Introduction to E-Commerce Chapter Exam Questions
Course Introduction
Introduction to E-Commerce provides an overview of the fundamental principles and practices of conducting business online. The course explores the evolution and types of e-commerce models, underlying technologies, payment systems, digital marketing, and strategies for building and managing successful online businesses. Students will examine the legal, ethical, and security issues associated with electronic transactions, as well as emerging trends and challenges in the digital marketplace. Through case studies and practical projects, learners gain insights into designing, launching, and managing e-commerce platforms in today's globally connected environment.
Recommended Textbook E Commerce 2017 13th Edition by
Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Is Just Beginning
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Q1) Which of the following is not a major business trend in e-commerce in 2016-2017?
A)the growth of a mobile app ecosystem
B)the weakening revenues of B2B e-commerce
C)the emergence of social e-commerce
D)the growth of the on-demand service firms
Answer: B
Q2) Which of the following is the best definition of transaction cost?
A)the expense of changing national or regional prices
B)the cost of participating in a market
C)the cost of finding suitable products in the market
D)the cost merchants pay to bring their goods to market
Answer: B
Q3) All of the following are issues facing Pinterest except:
A)copyright infringement.
B)inability to retain users.
C)spam.
D)scams.
Answer: B
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3
Chapter 2: E-Commerce Business Models and Concepts
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Q1) Which of the following is an example of the affiliate revenue model?
A)Scribd
B)eBay
C)L.L.Bean
D)MyPoints
Answer: D
Q2) A strategy designed to compete within a narrow market or product segment is called a ________ strategy.
A)scope
B)differentiation
C)commoditization
D)focus
Answer: D
Q3) A ________ marketplace supplies products and services of interest to particular industries.
A)perfect
B)differentiated
C)horizontal
D)vertical
Answer: D
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Chapter
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Q1) Which of the following are central directories that list all domain names currently in use for specific domains?
A)Web servers
B)root servers
C)client servers
D)DNS servers
Answer: B
Q2) Which of the following is not a concern about IoT?
A)the high cost of sensors
B)interoperability
C)security
D)privacy
Answer: A
Q3) HTTP/2 is supported by almost all the leading web browsers.
A)True
B)False
Answer: True
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Page 5
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Q1) Which of the following verifies that the business objectives of the system as originally conceived are in fact working?
A)system testing
B)acceptance testing
C)unit testing
D)implementation testing
Q2) The process of comparing a website with that of its competitors in terms of response speed,quality of layout,and design is known as:
A)split testing.
B)funnel testing.
C)benchmarking.
D)system testing.
Q3) A native app is one designed to specifically operate using a mobile device's hardware and operating system.
A)True
B)False
Q4) Dynamic page generation increases menu costs.
A)True
B)False
Page 6
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Chapter 5: E-Commerce Security and Payment Systems
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Q1) ________ refers to the ability to ensure that messages and data are only available to those authorized to view them.
A)Confidentiality
B)Integrity
C)Privacy
D)Availability
Q2) All of the following statements about public key cryptography are true except:
A)public key cryptography uses two mathematically related digital keys.
B)public key cryptography ensures authentication of the sender.
C)public key cryptography does not ensure message integrity.
D)public key cryptography is based on the idea of irreversible mathematical functions.
Q3) All the following statements about symmetric key cryptography are true except:
A)in symmetric key cryptography,both the sender and the receiver use the same key to encrypt and decrypt a message.
B)the Data Encryption Standard is a symmetric key encryption system.
C)symmetric key cryptography is computationally slower.
D)symmetric key cryptography is a key element in digital envelopes.
Q4) Why is it difficult to accurately estimate the actual amount of cybercrime?
Q5) What is a sniffing attack and how does it differ from a MitM attack?
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) If you want to determine the size of your website's audience,the metric you will use for the most accurate measurement will be:
A)page views.
B)unique visitors.
C)hits.
D)reach.
Q2) Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?
A)ubiquity
B)richness
C)information density
D)universal standards
Q3) Regular in-app cookies cannot be shared between apps.
A)True
B)False
Q4) The highest amount of online advertising spending is for online video ads.
