Introduction to E-Commerce Mock
Exam
Course Introduction
Introduction to E-Commerce explores the fundamental concepts, strategies, and technologies that shape the realm of online business. This course provides students with a comprehensive overview of the e-commerce environment, including digital business models, online marketing, electronic payment systems, website design, and security issues. Through case studies and hands-on activities, students will examine the challenges and opportunities of conducting business on the internet, gaining practical skills to develop, launch, and manage e-commerce platforms in todays digital economy.
Recommended Textbook
E Commerce 2019 Business Technology and Society 15th Edition by Kenneth C. Laudon
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12 Chapters
1020 Verified Questions
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Page 2
Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) Unfair competitive advantages occur when:
A) one competitor has an advantage that others cannot purchase.
B) market middlemen are displaced.
C) information is equally distributed and transaction costs are low.
D) firms are able to gather monopoly profits.
Answer: A
Q2) In which year can e-commerce be said to have begun?
A) 1983
B) 1985
C) 1995
D) 2001
Answer: C
Q3) Which of the following statements is not true?
A) No single academic perspective dominates research about e-commerce.
B) Economists take a purely technical approach to e-commerce.
C) There are two primary approaches to e-commerce: behavioral and technical.
D) Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.
Answer: B
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Page 3
Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) Describe the four stages involved in business model disruption.
Answer: In the first disruptive stage,disruptors,often funded by new sources of finance,introduce new products that are less expensive,less capable,and of poorer quality.These early products nevertheless find a niche in a market that incumbents do not serve or are unaware of.In the second stage,disruptors improve their products at a rapid pace,taking advantage of newer technologies at a faster pace than incumbents,expanding their niche market,and eventually attracting a larger customer base from the incumbents' market.In the third stage,the new products and business model become good enough,and even superior to products offered by incumbents.In the fourth stage,incumbent companies lose market share,and either go out of business or are consolidated into other more successful firms that serve a much more limited customer base.Some incumbents survive by finding new customers for their existing product,adopting some of the newer products and business models in separate divisions of their firms,or moving into other often nearby markets.
Q2) The Internet's universal standard have changed industry structure by increasing barriers to entry and decreasing competition within an industry.
A)True
B)False
Answer: False
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Page 4
Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
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Sample Questions
Q1) Applications for Android operating system-based smartphones are typically written in which of the following?
A) Swift
B) Java
C) ActiveX
D) ColdFusion
Answer: B
Q2) The concept behind document formatting had its roots in which of the following?
A) XML
B) SGML
C) HTML
D) GML
Answer: D
Q3) Which of the following organizations monitor Internet policies and practices?
A) IETF
B) ISOC
C) W3C
D) ICANN
Answer: B
Page 5
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Chapter 4: Building an E-Commerce Presence: Websites, Mobile Sites,
and Apps
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Sample Questions
Q1) Which of the following involves creating a skeleton version that focuses on functionality rather than design?
A) web services
B) wireframing
C) Scrum
D) DevOps
Q2) Most of the time required to maintain an e-commerce site is spent on:
A) debugging code.
B) responding to emergency situations.
C) general administration and making changes and enhancements to the system.
D) changes in reports, data files, and links to backend databases.
Q3) What tools or technologies are available for providing interactivity and active content on a website and what functionality do they add? Describe at least five.
Q4) Which form of testing compares a control page with one that is very different?
A) template test
B) new concept test
C) funnel test
D) system test
Page 6
Q5) What are widgets and how are they used? How do they differ from mashups?
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) Exploit kits can be purchased by users to protect their computers from malware.
A)True
B)False
Q2) A digital certificate contains all of the following except the:
A) subject's private key.
B) subject's public key.
C) digital signature of the certification authority.
D) digital certificate serial number.
Q3) Which dimension(s)of security is spoofing a threat to?
A) integrity
B) availability
C) integrity and authenticity
D) availability and integrity
Q4) The attack on Dyn Inc.in 2016 is an example of which of the following?
A) SQL injection attack
B) browser parasite
C) DDoS attack
D) MitM attack
Q5) What dimensions do digital signatures and hash digests add to public key cryptography and how do they work?
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) The top four display ad companies together account for almost 60% of U.S.display ad revenues.
A)True
B)False
Q2) The marketing technique known as ________ involves merchants offering many products for which there is little demand.
A) long tail marketing
B) flash marketing
C) yield management
D) bait-and-switch
Q3) What are web transaction logs,and how do they work in combination with registration forms,shopping cart databases,and tracking files to help firms understand how customers behave online?
