Introduction to Marketing Test Bank
Course Introduction
Introduction to Marketing provides a comprehensive overview of the fundamental concepts, strategies, and practices that drive modern marketing. Students will explore key topics such as market research, consumer behavior, segmentation, targeting, positioning, branding, and the marketing mix (product, price, place, and promotion). Through case studies, real-world examples, and hands-on projects, learners will gain insight into how organizations identify and satisfy customer needs, create value, build long-term relationships, and compete effectively in dynamic markets. This course lays the groundwork for deeper study in marketing and equips students with essential skills relevant to a wide range of careers in business.
Recommended Textbook
Contemporary Marketing 16th Edition by Louis E. Boone
Available Study Resources on Quizplus
22 Chapters
3808 Verified Questions
3808 Flashcards
Source URL: https://quizplus.com/study-set/322 Page 2
Chapter 1: Marketing: The Art and Science of Satisfying Customers
Available Study Resources on Quizplus for this Chatper
201 Verified Questions
201 Flashcards
Source URL: https://quizplus.com/quiz/5357
Sample Questions
Q1) The physical distribution functions of marketing are related to advertising,personal selling,and sales promotion in the attempt to match products and services to consumer needs.
A)True
B)False
Answer: False
Q2) Manufacturers create goods and services based on research and their belief that consumers need them.In doing so,what marketing function are they performing?
A) Financing
B) Standardizing and grading
C) Risk taking
D) Physical distribution
Answer: C
Q3) Promotional events designed to attract visitors to a particular area or to improve the image of a city,state,or nation would be examples of event marketing.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Strategic Planning in Contemporary Marketing
Available Study Resources on Quizplus for this Chatper
188 Verified Questions
188 Flashcards
Source URL: https://quizplus.com/quiz/5358
Sample Questions
Q1) Organizations within the same industry usually have the same mission.
A)True
B)False
Answer: False
Q2) Assume that a firm would like to expand its product line.A complete expansion would cost $100 million,but the firm can only raise $75 million in financing.This is best classified as a(n):
A) constraint.
B) opportunity.
C) threat.
D) instance of leverage.
Answer: A
Q3) According to the BCG market share/market growth matrix,the SBU that produces strong cash flows which can be used to finance the growth of other SBUs is the: A) dog.
B) question mark.
C) cash cow.
D) laggard.
Answer: C
To view all questions and flashcards with answers, click on the resource link above.
Page 4
Chapter 3: The Marketing Environment, Ethics, and Social Responsibility
Available Study Resources on Quizplus for this Chatper
202 Verified Questions
202 Flashcards
Source URL: https://quizplus.com/quiz/5359
Sample Questions
Q1) Which of the following usually indicates a strong economy?
A) Growth in services such as banking and restaurants
B) Cautious spending by businesses and consumers
C) A focus on basic, functional products with lower price tags
D) Increase in purchasing power coupled with uncertain consumer demand
Answer: A
Q2) Friums & You,a Canadian firm,together with its subsidiaries,manufactures and markets snacks,confectionery,and quick meal products worldwide.The firm has been trying to expand its business into China.As Chinese laws require foreign firms to do business with local companies,Friums & You will have to be involved in a _____ to start operations in China.
A) limited liability partnership
B) buyout
C) strategic alliance
D) hostile takeover
Answer: C
Q3) Consumer spending sinks to its lowest level during an economic depression.
A)True
B)False
Answer: True
Page 5
To view all questions and flashcards with answers, click on the resource link above.
Chapter 4: Social Media: Living in the Connected World
Available Study Resources on Quizplus for this Chatper
175 Verified Questions
175 Flashcards
Source URL: https://quizplus.com/quiz/5360
Sample Questions
Q1) Which of the following can be categorized as a social media tool?
A) A social news site
B) A social networking site
C) An app
D) An online forum
Q2) In a B2B context,businesses use social media mainly to:
A) share views and make final buying decisions.
B) learn about new goods and services.
C) connect with the general public.
D) build relationships, including partnerships with other companies.
