Internet Marketing Exam Bank
Course Introduction
Internet Marketing explores the dynamic world of promoting products and services through digital channels. This course covers foundational concepts such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media strategies, content marketing, and analytics. Students will gain practical skills in designing effective digital campaigns, understanding consumer behavior online, leveraging data-driven decision making, and utilizing various online tools to maximize brand visibility and engagement. By the end of the course, students will be equipped to develop, execute, and evaluate comprehensive internet marketing strategies for businesses in diverse industries.
Recommended Textbook
E Commerce 2018 14th Edition by Kenneth C. Laudon
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12 Chapters
1020 Verified Questions
1020 Flashcards
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Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) Which of the following is not true regarding e-commerce today?
A)Economists' visions of a friction-free market have not been realized.
B)Consumers are less price-sensitive than expected.
C)There remains considerable persistent price dispersion.
D)The market middlemen disappeared.
Answer: D
Q2) Which of the following is the best definition of transaction cost?
A)the expense of changing national or regional prices
B)the cost of participating in a market
C)the cost of finding suitable products in the market
D)the cost merchants pay to bring their goods to market
Answer: B
Q3) Which of the following is not true about the use of apps?
A)U)S. adult mobile Internet users spend almost 3-1/2 hours a day using apps.
B)Users still spend less time using apps than they do using desktops or mobile websites.
C)Apps are easier to control and monetize than websites.
D)Around 280 million people worldwide launch a smartphone app more than 60 times a day.
Answer: B
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Page 3
Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) All of the following may lead to a competitive advantage except:
A)less expensive suppliers.
B)better employees.
C)fewer products.
D)superior products.
Answer: C
Q2) A strategy designed to compete within a narrow market or product segment is called a ________ strategy.
A)scope
B)differentiation
C)commoditization
D)focus
Answer: D
Q3) All of the following can be considered a direct or indirect competitor of Amazon except:
A)eBay.
B)Apple's iTunes Store.
C)Walmart.
D)Priceline.
Answer: D
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Chapter
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Sample Questions
Q1) The Transport Layer of TCP/IP is responsible for which of the following?
A)placing packets on and receiving them from the network medium
B)addressing, packaging, and routing messages
C)providing communication with the application by acknowledging and sequencing the packets to and from the application
D)providing a variety of applications with the ability to access the services of the lower layers
Answer: C
Q2) Which of the following statements about fiber-optic cable is not true?
A)It transmits more data at faster speeds than coaxial or twisted pair cable.
B)It is thinner and lighter than coaxial or twisted pair cable.
C)A majority of U.S. homes have fiber connections.
D)Telecommunications firms have made substantial investments in fiber optic systems in the last decade.
Answer: C
Q3) A private cloud is operated for the benefit of multiple firms.
A)True
B)False
Answer: False
Page 5
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Chapter
Sites, and Apps
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Sample Questions
Q1) Explain both demand and supply-side considerations when choosing the hardware platform for an e-commerce site. Include a discussion of I/O-intensive vs. CPU-intensive operations and scalability.
Q2) Which of the following is the minimum system architecture requirement for an e-commerce website that processes orders?
A)single-tier architecture
B)two-tier architecture
C)three-tier architecture
D)multi-tier architecture
Q3) Ruby on Rails is based on which of the following philosophies?
A)SLDC
B)CoC
C)LAMP
D)Ajax
Q4) Dynamic page generation makes it easier to segment markets.
A)True
B)False
Q5) Objects can be retrieved from the database using Java Server Pages.
A)True
B)False
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) WannaCry is an example of ransomware.
A)True
B)False
Q2) ________ is the ability to ensure that e-commerce participants do not deny their online actions.
A)Nonrepudiation
B)Authenticity
C)Availability
D)Integrity
Q3) The overall rate of online credit card fraud is ________ of all online card transactions.
A)less than 1%
B)around 5%
C)around 10%
D)around 15%
Q4) Apple Pay uses near field communication (NFC)chips.
A)True
B)False
Q5) What is the Internet of Things (IoT)and what security issues and challenges does it raise?
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) In 2017, almost ________ of the U.S. population regularly used the Internet.
A)45%
B)55%
C)75%
D)85%
Q2) The concept of "customer satisfaction" is broader than the concept of "customer experience."
A)True
B)False
Q3) Which of the following statements about native advertising is not true?
A)Native advertising is controversial.
B)Native advertising is a new form of advertising found only online.
