International Trade and Marketing Exam Practice Tests
Course Introduction
International Trade and Marketing explores the dynamic relationship between global markets and business strategies, focusing on the principles, processes, and policies that govern the exchange of goods and services across national boundaries. This course examines major theories of international trade, such as comparative advantage and trade liberalization, and analyzes the influence of economic, political, and cultural environments on international business decisions. Students will learn about international marketing strategies, including market entry modes, product adaptation, pricing, distribution, and promotion in diverse global markets. Through case studies and real-world examples, the course equips students with an understanding of trade regulations, the role of international organizations, and emerging trends and challenges in global commerce.
Recommended Textbook
International Marketing 15th Edition by Philip; Gilly
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19 Chapters
1837 Verified Questions
1837 Flashcards
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Page 2
Chapter 1: The Scope and Challenge of International Marketing
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109 Verified Questions
109 Flashcards
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Sample Questions
Q1) The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.
A)True
B)False
Answer: True
Q2) List and briefly describe the four events or trends described in the text that have shaped international business beyond today's bumpy roads and into the future.
Answer: Of all the events and trends affecting global business today, four stand out as the most dynamic, the ones that will influence the shape of international business far into the future are: (1) the rapid growth of the World Trade Organization and regional free trade areas such as NAFTA and the EU; (2) the trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe; (3) the burgeoning impact of the Internet and other global media on the dissolution of national borders; and, (4) the mandate to properly manage the resources and global environment for the generations to come.
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Chapter 2: The Dynamic Environment of International Trade
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) Which of the following acts was designed to deal with trade deficits, protectionism, and the overall fairness of our trading partners?
A) The World Trade Organization Act
B) The Omnibus Trade and Competitiveness Act of 1988
C) The League of Nations Act of 1920
D) The Hawley-Smoot Tariff Act of 1930
E) The International Monetary Fund Act
Answer: B
Q2) When the United States refuses to sell goods to Iran because of the perception that the country harbors radicals and terrorists, the refusal is called a(n):
A) boycott.
B) embargo.
C) tariff.
D) orderly market agreement.
E) currency block.
Answer: B
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Chapter 3: History and Geography: The Foundations of Culture
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82 Verified Questions
82 Flashcards
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Sample Questions
Q1) Briefly describe the fundamental characteristics of the Japanese behavior.
Answer: Loyalty to the family, country, company, and social groups and the strong drive to cooperate, to work together for a common cause, permeate many facets of Japanese behavior and have historical roots that date back thousands of years. Historically, loyalty and service, a sense of responsibility, and respect for discipline, training, and artistry were stressed to maintain stability and order. Confucian philosophy, taught throughout Japan's history, emphasizes the basic virtue of loyalty "of friend to friend, of wife to husband, of child to parent, of brother to brother, but, above all, of subject to lord," that is, to country. A fundamental premise of Japanese ideology reflects the importance of cooperation for the collective good. Japanese achieve consensus by agreeing that all will unite against outside pressures that threaten the collective good.
Q2) The Monroe Doctrine, in its broadest interpretation, meant that Americans were a chosen people ordained by God to create a model society.
A)True
B)False
Answer: False
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Page 5
Chapter 4: Cultural Dynamics in Assessing Global Markets
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) The idea suggested by linguistic distance, as a factor in determining differences in values, is that crossing "thinner" differences increases transaction costs.
A)True
B)False
Q2) According to the text, the Internet is the technological innovation that has had the greatest impact on institutions and cultural values in the past 50 years in the United States.
A)True
B)False
Q3) Marketing strategy is judged culturally in terms of ____.
A) inclusion or exclusion
B) cultural intensity or cultural sublimity
C) acceptance, resistance, or rejection
D) sensitivity to hidden aspects of culture in a society
E) spread, intensity, and degree of change required
Q4) The Individualism/Collective Index refers to the preference for behavior that promotes one's self-interest.
A)True
B)False
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Chapter 5: Culture, Management Style, and Business Systems
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Which of the following is NOT consistent with the American view on the independent enterprise?
A) The independent enterprise is an instrument for social action.
B) A corporation is an entity that has continuity of existence.
C) A corporation is a separate and vital social institution.
D) Strong feelings of obligation to serve the company accompany the views on a corporation.
E) Usually, family and friends take precedence over the company.
Q2) Utilitarian ethics is the ethical principle that focuses on the optimization of the common good.
Utilitarian ethics: Does the action optimize the "common good" or benefits of all constituencies? And who are the pertinent constituencies?
Rights of the parties: Does the action respect the rights of the individuals involved?
Justice or fairness: Does the action respect the canons of justice or fairness to all parties involved?
A)True
B)False
Q3) Discuss the American manager's attitude toward objectivity in decisions.
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Chapter 6: The Political Environment: A Critical Concern
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) Within the same country, some foreign businesses may fall prey to politically induced harassment, while others may be placed under a government umbrella of protection and preferential treatment. What explains this difference?
A) The "oiling of the machinery" in terms of bribes and commissions
B) The political clout of the investing parties
C) The profile of the management
D) The amount of funds invested in the business
E) The evaluation of a company's contribution to the nation's interest
Q2) Discuss the threats posed by cyberterrorism or cyberattacks with an example.
