Introduction to Marketing Exam Review
Course Introduction
Introduction to Marketing provides students with a foundational understanding of marketing principles, strategies, and practices in todays dynamic business environment. The course explores key concepts such as market research, consumer behavior, product development, pricing, promotion, and distribution. Emphasis is placed on the role of marketing within organizations, the value of customer relationships, and how marketing strategies are developed and implemented to create value for both businesses and consumers. Through real-world examples and case studies, students will gain practical insights and analytical skills essential for effective decision-making in marketing contexts.
Recommended Textbook
CB 8th Edition by Babin
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16 Chapters
1600 Verified Questions
1600 Flashcards
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Page 2
Chapter 1: What is CB and Why Should I Care?
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) A(n) _____ is a part, or tangible feature, of a product that potentially delivers a benefit of consumption.
A) benefit
B) facet
C) touchpoint
D) attribute
Answer: D
Q2) One of the differences between interpretive and quantitative research is that unlike interpretive research, quantitative research:
A) is researcher dependent.
B) better enables researchers to test hypotheses.
C) is not likely to stand on its own and requires deep interpretation.
D) does not support a numerical representation of consumers' attitudes.
Answer: B
Q3) In the context of firm orientations, mass media and trade organizations are two of the primary stakeholders of a firm.
A)True
B)False
Answer: False
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Chapter 2: Value and the Consumer Behavior Framework
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) The term _____ signifies which market segment a company will serve with a specific marketing mix.
A) nascent market
B) close range market
C) target market
D) warm market
Answer: C
Q2) Value can be modeled by playing between "what you get" and "what you have to give" to get the product.
A)True
B)False
Answer: True
Q3) Which of the following is an element of the marketing mix?
A) Relationship quality
B) Distribution strategy
C) Corporate strategy
D) External influence
Answer: B
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Chapter 3: Consumer Learning Starts Here: Perception
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100 Flashcards
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Sample Questions
Q1) _____ occurs when behavior is modified through a consumer-stimulus interaction without any effortful allocation of cognitive processing capacity toward that stimulus.
A) Classical conditioning
B) Unintentional learning
C) Just noticeable difference
D) Just meaningful difference
Answer: B
Q2) Comprehension refers to a consumer's awareness and interpretation of reality.
A)True
B)False
Answer: False
Q3) In instrumental conditioning, reinforcements must be positive for behavioral change to occur.
A)True
B)False
Answer: False
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Page 5
Chapter 4: Comprehension, Memory, and Cognitive Learning
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Sample Questions
Q1) The _____ views the memory process as utilizing three different storage areas-sensory memory, workbench memory, and long-term memory-within the brain.
A) fuzzy-trace theory of memory
B) multicomponent model of working memory
C) Atkinson-Shiffrin memory model
D) multiple store theory of memory
Q2) What is message congruity, and how does it affect the comprehension of a marketing message?
Q3) What are the four mental processes that help consumers remember things?
Q4) _____ states that the capacity limit for workbench memory is between three and seven units of information.
A) Weber's law
B) Pavlov's law
C) Miller's law
D) Maslow's law
Q5) When a consumer retrieves information from long-term memory, it is processed once again in sensory memory.
A)True
B)False
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Chapter 5: Motivation and Emotion: Driving Consumer Behavior
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100 Flashcards
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Sample Questions
Q1) According to the pleasure-arousal-dominance (PAD) approach, when consumers feel lower control, situational influences play a greater role in shaping their behavior.
A)True
B)False
Q2) Explain the cognitive appraisal theory and its significance for marketers.
Q3) Sara is waiting for the result of the blood sugar test she took at a doctor's clinic. She is very anxious and worried. Sara's anxiousness is an example of _____.
A) anticipation appraisal
B) outcomes appraisal
C) agency appraisal
D) equity appraisal
Q4) Harry spends his weekends visiting automobile stores and going for test drives. He enjoys trying out new cars though he is not looking to buy a car. Harry's behavior is most likely driven by _____.