Q3) Describe the ways in which consumers rely on social media for their buying decisions.
Q4) A person who manages external engagement with customers in social media channels is called a social media developer.
A)True B)False
Q5) Marketers most often use a single social media platform to reach their target audience.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: E-Business: Managing the Customer Experience
Available Study Resources on Quizplus for this Chatper
190 Verified Questions
190 Flashcards
Source URL: https://quizplus.com/quiz/5361
Sample Questions
Q1) Companies can improve their positioning on the search list of search engines by paying a particular fee.
A)True
B)False
Q2) The most important goal of a marketing website is to:
A) give prospective employees the opportunity to apply for jobs online.
B) provide financial information to investors.
C) increase purchases by visitors.
D) build relationships with customers.
Q3) What is business-to-business (B2B)e-marketing? What are its features? What are the tools that are associated with the functions of B2B e-marketing?
Q4) Some of the most significant challenges facing e-business today involve the security of online monetary transactions and the protection of consumer privacy. A)True
B)False
Q5) Majority of e-marketing activities are business-to-consumer transactions.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Consumer Behavior
Available Study Resources on Quizplus for this Chatper
199 Verified Questions
199 Flashcards
Source URL: https://quizplus.com/quiz/5362
Sample Questions
Q1) Which of the following products is typically a wife-dominant purchase?
A) Apartment
B) Auto Insurance
C) Food Processor
D) Furniture
Q2) A need is an imbalance between the consumer's actual and desired states.
A)True
B)False
Q3) The number of alternatives a consumer actually considers in making a purchase decision is referred to as the _____.
A) evoked set
B) postpurchase evaluation
C) evaluative criteria
D) problem space
Q4) What are evaluative criteria? What are some of the evaluative criteria a consumer might use while searching for an apartment?
Q5) Social class is determined by the sole criterion of income.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Business-to-Business (B2B)Marketing
Available Study Resources on Quizplus for this Chatper
200 Verified Questions
200 Flashcards
Source URL: https://quizplus.com/quiz/5363
Sample Questions
Q1) As the demand for personal computers increases,the demand for microprocessor chips will also increase.This is an example of derived demand.
A)True
B)False
Q2) B2B relationships tend to last longer than those in the consumer market.
A)True
B)False
Q3) Adam,a purchasing agent for an automobile manufacturer,is making a list of payroll services suppliers available in the market.In which stage of the organizational buying process is Adam?
A) Recognizing a problem or opportunity
B) Determining the characteristics and quantity of the needed service
C) Describing the characteristics of the needed service
D) Searching for and qualifying potential sources
Q4) The NAICS classification system is a useful tool for segmenting business markets by demographic characteristics.
A)True
B)False
Q5) Explain the four components of business-to-business markets.
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Global Marketing
Available Study Resources on Quizplus for this Chatper
200 Verified Questions
200 Flashcards
Source URL: https://quizplus.com/quiz/5364
Sample Questions
Q1) Manufactured goods account for the lion's share of U.S.production output today.
A)True
B)False
Q2) What is exporting? List out the various alternatives available for the first-time exporters to enter foreign markets.
Q3) The Russian currency is considered a hard currency.
A)True
B)False
Q4) Which of the following industries has seen a steady growth in the United States in the recent years with nearly 90 percent of Americans now working in it?
A) Agriculture
B) Manufacturing
C) Service
D) Automobile
Q5) The recently ratified Treaty of Lisbon enables the EU to enter into international agreements as a political entity.
A)True
B)False
Q6) Discuss the ISO certification.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Market Segmentation, Targeting, and Positioning
Available Study Resources on Quizplus for this Chatper
200 Verified Questions
200 Flashcards
Source URL: https://quizplus.com/quiz/5365
Sample Questions
Q1) As compared to undifferentiated marketing,applying a micromarketing strategy allows companies to reach larger markets.
A)True
B)False
Q2) The division of the total market into smaller,homogenous groups is called _____.
A) customer aggregation
B) market capitalization
C) market segmentation
D) brand segmentation
Q3) Asian Americans are an attractive target to marketers as they have the fastest rising income.
