Introduction to Marketing Exam Practice Tests
Course Introduction
Introduction to Marketing provides students with a comprehensive overview of the fundamental concepts, strategies, and practices involved in the marketing of goods and services. This course explores essential topics such as market research, consumer behavior, product development, pricing strategies, promotion, and distribution channels. Through real-world examples and case studies, students will gain insights into how organizations identify target markets, position their offerings, and build strong customer relationships in a competitive environment. The course also examines current trends in digital marketing, ethical considerations, and the impact of globalization on contemporary marketing practices.
Recommended Textbook
MKTG 11th Edition by Charles W. Lamb
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19 Chapters
1236 Verified Questions
1236 Flashcards
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Page 2
Chapter 1: An Overview of Marketing
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Sample Questions
Q1) Which of the following is a drawback of a sales orientation?
A)It gives excessive importance to the needs and wants of the marketplace.
B)It cannot convince people to buy goods that are neither wanted nor needed.
C)It places high emphasis on the assessment of manufacturing plants and facilities.
D)It gives importance to the production function over other functions.
Answer: B
Q2) In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm?
A)It carefully identifies market segments.
B)It extensively uses relationship marketing strategies.
C)It extensively uses personal selling and advertising.
D)It increases sales by creating customer value and satisfaction.
Answer: C
Q3) Which of the following statements is true of customer-oriented personnel?
A)They come from a culture that supports its people.
B)They focus on building short-term relationships with customers.
C)They tend to be inward looking and internally focused.
D)They sell what the firm makes and not what the market wants.
Answer: A
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Page 3
Chapter 2: Strategic Planning for Competitive Advantage
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120 Flashcards
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Sample Questions
Q1) Unlike a product/service differentiation competitive strategy, a niche strategy:
A)is suitable for small companies with limited resources.
B)is opted in a market segment that has low growth potential.
C)aims at being the low-cost competitor in an industry.
D)removes frills and options from a product or service.
Answer: A
Q2) The price component of a marketing mix is:
A)a competitive weapon for companies.
B)a basis to obtain a product differentiation advantage.
C)the starting point of the marketing mix.
D)the least flexible element of the marketing mix.
Answer: A
Q3) Unlike a cost competitive advantage, a sustainable competitive advantage:
A)is not attractive because of its durability.
B)cannot be copied by the competition.
C)lowers costs by removing frills.
D)does not offer any low-priced products.
Answer: B
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Chapter 3: Ethics and Social Responsibility
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Sample Questions
Q1) A person who follows the deontological theory:
A)chooses an alternative that adheres to laws and standards set by government without considering his or her obligations toward society.
B)adopts an approach that is concerned with the welfare of others.
C)chooses an alternative based on a comparison of his or her current ethical dilemma with examples of similar ethical dilemmas.
D)follows his or her obligations to another individual or society because upholding one's duty is what is considered ethically correct.
Answer: D
Q2) Cause-related marketing is a marketing relationship based on a straight donation. A)True
B)False
Answer: False
Q3) The local community is not a stakeholder of an organization. A)True
B)False
Answer: False
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Page 5
Chapter 4: The Marketing Environment
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Sample Questions
Q1) The Federal Trade Commission's Bureau of Competition _____.
A)promotes restraint of trade among business firms
B)encourages monopolization and agreements between competitors
C)promotes anti-competitive strategies
D)seeks out and challenges anti-competitive conduct in the marketplace
Q2) In times of high inflation, businesses seeking to increase their profit margins can do so only by increasing their efficiency.
A)True
B)False
Q3) Which of the following statements is true of tweens?
A)Tweens do not spend money on themselves and are reliant on their parents and relatives.
B)Most tweens prefer and value traditional media over social media unlike other cohorts.
C)Tweens are influenced by sales reps and word-of-mouth recommendations.
D)Most tweens own a mobile phone and almost half of them have smartphones.
Q4) Explain the concept of a marketing mix.
