Introduction to Marketing Study Guide Questions
Course Introduction
Introduction to Marketing provides students with a comprehensive overview of essential marketing concepts, strategies, and practices that drive business success in today's dynamic environment. The course explores the fundamental principles of marketing, including market segmentation, targeting, positioning, consumer behavior, product development, pricing strategies, distribution channels, and promotional tactics. Emphasis is placed on understanding the marketing mix (product, price, place, and promotion) and the role of marketing in delivering customer value and building effective relationships. Through real-world case studies, group discussions, and practical assignments, students develop critical analytical and decision-making skills necessary for crafting successful marketing strategies across diverse industries.
Recommended Textbook
MKTG 9 9th Edition by Charles W. Lamb
Available Study Resources on Quizplus 21 Chapters
1256 Verified Questions
1256 Flashcards
Source URL: https://quizplus.com/study-set/1381 Page 2
Chapter 1: An Overview of Marketing
Available Study Resources on Quizplus for this Chatper
36 Verified Questions
36 Flashcards
Source URL: https://quizplus.com/quiz/27520
Sample Questions
Q1) Filmin Inc.has decided to increase the production of its printers.Filmin does not conduct market research before making its marketing decisions.To ensure profits for the company,Filmin has instructed its marketing force to aggressively advertise and promote its printers.The CEO of Filmin believes that the market will absorb more products if powerful promotion strategies are used.After increasing production of printers,the company plans to reduce the prices of the printers to encourage customers to buy them.Filmin appears to have a _____ orientation.
A)task
B)production
C)sales
D)customer
Answer: C
Q2) Nonprofit organizations should adopt a sales orientation rather than a market orientation.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above.
Page 3
Chapter 2: Strategic Planning for Competitive Advantage
Available Study Resources on Quizplus for this Chatper
127 Verified Questions
127 Flashcards
Source URL: https://quizplus.com/quiz/27521
Sample Questions
Q1) Market segments can be differentiated by ethnicity and multicultural aspects.
A)True
B)False
Answer: False
Q2) Discuss how strategic planning can be made effective.
Answer: Effective strategic planning requires continual attention,creativity,and management commitment.Strategic planning should not be an annual exercise in which,managers go through the motions and forget about strategic planning until the next year.It should be an ongoing process because the environment is continually changing and the firm's resources and capabilities are continually evolving.Sound strategic planning is based on creativity.Managers should challenge assumptions about the firm and the environment and establish new strategies.
Q3) A company's assets include patents,copyrights,and technology that are superior to those of the competition.
A)True
B)False
Answer: True
Q4) A marketing mix typically encompasses__________strategies.
Answer: pricing
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Ethics and Social Responsibility
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/27522
Sample Questions
Q1) In the context of determinants of civil society,__________involves the voluntary acceptance of standards established by nongovernmental entities.
Answer: self-regulation
Q2) Which of the following statements is true about cause-related marketing?
A)Any marketing effort for social or other charitable causes can be referred to as cause-related marketing.
B)Cause-related marketing is a marketing relationship based on a straight donation.
C)Cause-related marketing occurs when government agencies and nonprofit agencies launch social campaigns.
D)Cause-related marketing seldom helps companies increase the sales of their products.
Answer: A
Q3) Cause-related marketing is very popular and is estimated to generate about $7 billion a year in revenue.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: The Marketing Environment
Available Study Resources on Quizplus for this Chatper
95 Verified Questions
95 Flashcards
Source URL: https://quizplus.com/quiz/27523
Sample Questions
Q1) Millenials:
A)are now more in number than baby boomers.
B)spend the most on food than any other cohort.
C)have been least affected by the Great Recession.
D)are less familiar with technology and social media than any other group.
Q2) Baby boomers:
A)spend less money than any other cohort.
B)spend more on food than any other population group.
C)have many health care expenses.
D)are not open to new brands.
Q3) Social Media is an effective tool used to increase brand awareness.
A)True
B)False
Q4) Basic research:
A)is aimed at confirming an existing theory.
B)is aimed at developing new or improved products.
C)is aimed at a specific,pragmatic problem.
D)is given little emphasis by business firms in the United States.
