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Introduction to Business provides students with a comprehensive overview of the key concepts, structures, and functions that shape todays business environment. The course explores fundamental topics such as management, marketing, finance, accounting, human resources, and entrepreneurship, offering insights into how organizations operate and succeed in competitive markets. Students will develop an understanding of the roles and responsibilities within various business departments, as well as the impact of external factors like globalization, ethics, and technology on business operations. This foundational knowledge equips students with practical skills and theoretical perspectives essential for informed decision-making in the world of business.
Recommended Textbook
Essentials of Business Communication 7th Canadian Edition by Mary Ellen Guffey
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Sample Questions
Q1) Business writers often use a file format, called ____________________, which is more permanent, transferable, and difficult to make changes to than other file formats.
Answer: Portable File Format (PDF)
Q2) When she is speaking, whether to an individual or a group, Amina often checks to see whether her audience seems to be paying attention. She sometimes repeats key ideas and asks questions to check for understanding. She appears to be adjusting her communication based on a finding by communication researchers discussed in the textbook. Which finding is that?
A)Most of us have developed listening habits that allow us to take in and process about 25% of what a speaker says.
B)Physical barriers can impede effective listening.
C)Many of us like to "grandstand"-we prefer speaking to listening.
D)It can be hard to focus on a message when we are distracted by such things as the speaker's wardrobe, physical appearance, or mannerisms.
Answer: A
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Q1) Your text recommends replacing a command with a rhetorical question as one way to make a business message more courteous.
A)True
B)False
Answer: True
Q2) Your text recommends spending at least 50% of the total time writing the first draft of a message.
A)True
B)False
Answer: False
Q3) According to your text, anticipating how an audience will react to your message happens mostly in the revising phase.
A)True
B)False
Answer: False
Q4) ____________ has become the communication channel of choice for corporate communicators.
Answer: E-mail
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Sample Questions
Q1) One method your text suggests to increase white space in a message is to shorten sentences and paragraphs.
A)True
B)False
Answer: True
Q2) Thom also notices that some of his sentences may confuse a reader because of their length. Your text claims that a reader will normally comprehend less than 80% of the meaning of a sentence if the sentence is too long. How many words does your test suggest as the limit?
A)8
B)15
C)20
D)28
Answer: C
Q3) Pursuant to your request is an example of an outdated expression.
A)True
B)False
Answer: True
Q4) Another name for the direct pattern is _______________.
Answer: frontloading
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Q1) The ___________ ________.(two words) of a memo or e-mail message is critical because it determines whether or how quickly the receiver will read the message and how easily he/she will be able to locate it later.
Q2) The major difference between text-messaging and instant messaging is that instant messaging takes place in real time.
A)True
B)False
Q3) To be most helpful, the subject line of an e-mail message should be a short, complete sentence.
A)True
B)False
Q4) Which of the following sentences would be most appropriately placed in the body of a routine memo or e-mail?
A)I hope that I have answered your questions.
B)Our customers have told us that the Samsung SPC12824 desktop computer performs well under both heavy- and light-use conditions.
C)On Aug. 10, you wrote to ask me five questions about the Samsung model.
D)I am writing to you to respond to the five questions in your last e-mail.
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Q1) "Can you answer these questions about the culinary management program at St. George College." Which of the following statements best explains why there is no question mark at the end of the sentence above?
A)It's a polite command that does not require an answer.
B)Punctuation is not needed in routine requests for information.
C)Periods should always be used at the end of summary statements.
D)Asking questions makes the writer look like he or she doesn't know the subject matter.
Q2) Which of the following is the most common mistake writers make in letters of recommendation?
A)They often lie about the quality of a candidate.
B)They include only positive comments about a candidate.
C)They neglect to identify the position the candidate is seeking.
D)They use broad, nonspecific statements that are difficult to assess.
Q3) Most letters that carry good or neutral news should follow the ___________ pattern of organization.
Q4) The best place to refer to a previous correspondence is in the __________ __________ (two words).
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Q1) A conversational tone is usually appropriate for unsolicited online sales letters.
A)True
B)False
Q2) Employees often need to use persuasion when presenting new ideas within an organization. What should you keep in mind when making a persuasive suggestion?
A)The authority of your audience may help you decide whether to adopt a formal or informal tone.
B)Assume that the benefits of your suggestion will be clear to your audience, since you work for the same organization.
C)Use the direct strategy for any persuasive message to superiors.
D)Use the indirect strategy very rarely, because most people consider this organizational plan dishonest and manipulative.
Q3) Organizations of all sizes generally write their sales letters internally.
A)True
B)False
Q4) The central selling point should be emphasized in the ___________________ of a sales letter.
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Q1) Most readers will accept bad news more easily if they understand that it is simply company policy.
A)True
B)False
Q2) What is the recommended order for messages that deliver bad news?
