Introduction to Tourism Question Bank
Course Introduction
Introduction to Tourism offers students a comprehensive overview of the tourism industry, exploring its history, fundamental concepts, and its economic, social, and cultural significance worldwide. The course examines various types of tourism, including leisure, business, and sustainable tourism, as well as the roles played by key stakeholders such as governments, travel agencies, and destination managers. Students will develop an understanding of market trends, travel motivations, and the impact of tourism on communities and environments, equipping them with foundational knowledge for further study or careers in tourism-related fields.
Recommended Textbook
Tourism Principles Practices Philosophies 12th Edition by Charles R. Goeldner
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307 Verified Questions
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Page 2
Chapter 1: Tourism in Perspective
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Sample Questions
Q1) Really, tourism today is mainly available to:
A) the privileged class.
B) the middle class.
C) millions of people.
D) the masses.
E) all of the above.
Answer: A
Q2) In tourism terminology:
A) domestic tourism is internal tourism plus inbound tourism.
B) national tourism is internal tourism plus outbound tourism.
C) international tourism is inbound tourism plus outbound tourism.
D) All of the above are true.
E) All of the above are false.
Answer: D
Q3) To be tourists, travelers may be:
A) traveling for business purposes.
B) traveling to set up a new business in another country.
C) studying in a university for the freshman year.
D) All of the above are tourists.
Answer: A
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Chapter 2: Tourism Through the Ages
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Sample Questions
Q1) Concerning travel during the era of the Roman Empire:
A) Almost everybody traveled since travel was very economical.
B) The roads were perfectly safe.
C) Lightweight carriages made possible travel of 100 miles a day.
D) Most travelers were army personnel overseeing their empire.
E) Romans were among the earliest patrons of seaside resorts.
Answer: E
Q2) One of the amazing early historians, travelers and writers was:
A) Epidaurus.
B) Dodona.
C) Socrates.
D) Sardis.
E) Herodotus.
Answer: E
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4
Chapter 3: Career Opportunities
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Sample Questions
Q1) WTTC estimates that in 2020 tourism jobs will increase to:
A) 100 million.
B) 25 million.
C) 50 million.
D) 75 million.
E) 303 million.
Answer: E
Q2) According to the WTTC, the world region that is expected to have the most tourism job growth is:
A) Africa.
B) Americas.
C) Asia/Pacific.
D) Europe.
Answer: C
Q3) Employment in the tourism sector is expected to:
A) grow at the same rate as other economic sectors.
B) grow faster than other economic sectors.
C) grow more slowly than other economic sectors.
D) decline in the near future.
Answer: B
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Chapter 4: World, National, Regional, and Other Organizations
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Sample Questions
Q1) The official U.S. government tourism organization is:
A) United States Travel Service.
B) United States Travel and Tourism Administration.
C) United States Tourist Organization.
D) United States Travel Data Center.
E) Office of Travel and Tourism Industries.
Q2) The World Travel and Tourism Council WTTC) is:
A) a branch of the World Bank.
B) replacing the World Tourism Organization.
C) the forum of global business leaders in travel and tourism.
D) All of the above.
E) None of the above.
Q3) Which of the following statements is NOT true about the United States Travel Association USTA)?
A) USTA is the prime governmental agency in promoting tourism.
B) USTA's objective is to promote travel to and within the United States.
C) USTA has a research department that measures the economic impact of travel.
D) USTA provides a uniform voice for the segmented travel industry.
E) USTA develops programs to benefit the travel supplier and traveler.
Page 6
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Chapter 5: Passenger Transportation
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Sample Questions
Q1) The U.S. Scenic byways program is:
A) found in all 50 states.
B) sponsored by each of these 50 states.
C) made up of about 14 million miles of roads.
D) averages about 19 routes per state.
E) coordinated by the U.S. Department of Transportation.
Q2) Of the U.S. adult population, the portion who have flown is:
A) 80 percent.
B) 50 percent.
C) 10 percent.
D) 26 percent.
E) 36 percent.
Q3) Greyhound lines:
A) are the only nation-wide bus line.
B) utilize a bus passenger reservation system.
C) do very little charter business.
D) All of the above.
E) a and b.
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Chapter 6: Hospitality and Related Services
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Sample Questions
Q1) According to the AH&LA, the typical lodging customer consists of approximately:
A) 20 percent business travelers.
B) 30 percent business travelers.
C) 45 percent business travelers.
D) 65 percent business travelers.
E) 75 percent business travelers.
Q2) According to the AH&LA, the typical lodging customer consists of approximately:
A) 85 percent leisure travelers.
B) 75 percent leisure travelers.
C) 65 percent leisure travelers.
D) 55 percent leisure travelers.
E) 45 percent leisure travelers.
Q3) Many of the early famous restaurants in New York City used service called: A) French.
B) cafeteria.
C) Russian.
D) table d'hôte.
E) buffet.
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8
Chapter 7: Organizations in the Distribution Process
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Sample Questions
Q1) A current travel agencies trend is:
A) increasing numbers.
B) decreasing volume.
C) growth of home-based agents.
D) decline of consortia.