A) physiological motivation
B) preventive motivation
C) hedonic motivation
D) utilitarian motivation
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Chapter 6: Personality, Lifestyles, and the Self-Concept
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100 Flashcards
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Sample Questions
Q1) Consumer lifestyles are very useful in identifying viable market segments.
A)True
B)False
Q2) The concepts of consumer personality, lifestyles, and the self-concept are often referred to as individual difference variables.
A)True
B)False
Q3) Psychographic techniques use qualitative methods that can be used in developing lifestyle profiles.
A)True
B)False
Q4) Psychographic analysis reveals that all consumers of certain demographic have the exact same tastes.
A)True
B)False
Q5) The trait approach takes an idiographic approach to personality.
A)True
B)False
Q6) Define brand personality and explain its significance.
Page 8
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Chapter 7: Attitudes and Attitude Change
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Sample Questions
Q1) Pearl Beauty Inc., a leading cosmetics manufacturer, wants to introduce its new anti-aging cream in the market. The target audience for the cream comprises women in their mid-30s. Pearl Beauty decides to sign up a well-known model in her mid-30s to endorse and promote the product. According to the _____, using a model who is in her mid-30s is likely to be far more effective than using someone much younger in the advertisement.
A) congruency effect
B) elaboration likelihood model
C) matchup hypothesis
D) primacy effect
Q2) The balance theory approach is based on the:
A) pleasure principle.
B) consistency principle.
C) reality principle.
D) normative principle.
Q3) Social judgment theory uses _____ to explain attitude change.
A) the central route and the peripheral route
B) latitudes of acceptance and latitudes of rejection
C) the utilitarian function and the hedonic function
D) high-involvement and low-involvement hierarchies
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Chapter 8: Group and Interpersonal Influence
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100 Flashcards
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Sample Questions
Q1) Gaining acceptance into a group provides value for consumers directly by satisfying their need for belonging.
A)True
B)False
Q2) Young adults, aged 18 to 34, who graduate from college and move back home with their parents are referred to as _____.
A) early adopters
B) the early majority
C) the sandwich generation
D) boomerang kids
Q3) Barrum Owners is a group that consists of people who own Barrum motorbikes. The members of the group meet every month for members-only rides and other events. The group also has online forums where the members hold discussions. Given the information, Barrum Owners is an example of a(n) _____.
A) informal community
B) brand community
C) aspirational group
D) primary group
Q4) Describe market mavens and surrogate consumers.
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Chapter 9: Consumer Culture
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Sample Questions
Q1) Nonverbal communication cues have universally accepted standard meanings that are independent of their cultural contexts.
A)True
B)False
Q2) An influx of nonnative media can influence the rate of acculturation.
A)True
B)False
Q3) Long-term orientation prioritizes future rewards over short-term benefits.
A)True
B)False
Q4) Which of the following represents a commonly agreed-upon consensus about the most preferable ways of living within a society?
A) Core societal values
B) Long-term orientations
C) Renquing
D) Cultural relativism
Q5) Role expectations are the primary basis for cultural norms and sanctions.
A)True
B)False
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Chapter 10: Microcultures
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Sample Questions
Q1) Give some examples of street microcultures in different parts of the world.
Q2) Consumer groupings are ineffective when microcultures are involved.
A)True
B)False
Q3) Which of the following generational microcultures is also referred to as the "latchkey" kids?
A) The greatest generation
B) The silent generation
C) The Generation X
D) The Generation Z
Q4) Carla is a 75-year-old woman. Her life's choices have been influenced by her experiences of the Great Depression as well as World War II. She spends sparingly and buys only what is of practical use to her. To which of the following generational microcultures is Carla most likely to belong?
A) The Baby Boomers
B) The silent generation
C) The Generation Z
D) The Millennials
Q5) Explain the African American culture with regards to ethnic microculture.
Q6) Describe the six generational microcultures in the United States.
Page 12
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Chapter 11: Consumers in Situations
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Sample Questions
Q1) Time pressure shapes the value consumers perceive in products by influencing both quality and price perceptions.
A)True
B)False
Q2) Contrary to common belief, images hardly play any role in shaping the virtual shopping experience.