C)Native advertising is growing rapidly, especially on social networks.
D)Consumers look at native ads much more frequently than display ads.
Q4) In the early years of e-commerce, prior to 2000, single, white, young college-educated males with high income dominated the Internet in terms of percentage of Internet usage.
A)True
B)False
Page 8
Q5) What is big data and why are marketers interested in it?
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Chapter 7: Social Mobile and Local Marketing
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Sample Questions
Q1) Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
A)Amplify
B)FBX
C)DoubleClick
D)PTAT
Q2) How does the multi-screen environment change the marketing funnel?
Q3) Which of the following is not a major provider of mobile display advertising?
A)MoPub
B)Millennial Media
C)AdMob
D)Webtrends
Q4) Which of the following is the second-most popular mobile marketing format?
A)search engine advertising
B)display advertising
C)video advertising
D)mobile messaging
Q5) What has changed in online marketing since 2007?
Q6) Name and describe five of the marketing tools available with Facebook.
Page 9
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Chapter 8: Ethical Social and Political Issues in E-Commerce
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Sample Questions
Q1) Which of the following cases has chipped away at DMCA safe harbor protection?
A)Field v. Google, Inc.
B)Alice Corporation Pty. Ltd. v. CLS Bank International
C)BMG Rights Management v. Cox Communications
D)Perfect 10, Inc. v. Amazon.com, Inc. et al.
Q2) Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?
A)the Golden Rule
B)Risk Aversion
C)the Slippery Slope
D)the Social Contract Rule
Q3) Which of the following can be used to record all keyboard activity of a user?
A)shopping carts
B)trusted computing environments
C)spyware
D)DRM
Q4) Google defended its Library Project on the grounds of fair use.
A)True
B)False
10
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Chapter 9: Online Retailing and Services
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Sample Questions
Q1) Naturebox is an example of a subscription-based retail revenue model.
A)True
B)False
Q2) Define the term economic viability and explain the factors involved in assessing a firm's economic viability.
Q3) In ________, all of a customer's financial (and even nonfinancial)data are pulled together into a single, personalized website.
A)account aggregation
B)a financial portal
C)integrated financial services
D)EBPP systems
Q4) In the United States, the service sector accounts for approximately ________ % of the United States GDP.
A)70
B)75
C)80
D)85
Q5) Discuss Amazon's future prospects. Do you think Amazon will ever be consistently profitable?
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Chapter 10: Online Content and Media
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Sample Questions
Q1) The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games.
A)True
B)False
Q2) Smartphones are an example of technological convergence.
A)True
B)False
Q3) Discuss the structure of the U.S. media content industry.
Q4) Which streaming gaming channel was purchased by Amazon in 2015?
A)Dailymotion
B)YouTube.com
C)Twitch.tv
D)Shield.nvidia.com
Q5) Which of the following is not a leading factor in changing the television industry?
A)increasing broadband penetration
B)development of the mobile platform
C)increased popularity of binge watching compared to watching linear TV
D)inability to attract customers to traditional products
Q6) How is the television industry being impacted by the Internet?
Page 12
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Chapter 11: Social Networks, Auctions, and Portals
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Sample Questions
Q1) In B2C auctions, consumers control assets and use dynamic pricing to establish the price.
A)True
B)False
Q2) Consumers in auctions are not driven solely by value maximization.
A)True
B)False
Q3) Marilyn's Secret is an example of a(n):
A)interest-based social network.
B)affinity community.
C)sponsored community.
D)practice network.
Q4) One partial solution to high monitoring costs is ________ pricing.
A)fixed
B)dynamic
C)allocated
D)distress
Q5) Open bidding offers the advantage of herd effects.
A)True
B)False
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Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative
Commerce
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Sample Questions
Q1) What is the first step in the procurement process?
A)negotiate price
B)qualify the seller and its products
C)issue a purchase order
D)search for suppliers
Q2) Automated order entry systems:
A)show goods from a single seller.
B)increased the costs of inventory replenishment.
C)are typically owned by the purchasing firm.
D)no longer play an important role in B2B commerce.
Q3) Walmart is the largest purchaser of consumer goods in the world.
A)True
B)False
Q4) Purchasing managers are key players in the procurement process. A)True
B)False
Q5) Define and discuss the terms B2B commerce, B2B e-commerce, and supply chains in the context of the history and significance of B2B e-commerce.
Q6) Define the procurement process. What are the seven basic steps in the procurement process? Page 14
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