Introduction to Journalism Test Bank
Course Introduction
Introduction to Journalism explores the foundational principles and practices of modern journalism, emphasizing the role of the press in society. Students will gain an understanding of news values, reporting techniques, ethical considerations, and the importance of accuracy and objectivity. The course covers news writing, interviewing skills, fact-checking, and multimedia storytelling, preparing students to critically analyze media content and produce basic journalistic work across print, broadcast, and digital platforms.
Recommended Textbook
The Media of Mass Communication 6th Canadian Edition by John Vivian
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17 Chapters
1530 Verified Questions
1530 Flashcards
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Chapter 1: Mass Media Literacy
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) What is the foundation of media literacy?
A) Factual foundation
B) Identity foundation
C) Entertainment foundation
D) Media foundation
E) Effects foundation
Answer: A
Q2) Marshall McLuhan focused on the content of mass media messages.
A)True
B)False
Answer: False
Q3) The concept of a robust exchange of ideas with none barred is called the
Answer: marketplace of ideas
Q4) The fragmentation of the mass audience into narrower segments is called
Answer: demassification
Q5) The most recent example of a medium that can unite people is the ?_________________.
Answer: internet
Page 3
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Chapter 2: Mass Media Technology
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) New media devices,such as BlackBerrys and Kindles,can only be used to consume media content.
A)True
B)False
Answer: False
Q2) In web communication,the message goes from
A) the sender to the receiver.
B) the sender to many receivers.
C) many senders to the receiver.
D) many senders to many receivers.
E) many senders to a no receivers.
Answer: D
Q3) Sound recording began as an electronic medium.
A)True
B)False
Answer: False
Q4) __________________is a narrative model that poses four questions: Who says what? In which channel? To whom? With what effect?
Answer: The Lasswell model
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Chapter 3: Entertainment
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Which filmmaker also produces the TV show CSI?
A) Herbert Gans
B) Spike Lee
C) Howie Mandel
D) Jerry Bruckheimer
E) Susan Sontag
Answer: D
Q2) Genre trends are driven by the __________________.
Answer: audience
Q3) The time that enthusiasts spend playing video games is catching up with the timespent watching television.
A)True
B)False
Answer: True
Q4) British Columbia's _________________ is credited with bringing rock 'n' roll to Canada.
Answer: Red Robinson
Q5) __________________ is a recent style of music that was born in the impoverished Bronx section of New York City.
Answer: Rap
Page 5
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Chapter 4: Print
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90 Flashcards
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Sample Questions
Q1) Gannett's information centres carry less information than is usually carried in print editions.
A)True
B)False
Q2) Billboard,Marketing,and Broadcaster are examples of A) newsmagazines.
B) newsletters.
C) trade journals.
D) sponsored magazines.
E) men's magazines.
Q3) Advertisers used __________________ through the 19th century to build national markets for their products.
Q4) In the past decade,rural weeklies generally have been having a good time.
A)True
B)False
Q5) Newspaper revenue is growing.
A)True
B)False
Q6) In 2005,Gannett replaced traditional newspaper newsrooms with what it called
Page 6
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Chapter 5: Sound Recording
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Sample Questions
Q1) Some recording artists see the web as a potential source for hooking new fans,but others think the free downloading is bad for their business.Explain how both opinions may be justified.
Q2) Which of the following represents recording companies and went to court against Napster in 2003?
A) CBC
B) RIAA
C) Sony BMG
D) Podcast Alley
E) Shawn Fanning
Q3) The power of recorded music is a recent phenomenon.
A)True
B)False
Q4) Most of the indie companies in Canada are based in British Columbia.
A)True
B)False
Q5) Musicians and performers have always been the heart of the recording industry.
A)True
B)False
Q6) English-language stations must play __________________ percent Cancon.
Page 7
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Chapter 8: Picturesradio
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Sample Questions
Q1) What is one unfilled niche that radio should not neglect?
A) Local culture
B) All news
C) Top 40
D) Sports
E) International news
Q2) Sounds are indexical signs in radio.
