inability to fuel the flames of competitive retaliation.
D) Its inability to make up for a lack of advertising for a product.
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10
Chapter 9: Personal Selling, Relationship Building, and Sales Management
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) In which of the following situations would an organization most likely use a cross-functional sales team?
A) To sell a $200,000 printing press to a company that publishes school directories for colleges, universities, and high schools all over the United States
B) To convince pharmacies to promote a new cold remedy
C) To implement an ad campaign for a local used car dealer who claims to sell at least 50 cars in a month and at a good profit margin
D) To replace a couple of computers in a university computer laboratory
Q2) For many years,the traditional approach to selling emphasized _____ as the culmination of the sales process.
A) responding to objections
B) the first-time sale
C) building a long-term relationship
D) prospecting
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11
Chapter 10: Distribution Strategy
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Sample Questions
Q1) While uses of _____ for airline insurance and concert and game tickets are not unusual,this method has limited potential for most products.
A) catalogs and direct mail
B) vending machines
C) direct sales
D) the Internet
Q2) In contrast to consumer products,organizational goods are often distributed through _____.
A) the direct channel
B) the horizontal channel
C) peer-to-peer marketing
D) administered marketing
Q3) Sears obtains over 50 percent of the goods it sells in its retail stores from companies that it partially or wholly owns.Sears participates in a _____ vertical marketing system.
A) retail cooperative
B) contractual
C) selective
D) corporate
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12
Chapter 11: Pricing Strategy
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86 Verified Questions
86 Flashcards
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Sample Questions
Q1) Hertz economy cars are rented for $129 rather than $130 to appear less expensive.This is an example of _____ pricing.
A) prestige
B) bundle
C) markup
D) odd-even
Q2) Protectnow,Inc.is a company that sells insurance.Which of the following is an example of a demographic factor that would be relevant to Protectnow's pricing decisions?
A) The position of its potential buyers
B) The types of insurance it sells
C) The fact that its potential buyers use price as an indicator of product quality
D) The prestige orientation of its potential buyers
Q3) Which of the following is an example of an environmental influence on pricing decisions?
A) The cost structure used by competitors
B) The stage of the life cycle a product is in
C) Rate-of-return pricing used by manufacturers
D) The economic strength of potential buyers
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Page 13
Chapter 12: The Marketing of Services
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) Alfresco Cinema,a movie hall,increased the number of movie screens in order to accommodate the increasing population.However,it failed to focus on finding out the needs,tastes,and preferences of the public.This indicates that the firm had:
A) a lack of strong competition.
B) no obsolescence.
C) a lack of noncreative management.
D) a limited view of marketing.
Q2) Which of the following is true about the health care industry?
A) The fee-for-service system stresses the creation of group health care clinics using teams of salaried health practitioners.
B) The solo practice system serves a specified, enrolled membership on a prepaid basis.
C) The health care industry is not characterized by inseparability.
D) A customer with a membership in a health maintenance organization has the ability to have all ailments treated at one facility.
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14
Chapter 13: Global Marketing
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Sample Questions
Q1) Which of the following is true of licensing?
A) It involves bearing the development costs and risks associated with opening up a foreign market.
B) It can be an attractive option in unfamiliar or politically volatile markets.
C) It ensures that the firm has tight control over manufacturing, marketing, and strategy that is required for realizing economies of scale.
D) It is the most common strategy for large-scale companies.
Q2) Which of the following is an offensive goal?
A) To gain access to technological innovations which are developed in other countries
B) To increase long-term growth and profit prospects
C) To avoid being locked out of future markets by arriving too late
D) To take advantage of significant differences in operating costs between countries
Q3) Which of the following is true of a global corporation?
A) It emphasizes cultural differences across countries.
B) It standardizes marketing activities when there are cultural similarities.
C) It views each nation as an entirely different market.
D) It pursues different strategies in each of its foreign markets.
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Chapter 14: Portfolio Models
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Sample Questions
Q1) Which of the following observations is true of the "build share" objective?
A) It sacrifices immediate earnings to improve market share and is the appropriate strategy for question marks.
B) It increases the product's short-term cash flow without concern for the long-run impact.
C) It involves selling or divesting the SBU because better investment opportunities exist elsewhere.
D) It is very appropriate for dogs and those question marks the firm cannot afford to finance for growth.
Q2) According to the General Electric Portfolio Model,what should an organization do with its SBUs that fall into the yellow zone?
A) Hold share
B) Harvest
C) Divert
D) Divest
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