A)True
B)False
Q4) Who are baby boomers? Why do marketers target this segment?
Q5) One of the reasons cited by the U.S.Department of Commerce for the trend toward smaller households is:
A) young people's tendency to marry early.
B) the increase in the number of same-sex couples.
C) the low cost of living.
D) the frequency of divorce.
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Marketing Research and Sales Forecasting
Available Study Resources on Quizplus for this Chatper
200 Verified Questions
200 Flashcards
Source URL: https://quizplus.com/quiz/5366
Sample Questions
Q1) Online surveys are less intrusive than telephone surveys and allow participants to respond at their leisure.
A)True
B)False
Q2) Marketers can gain valuable insights by examining the dissatisfaction of the customers that leads to abandoning certain products for those offered by competitors.
A)True
B)False
Q3) Interpretative research focuses on understanding the meaning of a product or the consumption experience in a consumer's life.
A)True
B)False
Q4) Which of the following factors is most likely to have an influence on the choice between primary and secondary data?
A) Data source
B) Substitutability
C) Availability
D) Applicability
To view all questions and flashcards with answers, click on the resource link above.
Page 12
Chapter 11: Relationship Marketing and Customer Relationship Management (CRM)
Available Study Resources on Quizplus for this Chatper
200 Verified Questions
200 Flashcards
Source URL: https://quizplus.com/quiz/5367
Sample Questions
Q1) Explain cobranding and comarketing.Give an example of each.
Q2) As compared to happy customers,unhappy customers typically talk less about their buying experiences.
A)True
B)False
Q3) Database marketing involves the use of information technology to analyze data about customers and their transactions.
A)True
B)False
Q4) The customer lifetime for a consumer product,such as microwave,will be longer compared to that of expensive products such as automobiles.
A)True
B)False
Q5) _____ involves computer-to-computer exchanges of invoices,orders,and other business documents.
A) Quick-response merchandising
B) Electronic data interchange
C) Cyberloafing
D) Systems polarization
Page 13
To view all questions and flashcards with answers, click on the resource link above.
Chapter 12: Product and Service Strategies
Available Study Resources on Quizplus for this Chatper
200 Verified Questions
200 Flashcards
Source URL: https://quizplus.com/quiz/5368
Sample Questions
Q1) Most fads experience short-lived popularity and then quickly fade,although some maintain residual markets among certain segments.
A)True
B)False
Q2) If advertisements are used for installations,they emphasize the company's reputation and direct potential buyers to contact local sales representatives.
A)True
B)False
Q3) Delectable,a fast food chain,emphasizes a lot on things like how the staffs are dressed,how the food is presented,as well as cleanliness of their service area.According to this information,Delectable is focusing on which of the following variables of service quality?
A) Assurances
B) Responsiveness
C) Tangibles
D) Empathy
Q4) Shopping products typically cost less than convenience purchases.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Developing and Managing Brand and Product Categories
Available Study Resources on Quizplus for this Chatper
200 Verified Questions
200 Flashcards
Source URL: https://quizplus.com/quiz/5369
Sample Questions
Q1) New product committee members spend less time conceiving and developing their own new-product ideas than reviewing and approving new-product plans that arise elsewhere in the organization.
A)True
B)False
Q2) Differentiate between brand extension and line extension strategies.
Q3) During which of the following stages of a new-product development process,ideas with commercial potential are separated from those not meeting company objectives?
A) Idea generation
B) Business analysis
C) Screening
D) Test marketing
Q4) Compared to first adopters,later adopters rely more heavily on impersonal information sources while purchasing new products.
A)True
B)False
Q5) Marketers opt for family brand names to distinguish dissimilar products.
A)True
B)False
Page 15
To view all questions and flashcards with answers, click on the resource link above.
Chapter 14: Marketing Channels and Supply Chain Management
Available Study Resources on Quizplus for this Chatper
200 Verified Questions
200 Flashcards
Source URL: https://quizplus.com/quiz/5370
Sample Questions
Q1) Which of the following is the most widely used form of intermodal coordination?
