Journalism and Mass Communication Review Questions
Course Introduction
Journalism and Mass Communication explores the principles, practices, and impact of media in society, focusing on the role of journalists and media organizations in shaping public opinion and disseminating information. The course covers the historical development of print, broadcast, and digital media, ethical and legal considerations in the profession, news writing and reporting techniques, media technologies, and the influence of mass communication on culture and democracy. Students will develop critical thinking and analytical skills through the examination of case studies and current events, gaining a comprehensive understanding of how media operates within contemporary society and the responsibilities of media professionals.
Recommended Textbook
Media and Culture Mass Communication in a Digital Age 10th Edition by Richard Campbell
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17 Chapters
1726 Verified Questions
1726 Flashcards
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Chapter 1: Mass Communication- a Critical Approach
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97 Verified Questions
97 Flashcards
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Sample Questions
Q1) ______ are the cultural industries that produce and distribute cultural products to large numbers of people.
A)Modern technologies
B)Oral communications
C)Illuminated manuscripts
D)Mass media
E)Communities
Answer: D
Q2) The senders of messages often have little control over how their messages will be received.
A)True
B)False
Answer: True
Q3) The way we consume media today, like watching a TV show on our own schedule rather than when it airs, favors shared experiences over individual interests.
A)True
B)False
Answer: False
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Chapter 2: The Internet, Digital Media, and Media Convergence
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) Which invention brought the Internet to mass audiences?
A)Web browsers
B)Search engines
C)56K modems
D)E-mail
E)Computer bulletin boards
Answer: A
Q2) A microblogging service
A)Twitter
B)Digital divide
C)2010 net neutrality rules
D)Opt-in policy
E)Internet service provider
Answer: A
Q3) By 2014, Bing had nearly 66 percent of the search engine market share.
A)True
B)False
Answer: False
Q4) HTML stands for hypertext _________________________ language. Answer: markup
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Chapter 3: Digital Gaming and the Media Playground
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) ______ games like SimCity involve managing resources and planning worlds that are typically based in reality.
A)Adventure
B)Action
C)Role-playing
D)Simulation
E)Casual
Answer: D
Q2) Game sites and blogs are among the most popular external communities for gamers.
A)True
B)False
Answer: True
Q3) Temporary gaming teams usually assembled by matchmaking programs integrated into the game are called ______.
A)PUGs
B)ninjas
C)MMORPGs
D)noobs
E)clans
Answer: A
Page 5
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Chapter 4: Sound Recording and Popular Music
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) Describe one way in which the convergence of the recording industry and the Internet has changed the industry.Explain how these changes may be positive, negative, or both.
Q2) Under the compromise reached by CBS and RCA in 1953, the standard for record singles became the ______ format.
A)33<sup>1</sup>/<sub>3</sub>-rpm
B)45-rpm
C)78-rpm
D)CD
E)MP3
Q3) Magnetic audiotape and tape players first caught on in the ______.
A)1950s
B)1940s
C)1910s
D)1890s
E)1960s
Q4) Competition from TV in the 1950s helped the radio and recording industries become allies.
A)True
B)False
Page 6
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Chapter 5: Popular Radio and the Origins of Broadcasting
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Because of the role of the navy in early broadcast history, the United States today has a national broadcasting system both controlled and supervised by the government.
A)True
B)False
Q2) The program Amos 'n' Andy started on Chicago radio in 1945.
A)True
B)False
Q3) Since the 1950s, in what ways could the radio industry be said to have experienced convergence with other media?
Q4) The act that first emphasized that broadcasters did not own their channels but were granted licenses provided they operated in the "public interest, convenience, or necessity" was the
A)Federal Communications Act of 1934
B)Radio Act of 1912
C)Radio Act of 1927
D)1932 revocation of RCA's monopoly status
E)None of the above options is correct.
Q5) Explain how radio survived the coming of television.
Q6) WEAF in New York was the first "toll broadcasting" station.What does that mean?
Page 7
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Chapter 6: Television and Cable- the Power of Visual Culture
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117 Verified Questions
117 Flashcards
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Sample Questions
Q1) Cable systems that operate as common carriers are required by law to approve the content of all programs they provide their subscribers.
A)True
B)False
Q2) Programs that are in off-network syndication are ______.
A)programs that were made specifically for syndication
B)older programs that no longer run during network prime time
C)programs that are produced by broadcast networks for cable channels
D)programs that are too risqué for network television
E)All of the options are correct.
Q3) Online advertisers pay a rate called a ______.
A)share
B)CPM
C)retransmission fee
D)software cost
E)None of the above options is correct.