A)True
B)False
Q3) Janice spends her weekends with her friends at shopping malls. Her weekend shopping trips are driven by boredom rather than by the intention of making a specific purchase. She finds these outings interesting and relaxing. Janice's weekend trips to shopping malls are an example of _____.
A) acquisitional shopping
B) experiential shopping
C) compulsive shopping
D) unplanned shopping
Q4) Consumers in good moods find more hedonic value in shopping.
A)True
B)False
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Chapter 12: Decision Making I: Need Recognition and Search
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Sample Questions
Q1) Bill is a member of the Conway City Council. He wants to run for the position of mayor of Conway in the upcoming elections. The perceived state for which Bill aspires is called his _____.
A) desired state
B) hypothetical state
C) actual state
D) ideal state
Q2) Which of the following is true of limited decision making?
A) It is often based on prior beliefs about products and their attributes.
B) It often involves extensive comparison between various brands.
C) It occurs when product involvement is high.
D) It occurs infrequently.
Q3) Brand loyalty occurs when a consumer simply buys a product repeatedly without any real attachment.
A)True
B)False
Q4) Describe the three categories of alternatives found in the awareness set.
Q5) Value perceptions influence consumer decision-making activities.
A)True
B)False
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Chapter 13: Decision Making II: Alternative Evaluation and Choice
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Sample Questions
Q1) _____ allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute.
A) Conjunctive rules
B) Disjunctive rules
C) Lexicographic rules
D) Compensatory rules
Q2) When evaluating products, in some cases, perceptual attributes signal something about underlying attributes.
A)True
B)False
Q3) Marketers position products on the determinant criteria that apply to a specific situation.
A)True
B)False
Q4) Utilitarian criteria include emotional, symbolic, and subjective attributes or benefits that are associated with an alternative.
A)True
B)False
Page 15
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Chapter 14: Consumption to Satisfaction
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Sample Questions
Q1) Which of the following theories is related to post-consumption reactions of consumers?
A) Utility theory
B) Motivation-need theory
C) Self-determination theory
D) Equity theory
Q2) Prior to the 1930s, diamond engagement rings did not enjoy much significance in the United States. However, following persistent promotions by diamond companies-such as associating diamonds as symbols of the "forever" element of marriage-diamond engagement rings have now become almost a cultural requirement. In this case, which of the following phenomena can be attributed to the cultural significance gained by diamond engagement rings?
A) Cognitive dissonance
B) Meaning transference
C) Positive disconfirmation
D) Confirmatory bias
Q3) From a regulatory focus viewpoint, equitable expectations can be called prevention-based expectations.
A)True
B)False
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Chapter 15: Beyond Consumer Relationships
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Sample Questions
Q1) Which of the following characteristics of relationship quality represents the understanding between a consumer and a firm?
A) Communication
B) Competence
C) Personalization
D) Equity
Q2) Sakura, a recently launched sedan, has been rated by Consumer Reports, a nonprofit organization, as the most fuel-efficient sedan of 2015. Such a rating by an independent organization is called a(n):
A) celebrity endorsement.
B) influencer endorsement.
C) brand-advocate endorsement.
D) third-party endorsement.
Q3) What are the two types of third-party endorsements?
Q4) In the context of consumer complaints, denials should be made only when the evidence unambiguously supports the actual truth.
A)True
B)False
Q5) Briefly describe antiloyal customers.
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Chapter 16: Consumer and Marketing Misbehavior
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Sample Questions
Q1) The Consumer Bill of Rights includes the right to:
A) discontinue a product in the market.
B) fix the price of a commodity.
C) bargain over the price of a commodity.
D) redress and to be heard.
Q2) As a problem behavior, shoplifting can sometimes be clinically diagnosed as _____.
A) pyromania
B) oniomania
C) necromania
D) kleptomania
Q3) Marketing a product can lead to pollution.
A)True
B)False
Q4) What is the regulation imposed by the Children's Online Privacy Protection Act?
Q5) Compulsive shoppers tend to focus on the mental highs associated with "the hunt," whereas compulsive buyers feel the need to buy.
A)True
B)False
Q6) Briefly explain planned obsolescence.
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