Introduction to Tourism Exam Materials
Course Introduction
Introduction to Tourism provides students with a comprehensive overview of the tourism industry, exploring its history, key concepts, and diverse sectors such as hospitality, travel, attractions, and events. The course examines the economic, social, and environmental impacts of tourism at local, national, and global levels. Students will learn about the motivations and behaviors of tourists, the role of public and private organizations, and current trends and challenges facing the industry. By the end of the course, students will have a solid foundation for further study and career opportunities within the dynamic field of tourism.
Recommended Textbook
Tourism Principles Practices Philosophies 12th Edition by Charles R. Goeldner
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20 Chapters
307 Verified Questions
307 Flashcards
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Chapter 1: Tourism in Perspective
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Sample Questions
Q1) Which of the following travelers are tourists?
A) bus drivers
B) commuters
C) airline crew members
D) All of the above.
E) None of the above.
Answer: D
Q2) There is a North American Industry Classification System NAICS) for:
A) the tourism industry.
B) the leisure industry.
C) the recreation industry.
D) All of the above.
E) None of the above.
Answer: E
Q3) To be tourists, travelers may be:
A) traveling for business purposes.
B) traveling to set up a new business in another country.
C) studying in a university for the freshman year.
D) All of the above are tourists.
Answer: A
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Chapter 2: Tourism Through the Ages
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Q1) Who were the greatest early road builders?
A) Phoenicians
B) Assyrians
C) Persians
D) Minoans
E) Romans
Answer: E
Q2) One of the amazing early historians, travelers and writers was:
A) Epidaurus.
B) Dodona.
C) Socrates.
D) Sardis.
E) Herodotus.
Answer: E
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Chapter 3: Career Opportunities
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Q1) According to the WTTC, the world region that is expected to have the most tourism job growth is:
A) Africa.
B) Americas.
C) Asia/Pacific.
D) Europe.
Answer: C
Q2) Which of the following is NOT a job requirement for tourism?
A) people person
B) being a concern for customer's comfort needs
C) self-discipline
D) statistical skills
E) physical stamina
Answer: D
Q3) Employment in the tourism sector is expected to:
A) grow at the same rate as other economic sectors.
B) grow faster than other economic sectors.
C) grow more slowly than other economic sectors.
D) decline in the near future.
Answer: B
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Chapter 4: World, National, Regional, and Other Organizations
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Sample Questions
Q1) The most widely recognized organization in tourism is:
A) ECOSOC.
B) ATC.
C) UNWTO.
D) USTTA.
Q2) The ultimate purpose of a regional tourist association is to:
A) market effectively its attractions.
B) supersede efforts of the state tourism organization.
C) amplify the work of the city convention and visitors bureaus.
D) support the programs of the national tourism organization.
E) supplement the work of the World Tourism Organization WTO).
Q3) What technical services does UNWTO provide?
A) promotes tourism through newspaper and magazine ads
B) provides an international clearing house for information
C) finances construction of hotels and other superstructures
D) issues passports, visas, and police registration
E) subsidizes poorer countries
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Page 6
Chapter 5: Passenger Transportation
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Sample Questions
Q1) Nationwide, the motor coach industry is characterized by:
A) having a few major carriers and not many small companies.
B) having mostly companies providing charter and tour services.
C) operating under the authority of the U.S. Department of Transportation.
D) the smaller bus companies averaging trips of 387 miles.
E) None of the above.
Q2) Motor coach travel appeals mostly to:
A) business people making intercity trips of 150 miles or less.
B) single vacation travelers.
C) those living in rural areas or in small towns.
D) lower income, non-business travelers.
E) c and d.
Q3) Of the U.S. adult population, the portion who have flown is:
A) 80 percent.
B) 50 percent.
C) 10 percent.
D) 26 percent.
E) 36 percent.
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7
Chapter 6: Hospitality and Related Services
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Sample Questions
Q1) The American Hotel and Lodging Association is:
A) a federated association.
B) a hotel company-owned trade group.
C) mainly a promotion and marketing organization.
D) chiefly an information and educational group.
E) primarily a lobbying body in Washington, D.C.
Q2) The world's oldest commercial business is:
A) prostitution.
B) foodservice.
C) providing overnight accommodations.
D) public transportation on land.
E) water borne passenger service.
Q3) According to the AH&LA, the typical lodging customer consists of approximately:
A) 20 percent business travelers.
B) 30 percent business travelers.
C) 45 percent business travelers.
D) 65 percent business travelers.
E) 75 percent business travelers.
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8
Chapter 7: Organizations in the Distribution Process
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Sample Questions
Q1) A cruise line sales executive would probably use mainly: distributors)
A) incentive travel companies.
B) large companies which specialize in group tours and cruises.
C) retail travel agencies.
D) specialty channelers.
E) corporate travel departments.
Q2) Tours can be created and marketed by:
A) wholesalers.
B) retail travel agencies.
C) airlines working with tour wholesalers.
D) travel suppliers.
E) All of the above.
Q3) Compensation to distributors by the suppliers is typically done by:
A) paying a commission on each sale.