Q5) Discuss competitive factors that affect a firm.
Q6) Discuss a few strategies for marketing products to baby boomers.
Q7) Discuss the relationship between businesses and governments.
Page 6
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Chapter 5: Developing a Global Vision
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Sample Questions
Q1) Which of the following companies is in the first stage of global business?
A)D Feet Corp., which manufactures footwear in a small town in Lucitona and sells the footwear to several countries around the world
B)Laelle Inc., which is based in Euphonia and has set up several subsidiaries to manage its business in another country
C)Fournotts Bros., which is based in Datford and opens a new line of business in a neighboring country
D)Rues and West Inc., which operates online shopping sites around the world
Q2) The Uruguay Round replaced General Agreement on Tariffs and Trade (GATT) with
A)the European Union (EU)
B)the World Trade Organization (WTO)
C)the North American Free Trade Agreement (NAFTA)
D)the International Monetary Fund (IMF)
Q3) Global marketing is a one-way street whereby only U.S. companies sell their wares and services throughout the world.
A)True
B)False
Q4) Explain the legal structures that affect international trade.
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Chapter 6: Consumer Decision Making
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Sample Questions
Q1) Need recognition cannot be triggered when a consumer is exposed to an external stimulus.
A)True
B)False
Q2) During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when:
A)the consumer is knowledgeable and well informed about a potential purchase.
B)the perceived risk of the product or service to be purchased increases.
C)the consumer is confident of making a purchase decision with the information at hand.
D)the product or service to be bought is a frequently purchased, low-cost item.
Q3) _____ is the set of values, norms, attitudes, and other meaningful symbols that shape human behavior and the artifacts, or products, of that behavior as they are transmitted from one generation to the next.
A)Loyalty
B)Culture
C)Consumerism
D)Perceived value
Q4) Discuss how personality affects consumer behavior.
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Chapter 7: Business Marketing
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Sample Questions
Q1) In the context of categories of business customers, describe the role of resellers.
Q2) Seth, an Administrative Manager at Seal Inc., is asked to purchase ten printers for the firm's office. He contacts a sales representative at Myro Distributors Inc. and places an order for ten printers. Myro Distributors Inc. purchases the printers from Ink Corp., a wholesaler, and delivers them to Seth at his office. In this scenario, Myro Distributors Inc. is most likely to be a(n) _____.
A)producer
B)retailer
C)institution
D)manufacturer
Q3) A _____ is used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers.
A)consumer product
B)retail product
C)business product
D)convenience product
Q4) Discuss the importance of customer service in business marketing.
Q5) Explain the distribution structure followed in business markets.
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Chapter 8: Segmenting and Targeting Markets
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Sample Questions
Q1) Which of the following statements is true of lifestyle segmentation?
A)It divides people into groups based on their traits, attitudes, and habits.
B)It divides a market by the amount of product bought or consumed.
C)It divides people into market segments according to the benefits they seek from a product.
D)It divides people into groups based on socioeconomic characteristics such as income and education.
Q2) Tennot Inc. sells used cars. It focuses solely on low-income customers who prefer to buy an old car rather than a new one. Therefore, it develops one marketing mix that targets the low-income group. In this scenario, Tennot Inc. most likely uses a(n)_____.
A)undifferentiated targeting strategy
B)multisegment targeting strategy
C)concentrated targeting strategy
D)universal targeting strategy
Q3) Explain the steps involved in segmenting a market.
Q4) A market is people or organizations with needs or wants and with the ability and the willingness to buy.
A)True
B)False
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Chapter 9: Marketing Research
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Sample Questions
Q1) _____ is a system for gathering information from respondents by continuously monitoring the advertising, promotion, and pricing they are exposed to and the things they buy.
A)Web community research
B)An online focus group
C)Scanner-based research
D)A Web survey system
Q2) Neuromarketing is a fresh attempt to better understand consumers' responses to promotion and purchase motivations.
