Journalism and Mass Communication Question Bank
Course Introduction
Journalism and Mass Communication is an interdisciplinary course that explores the principles, history, and contemporary practices of news reporting, media production, and information dissemination. Students will examine the roles and responsibilities of journalists, the ethical considerations inherent in media work, and the impact of mass communication on society and public opinion. The course covers essential topics such as media law, investigative reporting, digital journalism, broadcast media, and the influence of emerging technologies on communication. Through theoretical study and practical assignments, students will develop skills in critical analysis, storytelling, multimedia production, and audience engagement within the evolving global media landscape.
Recommended Textbook
Media and Culture Mass Communication in a Digital Age 10th Edition by Richard Campbell
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17 Chapters
1726 Verified Questions
1726 Flashcards
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Page 2
Chapter 1: Mass Communication- a Critical Approach
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97 Verified Questions
97 Flashcards
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Sample Questions
Q1) The phenomenon whereby audiences seek messages and meanings that correspond to their preexisting beliefs and values is called ____________________.
Answer: selective exposure
Q2) The computer was the first electronic medium.
A)True
B)False
Answer: False
Q3) Which of the following statements about Google is false?
A)Google makes most of its money by generating original content.
B)Google is an example of a successful digital age media company.
C)Google is used to locate both "new" and "old" media content.
D)Google makes most of its money by selling advertising.
E)Google has expanded far beyond being a search engine by offering e-mail, mapping, and numerous other services.
Answer: A
Q4) The final step in the critical process, ____________________ occurs when citizens actively work to create a media world that helps serves democracy.
Answer: engagement
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3
Chapter 2: The Internet, Digital Media, and Media Convergence
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) HTML stands for "hypertext markup language."
A)True
B)False
Answer: True
Q2) ARPAnet is a browser.
A)True
B)False
Answer: False
Q3) Which of the following statements about the Internet is not true?
A)One of the goals for its creation and early development was computer time-sharing.
B)It is a hierarchical network where some have the power to kick others off the network.
C)By 2014 about 87 percent of all U.S.adults were Internet users.
D)The development of microprocessors and fiber-optic technology was necessary for the Internet to develop into a marketable medium.
E)In its development stage, universities, government research labs, and corporations involved with high-tech products were the Internet's primary users.
Answer: B
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Page 4
Chapter 3: Digital Gaming and the Media Playground
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) Street Fighter
A)Strategy
B)Role-playing
C)Action
D)Adventure
E)Casual
Answer: C
Q2) An elevated and angled perspective that enhances the sense of three-dimensionality by allowing players to see the tops and sides of objects is ______ perspective.
A)first-person
B)omniscient
C)third-person
D)first-person shooter
E)isometric
Answer: E
Q3) One of the most overlooked areas of online gaming is the teen market.
A)True
B)False
Answer: False
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Chapter 4: Sound Recording and Popular Music
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) Motown music groups had a more stylized, softer sound than the funk music of James Brown and Wilson Pickett.
A)True
B)False
Q2) A war among vinyl recording disk formats in the late 1940s and early 1950s resulted in the 45-rpm record format being used exclusively for the release of album music collections.
A)True
B)False
Q3) Crooner
A)Buddy Holly
B)Thomas Edison
C)Little Richard
D)Elvis Presley
E)Bing Crosby
F)Chuck Berry
G)Alan Freed
H)Emile Berliner
I)Jerry Lee Lewis
Q4) How did sound recording survive the coming of radio?
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Chapter 5: Popular Radio and the Origins of Broadcasting
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) The most popular music format on U.S.radio today is ______.
A)country
B)contemporary hit radio
C)urban contemporary
D)top 40
E)adult contemporary
Q2) During his lifetime, Nikola Tesla received much recognition for his wireless inventions.
A)True
B)False
Q3) Invented in the 1840s, the _________________________ was the precursor of radio technology.
Q4) Former head of NBC
A)Lee De Forest
B)David Sarnoff
C)Guglielmo Marconi
D)Reginald Fessenden
E)Edwin H.Armstrong
Q5) Explain how radio survived the coming of television.
Q6) Why was the RCA monopoly formed?
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Chapter 6: Television and Cable- the Power of Visual Culture
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117 Verified Questions
117 Flashcards
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Sample Questions
Q1) The quiz-show scandals of the late 1950s resulted from quiz shows' frequently accepting incorrect answers from contestants and then covering up the mistakes.
A)True
B)False
Q2) The 1996 Telecommunications Act allows cable companies to offer telephone service, but the phone companies are not permitted to enter the cable TV business.
A)True
B)False
Q3) Audience measurement isn't particularly useful to advertisers because it only tells them how many people are watching a particular program, not what kind of people.