B) offering to give distributors family trips and other perks.
C) paying overrides on each sale made.
D) giving lower prices to their favorite distributors.
E) paying more to distributors in the most favorable markets.
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9
Chapter 8: Attractions, Recreation, Entertainment, and Other
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Sample Questions
Q1) The most recent trend in the gambling industry is:
A) growth of gambling resorts in New Jersey.
B) expansion of resort hotels in Nevada.
C) growth of gambling casinos owned by Native Americans.
D) introduction of gambling on cruise ships.
E) new casinos in the southern states.
Q2) While a significant percentage of the world's tropical rain forests are disappearing due to poor environmental practices, tourism is doing its share to reverse this trend-even if artificially. In this regard, which of the following is a highly successful re-creation of a tropical rain forest-within a zoological park?
A) Tree City, Santa Barbara, California
B) Palm Island, Jumeirah, Dubai
C) Lied Jungle, Omaha, Nebraska
D) Macanga Forests of Sabah, Borneo
E) Maraco Island, Roraima, Brazil
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Chapter 9: Motivation for Pleasure Travel
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Sample Questions
Q1) The Plog model of tourism motivation asserts that "psychocentrics":
A) are very religious.
B) are highly adventurous.
C) prefer the familiar.
D) require psychotic drugs when flying.
E) are bi-polar.
Q2) According to Professor Pearce, successful business practice in tourism depends mainly on:
A) understanding the consumer.
B) marketing effectiveness.
C) staff performance and training.
D) the hospitality spirit.
E) financial and managerial inputs.
Q3) Travel for religious reasons such as pilgrimages:
A) was really quite inconsequential.
B) established travel as an important activity in one's life.
C) was confined to the Middle Ages.
D) is seldom engaged in today.
E) was limited to visiting early cathedrals and basilicas.
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Page 11
Chapter 10: Cultural and International Tourism for Lifes
Enrichment
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Sample Questions
Q1) One of the most important motivations for travel is:
A) the desire to improve one's mind.
B) low cost.
C) lots of discretionary income.
D) interest in the culture of other people.
Q2) Cultural activities:
A) have little impact on tourism development because only the best educated tourists appreciate them.
B) should not be shared with tourists.
C) are well suited to attracting tourists.
D) are not well suited to "out of season" development of tourism.
E) are of minor interest to most tourists.
Q3) Cultural tourism:
A) always leads to better understanding between people.
B) requires cooperation between nations.
C) is primarily concerned with projecting cultures.
D) is concerned with people learning about each other's way of life.
E) is not important in international travel.
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Chapter 11: Sociology of Tourism
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Sample Questions
Q1) Social tourism may be partially defined as:
A) travel for the purpose of studying the social structure of a country.
B) travel where a local expert in your field of interest acts as your guide.
C) travel for social visits to friends or relatives.
D) travel for those with low purchasing power.
E) travel with a congenial social group of people.
Q2) How is social tourism usually financed?
A) from the traveler's own pocket
B) from the company's employee benefit fund
C) from the government
D) with the traveler's own money augmented by subsidy from employer, labor union, or the government
E) from the traveler's community social welfare fund
Q3) Many of today's tourists are able to enjoy the experience:
A) by immersing themselves in novelty.
B) because the patterns of behavior of his/her culture are broken.
C) only through a strong foundation of familiarity.
D) because they thrive on strangeness.
E) a and b
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Page 13
Chapter 12: Tourism Components and Supply
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Sample Questions
Q1) Which of the following statements about Task Analysis is true?
A) When making a quantitative and qualitative inventory of the existing supply, the aid of specialists is seldom needed.
B) Forecasting tourism demand is a relatively simple procedure.
C) Demand factors are essentially rigid.
D) Supply factors for development are essentially rigid.
E) All of the above are true.
Q2) The Natural Resources of a tourism destination are primarily associated with which of the following type programs?
A) world heritage site programs
B) hedge fund programs
C) stewardship programs
D) pine beetle eradication programs
E) green handshake programs
Q3) Which of the following is true regarding jet air travel?
A) It is the most comfortable way to travel long distances.
B) It is the most convenient mode of transportation.
C) It has the least cost-per-mile traveled.
D) One can see the country this way.
E) Airports are found in almost all market cities.
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Chapter 13: Measuring and Forecasting Demand
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Sample Questions
Q1) Which of the following does not directly affect the demand for travel to a particular destination?
A) income of tourists
B) quality of service at the destination
C) the income level of the host region
D) the economic distance between origin and destination areas
E) host government policies
Q2) Which of the following is true regarding aggregate demand for international pleasure travel?
A) the traveler wishes to maximize utility or opportunities but is subject to budget restraints
B) international travel expenditures are price-sensitive
C) international travel expenditures are not very price-sensitive
D) expenditures create substantial cross-elasticities of travel demand
E) future demand can be accurately forecasted
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Chapter 19: Tourism Marketing
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Sample Questions
Q1) According to the text, travel literature pieces:
A) are nice, but not very effective.
B) are good, but there are better ways to "tell the story."
C) are generally too expensive to be practical.