Q3) If there is a substantial amount of capital leaving the country, which of the following is the country likely to implement to control the situation?
A) Exchange controls
B) Local-content laws
C) Import restrictions
D) Tax controls
E) Price controls
Q4) List the government agencies that are involved in promoting foreign investment and international business.
Q5) Discuss and compare the terms confiscation, expropriation, and domestication.
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Chapter 7: The International Legal Environment: Playing by the Rules
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100 Verified Questions
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Sample Questions
Q1) In a common-law country, ownership of intellectual property rights is established by "prior use versus registration." What does the phrase "prior use versus registration" mean?
A) One must register a trademark to gain rightful ownership of it.
B) One must pay for the right to own a trademark.
C) Whoever can establish first use of a trademark is typically considered the rightful owner.
D) Ownership of a trademark can only be established in a court of law.
E) Ownership of a trademark is global and is established by the United Nations.
Q2) Which of the following acts developed by the European Union erases legal and trade differences that have existed for decades between the member nations?
A) European Sanctity Act
B) European Antitrust Act
C) European Unification Act
D) Single European Market Act
E) No European Union Act exists
Q3) Identify the two types of licenses required for export.
Q4) What are bases of international legal disputes? Describe the situations and the authority that addresses the issues.
Page 9
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Chapter 8: Developing a Global Vision Through Marketing Research
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100 Verified Questions
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Sample Questions
Q1) Back translations may not always ensure an accurate translation because of commonly used idioms in both languages. Which of the following types of translation is used to overcome this problem?
A) Serial translation
B) Rollback translation
C) Linear translation
D) Random translation
E) Parallel translation
Q2) Convenience samples are generally used when detailed social, geographic and economic information is available for the sampling universe.
A)True
B)False
Q3) Which of the following research methods is most likely to be associated with quantitative research?
A) Focus group
B) Interview
C) Survey
D) Observation
E) Data gathering with the help of mechanical devices
Page 10
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Chapter 9: Economic Development and the Americas
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Sample Questions
Q1) All of the following factors are cited as being reasons that NICs (newly industrializing countries) have had such remarkable success EXCEPT:
A) political stability.
B) economic and legal reforms.
C) rapid increase in population.
D) outward orientation.
E) entrepreneurship.
Q2) Mexico is a member of Mercosur.
A)True
B)False
Q3) What are the various marketing functions performed when the marketing process in a country is in the commercial-transition substage?
Q4) The UN classification has been criticized because it no longer seems relevant in the rapidly industrializing world.
A)True
B)False
Q5) Explain the significance of infrastructure in economic development.
Q6) Explain the impact of Internet on the economic development.
Q7) List the various traits of big emerging markets.
Page 11
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Chapter 10: Europe, Africa, and the Middle East
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Many international trade experts have marveled at how members of the European Union have overcome ____, ____, and _____ differences.
A) marketing; management; promotional
B) energy; political; geographical
C) cultural; legal; social
D) time zone; coastal; religious
E) language; educational; technological
Q2) At the most general level, the _____ represents the most important and comprehensive trade agreement in history.
A) NAFTA
B) Amsterdam Treaty
C) MERCOSUR
D) WTO
E) ASEAN
Q3) The European Union is a good example of a free trade area.
A)True
B)False
Q4) Discuss some of the issues that multinational market groups like EU and NAFTA throw up for businesses and the government.
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Chapter 11: The Asia Pacific Region
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) The primary multinational trade group in Asia is _____.
A) NAFTA
B) COMESA
C) CEFTA
D) SADC
E) ASEAN
Q2) Which of the following is NOT true of the marketing opportunities in Greater China?
A) Rich municipalities like Beijing and Shanghai are quite comparable to Paris, New York, or Tokyo.
B) Some municipalities are large and rich enough to be thought of as "more-developed countries."
C) As in the United States, luxury cars sell better on the coast, and trucks sell better in rural areas of the west.
D) Some of the rural areas might be labeled "least-developed countries."
E) Just like in the U.S., the same lines of cosmetics or shampoos are sold nationwide.
Q3) Illustrate the "one country, two systems" approach.
Q4) Who are the Asian Tigers?
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13
Chapter 12: Global Marketing Management: Planning and Organization
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99 Verified Questions
99 Flashcards
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Sample Questions
Q1) A _____ occurs when two or more participating companies join forces to create a separate legal entity to facilitate doing business in the international arena.
A) consortium
B) franchise
C) license arrangement
D) joint venture
E) direct investment agreement
Q2) A(n) ____ is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective.
A) direct sales group
B) contractual exploration
C) Internet importing Web site
D) strategic international alliance
E) franchising organization
Q3) The "Nestlé way" is to dominate its markets. One of the ways Nestlé does this is to decentralize with respect to foreign markets.
A)True
B)False
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Chapter 13: Products and Services for Consumers
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Increasingly complementary products must be considered in the marketing of a variety of high-tech products.
A)True
B)False
Q2) Which of the following countries or organizations requires that packaging material through all levels of distribution, from manufacturer to consumer, be recycled or reused?