A)True
B)False
Q4) Charles Van Doren
A)Hybrid drama
B)Television specials
C)Quiz-show scandals
D)WTBS
Q5) CATV stands for ______________________ antenna television.
Page 8
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Chapter 7: Movies and the Impact of Images
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136 Verified Questions
136 Flashcards
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Sample Questions
Q1) ______ was a result of the Justice Department's attempts to break up monopolies within the film industry.
A)Fin-syn
B)The Paramount decision
C)The Telecommunications Act of 1996
D)HUAC
E)MPPA
Q2) U.S.film viewing decreased during the 1950s because ______.
A)television cornered the family market
B)novelties like 3-D didn't work
C)Americans chose to spend their money on refrigerators rather than movie tickets
D)Americans were getting married earlier in life, which meant fewer movie dates
E)All of the options are correct.
Q3) The first motion pictures were watched by only one person at a time.
A)True
B)False
Q4) Documentaries generally avoid controversial or unpopular subject matter.
A)True
B)False
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Chapter 8: Newspapers- the Rise and Decline of Modern Journalism
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83 Verified Questions
83 Flashcards
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Sample Questions
Q1) New York Times
A)Nellie Bly
B)Adolph Ochs
C)William Randolph Hearst
Q2) Besides providing community calendars and meeting notices, ______ newspapers mostly carry articles on local schools, social events, town government, property crimes, and zoning issues.
A)underground
B)alternative
C)conflict-oriented
D)postmodern
E)consensus-oriented
Q3) "No frills" reporting
A)Nellie Bly
B)Adolph Ochs
C)William Randolph Hearst
Q4) An early dominant style of American journalism, distinguished by opinion newspapers, which generally argued the political point of view of the particular party that subsidized the paper, is called the _______________________.
Page 10
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Chapter 9: Magazines in the Age of Specialization
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) The Saturday Evening Post
A)Championed women's property rights
B)Published the work of writers such as Emerson, Thoreau, and Twain
C)Longest-running magazine in U.S.history
D)Pioneered the national political magazine format
Q2) A national magazine with regional editions _____.
A)tailors ads to different age groups
B)contains different stories for different geographic regions
C)relies solely on subscription sales
D)relies solely on newsstand sales
E)sends special editorial content to readers with high incomes
Q3) Lincoln Steffens
A)Took on the Standard Oil Company
B)Investigated patent medicines
C)Investigated Chicago's meatpacking industry (The Jungle)
D)Targeted urban problems
Q4) The New Yorker was the first city magazine aimed at a national upscale audience.
A)True
B)False
Q5) How are some online-only magazines trying to reinvent the idea of a magazine?
Page 11
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Chapter 10: Books and the Power of Print
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) The Encyclopaedia Britannica fell on hard times in the 1990s because ______.
A)of competition from electronic encyclopedias
B)its scholarship was considered inferior to that of other encyclopedias
C)other encyclopedias were cheaper and better
D)it no longer had a sales force
E)None of the above options is correct.
Q2) Millions of library books are deteriorating because ______.
A)there is too much humidity in library buildings
B)the ink used in printing the books is eating through the paper
C)the glue holding the books together is drying out
D)the books were printed on acid-based paper, which is turning brittle
E)nobody wants to take care of them
Q3) The instant book
A)Mass market paperbacks
B)Reference books
C)Textbooks
D)Trade books
Q4) What was the first novel printed in colonial America? What impact did its author's work have on society at the time?
Q5) The one remaining national bookstore retail chain is
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Chapter 11: Advertising and Commercial Culture
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124 Verified Questions
124 Flashcards
Source URL: https://quizplus.com/quiz/76736
Sample Questions
Q1) By the early 1900s, most advertisements were written to appeal to women, who constituted ______ of newspaper and magazine readers.
A)30 percent
B)50 to 60 percent
C)70 to 80 percent
D)99 percent
E)None of the above options is correct.
Q2) Online advertising has taken the form of ______.
A)banner ads that lead across the top or side of a Web page
B)pop-under ads
C)interstitials and flash multimedia
D)paid search engine advertising
E)All of the options are correct.
Q3) N.W.Ayer & Son
A)First full-service modern ad agency
B)The first cereal company to register a trademark
C)One of the first brand names
D)Prototype of the first ad agency
Q4) What is third-screen advertising, and why is it an appealing new venture for companies like Google and Apple?
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Chapter 12: Public Relations and Framing the Message
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) Astroturf lobbying is ______.
A)an illegal fund-raising effort
B)a sports-centered PR event
C)any activity held for the purpose of getting coverage in the media
D)a phony grassroots public-affairs campaign
E)the misrepresentation of a candidate's stance on an issue during a political campaign
Q2) Some public relations firms have altered entries on sites like Wikipedia in order to make their clients look good.