D) are some of the most effective forms of printed advertising.
E) are easy ways to sell travel.
Q2) The particular blend of controllable marketing variables that a firm uses to achieve its objectives in a target market is called:
A) the target market analysis.
B) the macro environmental control system.
C) the marketing mix.
D) the micro marketing analysis.
E) the selling mix.
Q3) How successful are the joint promotional efforts of private industry and government?
A) rarely successful.
B) a cooperative effort is often successful.
C) one of the best plans, effective and efficient.
D) a very poor, seldom used plan.
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Page 16
Chapter 14: Tourisms Economic Impact
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Sample Questions
Q1) Demand for tourism in general is thought to be income:
A) elastic.
B) inelastic.
C) unitary.
D) None of the above.
Q2) If the demand for aircraft seats is elastic over a narrow range of prices, an increase in fares within that range) would result in:
A) no change in total revenue.
B) an increase in total revenue.
C) a decrease in total revenue.
D) None of the above.
E) All of the above.
Q3) The optimum price for a hotel room would be one that:
A) maximizes per unit profit.
B) maximizes occupancy for the entire hotel.
C) maximizes profits.
D) maximizes total revenue.
E) maximizes guest satisfaction.
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Chapter 15: Tourism Policy: Structure, Content and Process
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Sample Questions
Q1) Tourism Policy is essentially a:
A) number of rules that determine the number of visitors that can be admitted to a country.
B) set of guidelines that provide a framework for decision-making affecting tourism development within a destination.
C) means by which politicians decide how to allocate funding for tourism development.
D) plan for deciding which target markets are likely to be most profitable.
E) means for determining which type of Destination Management Organization will be supported by the stakeholders in a destination.
Q2) In general terms, a formal tourism policy for a given destination will address such areas at the national level) as:
A) the nature and direction of product development and maintenance.
B) transportation access and infrastructure.
C) regulatory practices e.g., airlines, travel agencies).
D) environmental practices and restrictions.
E) All of the above.
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Chapter 16: Tourism Planning, Development, and Social Consideration
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Sample Questions
Q1) Tourism development should aim at:
A) providing a framework for raising the living standard of the people through the economic benefits of tourism.
B) developing an infrastructure and providing recreational facilities for visitors and residents.
C) ensuring types of development within visitor centers and resorts that are appropriate to the purposes of those areas.
D) All of the above.
E) None of the above.
Q2) Why must the quality of natural resources for tourism be maintained?
A) It enhances the beauty and appeal of the area.
B) It helps assure the health and enjoyment of the visitor.
C) It is absolutely necessary for continued satisfaction of the guest.
D) Demand will diminish along with quality.
E) All of the above.
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19
Chapter 17: Tourism and the Environment
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Sample Questions
Q1) A building site for a new lodge should be:
A) bulldozed level, as that greatly minimizes costs.
B) integrated with the surroundings.
C) left entirely natural.
D) free from unusual features such as ponds or streams.
E) planted with exotic trees and shrubs to excite the guests.
Q2) Which of the following is not a generally accepted principle for achieving sustainable tourism?
A) Take a holistic perspective
B) Address both global and local impacts
C) Ensure tourism destinations are located in national parks
D) Promote sustainable consumption
E) Pursue multi-stakeholder engagement
Q3) Environmental policy is best defined as:
A) the most useful guideline for an ecotour company.
B) preserving the natural appeals of the destination or attraction.
C) places the environmental potential and improving life for local people.
D) preserving the future environment first and economic returns second.
E) a minimum of disturbance of the plant and animal life.
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Page 20
Chapter 18: Travel and Tourism Research
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Sample Questions
Q1) The TTRA is:
A) the Train Travel Research Association.
B) the largest travel research organization.
C) a nonprofit, privately supported agency frequently used by government to develop tourism policies.
D) an organization that specializes in conducting research in the hotel and restaurant management field.
Q2) Personal interviews and mail or telephone interviews are a part of the ____________ method in tourism research.
A) observational
B) survey
C) test-marketing
D) experimental
E) mechanical recorder
Q3) The task of motivation research is to:
A) determine which marketing functions are essential.
B) find out just what makes people behave as they do.
C) determine the relationship between disposable income and consumption.
D) trace the relationship between population characteristics and consumption.
E) analyze the quantitative importance of marketing in the United States.
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Chapter 20: Tourisms Future
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Sample Questions
Q1) Which of the following definitions best describe a "digital nomad" in tourism?
A) individuals who base their travel decisions on whether or not potential lodging/accommodation/ hotel has Wi-Fi capability
B) individuals who have grown up with the Internet-and when now traveling have an appetite for connecting with people and content at all times
C) individuals who when traveling move continually from one place to another, rather than stopping at any one location. In order to plan and track their travels, their make extensive use of GPS devices for information and security purposes
D) individuals who are employed by international firms that manufacture digital communication equipment, because they must travel extensively they rarely settle down in any given location
E) individuals living in the developing countries who travel intermittently in their quest for stability and security. In brief, they seek to use the freedom of access made possibly by tourism to draw the benefits of the developed world
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