Internet Marketing
Final Test Solutions
Course Introduction
Internet Marketing explores the strategies, tools, and techniques businesses use to reach and engage customers online. This course covers key topics such as search engine optimization (SEO), social media marketing, content creation, email campaigns, online advertising, analytics, and e-commerce fundamentals. Students will learn how to develop effective digital marketing plans, analyze consumer behavior in online environments, and utilize modern digital platforms to maximize marketing impact. Practical case studies and real-world examples provide hands-on experience with the latest technologies and trends in the rapidly evolving field of internet marketing.
Recommended Textbook E Commerce 2014 10th Edition by Kenneth C. Laudon
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12 Chapters
1032 Verified Questions
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Page 2
Chapter 1: The Revolution Continues
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Sample Questions
Q1) Which of the following qualities is least likely to decrease a consumer's search costs?
A)ubiquity
B)global reach
C)information density
D)richness
Answer: D
Q2) The fact that e-commerce is conducted on the basis of universal standards decreases market entry costs for merchants.
A)True
B)False
Answer: True
Q3) The first evolutionary phase of e-commerce, from 1995 to 2000, characterized as technology-driven and ungoverned, was a period of ________.
Answer: innovation, invention
Q4) E-commerce is available just about everywhere and anytime.This is known as ________.
Answer: ubiquity
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Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) The element of a business model that is responsible for making the model work is:
A)the management team.
B)the organizational structure.
C)the firm's key competitive advantage.
D)the market strategy.
Answer: A
Q2) A(n)________ strategy is a strategy to compete in all markets around the globe rather than merely in local, regional, or national markets.
Answer: scope
Q3) Which of the following is not a primary activity in a firm value chain?
A)inbound logistics
B)finance/accounting
C)operations
D)sales and marketing
Answer: B
Q4) The strategy of customer intimacy focuses on developing strong ties with customers in order to increase ________ costs.
Answer: switching
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Chapter 3: E-Commerce Infrastructure: the Internet,
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Sample Questions
Q1) Computing devices attached to the Internet that are capable of making HTTP requests and displaying HTML pages are referred to as ________.
Answer: Web clients
Q2) IPv6 provides for 64-bit IP addresses.
A)True
B)False
Answer: False
Q3) The protocol that enables the transmission of voice and other forms of audio communication over the Internet is called:
A)VoIP.
B)IPTP.
C)VTP.
D)IP.
Answer: A
Q4) T1 and T3 refer to international telephone standards for digital communication.
A)True
B)False
Answer: True
Page 5
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Sample Questions
Q1) In a SWOT analysis, you describe all of the following except:
A)the business's strengths.
B)the business's weaknesses.
C)the business's opportunities.
D)the business's technology.
Q2) Prior to the development of e-commerce, Web sites primarily delivered static content.
A)True
B)False
Q3) Which of the following is not one of the basic business objectives for an e-commerce site?
A)display goods
B)execute a transaction
C)provide production and supplier links
D)optimize system architecture
Q4) ________ is a programming language that Microsoft created to compete with JavaScript.
Q5) ________ refers to the arrangement of software, machinery, and tasks in an information system needed to achieve a specific functionality.
Q6) A SWOT analysis describes strengths, weaknesses, opportunities, and ________. Page 6
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Page 7
Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) The overall rate of online credit card fraud is ________ % of all online card transactions.
A)less than 1
B)around 1
C)around 5
D)around 10
Q2) The exploitation of human fallibility and gullibility to distribute malware is known as ________.
Q3) The study of measurable biological or physical characteristics is called ________.
Q4) Which of the following did Dropbox implement after a series of security snafus in 2011 and 2012?
A)anti-virus software
B)two-factor authentication
C)SSL/TLS
D)firewall
Q5) A Trojan horse appears to be benign, but then does something other than expected.
A)True
B)False
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) Research has found that of all the standard formats of display ads, wide skyscraper ads are the most effective at holding a user's attention.
A)True
B)False
Q2) A common form of ________ is targeted content (or advertorials), in which editorial content is combined with an ad message to make the message more valuable and attractive to its intended audience.
Q3) The digital divide still persists along age, income, ethnic, and education dimensions.