Q2) Total dollar volume of U.S. travel agencies including online agencies) over the past decade has:
A) risen very slowly.
B) made dramatic growth.
C) decreased since 1995.
D) remained almost the same.
Q3) Which of the following was the top travel agency in 2009 based on their total sales volume:
A) Expedia.
B) Orbitz.
C) American Express Travel.
D) AAA Travel.
E) Carson Wagonlit Travel.
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Chapter 8: Attractions, Recreation, Entertainment, and Other
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Sample Questions
Q1) Travelers are seeking destinations that provide a wide range of activities in which to participate while traveling on vacation. Which of the following activities do travelers regularly put at the top of their list of things to do?
A) visit national parks
B) participate in local festivals
C) visit historic sites
D) go shopping
E) go camping
Q2) Probably the most challenging issue facing Adventure Travel firms is:
A) finding enough locations that have market appeal.
B) overcoming the fears of "white knuckle clients."
C) attracting a sufficient number of clients to make their operations viable.
D) obtaining adequate levels of appropriate insurance.
E) the cost of equipment and facilities to provide the kind of adventure travel that is most popular.
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Chapter 9: Motivation for Pleasure Travel
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Sample Questions
Q1) According to Professor Pearce, successful business practice in tourism depends mainly on:
A) understanding the consumer.
B) marketing effectiveness.
C) staff performance and training.
D) the hospitality spirit.
E) financial and managerial inputs.
Q2) The travel needs ladder of Pearce proposes that:
A) there is a hierarchy of travel motives.
B) people start at different levels.
C) levels are changed during their life cycle.
D) levels are or can be inhibited by various factors.
E) All of the above.
Q3) Today's researchers surveying travelers often try to pinpoint motivation:
A) such surveys are actually of little value.
B) often these are to identify the rewards expected from travel.
C) there is an indirect link between satisfaction and motives.
D) usually employ 12 benefit statements.
E) All of the above.
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Page 11
Chapter 10: Cultural and International Tourism for Lifes
Enrichment
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Sample Questions
Q1) Which of the following is the best statement concerning culture as a factor in tourism?
A) Tourism creates greater understanding.
B) Tourism improves knowledge of other people.
C) An exchange of knowledge makes for world peace.
D) Tourism creates good will.
E) Tourism actually stifles culture.
Q2) From an international touristic point of view, one of the principal weaknesses of museums is that:
A) they are often inaccessible to tourists without automobiles.
B) they often have exhibits labeled in only one language.
C) they are often too expensive for the average tourist.
D) they are often not open at convenient times.
E) they display items of little interest to visitors.
Q3) One of the most important motivations for travel is:
A) the desire to improve one's mind.
B) low cost.
C) lots of discretionary income.
D) interest in the culture of other people.
Page 12
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Chapter 11: Sociology of Tourism
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Sample Questions
Q1) One result of mass tourism has been:
A) that attractions and facilities previously frequented by local residents are often abandoned by them.
B) that people really understand better the culture of other countries.
C) that variety, novelty and strangeness in the travel experience have increased.
D) All of the above.
E) a and b
Q2) Contemporary institutionalized tourism:
A) is really a mass production industry.
B) provides maximum novelty of experience.
C) does not provide an attractive tourist experience.
D) does little to develop the tourism potential of a developing country.
E) c and d
Q3) If a developing country wishes to attract mass tourism it must:
A) price tourism below competitors.
B) offer a series of festivals at various times of the year.
C) provide facilities based on Western standards.
D) remove all barriers to entering the country.
E) offer social contacts with tourists.
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Page 13
Chapter 12: Tourism Components and Supply
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Sample Questions
Q1) Which of the following is true regarding jet air travel?
A) It is the most comfortable way to travel long distances.
B) It is the most convenient mode of transportation.
C) It has the least cost-per-mile traveled.
D) One can see the country this way.
E) Airports are found in almost all market cities.
Q2) According to Travel Weekly, which of the following "Favorite Things To Do" is most favored by European-bound travelers?
A) dining at restaurants
B) shopping
C) visiting a historical site
D) visiting a small town
E) sightseeing in a city
Q3) In what way is the tourist business similar to any other type of business or industry?
A) It consistently makes high profits.
B) It is welcomed wherever it may be located.
C) It needs reliable methods of measuring results, observing trends, and forecasting needs.
D) It needs at least 40 percent equity capital in order to get financed.
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Page 14
Chapter 13: Measuring and Forecasting Demand
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Sample Questions
Q1) Visitor days as a measure of demand is:
A) the number of visitors arriving at a destination each day for a year.
B) visitor arrivals x average length of stay.
C) number of days spent by visitors of one community/area in another destination.
D) expenditures by tourists in an area.
E) the total number of days spent by tourists at commercial lodging establishments in an area.
Q2) Tourism is the backbone of the economy of Nirvana. The industry is given top priority by the government that recognizes the high stakes involved. Given only data on annual arrivals of tourists to Nirvana, which method of projecting future demand should be recommended?
A) multiple regression
B) trend analysis
C) simple regression
D) computer simulation
E) any of the above depending on size of research budget
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Chapter 19: Tourism Marketing
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Sample Questions
Q1) In considering a "package plan" offered by a hotel, the manager should:
A) include room, meals, local tours, tips, taxes.