Q4) Reality TV shows cost more for networks and cable to make than sitcoms or dramas.
A)True
B)False
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Chapter 7: Movies and the Impact of Images
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136 Verified Questions
136 Flashcards
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Sample Questions
Q1) In an early attempt to monopolize the film industry, inventor Thomas Edison formed
A)The Motion Picture Monopoly of America
B)General Electric
C)The Edison Oligopoly Company
D)Paramount Studios
E)The Motion Picture Patents Company
Q2) Most U.S.films provide shared cultural experiences that operate across different times and cultures.
A)True
B)False
Q3) With the exception of Mary Pickford, the early studio moguls who ran Hollywood were mostly men.
A)True
B)False
Q4) Georges Méliès made the first western, The Great Train Robbery.
A)True
B)False
Q5) Explain the ways that the Internet and convergence have impacted the movie industry.
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Chapter 8: Newspapers- the Rise and Decline of Modern Journalism
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83 Verified Questions
83 Flashcards
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Sample Questions
Q1) What spawned the rise of interpretive journalism in the 1930s and 1940s?
A)The success of the New York Times
B)Journalists' desire to do more creative reporting
C)The world's increasing complexity
D)The expensive nature of objective reporting
E)None of the above options is correct.
Q2) Journalism is a scientific and objective method of communication.
A)True
B)False
Q3) By the end of the nineteenth century, crusading newspapers like the New York World had what kind of approach to women's rights?
A)They were against them.
B)They championed conservative values and the status quo.
C)They hired women as reporters and crusaded for better conditions for women.
D)They hired mostly women for management positions.
E)None of the above options is correct.
Q4) New York Journal
A)Nellie Bly
B)Adolph Ochs
C)William Randolph Hearst
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Chapter 9: Magazines in the Age of Specialization
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) Split-run editions allow national magazines to tailor ads to different geographic areas.
A)True
B)False
Q2) With so many specialized magazines appealing to distinct groups, magazines today don't have as strong a role in creating a sense of national identity.
A)True
B)False
Q3) Why is the muckraking spirit-so important at the turn of the twentieth century in popular magazines-generally missing from magazines today?
Q4) Explain the role of early magazines in America's political and social shift from British colony to independent nation.
Q5) The Nation
A)Championed women's property rights
B)Published the work of writers such as Emerson, Thoreau, and Twain
C)Longest-running magazine in U.S.history
D)Pioneered the national political magazine format
Q6) When and why did some of the major general-interest magazines fail?
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Chapter 10: Books and the Power of Print
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) Parchment is a kind of paper made from plant reeds found along the Nile River.
A)True
B)False
Q2) The key to the success of e-books has been ______.
A)the creation of an e-reader that has a comfortable-to-read display
B)the creation of an e-reader that was affordable for a large audience
C)having a large number of titles available electronically
D)making e-books less expensive than hardcover copies
E)All of the options are correct.
Q3) What is the name of the project in which many libraries and companies like Microsoft and Amazon are joining forces to digitize millions of books with expired copyrights?
A)Apple
B)The Open Content Alliance
C)The Association of American Publishers
D)Google
E)The Digital Public Library of America
Q4) Why was the printing press such an important and revolutionary development?
Q5) Discuss the publishing industry in the digital age.How has convergence changed the publishing industry?
Page 12
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Chapter 11: Advertising and Commercial Culture
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124 Verified Questions
124 Flashcards
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Sample Questions
Q1) The public became increasingly cynical about advertising in the late 1890s and early 1900s because ______.
A)manufactured products always cost more than their advertised price
B)advertised products were frequently not available
C)advertisers forced newspapers to omit stories about their competitors
D)patent medicines made outrageous claims about what they could cure
E)society had become more urban and more trusting
Q2) ____________________ is a market-research strategy that measures psychological factors to divide consumers into types.
Q3) Which of the following are the three primary consumer motivations that the VALS strategy considers when grouping consumers into types?
A)Ideals, achievement, and self-expression
B)Strivers, survivors, and thinkers
C)Achievers, strivers, and survivors
D)Ideals, achievers, experiencers
E)Achievement, self-expression, morals
Q4) How do Internet advertisers collect information about Internet users? Provide two examples.
Q5) How do the common persuasive techniques used in advertising work?
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Chapter 12: Public Relations and Framing the Message
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) The phony grassroots public-affairs campaigns engineered by public relations firms are known as ________________________ lobbying.
Q2) Which statement best describes the current state of the public relations industry?
A)There are over 7,000 public relations firms in the United States alone.
B)There are thousands of corporate, government, and nonprofit organizations that have their own PR departments.