A)True
B)False
Q3) Most radio today is based on __________________ programming.
Q4) Which radio format is still being debated in Canada?
A) Satellite radio
B) AM radio
C) FM radio
D) Digital radio
E) Terrestrial radio
Q5) What were Gordon McLendon's contributions to radio broadcasting?
Q6) According to Paul Rutherford,talk radio offers access to the __________________.
Q8) Sounds or sound effects on the radio are __________________ signs. Page 8
Q7) __________________ has the potential to make everyone a disc jockey.
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Page 9
Chapter 8: Motion Pictures
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Sample Questions
Q1) Filmmaking is relatively new to Canada,and the first Canadian feature film was made in 1962.
A)True
B)False
Q2) Which was the first movie created entirely by computers?
A) Snow White and the Seven Dwarfs
B) Toy Story
C) Shrek
D) The Phantom Menace
E) Star Wars
Q3) Who was a Canadian pioneer in animation?
A) Atom Egoyan
B) David Cronenberg
C) Walt Disney
D) Norman McLaren
E) Denys Arcand
Q4) In Canada,for 10 days in September,the Toronto International Film Festival Features films from __________________.
Q5) Describe the various movie products.Discuss the significant features of each genre.
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Chapter 8: Television
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90 Flashcards
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Sample Questions
Q1) Canadian TV stations need to schedule __________________ percent Canadian content overall.
Q2) In which city was the first Canadian television station?
A) Winnipeg
B) Vancouver
C) Windsor
D) Montreal
E) Toronto
Q3) According to Statistics Canada,how much was television advertising worth in 2009?
A) $750 million
B) $10.7 billion
C) $500 million
D) $2.6 billion
E) $3.1 billion
Q4) CBC is the only noncommercial television broadcaster in Canada.
A)True
B)False
Q5) What social and technological factors are influencing television? How are the traditional networks responding to these changes?
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Chapter 9: The Internet
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Sample Questions
Q1) Which was the first browser that made the web easily accessible and attractive to the average computer owner?
A) Yahoo!
B) Firefox
C) Google
D) ARPANET
E) Netscape
Q2) Marshall McLuhan argued that __________________ media alienated human beings from their natural state.
Q3) The fundamental network that carries messages is
A) ARPANET.
B) the web.
C) the internet.
D) cyberspace.
E) Google.
Q4) In 1974,Vint Cerf and Bob Kahn introduced a common language called __________________.
Q5) Bright colours and visual appeal has always been a feature of the internet.
A)True
B)False
Page 12
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Chapter 10: News
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Sample Questions
Q1) A news story that is worth covering will always be printed in a newspaper.
A)True
B)False
Q2) News delivered by telegraph was called thunder news.
A)True
B)False
Q3) Describing objectivity as a value-free process is self-contradictory.
A)True
B)False
Q4) ? The first period in American journalism was called the __________________.
Q5) How a news organization perceives its audience affects news coverage.
A)True
B)False
Q6) __________________ is an Iraq war term for reporters who accompany U.S.military combat units.
Q7) Peter Desbarats believes that Canadian journalism traditions are identical to American traditions.
A)True
B)False
Page 13
Q8) __________________ is the space for news in a newspaper after ads are inserted.
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Page 14
Chapter 11: Public Relations
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Sample Questions
Q1) When General Motors set up municipal programs and set up scholarships for employees' children,this was an example of __________________.
Q2) Terry Flynn says that public relations is not just a process but a __________________.
Q3) Filing a complaint against a news organization for unfair coverage is an example of
A) proactive media relations.
B) crisis management.
C) retaliatory advertising.
D) ambivalent media relations.
E) adversarial public relations.
Q4) Social Darwinism espoused care of the "less fit."
A)True
B)False
Q5) What are the two cornerstones of public relations agencies?
A) Perception and deceit
B) Reputation and advertising
C) Profit and image
D) Internal and external public relations
E) Publicity and promotion
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Chapter 12: Advertising
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90 Flashcards
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Sample Questions
Q1) In which mass medium is ad clutter less of an issue?
