Introduction to Marketing Mock
Exam
Course Introduction
Introduction to Marketing provides a comprehensive overview of the fundamental concepts, strategies, and practices involved in marketing goods and services. Students will explore the role of marketing in organizations and society, examine the marketing mix (product, price, place, and promotion), and analyze consumer behavior, market research, segmentation, and targeting. The course emphasizes contemporary marketing trends, digital tools, ethical considerations, and real-world applications, equipping students with foundational knowledge and practical skills to understand and engage with dynamic marketplace environments.
Recommended Textbook
Marketing Management 2nd Edition by
Greg W. Marshall
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16 Chapters
1447 Verified Questions
1447 Flashcards
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Page 2
Chapter 1: Marketing in Todays Business Milieu
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Creating value focuses on _____________________.
A)Product development
B)Branding and positioning
C)Attention to service
D)Pricing
E)All of these
Answer: E
Q2) _____________ is not part of the marketing mix.
A)Product
B)Distribution
C)Promotion
D)Price
E)Manufacturing
Answer: E
Q3) Strategic marketing refers to the understanding of markets,competitors,and other external forces as well as internal capabilities.
A)True
B)False
Answer: True
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Page 3
Chapter 2: Elements of Marketing Strategy,Planning,and Competition
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94 Verified Questions
94 Flashcards
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Sample Questions
Q1) The GE Business Screen portfolio model evaluates businesses on the dimensions of market attractiveness and market share.
A)True
B)False
Answer: False
Q2) Today many retailers create apps that customers can download to their smartphones or tablets to keep up-to-date on the company's offerings.Most likely a description of this would be in the ________ part of a marketing plan.
A)Economic situation
B)Natural factors
C)Technological factors
D)Bargaining power of suppliers
E)Marketing capabilities
Answer: C
Q3) As long as all activities in the value chain are working well,managers do not need to be concerned with aligning the activities.
A)True
B)False
Answer: False
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Chapter 3: Manage Marketing Information
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) When examining some secondary data from Uzbekistan,the marketing manager of ABC Chemicals notices that the income figures seem high even after conversion to U.S.dollars.He later learns that the government agency that collects this information records total household income rather than per capita income as in most other countries.This shows the difficulty with secondary data _____ in global markets.
A)Extendibility
B)Accessibility
C)Dependability
D)Compatibility
E)Comparability
Answer: E
Q2) ________ are appropriate when a manager is selecting a target market.
A)Buyer behavior analysis
B)Positioning analysis
C)New product ideation
D)Merchandising display assessment
E)All of these
Answer: E
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Chapter 4: Understand Business-To-Consumer Markets
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Throughout the lifecycle stages,consumers typically stick with the same products and purchase decisions.
A)True
B)False
Q2) _______ is the process of placing in one's memory only those stimuli that support existing beliefs and attitudes about a product or brand.
A)Selective awareness
B)Selective distortion
C)Selective memory
D)Selective retention
E)Selective hearing
Q3) Maslow's hierarchy of needs theory suggests that individuals are interested in luxuries even if their basic needs are not met.
A)True
B)False
Q4) GoPro initially targeted athletes and other people who identified with excitement and ruggedness.
A)True
B)False
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Chapter 5: Understand Business-To-Business Markets
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) In the buying process there is one group that can play a critical role.This group is often the first to recognize the problem based on a need and they help define the product specifications.This group is called ___________.
A)Deciders
B)Gatekeepers
C)Users
D)Influencers
E)Buyers
Q2) B2B companies often have a few companies that represent a large portion of their sales.This means that losing one larger customer has striking implications for the company.
A)True
B)False
Q3) _________ is the synchronized movement of goods through the channel.
A)Intermodal transportation
B)CRM
C)The supply chain
D)Containerization
E)Shipping
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Page 7
Chapter 6: Segmentation, target Marketing, Positioning, and CRM
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96 Verified Questions
96 Flashcards
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Sample Questions
Q1) Most Hispanics in the United States live in __________________.
A)New York state
B)Texas
C)California
D)Washington state
E)Washington,D.C.
Q2) CRM is _______________.
A)A software system
B)A business strategy
C)Able to maximize profitability through serving the best customers
D)Customer-centric
E)All of these
Q3) Positioning is not what the company does to the product but what the company does to ______________________.
A)The mind of the customer
B)The supply chain
C)The competition
D)Advertising
E)Sales promotion
Page 8
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Chapter 7: Product Strategy and New-Product Development
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Late majority are product followers that are price-sensitive and risk-averse.
A)True
B)False
Q2) A product line is a group of products linked through usage,customer profile,price points,and distribution channels.Within a product line,strategies are developed for ________.
A)One product in the line at a time
B)All the different product lines taken together
C)A single product, but also for all products in the line
D)The top two products in the line and all the rest lumped together in one campaign
E)None of these
Q3) ________ are product enthusiasts who enjoy being the first to try and master a new product.
A)Innovators
B)Early adopters
C)Early majority
D)Late majority
E)Laggards
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Chapter 8: Build the Brand
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) The warranty on a bottle of Store Brand Pain Relievers says that consumers may return this product if they are dissatisfied with it for any reason.This is an example of a(n)______ warranty.
A)Specific
B)Additional
C)Extended
D)General
E)Basic
Q2) The owners of ABC Medical Equipment has been developing the brand equity of their MRI and CAT scan equipment.Now when someone mentions ABC's machines,radiologists and hospital purchasing agents usually say that they have heard of ABC's offerings and are interested in learning more about them.This response signals a familiarity and potential commitment to the brand.They have achieved the _____ dimension of brand equity.