Q5) The__________is charged with enforcing regulations against selling and distributing adulterated,misbranded,or hazardous food.
Page 6
To view all questions and flashcards with answers, click on the resource link above.
Chapter 5: Developing a Global Vision
Available Study Resources on Quizplus for this Chatper
76 Verified Questions
76 Flashcards
Source URL: https://quizplus.com/quiz/27524
Sample Questions
Q1) A(n)__________is an intermediary who brings a buyer and a seller together.
Q2) The primary reason large U.S.companies send U.S.jobs abroad is because labor costs are higher in the United States.Such companies are said to be engaging in__________.
Q3) The surge in global trade in recent years has added to strains and charges for all forms of transport.
A)True
B)False
Q4) Why do firms that enter into foreign trade need to adhere to the principles of the marketing mix?
Q5) Opening an e-commerce site on the Internet makes it difficult for a company to gain recognition in the international marketplace.
A)True
B)False
Q6) Melrow Inc. ,a U.S.firm,suffers heavy losses and lays off many of its employees.As a measure to reduce its manufacturing costs,it shifts its production units to another country where inexpensive labor is available.In this scenario,Melrow Inc.is engaged in__________.
Q7) A company is most likely doomed to failure in a foreign country if it__________.
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Consumer Decision Making
Available Study Resources on Quizplus for this Chatper
83 Verified Questions
83 Flashcards
Source URL: https://quizplus.com/quiz/27525
Sample Questions
Q1) In the context of individual influences on consumer buying decisions,personal characteristics are generally stable over the course of one's life.
A)True
B)False
Q2) Marketing managers often use in-store promotions to stimulate the sales of products for which consumers may not recognize their wants until they are in a store.Such products can be categorized as__________products.
Q3) Social influences on consumer buying decisions are most likely to help in:
A)reducing a feeling of uncertainty among consumers.
B)making impulse purchase decisions.
C)recognizing one's feelings and formulating opinions.
D)shaping human behavior as they are transmitted from one generation to the next.
Q4) Marketing strategies for a product remain the same irrespective of the level of involvement associated with the product.
A)True
B)False
Q5) Describe the term personality.
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Business Marketing
Available Study Resources on Quizplus for this Chatper
76 Verified Questions
76 Flashcards
Source URL: https://quizplus.com/quiz/27526
Sample Questions
Q1) Business marketing deals with the purchase and sale of goods and services intended for _____.
A)personal use
B)industrial use
C)gifting
D)individual needs
Q2) By pressurizing a supplier to sell products at very low prices,a buyer may,in effect,force the supplier to stop selling to him or her.
A)True
B)False
Q3) Rachel,a university student,purchases a watch as a gift forher mother.In this scenario,the watch is an example of a(n)_____ product.
A)industrial
B)consumer
C)intermediate
D)business
Q4) __________is the condition that exists when one party has confidence in an exchange partner's reliability and integrity.
Q5) What are supplies? Explain with examples.
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Segmenting and Targeting Markets
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/27527
Sample Questions
Q1) Candy's Chocolates Inc.is a confectionary company that manufactures only one product.Unlike its competitors,the firm does not have its target customer base as children.Instead,it promotes its product using the same strategy across consumers of all age groups.Given this information,Candy's Chocolates Inc.has adopted a(n)_____ strategy.
A)multisegment targeting
B)niche targeting
C)undifferentiated targeting
D)concentrated targeting
Q2) How do marketers use customer relationship management (CRM)as a targeting tool?
Q3) Nalpas Inc. ,an apparel company,manufactures clothes for men,women,and children.It further divides its core customers on the basis of demographic variables such as income,ethnic background,and family life cycle.These divisions are known as _____.
A)positioning bases
B)market segments
C)perceptual maps
D)market positions
Q4) __________are business customers who consider numerous suppliers,solicit bids,and study all proposals carefully before selecting one.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Marketing Research
Available Study Resources on Quizplus for this Chatper
47 Verified Questions
47 Flashcards
Source URL: https://quizplus.com/quiz/27528
Sample Questions
Q1) The publisher of a business magazine wants to make several major changes in the magazine's content and format.Which of the following will enable the publisher to understand the changes that will most likely be welcomed by its readers?