B) include room, meals, night club show, tips.
C) determine number of features, price, and time period.
D) offer hotel services plus transportation from home to hotel.
E) provide all of the above in the package.
Q2) A potential market segment has to fulfill all of the following requirements except:
A) it should have a growth potential in the future.
B) one should be able to estimate its size.
C) it should be as small and narrowly defined as possible.
D) it should be reachable.
Q3) How successful are the joint promotional efforts of private industry and government?
A) rarely successful.
B) a cooperative effort is often successful.
C) one of the best plans, effective and efficient.
D) a very poor, seldom used plan.
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Page 16
Chapter 14: Tourisms Economic Impact
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Sample Questions
Q1) Tourism from Brazil to the U.S.:
A) is an export for the U.S.
B) is an export for Brazil.
C) is an import for the U.S.
D) should not be considered either an export or an import.
Q2) Tourism is an "invisible" export because:
A) monies spent by tourists are hard to trace.
B) tourist dollars are usually exported after being received, and disappear.
C) tourism constitutes non-merchandise transactions.
D) most business people never see the money.
E) money flow is in the opposite direction as tourist flow.
Q3) One of the major induced or indirect) effects of tourism economically is on: similar to 3.)
A) import levels.
B) income through the multiplier).
C) export levels.
D) propensity to save.
E) propensity to consume.
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17
Chapter 15: Tourism Policy: Structure, Content and Process
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Sample Questions
Q1) The main purpose of tourism policy is to:
A) ensure maximum benefits to all the stakeholders of the destination.
B) raise the maximum in hotel taxes.
C) keep out undesirable visitors.
D) protect environmentally sensitive areas.
E) to promote the destination as a place to visit.
Q2) Which of the following factors contribute the least to the competitiveness of a tourism destination?
A) cost levels at the destination
B) the quality of service at the destination
C) culture and history of the destination
D) minimum wage levels at the destination
E) the physiography/climate of the destination
Q3) Which of the following are not stakeholders in making decisions concerning a tourism destination?
A) the transportation sector
B) cultural/heritage groups
C) foreign visitors
D) local religious groups
E) a non-resident who does not travel
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Chapter 16: Tourism Planning, Development, and Social Consideration
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Sample Questions
Q1) Resort hotel development must be considered in regional planning. Which of the following is/are the most important considerations)?
A) zoning
B) spacing of hotels in an area
C) ratio of people on beach to hotel rooms
D) topography
E) All of the above.
Q2) Prior to investing in lodging enterprises, data should be gathered concerning the:
A) traveling and vacation habits of the prospective guests.
B) number of rooms to be provided.
C) services which the hotel will offer.
D) prices to be charged per room.
E) how many dining facilities should be offered.
Q3) How important is cleanliness and maintenance at tourism destinations?
A) desirable but not essential
B) actually of minor importance
C) important for the hotel and its grounds
D) essential for the entire community
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Chapter 17: Tourism and the Environment
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Sample Questions
Q1) Which of the following do you believe is the best description of a core indicator of sustainable tourism?
A) Measures that focus on what managers need to know most to reduce the risk of inadvertently making decisions that danger the natural and cultural environment on which tourism depends.
B) Measures that tell managers which core resources and attractors are most important in influencing visitor choice of a destination.
C) Annual measures provided by members of the United Nations World Tourism Organization UNWTO) concerning the competitiveness of all member destinations.
D) Measures concerning the core values of tourists that are judged to be most important to respect when designing a competitive tourism destination.
E) Core samples drawn from the earth's crust of successful tourism destinations in order to provide an understanding of the factors that determine destination success.
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Chapter 18: Travel and Tourism Research
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Sample Questions
Q1) Why would the U.S. Census Bureau be considered the best organization for developing comprehensive travel statistics?
A) It is well staffed in those parts of the country in which tourism is popular and thus could do the job.
B) It has an adequate current budget to do the job.
C) It is operated under the Department of Transportation and thus is vitally interested.
D) It is experienced in making such surveys.
E) It makes frequent surveys.
Q2) The TTRA is:
A) the Train Travel Research Association.
B) the largest travel research organization.
C) a nonprofit, privately supported agency frequently used by government to develop tourism policies.
D) an organization that specializes in conducting research in the hotel and restaurant management field.
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21
Chapter 20: Tourisms Future
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Sample Questions
Q1) Populations of the knowledge-based developed nations will likely be most interested in:
A) people-to-people programs.
B) mass tourism.
C) foreign independent tours.
D) special interest travel.
E) domestic group tours.
Q2) Widespread adoption of technology increases productivity and reduces costs. In tourism, technology has been:
A) widely adopted.
B) very scantily adopted.
C) growing rapidly in acceptance.
D) applied mainly to airline reservations, and information.
E) applied moderately but with disappointing results.
Q3) Important forces impacting the future of tourism are:
A) economic forces.
B) a decline in the mega-nation and rise of the city state.
C) quest for stability and security.
D) emergence of the knowledge based society.
E) All of the above.
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