A)buffer, reasons, bad news, pleasant closing
B)buffer, bad news, reasons, pleasant closing
C)reasons, buffer, bad news, pleasant closing
D)bad news, reasons, buffer, pleasant closing
Q3) It is usually NOT necessary or appropriate to explain or give reasons for the bad news in a negative message.
A)True
B)False
Q4) When a business problem arises, it is usually best to allow a cooling-off period of several days before responding.
A)True
B)False
Q5) A ____________-________ letter or e-mail is important when personal contact is impossible. (hyphenated word)
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Q1) According to the textbook, what can you assume as you begin to think about the report your manager has asked you to prepare presenting the company's current inventory and anticipated production for all ski models?
A)It will be presented in writing rather than orally.
B)You don't need to concern yourself with the problem that has prompted your manager's request.
C)Your manager will not expect your report to be clear and polished, since report-writing is a skill that you aren't expected to possess.
D)You can begin to collect information, but until you have more detail, you can't decide on a structural format or an organizational pattern of your report.
Q2) Conducting interviews with individuals is usually more economical than sending out questionnaires.
A)True
B)False
Q3) The ______________________ section of a report will include observations, results, facts, and/or discussion.
Q4) Discussion of Findings is an example of a ____________________ heading.
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Q1) A summary that condenses the entire report is often called a(n) ___________________ summary.
Q2) Juliette knows that her report must include complete and correct in-text citations as well as a "References" or "Works Cited" list to show the sources of her information. As she creates these in the proper style and format, she is struck by one major difference between print and electronic sources. What has she most likely realized?
A)She doesn't need to worry too much about the format for citing electronic sources, since most readers understand that this is a relatively new and undefined area and won't expect to be able to find the original sources.
B)As long as she provides URLs for all electronic sources, readers won't expect to find much more information.
C)She usually needs to include more information when citing electronic sources than she does for print sources.
D)Creating citations for electronic sources is much easier than for print sources because electronic sources are more stable and the format and standards for citing them more consistent.
Q3) Companies use ___________________ to solicit competitive bids on projects.
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Q1) The way you pronounce words reflects your personality and your mood more than any other aspect of your voice.
A)True
B)False
Q2) Social Intelligence can be more difficult to acquire than etiquette.
A)True
B)False
Q3) Criticism is part of business, so you shouldn't disagree with it.
A)True
B)False
Q4) As many recent news reports reveal, most companies and employees routinely engage in unethical behaviour.
A)True
B)False
Q5) In order to be _________________________, criticism should be specific and focus on the behaviour rather than the person.
Q6) Emphasis can affect the meaning of your words and the thoughts you express. A)True
B)False
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Q1) Beginning a presentation with a ____________________________ keeps the audience expectant.
Q2) Your PowerPoint slides will be more effective if you organize your points in clear bulleted lists rather than using diagrams, charts, or other images.
A)True
B)False
Q3) When you deliver a presentation to a __________________ audience, you should avoid a question-and-answer period if possible. If not, use a moderator or accept only written questions.
Q4) You should always keep the lights dimmed when presenting with PowerPoint. A)True
B)False
Q5) It is normal to experience some degree of stage fright when speaking before a group.
A)True
B)False
Q6) One of the best ways to avoid stage fright is to know your subject thoroughly. A)True
B)False

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Q1) Sarah wants potential employers to be able to scan and save her résumé in an electronic format. Which of the following is her most important consideration?
A)She will need to sacrifice many of the graphic enhancements she used to make her print version attractive.
B)She should have it prepared by a professional résumé writer.
C)She should type "Scannable Résumé" on the first line, leave one blank line, and type her name on the third line.
D)To make sure her resume fits on one page, she should leave less white space than on the print version.
Q2) When you are expecting a call from a prospective employer, it's important to answer your cell phone only when you are in a quiet environment.
A)True
B)False
Q3) You should attempt to motivate action in the ________________ of your cover letter.
Q4) When preparing a plain-text résumé for e-mailing, you should align all text with the _______________ margin.
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Q1) It is legal for an interviewer to ask you where you were born.
A)True
B)False
Q2) Interviewers will likely want to know why you want this particular position with this organization.
A)True
B)False
Q3) What are your weaknesses? is an example of a(n) __________________ question.
Q4) _________________ interviews are often conducted to decide which applicants to bring in for face-to-face interviews.
Q5) Which strategy would likely be most effective in a job interview?
A)Ask questions politely throughout the interview if and when they come to mind.
B)Ask your own questions only when an interviewer specifically invites them.
C)Show your excitement about the job by asking many questions immediately.
D)Answer the interviewer's questions but refrain from asking your own.
Q6) During a sequential interview, you should sell your qualifications to each interviewer and try to keep your responses sounding fresh.
A)True
B)False

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