A)Product differentiation
B)Cannibalization
C)Marketing research
D)Planned obsolescence
Q2) Which of the following is specified by the research design?
A)The research questions to be answered
B)The management decision problem to be solved
C)How the final research report will be written
D)How the information obtained will be used
Q3) A carefully selected group of consumers who agree to participate in an ongoing online dialogue with a particular corporation is known as a(n)__________.
Q4) Which of the following is an advantage of primary data?
A)It incurs less cost than secondary data to collect relevant information.
B)It answers specific research questions that secondary data cannot answer.
C)It consists of data that is easily available to any interested party.
D)It helps avoid interviewer biases in the process of collecting necessary data.
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Product Concepts
Available Study Resources on Quizplus for this Chatper
51 Verified Questions
51 Flashcards
Source URL: https://quizplus.com/quiz/27529
Sample Questions
Q1) Which of the following is true of a specialty product?
A)It is widely distributed in a geographic area in order to sell sufficient quantities to meet profit goals.
B)It is marketed using selective,status-conscious advertising that maintains its exclusive image.
C)It is bought only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.
D)It is sold using aggressive personal selling as consumers do not seek out this type of product.
Q2) Convenience products,though inexpensive,require considerable shopping effort by buyers.
A)True
B)False
Q3) Daily Fresh is a multinational food and beverage company.One of the new products that Dairy Rich intends to introduce includes fiber added to chocolate.The packages will include data that each chocolate bar contains five grams of fiber and the various health benefits of including more fiber in one's diet.In this case,Daily Fresh intends to use__________.
Q4) __________refers to the number of product lines an organization offers.
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Developing and Managing Products
Available Study Resources on Quizplus for this Chatper
57 Verified Questions
57 Flashcards
Source URL: https://quizplus.com/quiz/27530
Sample Questions
Q1) The process where all the involved areas-R&D,marketing,engineering,production,and even suppliers-work together rather than sequentially during a product's development is called _____.
A)simultaneous product development
B)test marketing
C)simulated market testing
D)choice modelling
Q2) Why do most firms consider test marketing essential for new products?
A)The high price of failure simply prohibits the widespread introduction of new products without testing.
B)The speed,safeness,and reliability of test marketing is higher than that of simulated market testing.
C)The ability of test marketing to evaluate consumer preference for a new product prior to developing a prototype increases its importance.
D)The decision to test a product sets several tasks in motion,such as ordering product materials,starting production,building inventories,and advertising to potential customers.
Q3) __________are the first 2.5 percent of all those who first adopt a new product.
Q4) The business analysis stage of a new-product development process__________.
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Services and Nonprofit Organization Marketing
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/27531
Sample Questions
Q1) A bundled price is preferable when:
A)different customers have different needs.
B)firms customize services for each individual customer.
C)consumers dislike having to pay extra for every part of a service.
D)firms want to charge for their supplementary services separately.
Q2) At Great Bear Nature Tours,the owners are careful to treat both guests and employees very well.In fact,most employees feel that they are treated like privileged guests at work.This is an example of:
A)green marketing.
B)social marketing.
C)nonprofit marketing.
D)internal marketing.
Q3) Goods tend to be less standardized and uniform than services because they have greater heterogeneity.
A)True
B)False
Q4) Silver Line Electronics Inc.uses technology to produce laptops and other gadgets in bulk based on each individual client's specific needs and requirements.This is an example of__________.
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Supply Chain Management
Available Study Resources on Quizplus for this Chatper
59 Verified Questions
59 Flashcards
Source URL: https://quizplus.com/quiz/27532
Sample Questions
Q1) Grand Tree Doors does not make a door until an order is received.It promises product delivery within five working days because of the excellent relationship it has established with its suppliers.The partnering relationship that Grand Tree Doors shares with its suppliers and its ability to promptly serve its customers indicate that it has an efficient
A)supply chain management
B)yield management
C)knowledge management
D)asset lifecycle management
Q2) In a build-to-order environment,the transportation network:
A)moves inventory into,within,and out of a warehouse quickly with minimal handling. B)eliminates the expense of storing inventories.