A)True
B)False
Q3) Which of the following was William F.Cody's top publicity agent?
A)"Poison Ivy" Lee
B)P.T.Barnum
C)Edward Bernays
D)Pierre Salinger
E)None of the above options is correct.
Q4) What are some socially responsible strategies that can be used during a crisis to help a PR specialist manage bad publicity?
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Page 14
Chapter 13: Media Economics and the Global Marketplace
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96 Verified Questions
96 Flashcards
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Sample Questions
Q1) A radio company collecting advertising revenue is an example of direct payment.
A)True
B)False
Q2) Which of the following statements regarding the U.S.government's action against monopolies in the late 1800s to early 1900s is false?
A)The government passed the Sherman Antitrust Act in 1890, outlawing monopoly practices.
B)The American Tobacco Company was one of the monopolies that broke up due to government action.
C)The Clayton Antitrust Act was passed in 1914, prohibiting manufacturers to sell to dealers who agreed to reject the products of their rivals.
D)Despite the Sherman Antitrust Act, Rockefeller's Standard Oil Company remained a monopoly.
E)All of the statements are true.
Q3) What are the three basic structures of today's mass media industries, and how do they differ?
Q4) How do global and specialized markets factor into today's media economy?
Q5) This corporation owns the ABC television network: _______________________.
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Chapter 14: The Culture of Journalism- Values, Ethics, and Democracy
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67 Verified Questions
67 Flashcards
Source URL: https://quizplus.com/quiz/76733
Sample Questions
Q1) _________________________ refers to the merging of print and broadcast news with online news.
Q2) Which of the following is not true about "fake" news programs such as The Daily Show with Jon Stewart and The Colbert Report?
A)Their success might be attributed in part to the audience's cynicism about politics and politicians.
B)They not only satirize people in the news, but critique the news media as well.
C)They are simply about telling jokes and never try to express any larger truth.
D)The tradition can trace its roots back to the 1970s when Saturday Night Live started running "Weekend Update."
E)The viewers of "fake" shows find the slick, formulaic political ads and canned sound bites of local TV news stories less persuasive.
Q3) Name three conventions of objective-style journalism.Briefly explain how each convention can lead to a certain bias in a news report, resulting in some angles being privileged and others being dismissed.
Q4) How has convergence with the Internet changed the demands on traditional print and broadcast journalists?
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Chapter 15: Media Effects and Cultural Approaches to Research
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82 Verified Questions
82 Flashcards
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Sample Questions
Q1) If you are trying to understand human behavior rather than explaining and predicting it, which approach to mass communication research would you take?
A)A media effects approach to research
B)A cultural approach to research
C)An agenda-setting approach to research
D)A content analysis approach to research
E)None of the above options is correct.
Q2) Between 1930 and 1970, "Who says what to whom with what ________________________?" became the key question "defining the scope and problems of American communications research."
Q3) A mass media effects researcher might choose an experiment approach if he or she has ______.
A)a desire to get results that reflect some truth about a large population
B)a desire to find out if two variables are related in some undetermined way
C)a desire to try to show a cause-effect relationship between two variables
D)a desire to study a large population
E)the ability to study a large population and see how it changes over time
Q4) How does a cultural studies approach to media research differ from an experimental, scientific approach?
Page 17
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Chapter 16: Legal Controls and Freedom of Expression
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112 Verified Questions
112 Flashcards
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Sample Questions
Q1) If a soon-to-be-released article seems to violate libel or obscenity laws, most U.S.courts would act to stop publication.
A)True
B)False
Q2) The ______ extended privacy protection to computer-stored data and the Internet.
A)Privacy Act of 1974
B)Miller v.California case of 1973
C)USA PATRIOT Act of 2001
D)Electronic Communications Privacy Act of 1986
E)All of the options are correct.
Q3) The Sedition Act strengthened First Amendment protections for citizens.
A)True
B)False
Q4) This is a written or broadcast expression that defames someone's character.
A)Copyright
B)Fair use
C)Libel
D)Absolute privilege
E)Censorship
Q5) What is net neutrality and why do supporters say it's important?
Page 18
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Chapter 17: General Questions Covering the Entire Text
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71 Verified Questions
71 Flashcards
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Sample Questions
Q1) R.F.Outcault
A)Saturday Evening Post
B)Pentagon Papers
C)Washington Post
D)McClure's
E)Collier's
F)"The Yellow Kid"
G)North Star
H)Martin Chuzzlewit
I)"Stop! In the Name of Love"
J)New-York Weekly Journal
K)File-sharing
L)New York World
Q2) Nellie Bly
A)Yellow journalism
B)Ludlow miners' strike
C)Torches of freedom
D)United Artists
E)Stunt or investigative journalism
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Page 19