A)True
B)False
Q4) If you want to determine the size of your Web site's audience, the metric you will use for the most accurate measurement will be:
A)page views.
B)unique visitors.
C)hits.
D)reach.
Q5) Define and describe the functionality of customer relationship management (CRM)systems.
9
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Chapter 7: E-Commerce Marketing Communications
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Sample Questions
Q1) Pinterest's visitors are predominantly women.
A)True
B)False
Q2) Which of the following dominates mobile advertising?
A)Facebook
B)Apple
C)Twitter
D)Google
Q3) In 2013, location-based mobile marketing accounted for how much in marketing expenditures?
A)$23 million
B)$230 million
C)$2.3 billion
D)$23 billion
Q4) Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?
A)Promoted Tweet
B)Promoted Trend
C)Promoted Account
D)Lead Generation Card
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Chapter 8: Ethical, Social, and Political Issues in
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Sample Questions
Q1) The doctrine of ________ permits teachers and writers to use copyrighted materials without permission under certain circumstances.
Q2) All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:
A)nature of the work used.
B)amount of the work used.
C)market effect of the use.
D)free availability of the work on the Web.
Q3) The Children's Online Privacy Protection Act (COPPA)prohibits Web sites from collecting information on children under the age of 13.
A)True
B)False
Q4) Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society?
A)the Golden Rule
B)Universalism
C)the Collective Utilitarian principle
D)the Social Contract rule
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Chapter 9: Online Retailing and Services
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Sample Questions
Q1) Which of these job recruitment sites is a job site aggregator?
A)SimplyHired
B)Craigslist
C)Monster
D)CareerBuilder
Q2) Eight of the top ten fastest-growing e-commerce merchants from 2003 to 2013 were:
A)virtual merchants.
B)bricks-and-clicks companies.
C)catalog merchants.
D)manufacturer-direct firms.
Q3) ________ is the leading supplier of reservation, table management, and guest management software for restaurants.
Q4) All of the following are strategic factors that pertain specifically to a firm and its related businesses except:
A)core competencies.
B)synergies.
C)technology.
D)power of customers.
Q5) Describe the state of the online retail sector today.
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Chapter 10: Online Content and Media
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Sample Questions
Q1) In 2013, which of the following forms of online entertainment produced the least amount of revenue?
A)radio
B)TV
C)games
D)motion pictures
Q2) Cannibalization is a major challenge facing book publishers.
A)True
B)False
Q3) By 2016, online movies are expected to surpass music as the largest form of online revenue in terms of revenue.
A)True
B)False
Q4) Videos are the fastest growing form of paid content.
A)True
B)False
Q5) The a la carte revenue model allows users to pay only for what they use.
A)True
B)False
Q6) What are the major challenges facing book publishers?
Page 13
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Chapter 11: Social Networks, Auctions, and Portals
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Sample Questions
Q1) ________ pricing first appeared in the nineteenth century with the development of mass national markets and retail stores that could sell to a national audience.
Q2) If an auction uses a(n)________, there will be multiple winners and they all will pay the same price.
Q3) When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as:
A)discriminatory pricing.
B)price matching.
C)bid rigging.
D)the uniform pricing rule.
Q4) All of the following statements about social networks are true except:
A)Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook.
B)much more is spent on advertising on portals than on social networks.
C)Facebook's share of the total social market is declining.
D)the response to display ads on Facebook is lower than on portal sites.
Q5) The time spent watching and reviewing auction bids is a part of ________ costs.
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Page 14
Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) ________ is a set of production methods that focuses on the elimination of waste throughout the customer value chain.
Q2) E-distributors operate in horizontal markets.
A)True
B)False
Q3) Which of the following statements about automated order entry systems is not true?
A)They are typically owned by the suppliers.
B)They no longer play an important role in B2B commerce.
C)They show goods only from a single seller.
D)They reduce the costs of inventory replenishment.
Q4) EDI began as a(n)________ system.
A)document automation
B)document elimination
C)continuous replenishment
D)MRP
Q5) Identify and describe the major stages in the development of B2B commerce.
Q6) Define and discuss the terms total interfirm trade, B2B commerce, and B2B e-commerce in the context of the history and significance of B2B e-commerce.
Page 15
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