C)helps maintain a high level of buffer stock in the warehouse.
D)increases the number of participants in the supply chain.
Q3) Supply chain management is a key means of differentiation for a firm and a critical component in marketing and corporate strategy.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
15
Chapter 14: Marketing Channels
Available Study Resources on Quizplus for this Chatper
33 Verified Questions
33 Flashcards
Source URL: https://quizplus.com/quiz/27533
Sample Questions
Q1) Which of the following is true of channel conflict?
A)It always has a negative effect on the members of a channel.
B)It is often caused by an unwillingness of traditional channel members to keep up with the changing times.
C)It mixes elements of cooperation and competition between two partners who work together on the same initiative.
D)It does not occur when multiple distribution channels are used.
Q2) Retailers simplify distribution by cutting the number of transactions required by consumers,making an assortment of goods available in one location.
A)True
B)False
Q3) Retailers play a role in making distribution simpler by reducing the number of transactions required by consumers to make a purchase and by making an assortment of goods available in one location.This is called__________.
Q4) Facial recognition technology allows multiple retailers to sell products to consumers through social media sites.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 15: Retailing
Available Study Resources on Quizplus for this Chatper
42 Verified Questions
42 Flashcards
Source URL: https://quizplus.com/quiz/27534
Sample Questions
Q1) Asif wanted to buy a football immediately.He placed an order on Duke.com,an online portal for sports goods,and dropped in at its nearest physical store to collect it.This scenario is an example of _____.
A)microtargeting
B)click-and-collect
C)shopper marketing
D)retail channel omnification
Q2) Which of the following is true of click-and-collect?
A)It requires representatives to sell products door-to-door,in offices,or at in-home sales parties.
B)It employs outbound and inbound telephone contacts to sell directly to customers.
C)It enables consumers to make their purchases online and pick up their orders from physical stores.
D)It allows customers to shop over the Internet and have items delivered directly to their door.
Q3) What is a target market?
Q4) __________is an emerging trend that employs market data to best serve customers as they prepare to make a purchase.
To view all questions and flashcards with answers, click on the resource link above.
Page 17
Chapter 16: Marketing Communications
Available Study Resources on Quizplus for this Chatper
68 Verified Questions
68 Flashcards
Source URL: https://quizplus.com/quiz/27535
Sample Questions
Q1) An advertisement in a trade magazine targeted toward veterinarians urges them to prescribe the drug Hepato for cats and dogs with damaged livers.This advertisement was placed by the product's manufacturer.This advertisement is an example of how manufacturers use a(n)_____ strategy.
A)kinetic
B)pull
C)push
D)advertorial
Q2) Communication via telephone is not considered personal selling because it does not occur face-to-face.
A)True
B)False
Q3) The use of aggressive personal selling and trade advertising by a manufacturer to convince a wholesaler or a retailer to carry and sell particular merchandise is known as a__________strategy.
Q4) In 2008,the NBC television network used marketing tools such as advertising,personal selling,public relations,and sales promotion to communicate with its target audience about its new reality show.The television network's__________described its plan on how to use these tools most effectively.
To view all questions and flashcards with answers, click on the resource link above. Page 18
Chapter 17: Advertising, public Relations, and Sales Promotion
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/27536
Sample Questions
Q1) Explain how marketers manage unfavorable publicity using an example.
Q2) _____ is the cost of reaching one member of the target market.
A)Cost per click
B)Cost per thousand
C)Pay for order
D)Pay for placement
Q3) Which of the following is a similarity between trade sales promotion and consumer sales promotion?
A)Both focus on providing incentives to consumers or wholesalers to make an immediate purchase.
B)Both focus on providing push money and trade allowance to loyal consumers.
C)Both aim to increase sales by using point-of-purchase display.
D)Both aim to segment a market based on its characteristics.
Q4) Promotional objectives and the appeal and executional style of advertising strongly affect the selection of media.
A)True
B)False
Q5) How is a sales promotion cheaper and easier to measure than advertising? Explain using an example.