A)True
B)False
Q3) What is competitive intelligence (CI)?
Q4) _____ is a research method that relies on people watching people, people watching an activity, machines watching people, and machines watching an activity.
A)Historical research
B)Survey research
C)Observation research
D)Applied research
Q5) Explain the importance of marketing research in marketing decision making.
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Chapter 10: Product Concepts
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Sample
Questions
Q1) Nestor's Nesties, a confectionery company, sells a variety of dark chocolates, milk chocolates, gummies, fruit juices, biscuits, cereals, and even cheese. These products together constitute the company's _____.
A)brand symbol
B)product line
C)brand mark
D)product mix
Q2) Remonet, a smartphone manufacturer, has launched its new products-HY15, HY20, and HY50. These smartphone models are part of its HY series. HY15, being the most budget friendly, attracts more consumers and achieves better sales figure. In this scenario, Remonet's HY15 smartphone model is an example of a(n) _____.
A)convenience product
B)product item
C)unsought product
D)product line
Q3) Specialty products normally require wide distribution in order to sell sufficient quantities to meet profit goals.
A)True
B)False
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Page 12
Chapter 11: Developing and Managing Products
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Sample Questions
Q1) Explain the differences between innovators and early adopters.
Q2) Which of the following statements best describes simultaneous product development?
A)It is a strategy that provides general guidelines for generating, screening, and evaluating new-product ideas.
B)It is used to determine the reactions of potential customers in a market situation.
C)It is the process where all the involved areas work together rather than sequentially during a product's development.
D)It is a strategy that links the new-product development process with the objectives of the marketing department, the business unit, and the corporation.
Q3) Which of the following statements is true of the product life cycle (PLC)?
A)The PLC dictates the marketing strategy to be used for a product.
B)A product spends the same amount of time in the different stages of the life cycle.
C)The PLC for a product form is longer than the PLC for any one brand.
D)Changes in a product, its uses, its image, or its positioning do not affect its life cycle.
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Chapter 12: Services and Nonprofit Organization Marketing
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Sample Questions
Q1) Which of the following statements is true of the marketing strategies of nonprofit organizations?
A)They can measure their success or failure in strictly financial terms.
B)They seek to make a profit for redistribution to owners or shareholders.
C)The presence of a financial "bottom line" makes it easy for nonprofit managers to make decisions.
D)Their focus is often on generating enough funds to cover expenses.
Q2) In the context of service quality, which of the following statements is true of reliability?
A)It involves being caring and paying individualized attention to customers.
B)It involves providing prompt service to customers.
C)It is performing the service right the first time.
D)It refers to the knowledge and courtesy of employees.
Q3) Employees who like their jobs and are satisfied with the firm they work for are more likely to deliver superior service to customers.
A)True
B)False
Q4) What are the challenges faced by service providers while deciding a pricing strategy?
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Chapter 13: Supply Chain Management and Marketing Channels
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Sample Questions
Q1) In the context of demand management, _____ is a method companies use to align production with demand by merging tactical and strategic planning methods across functional areas of the business.
A)sales and operations planning
B)demand and order fulfillment planning
C)material and service planning
D)technology and integration planning
Q2) DutiLog Inc. is a company that specializes in providing warehouse space and transportation solutions to a diverse group of firms. Given this information, DutiLog Inc. is an example of a third-party logistics company.
A)True
B)False
Q3) _____ is a form of distribution aimed at maximum market coverage.
A)Narrow distribution
B)Intensive distribution
C)Selective distribution
D)Exclusive distribution
Q4) Briefly explain the emerging distribution channel structures with examples.
Q5) What are the advantages of M-commerce? Why is it important?
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Chapter 14: Retailing
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Sample Questions
Q1) Suggestion selling by sales or service associates should always help shoppers recognize true needs rather than sell them unwanted merchandise.
A)True
B)False
Q2) _____ is a form of nonstore retailing that entails the use of machines to offer goods for sale.
