Introduction to Sport Management
Mock Exam
Course Introduction
Introduction to Sport Management provides an overview of the principles and practices involved in the administration and organization of sport and athletic programs. The course explores the historical development of sport management, the structure of amateur and professional sports, governance, leadership techniques, marketing, event management, and the legal and ethical issues that influence the field. Students will gain insights into the career opportunities within sport management and develop foundational skills for effective decision-making, communication, and problem-solving in diverse sport environments.
Recommended Textbook
Sports Marketing A Strategic Perspective 4th Edition by Matthew D Shank
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13 Chapters
368 Verified Questions
368 Flashcards
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Page 2
Chapter 1: Emergence of Sports Marketing
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29 Verified Questions
29 Flashcards
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Sample Questions
Q1) Evidence of growth in the sports industry includes _____.
A) the number of people attending sporting events
B) the amount of spending on media coverage of sports
C) an industry generating $200 billion a year
D) all of the above
E) none of the above
Answer: D
Q2) Which one of the following is an example of producers/intermediaries?
A) corporations/sponsors
B) sporting goods/teams
C) spectators/teams
D) sporting goods / users
E) none of the above
Answer: A
Q3) Under the model of consumer-supplier relationship,consumers and producers affect products.
A)True
B)False
Answer: True
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Page 3
Chapter 2: Contingency Framework for Strategic Sports Marketing
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32 Verified Questions
32 Flashcards
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Sample Questions
Q1) Marketers of sporting events at any level realize their true competition is other forms of entertainment.This is known as _____ competition.
A) direct
B) indirect
C) professional
D) minor
E) both a and b
Answer: B
Q2) Direct competition for a Reds baseball game includes _____.
A) a high school baseball game
B) the Kings Island Amusement Park
C) a Bengals football game
D) a University of Cincinnati basketball game
E) none of the above
Answer: A
Q3) According to the text,a vision of a sport organization is described as a long-term road map.
A)True
B)False
Answer: True
Page 4
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Chapter 3: Research Tools for Understanding Sports Consumers
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30 Verified Questions
30 Flashcards
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Sample Questions
Q1) Write a brief marketing research proposal to address the feasibility of creating a Junior X Games in Orlando,Florida for the summer.
Answer: The research proposal should use the descriptive design answering who,what,where,when,and how often.The use of government reports on the demographics of Orlando would be of great use.Then surveys on the age that the X Games would draw could be taken.Going to high areas of traffic for this age group would be the most advantageous.
Q2) Marketing research is useful in which phase of the strategic sports marketing process?
A) planning
B) implementation
C) control
D) organizing
E) all of the above
Answer: E
Q3) A research proposal is the framework for a study that collects and analyzes data.
A)True
B)False
Answer: False
Page 5
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Chapter 4: Understanding Participants As Consumers
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29 Flashcards
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Sample Questions
Q1) External sources of information are recalled from our own memories and are based on previous exposure to sports and activities.
A)True
B)False
Q2) According to the text,_____ or _____ factors are those influences outside the individual participant that affect the decision-making process.
A) psychological; internal B) psychological; external C) sociological; internal D) sociological; external
E) both a and c
Q3) Sue decides to participate in a summer league tennis program. The first time she plays in competition,she does very poorly and immediately feels embarrassed.Her decision whether to play again based on this experience is called cognitive dissonance.
A)True
B)False
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Chapter 5: Understanding Spectators As Consumers
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28 Verified Questions
28 Flashcards
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Sample Questions
Q1) According to the text,the foundation of any strategic sports marketing process is understanding why spectators attend sporting events or _____.
A) environmental factors
B) fan motivation factors
C) sociological factors
D) psychological factors
E) none of the above
Q2) List and describe the two types of economic factors that can affect game attendance.
Q3) High-identification fans should mean _____.
A) decreased performance outcome sensitivity
B) lower player identification
C) increased scoreboard quality
D) lower fan resistance to ticket price increases
E) none of the above
Q4) Discuss the model of sportscape and describe why it is important to sports marketers. How could your favorite MLB team apply the sportscape model?
Q5) List and describe the types of fan identification.
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Chapter 6: Segmentation, targeting, and Positioning
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29 Verified Questions
29 Flashcards
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Sample Questions
Q1) ______ is choosing the segment(s)that will allow an organization to most efficiently and effectively attain its marketing goals.
A) Target marketing
B) Segmentation marketing
C) Position marketing
D) Reposition marketing
E) None of the above
Q2) List and describe the six bases for segmentation of consumer markets.
Q3) Apply market selection decisions (segmentation,targeting,positioning)to minor league baseball.
Q4) Explain the market selection decisions of segmentation,target markets,and positioning.
Q5) By definition,the members of a market segment have _____.
A) common needs
B) target products
C) uncommon needs
D) target market
E) both b and c
Q6) Define and list the AIO dimensions under psychographic segmentation.
Page 8
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Chapter 7: Sports Product Concepts
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28 Verified Questions
28 Flashcards
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Sample Questions
Q1) A sports service is usually defined as a tangible,physical product.