To view all questions and flashcards with answers, click on the resource link above. Page 19
Chapter 18: Personal Selling and Sales Management
Available Study Resources on Quizplus for this Chatper
43 Verified Questions
43 Flashcards
Source URL: https://quizplus.com/quiz/27537
Sample Questions
Q1) Effective sales management begins with:
A)determining sales goals.
B)determining the most efficient structure for the sales force.
C)specifying the sales force size.
D)designing a compensation plan.
Q2) One of the first lessons every salesperson learns is that objections to a product should not be taken personally as confrontations or insults.
A)True
B)False
Q3) _____ is a sales practice that involves building,maintaining,and enhancing interactions with customers in order to develop long-term satisfaction through mutually beneficial partnerships.
A)Price-based selling
B)Adaptive selling
C)Stimulus-response selling
D)Relationship selling
Q4) __________is the point at which a customer and a company representative exchange information and develop learning relationships.
Q5) Why do effective negotiators avoid using price as a negotiation tool?
To view all questions and flashcards with answers, click on the resource link above. Page 20
Chapter 19: Social Media and Marketing
Available Study Resources on Quizplus for this Chatper
48 Verified Questions
48 Flashcards
Source URL: https://quizplus.com/quiz/27538
Sample Questions
Q1) Corporate blogs are blogs that entail shorter posts than traditional blogs.
A)True
B)False
Q2) Much of the growth in social media sites can be attributed to:
A)good old-fashioned word-of-mouth promotion.
B)new platforms like tablets and smartphones.
C)media hype.
D)reduced demand for crowdsourcing.
Q3) In online games,social and real-world-like titles are least appropriate for marketing and advertising.
A)True
B)False
Q4) Social bookmarking sites differ from social news sites in that:
A)the objective of their users is to collect,save,and share interesting and valuable links.
B)they allow users to edit the stories they find for accuracy.
C)the ability of users to share,post,or discuss a topic is very limited.
D)they treat location-based social networking as a game.
Q5) __________is the process of identifying and assessing what is being said about a company,individual,product,or brand.
To view all questions and flashcards with answers, click on the resource link above. Page 21
Chapter 20: Pricing Concepts
Available Study Resources on Quizplus for this Chatper
64 Verified Questions
64 Flashcards
Source URL: https://quizplus.com/quiz/27539
Sample Questions
Q1) Why are more and more companies turning to dynamic pricing?
A)To help adjust prices
B)To implement bait pricing
C)To implement free on board origin pricing
D)To establish inelasticity of demand
Q2) Although many factors can influence the price of a product,the primary determinants are:
A)the costs of manufacturing and distributing the product.
B)the demand for the product and the cost to the seller for the product.
C)the demand by consumers and the perceived quality of the product.
D)the distribution and promotion strategies for the product.
Q3) Competition remains constant during a product's life cycle.
A)True
B)False
Q4) Large customers insist on cash rebates if the guarantee of stores' profit margins are not met.
A)True
B)False
Q5) __________costs do not change as output is increased or decreased.
Q6) How do manufacturers benefit from prestige pricing?
Page 22
To view all questions and flashcards with answers, click on the resource link above.
Chapter 21: Setting the Right Price
Available Study Resources on Quizplus for this Chatper
39 Verified Questions
39 Flashcards
Source URL: https://quizplus.com/quiz/27540
Sample Questions
Q1) Periods of inflation are an excellent time to build market share through the use of price shading.
A)True
B)False
Q2) A__________is a price reduction offered to a consumer,an industrial user,or a marketing intermediary in return for prompt payment of a bill.
Q3) When executives from competing firms meet to decide which of them will submit the lowest bid on a contract,they are indulging in__________.
Q4) _____ is a price tactic that requires abuyerto absorb the freight costs of a product from the shipping point.
A)Free on board (FOB)origin pricing
B)Zone pricing
C)Uniform delivered pricing
D)Basing-point pricing
Q5) When Lofonift Inc.introduced its flagship product,an MP3 player,it captured the MP3 player market by offering its product at the lowest price in the market.This forced many of its competitors out of business.In this scenario,Lofonift Inc.most likely indulged in__________.
To view all questions and flashcards with answers, click on the resource link above. Page 23