A) Horseback service
B) Fishyback service
C) Birdyback service
D) Piggyback service
Q2) A merchant wholesaler is an independently owned wholesaler that takes title to the goods.
A)True
B)False
Q3) A VMS that achieves channel coordination when a dominant channel member exercises its power is called a(n)_____ marketing system.
A) corporate
B) community
C) administered
D) contractual
Q4) A wholesaler is an intermediary that takes title to the goods it handles and then distributes these goods to retailers,other distributors,or sometimes end consumers.
A)True
B)False
Page 16
To view all questions and flashcards with answers, click on the resource link above.
Chapter 15: Retailers, Wholesalers, and Direct Marketers
Available Study Resources on Quizplus for this Chatper
200 Verified Questions
200 Flashcards
Source URL: https://quizplus.com/quiz/5371
Sample Questions
Q1) Identify and describe four types of limited-function merchant wholesalers.
Q2) Vending machines and convenience food stores are not affected by the wheel of retailing because their strategy for customer satisfaction is based on location and convenience,not pricing.
A)True
B)False
Q3) A _____ is a channel intermediary that takes title to goods it handles and then distributes those goods to retailers,other distributors,or B2B customers.
A) category killer
B) merchandiser
C) department store owner
D) wholesaler
Q4) What types of utility are created by wholesaling intermediaries when they make a product available at a convenient location at the moment it is needed by the customer?
A) Possession and location
B) Ownership and form
C) Place and time
D) Time and possession
To view all questions and flashcards with answers, click on the resource link above.
17
Chapter 16: Integrated Marketing Communications,
Advertising, and Public Relations
Available Study Resources on Quizplus for this Chatper
200 Verified Questions
200 Flashcards
Source URL: https://quizplus.com/quiz/5372
Sample Questions
Q1) Which of the following types of advertising is most likely to be used during the growth stage and the early part of the maturity stage of the product lifecycle?
A) Persuasive advertising
B) Reminder advertising
C) Evaluative advertising
D) Retentive advertising
Q2) An IMC strategy helps marketers create a unified personality for the product by choosing the right elements from the promotional mix to send the message.
A)True
B)False
Q3) Persuasive advertising is typically used in the latter part of the maturity stage and throughout the decline stage of the product lifecycle.
A)True
B)False
Q4) Explain the communication process.What are the three tasks that an effective message should accomplish?
Q5) Define nonpersonal selling.Discuss advertising as a type of nonpersonal selling.
Page 18
Q6) Discuss the three primary objectives of advertising.
To view all questions and flashcards with answers, click on the resource link above.
Chapter 17: Personal Selling and Sales Promotion
Available Study Resources on Quizplus for this Chatper
199 Verified Questions
199 Flashcards
Source URL: https://quizplus.com/quiz/5373
Sample Questions
Q1) A2Z Microchips depends largely on outbound telemarketing for product promotion.Recently the organization was able to weed out busy signals and answering machines of its customers which doubled the number of calls made by its sales personnel.Which of the following technologies is A2Z using?
A) Predictive dialers
B) Autodialers
C) Random-digit-dialers
D) Toll-free dialers
Q2) Order processing becomes the primary task in situations in which needs are readily identified and are acknowledged by the customer.
A)True
B)False
Q3) Manufacturers pay a handling fee to retailers to help consumers redeem coupons at their outlets.
A)True
B)False
Q4) Sales promotions often lead to sales and profit growth in the long run.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 19
Chapter 18: Pricing Concepts
Available Study Resources on Quizplus for this Chatper
200 Verified Questions
200 Flashcards
Source URL: https://quizplus.com/quiz/5374
Sample Questions
Q1) Which of the following is a practical problem involved in applying price theory concepts to actual pricing decisions?
A) All firms attempt to maximize profits.
B) It is difficult to estimate demand curves.
C) It is difficult to comprehend the supply side of the pricing equation.
D) Supply curves must be based on marketing estimates.