A) The United States
B) The European Commission (EC)
C) NAFTA
D) Australia/New Zealand
E) WTO
Q3) The support services component of the product component model contains such items as repair and maintenance and warranties.
A)True
B)False
Q4) Describe the process called product homologation.
Q5) Everett Rogers notes that four crucial elements impact the diffusion of new ideas. What are those elements?
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Chapter 14: Products and Services for Businesses
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) The U.S. Department of Commerce does not mandate the use of the metric system unless your company wants to sell something to the U.S. government; all sellers to this market must use metric.
A)True
B)False
Q2) Discuss the price-quality relationship.
Q3) McDonald's Hamburger University is known for having one of the finest (and most famous) international customer training facilities in the world. This is part of McDonald's _____ when dealing with international customers.
A) pricing promotion
B) product innovation
C) capacity utilization efficiency
D) after-sales service
E) warranty
Q4) One of the trends that have spurred the demand for technologically advanced products is the disintegration of the Soviet empire.
A)True
B)False
Q5) What is ISO 9000?
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Chapter 15: International Marketing Channels
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100 Verified Questions
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Sample Questions
Q1) Write a short note on import-oriented distribution structure.
Q2) In the international business arena, which of the following is considered to be one of Wal-Mart's strengths?
A) Squeaky-clean reputation in the international arena
B) Internal Internet-based system
C) Ability to drive all other competitors out of a market
D) Ability to influence foreign governments
E) Outreach programs designed to placate small retailers
Q3) Typically, which of the following arrangements are undertaken when a firm wants to fill out its product line or keep its seasonal distribution channels functioning throughout the year?
A) Price skimming
B) Using services of a trading company
C) Establishing a retail store
D) Using services of an export management company
E) Complimentary marketing
Q4) Describe export management companies.
Q5) What are the various issues that must be taken into consideration by an e-vendor?
Q6) What is complementary marketing?
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Chapter 16: Integrated Marketing Communications and International Advertising
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100 Verified Questions
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Sample Questions
Q1) Describe the essential elements of a communication process.
Q2) According to a survey, the most visited Web sites in France are ____.
A) Yahoo! sites
B) Microsoft sites
C) Wikipedia sites
D) T-Online sites
E) Google sites
Q3) Janet is assisting the IMC manager with the design and language to be used in an upcoming promotional campaign. The manager knows what she wants to say but is having trouble coming up with the right language. Janet is trying to help her in:
A) identifying the various possible feedbacks to the message.
B) encoding the message.
C) choosing the appropriate channel for the message.
D) decoding the message.
E) minimizing noise in the communication channel.
Q4) Language is one of the major barriers to effective communication through advertising. Explain with an example.
Q5) List the seven steps in creating an international advertising campaign.
Q6) Explain the importance of cultural diversity.
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Chapter 17: Personal Selling and Sales Management
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Sample Questions
Q1) Only limited number of high-caliber personnel are willing to live abroad for extended periods as expatriates.
A)True
B)False
Q2) When hiring new personnel, most of the traits necessary for success in international marketing can be assessed by:
A) tests.
B) interviews and role-playing exercises.
C) biographical information.
D) checking references.
E) body language.
Q3) How important is the family in the success of an expatriate manager?
Q4) What are the advantages and disadvantages of using an expatriate sales force?
Q5) Describe how incentives are viewed in Japan.
Q6) "There are no low performers in America." Explain.
Q7) Virtual expatriates find managing contacts with subordinates and customers easier than before.
A)True
B)False
19
Q8) Describe TCN. What is the significance of the growth of TCNs?
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Chapter 18: Pricing for International Markets
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Sample Questions
Q1) A countervailing duty restricts the amount a country will import by declaring imports to not be in the best interest of the country that is importing.
A)True
B)False
Q2) Leasing helps to guarantee better maintenance and service on overseas equipment.
A)True
B)False
Q3) The Floral Group, an importing organization in New York, has just bought an excessive amount of perfume from perfume manufacturer in Paris. Unknown to the perfume manufacturer, the Floral Group has sold 25 percent of its order to distributors in France that have been unable to purchase any products from the perfume manufacturer. Which of the following best describes the transaction that has just taken place?
A) Black-listed importing
B) Direct importing
C) Circular importing
D) Co-mingled importing
E) Parallel importing
Q4) What is the difference between forfaiting and factoring?
Page 20
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Chapter 19: Negotiating With International Customers, Partners,
and Regulators
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Sample Questions
Q1) Which of the following statements reflect American notions of the importance of objectivity?
A) American business is the hotbed of nepotism.
B) Americans do not play favorites.
C) People count for more than economics and performance in business.
D) Americans have little regard for decisions based upon the bottom line.
E) American business is heavily skewed against meritocracy.
Q2) At which of the following levels do cultural differences cause problems in international business negotiations?
A) Economy
B) Values
C) Leadership
D) Motivation
E) Resources
Q3) Compare the approaches of the Japanese and the Americans to the four stages of business negotiations.
Q4) What is the significance of team-work in international business negotiations in the American context?
Q5) What are the criteria for selecting international business negotiators?
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