A)True
B)False
Q2) The total assortment of product lines that a sport organization (Nike,Reebok,Wilson)sells is the _____.
A) product characteristics
B) product brand
C) product mix
D) product trademark
E) product line
Q3) Which of the following is the sports marketer's best defense/strategy to combat the intangible nature of sports?
A) Highlight the competition.
B) Discuss the great ushers and stadium personnel.
C) Highlight the stadium factors or sportscape.
D) Discuss the great athletes on the team.
E) none of the above
Q4) List and describe the four steps in the branding process for a sport product.
Q5) Describe how TEAMQUAL would be useful to an expansion franchise of a AA minor league baseball team.
9
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Chapter 8: Managing Sports Products
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27 Verified Questions
27 Flashcards
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Sample Questions
Q1) With any new sports product,sales are usually slow at first,but with the onset of the _____ stage,sales will start to increase.
A) maturity
B) growth
C) expansion
D) introduction
E) decline
Q2) You are a current sales/marketing executive for AND ONE athletic shoe company.The company has seen tremendous growth with their basketball shoe product line,and now you want to branch out into other athletic shoeware.Choose a major U.S.sport (football,baseball,basketball)and apply the new product development process.
Q3) List and describe the six stages of the new product development process.
Q4) Define the product life cycle and discuss some of the major objectives at each stage of the life cycle.
Q5) When sports organizations develop new products by using a systematic approach,this is referred to as the new product development process.
A)True
B)False
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Chapter 9: Promotion Concepts
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24 Verified Questions
24 Flashcards
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Sample Questions
Q1) List and describe the two basic strategies of the target market consideration step in promotional planning.
Q2) Promotion planning begins with _____.
A) a situation analysis
B) target market considerations
C) communication process analysis
D) budget development
E) financial acquirement
Q3) The process of establishing shared meanings,exchanging ideas,or passing information between a source and a sender is at the heart of _____.
A) advertising
B) communication
C) personal selling
D) direct marketing
E) publicity
Q4) According to the text,communication is the process of establishing a commonness of thought between the sender and the encoder.
A)True
B)False
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Chapter 10: Promotion Mix Elements
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28 Verified Questions
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Sample Questions
Q1) Pleasure or fun appeals are designed for those target audiences that participate in sports or watch sports for fun,social interaction,or enjoyment.
A)True
B)False
Q2) According to the text,the sports marketer should remember that advertising budgeting should ideally stem from the objectives the advertising is attempting to achieve.
A)True
B)False
Q3) Source credibility refers to _____.
A) power
B) expertise and trustworthiness
C) attractiveness
D) exposure rate
E) the repetition factor
Q4) List and describe the five types of advertising appeals for sports marketing.
Q5) Define the creative process,and list the three desired outcomes.
Q6) List and describe the two categories of advertising objectives.
Q7) From the text,list the four benefits of personal selling (Table 10.7).
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Chapter 11: Sponsorship Programs
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29 Verified Questions
29 Flashcards
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Sample Questions
Q1) The athletic platform most commonly associated with sports marketing is _____.
A) team
B) athlete
C) event
D) league
E) level of competition
Q2) Sponsorship objectives that have a short-term impact on sales are called _____.
A) indirect
B) direct
C) implied
D) stimulant
E) both a and b
Q3) List and describe the sponsorship objectives.
Q4) Investing in a sports entity to support overall organizational objectives,marketing goals,and/or promotional strategies is called _____.
A) sales promotion
B) advertising
C) sponsorship
D) personal selling
E) image building
Page 13
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Chapter 12: Pricing Concepts and Strategies
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27 Verified Questions
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Sample Questions
Q1) Consumer demand is one of the least critical factors in determining the price of sports product.
A)True
B)False
Q2) The quantity of a sports product that consumers are willing to purchase at a given price is known as _____.
A) consumer demand
B) consumer price curve
C) consumer price index
D) consumer supply curve
E) none of the above
Q3) The mob effect (or the crowd effect)describes a situation in which consumers believe it is socially desirable to attend "special" sporting events.
A)True
B)False
Q4) The text lists five laws that have affected the pricing of sports products.List and describe three of these laws.
Q5) List and describe the three types of consumer demand.
Q6) Define price discounts and list and describe the types.
Page 14
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Chapter 13: Implementing and Controlling the Strategic Sports Marketing Process
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28 Verified Questions
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Sample Questions
Q1) In sports marketing,contingency control is based on the assumption that marketers operate in an uncertain and unpredictable environment.
A)True
B)False
Q2) Evaluation of plans,activities,and results is called _____.
A) execution
B) strategic planning
C) strategic control
D) implementation
E) segmenting
Q3) The type of control that measures and evaluates the effect of actions that have already been taken in an effort to execute the plan is called _____ control.
A) process
B) planning assumptions
C) premise
D) strategic
E) contingency
Q4) List and describe the seven elements for successfully implementing the strategic sports marketing process.
Page 15
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