A)Direct retailing
B)Telemarketing
C)Automatic vending
D)E-tailing
Q3) The first element in the retailing mix is the _____.
A)retail promotion
B)product offering
C)retail location
D)product pricing
Q4) Specialty stores compete on the basis of low prices, high turnover, and high volume.
A)True
B)False
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Page 16
Chapter 15: Marketing Communications
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Sample Questions
Q1) Which of the following is a reason for the increasing popularity of the integrated marketing communications concept?
A)More selectively segmented markets have replaced the traditional broad market groups that marketers promoted to in years past.
B)Marketers have discontinued the use of online advertising because of its lack of measurability.
C)The proliferation of thousands of media choices beyond traditional television has made promotion easier.
D)Marketers have increased their advertisement spending for promotional techniques that generate gradual sales responses.
Q2) Consumers making routine buying decisions are more extensively involved in the decision-making process than consumers making complex buying decisions.
A)True
B)False
Q3) Advertising is increased as a product enters the decline stage of its life cycle.
A)True
B)False
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17
Chapter 16: Advertising, Public Relations, and Sales Promotion
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Sample Questions
Q1) Explain the importance of media planning in advertising.
Q2) Serious or emotional advertisements are largely used to change consumers' deeply rooted values and attitudes.
A)True
B)False
Q3) Explain with an example how marketers manage unfavorable publicity during a crisis.
Q4) Intermediaries receive push money as a bonus for pushing the manufacturer's brand through the distribution channel.
A)True
B)False
Q5) _____ is a public relations strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, video or audio clip, book, or commercial for another product; on the Internet; or at special events.
A)Audience selectivity
B)Product placement
C)Corporate communication
D)Cooperative advertising
Page 18
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Chapter 17: Personal Selling and Sales Management
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Sample Questions
Q1) In the context of steps in the sales process, describe the methods of qualifying leads.
Q2) In the selling process, which of the following is true of the needs assessment of prospective clients by salespeople?
A)It should be carried out when the salesperson is developing the sales proposal.
B)It requires the salesperson be aware of regulation and legislation that affect the industry.
C)It ignores the impact of competition on the demand of the product being sold.
D)It does not give a comprehensive result for instances where relationship selling is used.
Q3) Unlike advertising and sales promotion, in personal selling, responses are provided only to the questions and objections that the copywriter thinks are important to customers.
A)True
B)False
Q4) Write a note on customer relationship management.
Q5) Differentiate between traditional personal selling and relationship selling.
Q6) Briefly explain the impact of technology on personal selling.
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Page 19
Chapter 18: Social Media and Marketing
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Sample Questions
Q1) MirrorSense is a social networking site which allows members to write their views and opinions about various products, services, social issues etc. However, members on this website can write no more than 140 characters. In this case, MirrorSense is a(n) _____.
A)e-commerce site
B)search engine
C)e-magazine
D)microblog
Q2) Which of the following treats location-based micronetworking as a game?
A)Facebook
B)Twitter
C)WordPress
D)Foursquare
Q3) According to Charlene Li and Josh Bernoff of Forrester Research, which of following categories of social media users posts comments, ratings, and reviews of products and services on blogs and forums?
A)Critics
B)Spectators
C)Joiners
D)Inactives
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Page 20
Chapter 19: Pricing Concepts
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Sample Questions
Q1) _____ is the quantity of a product that will be offered to the market by a supplier at various prices for a specified period.
A)Demand
B)Supply
C)Market share
D)Product share
Q2) Product life cycles can only be measured in years.
A)True
B)False
Q3) _____ is a pricing policy whereby a firm charges a relatively low price for a product when it is first rolled out as a way to reach the mass market.
A)Penetration pricing
B)Price skimming
C)Price discrimination
D)Status quo pricing
Q4) Unlike break-even pricing, markup pricing uses complicated concepts of cost.
A)True
B)False
Q5) Discuss how shopping bots help consumers with their purchase decisions.
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