Q4) Which of the following is the most meaningful metric for video ads?
A) view time
B) CTR
C) completion rate
D) skip rate
Q5) How are blogs being used for marketing?
Page 8
Q6) What is big data and why are marketers interested in it?
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Page 9
Chapter 7: Social, Mobile, and Local Marketing
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Sample Questions
Q1) Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages,as well as news articles,photos,and videos?
A) Facebook
B) Twitter
C) Pinterest
D) Instagram
Q2) The ratio of impressions to fans is a measure of:
A) engagement.
B) amplification.
C) community.
D) fan acquisition.
Q3) Facebook's Search functionality includes everyone's public posts,Likes,photos,and interests,and makes them available to all users of Facebook,even those who are not friends.
A)True
B)False
Q4) Promoted Video is the source of over 50% of Twitter's ad revenue.
A)True
B)False
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Sample Questions
Q1) What is the first step in analyzing an ethical dilemma?
A) Define the conflict or dilemma and identify the higher-order values involved.
B) Identify the potential consequences of your opinions.
C) Identify the options you can reasonably take.
D) Identify and describe the facts.
Q2) The ethical principle of Universalism states that if an action is not right for all situations,then it is not right for any situation.
A)True
B)False
Q3) Registering a domain name similar or identical to trademarks of others to divert web traffic to their own sites is an example of:
A) cybersquatting.
B) cyberpiracy.
C) framing.
D) metatagging.
Q4) Define privacy,information privacy,the right to be forgotten,and informed consent.
Q5) Discuss in depth one ethical,social,or political issue that is presently in the news surrounding the Internet and e-commerce.
Page 11
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Chapter 9: Online Retailing and Services
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Q1) Operating margin is defined as:
A) operating income or loss divided by net sales revenues.
B) operating income or loss divided by total operating expenses.
C) net sales revenues divided by net income or loss.
D) net assets divided by net liabilities.
Q2) All of the following were parts of the vision during the early days of e-commerce except the belief that:
A) new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.
B) online consumers were rational and cost-driven.
C) entry costs to the online retail market would be much less than those needed to establish a physical storefront.
D) the cost of acquiring customers would be much lower.
Q3) The term fintech applies only to tech companies that are seeking use technology to unbundle traditional institutional financial services industries and instead deliver targeted solutions.
A)True
B)False
Q4) Explain why online career services are so well suited to the Web.
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Chapter 10: Online Content and Media
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Sample Questions
Q1) Explain the concept of media convergence.
Q2) Which of the following native digital news sites has the most unique monthly visitors?
A) HuffingtonPost.com
B) Vox.com
C) Vice.com
D) Buzzfeed.com
Q3) A business model that uses advertising revenue to provide some content for free,combined with an option to obtain additional content for a price is called a(n)________ model.
A) sales
B) distribution
C) a la carte
D) freemium
Q4) Vox is an example of the Digital First business model.
A)True
B)False
Q5) The a la carte revenue model allows users to pay only for what they use.
A)True
B)False
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Chapter 11: Social Networks, Auctions, and Portals
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Sample Questions
Q1) What are the costs and risks for buyers at an auction,and how have auction sites sought to reduce these risks?
Q2) Closed bidding offers the advantage of herd effects.
A)True
B)False
Q3) Which of the following is a leading social network in Germany?
A) Xing
B) Tuenti
C) Orkut
D) Mixi
Q4) Auction prices are often higher than prices in fixed priced markets.
A)True
B)False
Q5) ________ is the market leader in C2C auctions.
A) Amazon
B) eBay
C) uBid
D) eBid
Q6) What business models do social networks use?
Q7) Describe the evolution of social networks from their earliest appearance.
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Chapter 12: B2B E-Commerce: Supply Chain Management and
Collaborative Commerce
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Sample Questions
Q1) What does the term supply chain visibility refer to and what benefits does it bring?
Q2) Office supplies are an example of:
A) direct goods.
B) indirect goods.
C) MRO goods.
D) distributed goods.
Q3) Which of the following is not a typical barrier to the implementation of a private industrial network?
A) It requires participating firms to share sensitive data.
B) It requires the large network owners to give up some of its independence.
C) It requires a significant investment of time and money.
D) It requires a change of mindset and behavior of employees.
Q4) Describe at least five characteristics of Net marketplaces.
Q5) Exchanges are used for spot purchasing of MRO supplies.
A)True
B)False
Q6) EDI systems generally serve vertical markets.
A)True
B)False
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