A) Internet
B) Print
C) Television
D) Radio
E) Movies
Q2) Which word-of-mouth tactic spreads quickly through email and social media?
A) Viral advertising
B) Blitz advertising
C) Buzz advertising
D) Focused advertising
E) Position advertising
Q3) Which is not a mass medium but relies on media to carry its messages?
A) Radio
B) Newspapers
C) Advertising
D) Internet
E) Television
Q4) In the United States and Canada,national advertising took root with the construction of the __________________.
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Chapter 13: Media Research
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Sample Questions
Q1) A researcher who counts how many minutes of a sports news broadcast cover women's sports is conducting what kind of research?
A) Effects study
B) Technological research
C) Process study
D) Opinion survey
E) Content analysis
Q2) Newscast ratings go up for stations that consistently deliver graphic video.
A)True
B)False
Q3) Ratings services are helpful to advertisers because they measure the viewing of commercials.
A)True
B)False
Q4) The order of questions can affect respondents' answers.
A)True
B)False
Q5) How do you fit into the VALS lifestyle groups? Compare where you fit with where your parents fit.Which cohort do you belong to? Which cohort do your parents belong to?
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Chapter 14: Media Law and Ethics
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Sample Questions
Q1) Claiming an actor's performance was "her worst ever" would be defamation.
A)True
B)False
Q2) Selective editing is done with the goal of distorting.
A)True
B)False
Q3) Plagiarism is an issue only in the creative mass media,such as movies.
A)True
B)False
Q4) "Duty to employer" always outweighs "duty to audience."
A)True
B)False
Q5) __________________ suggests that everyone be treated the same.
Q6) Accepted practices should not be changed.
A)True
B)False
Q7) Responsible communication is a defense against defamation.
A)True
B)False
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Q8) ? __________________ is false comments that harm someone's reputation.
Chapter 15: Media Effects
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Sample Questions
Q1) A young person turning 18 will have spent more time doing which activity than any other activity except sleeping?
A) Watching television
B) Surfing the web
C) Listening to radio
D) Eating
E) Talking on a cell phone
Q2) Which theory claims that the influence of media messages is gradual over time?
A) Cumulative effects theory
B) Delayed reaction theory
C) Slow burn theory
D) Third-person effect theory
E) Postponed gratification theory
Q3) Which theory sees media violence as having a contributing role in violent behaviour,not as triggering it?
A) Two-step flow theory
B) Catalytic theory
C) Bullet theory
D) Multistep flow theory
E) Status conferral theory
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Chapter 16: Global Mass Media
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Sample Questions
Q1) Libertarians believe that human beings are __________________ beings.
Q2) Britain's BBC is known for its global news coverage.
A)True
B)False
Q3) The Chinese government's justification for restrictions on news coverage is to encourage stability.
A)True
B)False
Q4) Which can give underdogs an identity against forces that are superior by traditional measures?
A) New media
B) Television
C) Radio
D) Newspapers
E) Movies
Q5) __________________ is financed through an annual licensing fee of about $230 on television receivers.
Q6) Outside of Iran,no city is home to more Iranians than __________________.
Q7) The __________________ model portrays extremes,such as libertarian and authoritarian,as opposites.
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Chapter 17: Mass Media and Governance
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Sample Questions
Q1) Chomsky and Herman use the term "manufacturing consent." Explain what this term means and how the media manufactures consent.
Q2) The CNN effect works only in the United States.
A)True
B)False
Q3) Blogs represent a kind of democratization in news coverage.
A)True
B)False
Q4) Partisan framing is the easiest to spot.
A)True
B)False
Q5) President Barack Obama used YouTube to deliver a State of the Union address in 2009.
A)True B)False
Q6) Edmund Burke referred to the media as __________________.
Q7) A study of the CBS Evening News found that 60 percent of the opening stories featured the president.
A)True B)False
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