C)A good deal of the money and power in the PR field flows through a handful of major multinational holding companies that often own several PR agencies.
D)Most independent public relations firms operate on a local or regional level.
E)All of the options are correct.
Q3) How did Edward Bernays affect public relations?
Q4) Individuals and organizations with extensive PR resources usually receive more coverage in the media than those without such PR resources.
A)True
B)False
Q5) Describe three ways public relations firms use the Internet to promote their clients' interests.
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Page 14
Chapter 13: Media Economics and the Global Marketplace
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96 Verified Questions
96 Flashcards
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Sample Questions
Q1) The book publishing and motion picture industries are both examples of ______.
A)monopolies
B)oligopolies
C)O & Os
D)limited competition
E)None of the above options is correct.
Q2) Which of the following companies owns YouTube?
A)Viacom
B)General Electric
C)Google
D)Disney
E)AOL
Q3) America has been accused of cultural imperialism for which of the following reasons?
A)U.S.corporations own most of the world's mass media.
B)The Pentagon dictates foreign policy in most foreign countries.
C)American styles in fashion, food, and entertainment dominate the global markets.
D)Baywatch was more popular overseas than it was in the United States.
E)All of the options are correct.
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Page 15
Chapter 14: The Culture of Journalism- Values, Ethics, and Democracy
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67 Verified Questions
67 Flashcards
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Sample Questions
Q1) The textbook suggests that the best way for journalists to reach ethical decisions might be ______.
A)dealing with complex issues as they arise on a case-by-case basis
B)leaving all decisions to senior management
C)taking the time to work through several critical thinking steps
D)choosing one ethical model (such as Aristotle's) and sticking with it absolutely
E)always assuming that the public's need to know outweighs all other concerns
Q2) Which of the following is true about sound bites?
A)They are the TV equivalent of a photograph in newspapers.
B)Their average length has increased since the 1960s.
C)They are usually quite brief and can come from an expert, a celebrity, a victim, or a person on the street.
D)They are part of a newspaper article.
E)They typically allow extra time for complex and nuanced ideas.
Q3) Herbert Gans found that beliefs like ethnocentrism and small-town pastoralism consistently affect American journalists' judgment.
A)True
B)False
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Chapter 15: Media Effects and Cultural Approaches to Research
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82 Verified Questions
82 Flashcards
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Sample Questions
Q1) Which of the following is not a common characteristic of private or proprietary mass media research?
A)It is more theoretical than applied.
B)It is generally conducted for a business, a corporation, or even a political campaign.
C)It relies on the scientific method to reach conclusions.
D)It tends to try to find answers to meet a real-life problem or need.
E)It could help create more effective advertising.
Q2) Researchers associated with the minimal-effects model argue that people engage in selective exposure and selective retention with regard to the media.
A)True
B)False
Q3) What are pseudo-polls? Why are they used?
Q4) The scientific study of mass media got started because of interest in ______.
A)French philosopher Alexis de Tocqueville
B)how media messages were used to inspire public support for World War I
C)knowing which forms of advertising were most effective
D)finding out how the public feels about political and social issues
E)how violent video images might inspire violent behavior
Page 17
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Chapter 16: Legal Controls and Freedom of Expression
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Sample Questions
Q1) The ________________________ model for journalism and speech places control in the hands of government, which speaks for ordinary citizens and workers in order to serve the common goals of the state.
Q2) The idea of net neutrality refers to ______.
A)laws that keep Internet providers from supporting a political candidate or party
B)the fact that the early design of the Internet happened in Switzerland
C)the belief that government should allow Internet providers to allow or block any content they want
D)the belief that all wired Internet providers should be required to provide the same access to all Internet services and content
E)None of the above options is correct.
Q3) Private individuals must prove falsehood, damages, and negligence to win this kind of case.
A)Copyright
B)Fair use
C)Libel
D)Absolute privilege
E)Censorship
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Chapter 17: General Questions Covering the Entire Text
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71 Verified Questions
71 Flashcards
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Sample Questions
Q1) Nellie Bly
A)Income
B)Divides consumers into types
C)Propaganda Technique in the World War
D)"The real thing"
E)Investigative journalism pioneer
F)Public Opinion
G)Former president Richard Nixon
H)Ivy Ledbetter Lee
I)United Arab Emirates
J)NBC
K)Pseudo-event
L)Crystallizing Public Opinion
M)Galvanometers
Q2) Ivy Lee
A)Yellow journalism
B)Ludlow miners' strike
C)Torches of freedom
D)United Artists
E)Stunt or investigative journalism
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