Q2) Which of the following is a pricing method that attempts to use only those costs that are directly attributable to a specific output in setting prices?
A) Cost-plus
B) Full-cost
C) Incremental-cost
D) Breakeven
Q3) Modified breakeven analysis forces the marketer to consider whether the consumer is likely to purchase the number of units of a good or service required for achieving breakeven at a given price.
A)True
B)False
Q4) Explain the concept of elasticity of demand.
Q5) Define price.Explain why setting prices can be a difficult process.
To view all questions and flashcards with answers, click on the resource link above. Page 20
Chapter 19: Pricing Strategies
Available Study Resources on Quizplus for this Chatper
200 Verified Questions
200 Flashcards
Source URL: https://quizplus.com/quiz/5375
Sample Questions
Q1) Flexible cost-plus global pricing allows companies to grant discounts or change prices according to shifts in the competitive environment or fluctuations in the international exchange rates.
A)True
B)False
Q2) When the list price of a product is discounted by the value of a used product that is turned in at the time of sale,the transaction is called a sale with a trade-in.
A)True
B)False
Q3) Firms using a competitive pricing strategy try to reduce the emphasis on price competition by matching other firms' prices and concentrating their own marketing efforts on the product,distribution,and promotion elements of the marketing mix.
A)True
B)False
Q4) A standard worldwide pricing policy is more likely to succeed in foreign markets with high marketing costs.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
21
Chapter 20: Your Career in Marketing
Available Study Resources on Quizplus for this Chatper
18 Verified Questions
18 Flashcards
Source URL: https://quizplus.com/quiz/5356
Sample Questions
Q1) An open-ended interview forces you to talk about yourself and your career goals.
A)True
B)False
Q2) Buyers,working for retailers and wholesale businesses,who purchase goods for resale are also known as _____.
A) contract specialists
B) idea champions
C) merchandisers
D) business analysts
Q3) For which of the following roles courses in computer science and information systems are considered a prerequisite?
A) Public relations specialist
B) Advertising specialist
C) Marketing research analyst
D) Merchandiser
Q4) Internships bridge the gap between theory and practice by providing an opportunity for learning how classroom theory is applied in real-world business environments.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 22
Chapter 21: Developing an Effective Marketing Plan
Available Study Resources on Quizplus for this Chatper
18 Verified Questions
18 Flashcards
Source URL: https://quizplus.com/quiz/5355
Sample Questions
Q1) What are the reasons a company should develop a marketing plan?
Q2) A marketing plan is a detailed description of the resources and actions needed to achieve stated marketing objectives.
A)True
B)False
Q3) The mission statement puts into words an organization's overall purpose and reason for being.
A)True
B)False
Q4) Which of the following components of the marketing mix focuses on deciding the goods and services a firm should offer in order to meet the needs of its customers?
A) Product strategy
B) Distribution strategy
C) Promotional strategy
D) Pricing strategy
Q5) A marketing plan is not reevaluated once it is completely implemented.
A)True
B)False
Q6) Describe the different components of a business plan.
Page 23
To view all questions and flashcards with answers, click on the resource link above.
Chapter 22: Financial Analysis in Marketing
Available Study Resources on Quizplus for this Chatper
18 Verified Questions
18 Flashcards
Source URL: https://quizplus.com/quiz/5354
Sample Questions
Q1) Cost of goods sold represents the revenue a firm receives from goods sold to customers.
A)True
B)False
Q2) In the context of financial statements,which of the following represents the systematic reduction over time in the value of certain company assets?
A) Depreciation
B) Attrition
C) Recession
D) Deduction
Q3) Venus Inc.,a software consultancy firm,had made a gross profit of $350.0 million for the year 2012.For the same year,it had made sales of $890.0 million.What was its gross profit margin?
A) 69.32%
B) 59.32%
C) 49.32%
D) 39.32%
Q4) What is a markup? What are the two marketing decisions that decide the amount of markup? Explain why a markup is important to a marketer.
To view all questions and flashcards with answers, click on the resource link above. Page 24