A)True
B)False
Page 8
Q5) What are two methods being developed to track consumers across devices?
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Chapter 7: Social,mobile,and Local Marketing
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Q1) Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers?
A)Open Graph
B)Like button
C)hashtags
D)Whatsapp
Q2) The number of people exposed to pins is a measure of which of the following?
A)engagement
B)community
C)brand strength
D)fan acquisition
Q3) Which of the following statements about Facebook Exchange is not true?
A)It competes with DoubleClick.
B)It allows advertisers to target ads.
C)It is a social search engine.
D)It involves cookies.
Q4) What has changed in online marketing since 2007?
Q5) In 2016.Millennials represent 70% of Snapchat's monthly active U.S.users.
A)True
B)False
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Chapter 8: Ethical,social,and Political Issues in E-Commerce
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Q1) The expansion of generic top-level domains recently authorized by ICANN is likely to be very disruptive in terms of trademark protection.
A)True
B)False
Q2) Which of the FTC's Fair Information Practices (FIP)principles requires identification of the collector of data?
A)Notice/Awareness
B)Choice/Consent
C)Access/Participation
D)Security
Q3) How is it possible to measure the strength of privacy policies?
Q4) Which of the following handles cybersquatting cases under its Uniform Dispute Resolution procedures?
A)ICANN
B)FTC
C)WIPO
D)USPTO
Q5) Discuss in depth one ethical,social,or political issue that is presently in the news surrounding the Internet and e-commerce.
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Chapter 9: Online Retail and Services
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Q1) Explain why online career services are so well suited to the Web.
Q2) Which of the following is not categorized as an operating expense?
A)the cost of products being sold
B)marketing costs
C)administrative overhead
D)amortization of goodwill
Q3) Which of the following provides a financial snapshot of a company's assets and liabilities (debts)on a given date?
A)working capital
B)operating margin
C)balance sheet
D)gross margin
Q4) Define the term economic viability and explain the factors involved in assessing a firm's economic viability.
Q5) Contrary to predictions of analysts made during the early days of e-commerce,the Internet has led to both disintermediation and hypermediation on a widespread basis.
A)True
B)False
Q6) Discuss the issue of consolidation in the online travel services industry.
Page 11
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Chapter 10: Online Content and Media
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Q1) In 2016,the mobile games generated more revenue than console games.
A)True
B)False
Q2) Online readership of newspapers is growing by more than 10% a year.
A)True
B)False
Q3) In 2016,e-book sales are expected to constitute about ________% of all consumer book sales.
A)15
B)25
C)35
D)45
Q4) Which of the following is not a type of digital gamers?
A)casual gamers
B)local gamers
C)social gamers
D)console gamers
Q5) What is digital rights management (DRM)and why is it used?
Q6) What are e-sports,how do they make money,and why are advertisers attracted to it?
Page 12
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Chapter 11: Social Networks, auctions, and Portals
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Q1) The original portals in the early days of e-commerce were search engines.
A)True
B)False
Q2) When did the first online communities form?
A)the 1970s
B)the 1980s
C)the 1990s
D)the 2000s
Q3) Open bidding offers the advantage of herd effects.
A)True
B)False
Q4) The fact that participating in an Internet auction means that you will need to purchase a computer,learn to use it,and pay for Internet access,is an example of ________ costs.
A)equipment
B)fulfillment
C)delayed consumption
D)monitoring
Q5) If many Internet users set Facebook as their primary destination on their web browser,should Facebook be considered a portal?
Page 13
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) Purchasing managers are the key players in the procurement process.
A)True
B)False
Q2) ________ is defined as the use of digital technologies to permit organizations to work together to design,develop,build,and manage products through their life cycles.
A)SCM
B)Social e-commerce
C)EDI
D)Collaborative commerce
Q3) The term BYOD refers to employees:
A)working from home.
B)being allowed or encouraged to use their own mobile devices and laptops.
C)using mobile devices for work.
D)bringing work devices to the home.
Q4) What is the difference between accountable and sustainable supply chains?
Q5) Exchanges are closely tied to ERP systems used by large firms.
A)True
B)False
Q6) Describe at least five characteristics of Net marketplaces.
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