A)Brand assets
B)Brand association
C)Brand awareness
D)Brand loyalty
E)Perceived quality
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Page 10
Chapter 9: Service As the Core Offering
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) The basis of the gap model is the identification and measurement of differences in ____ key areas of the service delivery process.
A)One
B)Two
C)Three
D)Four
E)Five
Q2) There is a big debate that today we operate in an economy that is increasingly focused on intangible offerings-services-instead of just physical goods.
A)True
B)False
Q3) Most services are not _________.
A)High in credence qualities
B)High in experience qualities
C)Difficult to evaluate
D)High in search qualities
E)None of these
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Chapter 10: Manage Pricing Decisions
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Pricing decisions can be made by the accounting department and do not need to consider the whole of the firm's offering.
A)True
B)False
Q2) To set an exact price for an offering,be it a good or service,marketing managers can consider few calculations to arrive at the optimal price.
A)True
B)False
Q3) When formulating a response to a competitor's price reduction,remember to consider your offering from the perspective of its overall value proposition to customers.
A)True
B)False
Q4) Odd pricing can backfire if misapplied,specifically to service industries. A)True
B)False
Q5) Target and Walmart both rely on high/low pricing with heavy promotion. A)True B)False
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Chapter 11: Manage Marketing Channels and Points of Customer Interface
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) _____________ is any business activity that creates value in the delivery of goods and services to consumers for their personal,nonbusiness consumption and is an essential component of the supply chain.
A)Customer touchpoint
B)Retailing
C)Breadth of merchandise
D)Depth of merchandise
E)Variety
Q2) Entrepreneur magazine reports that ________________ remain the highest-potential start-up and growth mechanism for small-business owners,and are an effective way to expand a distribution channel quickly and efficiently.
A)Franchise organizations
B)Retailer cooperatives
C)Wholesaler cooperatives
D)Channel captains
E)Partner relationship management (PRM) strategies
Q3) While popular with consumers,vending machines are not particularly profitable.
A)True
B)False
Page 13
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Chapter 12: Promotional Strategy and New Media
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89 Verified Questions
89 Flashcards
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Sample Questions
Q1) The AIDA model includes the steps of _______.
A)Attention, identification, desire, aspiration
B)Action, identification, decision, aspiration
C)Attention, interest, decision, action
D)Attention, interest, desire, and action
E)Attempt, interest, decision, aspiration
Q2) The intended _____________ is the individual who is the target of the communication.
A)Sender
B)Receiver
C)Media
D)Message
E)Encoder
Q3) The effectiveness and efficiency of promotional strategies are often tracked on the basis of price fluctuations.
A)True
B)False
Q4) AIDA model includes attention,interest,desire,and action.
A)True
B)False
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Chapter 13: Advertising, sales Promotion, and Public Relations
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89 Verified Questions
89 Flashcards
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Sample Questions
Q1) ____________ has(have)the advantage of high audience selectivity.
A)Online and social media
B)Radio
C)Direct mail
D)Newspaper
E)Television
Q2) Paul needs very precise audience selection to reach his market of antique cigar ashtray collectors._____________ media are the best choice.
A)Television
B)Newspaper
C)Billboard
D)Magazine
E)All of these will work
Q3) A good reason to use radio advertising is that ___________.
A)It appeals to multiple senses
B)It has a long shelf life
C)It is high involvement
D)It can target specific audiences
E)All are good reasons to choose radio
Page 15
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Chapter 14: Personal Selling and Direct Marketing
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) One of the most critical aspects to the selling process is not what happens before the purchase decision but what happens after,the follow-up.
A)True
B)False
Q2) _______ is one of the organizational factors.
A)Job experience
B)The manager's interaction style
C)Performance feedback
D)Company marketing budget
E)Education
Q3) The sales engineer from General Electric who calls on Boeing to sell the GE90 jet engine to be used in Boeing aircraft is an example of a ____________.
A)Technical seller
B)Solutions servicer
C)Missionary salesperson
D)Trade servicer
E)Telemarketer
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Page 16
Chapter 15: Understand the Global Marketplace: Marketing
Without Borders
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89 Verified Questions
89 Flashcards
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Sample Questions
Q1) Bistrone corn canned soup was made expressly for the Japanese market by Coca-Cola Japan.This is an example of ___________________.
A)Direct product extension
B)Product adaptation
C)Backward product adaptation
D)Product invention
E)Hybrid products
Q2) _______ of the world's economic growth in the next 20 years is predicted to come from emerging economies.
A)10 percent
B)35 percent
C)52 percent
D)75 percent
E)90 percent
Q3) The ___________ industry best illustrates the power of strategic alliances.
A)Automobile
B)Telecommunications
C)Airline
D)Computer
E)Video gaming
Page 17
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Chapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) The ______________ method is also sometimes referred to as zero-based budgeting.
A)Per-unit
B)Objective-and-task
C)Percent-of-sales
D)Comparative-parity
E)All-you-can-afford
Q2) Managers may try several methods of forecasting that deliver different predictions.This leads to __________________.
A)Uncertainty of which methods to use and how accurate they are likely to be
B)The choice to use as many models as possible
C)The view that subjective methods are just as good
D)Uncertainty of which methods to use and how accurate they are likely to be, the choice to use as many models as possible, and the view that subjective methods are just as good
E)Both uncertainty of which methods to use and how accurate they are likely to be and the view that subjective methods are just as good
Q3) Sales forecasting methods can only be objective,not subjective.
A)True
B)False
Page 18
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