Course Introduction
International Marketing
Textbook Exam Questions
International Marketing explores the strategies, techniques, and challenges involved in marketing products and services across national boundaries. The course examines the complexities of the global marketplace, including cultural, economic, legal, and political factors that affect marketing decisions. Students will learn to analyze international consumer behavior, assess foreign market opportunities, develop global marketing mix strategies, and manage cross-cultural communication. Emphasis is placed on real-world case studies and practical approaches to adapting marketing strategies for successful entry and growth in diverse international markets.
Recommended Textbook
International Marketing 8th Edition by
Michael R. Czinkota
Available Study Resources on Quizplus
18 Chapters
1062 Verified Questions
1062 Flashcards
Source URL: https://quizplus.com/study-set/1125
Page 2
Chapter 1: The International Marketing Environment
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/22094
Sample Questions
Q1) Today, the United States' two-way trade with Europe reflects over two hundred years of history as trading partners and still represents the number one trading alliance the U.S. has with any region.
A)True
B)False Answer: False
Q2) Many firms do not participate in the global market because they feel international marketing should only be carried out by large, multinational corporations.
A)True
B)False Answer: True
Q3) To achieve success in the art of international marketing, it is necessary to be firmly grounded in its technological aspects.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Trade Institutions and Trade Policy
Available Study Resources on Quizplus for this Chatper
57 Verified Questions
57 Flashcards
Source URL: https://quizplus.com/quiz/22095
Sample Questions
Q1) NAFTA, Mercosur, and GCC represent:
A) names of Soviet rockets that have made trips to the moon.
B) formal titles for the ministers of trade in South American countries.
C) the infrastructure of governmental courts related to trade.
D) examples of regional trade alliances between nations.
Answer: D
Q2) What is the core mission of the WTO?
A) To enforce trade tariffs
B) To keep salt prices at a stable price
C) To facilitate international trade and investment
D) To broker agricultural products between companies
Answer: C
Q3) International trade has not played a very big role in world history because trade between countries has historically been low, and governments have a tendency to separate trade from political issues.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: The Cultural Environment
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/22096
Sample Questions
Q1) Which of the following is a test that helps determine the potential acceptance and proper understanding of a proposed new product?
A) Alphabet test
B) Navigational hierarchy
C) Gateway test
D) Concept test
Answer: D
Q2) To take advantage of global markets, marketers are required to standardize all communication and product offerings to blend the cultural and social norms of differing peoples into one branded strategy.
A)True
B)False
Answer: False
Q3) Tapping into the regions cultural affinities through a network scale approach is not only possible but advisable.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: The Economic Environment
Available Study Resources on Quizplus for this Chatper
57 Verified Questions
57 Flashcards
Source URL: https://quizplus.com/quiz/22097
Sample Questions
Q1) A country's use of computers, telephones, broadcast media, and print media is an indicator of what infrastructure element?
A) Passive consumers
B) Communications
C) Neighborhoods
D) Universities
Q2) Which Southeast Asian country serves as a hub in the region for rapidly industrializing nations, providing financial and managerial services to the other markets?
A) Singapore
B) Hawaii
C) British Honduras
D) New Zealand
Q3) One good way to understand the main dimensions of a market is to study the: A) population.
B) gift-giving customs.
C) building materials used in houses.
D) number of pets per household.
Q4) Which three countries were involved in NAFTA and what are the characteristics of that agreement?
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: The Political and Legal Environment
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/22098
Sample Questions
Q1) Tariffs, voluntary restraint agreements, and quota systems are used to help capture terrorists at airports.
A)True
B)False
Q2) As a result of World War I, the League of Nations concluded that:
A) war is war, and companies cannot be protected in a war environment.
B) two companies were secretly sharing confidential security information.
C) economic sanctions force countries to behave peacefully in the international community.
D) policing compliance was impossible.
Q3) The character of the United Nations allows for sanctions as enforcement action by regional agencies. Which one is not an example of a regional agency?
A) Organization of American Unity
B) Organization of African Unity
C) Organization of American States
D) The Arab League
Q4) List and briefly describe the 3 different types of political risk.
Q5) What is the best course of action for a manager when conducting business in a foreign market environment?
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Strategic Planning
Available Study Resources on Quizplus for this Chatper
57 Verified Questions
57 Flashcards
Source URL: https://quizplus.com/quiz/22099
Sample Questions
Q1) Which of the following statements is true about organizational structures in the globalization effort?
A) Various organizational structures have developed.
B) All companies have used the structure set up originally by Coca Cola's example.
C) Due to the intricate nature of global marketing, all marketers use the same approach.
D) Only companies that have both local and global offices use a globalization structure.
Q2) Which of the following does not describe a policy to help diffuse the emergence of the NIH syndrome?
A) Ensure that local managers participate in the development of marketing strategies.
B) Dictate to the local markets the philosophy of the global headquarters.
C) Encourage local managers to generate ideas for possible global use.
D) Maintain a product portfolio that includes locals as well as regional and global brands.
Q3) NIH is an acronym for Not-Invented-Here syndrome.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Chapter 7: Marketing Organization, Implementation, and Control
Available Study Resources on Quizplus for this Chatper
57 Verified Questions
57 Flashcards
Source URL: https://quizplus.com/quiz/22100
Sample Questions
Q1) Short term financial guidelines in such areas as investment, cash and personnel are called:
A) budgets.
B) inquiries.
C) statutes.
D) caricatures.
Q2) An approach to organization based on geographical areas is called geographics.
A)True
B)False
Q3) Bureaucratic controls are limited and explicit sets of regulations and rules that outline desired levels of performance.
A)True
B)False
Q4) A country organization that can exist in a smaller, less-developed country in which corporate commitment to market development is less is called a(n):
A) enforcer.
B) pragmatic.
C) eventualizer.
D) implementor.
Page 9
To view all questions and flashcards with answers, click on the resource link above.
Chapter 8: Research
Available Study Resources on Quizplus for this Chatper
57 Verified Questions
57 Flashcards
Source URL: https://quizplus.com/quiz/22101
Sample Questions
Q1) Which of the following is not a question one would ask in international market research when conducting primary data?
A) Who is the chairman of the Federal Reserve?
B) What is the market potential for our furniture in Indonesia?
C) What will happen to demand in Brazil if we raise our product price along with monthly inflation levels?
D) How much does the typical Nigerian consumer spend on soft drinks?
Q2) Firms are increasingly recognizing that _________, such as lifestyles, attitudes, or personality, can play a major role in identifying similar consumer group in different countries.
A) culture characteristics
B) segmentation variables
C) family qualities
D) proxy variables
Q3) The most frequent objective of international market research is that of teaching all firm members who will be working in the foreign country to have a working vocabulary of that country's language.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 10
Chapter 9: Market Entry and Expansion
Available Study Resources on Quizplus for this Chatper
86 Verified Questions
86 Flashcards
Source URL: https://quizplus.com/quiz/22102
Sample Questions
Q1) When a government allows companies to join together to conduct joint basic research efforts without fear of antitrust action, this is called:
A) research consortia.
B) controlled research.
C) primary data from undisclosed documents.
D) research prevention.
Q2) Under this type of agreement, one firm permits another firm to use its intellectual property in exchange for royalty compensation. This property might include patents, trademarks, copyrights, technology, technical know-how, or specific marketing skills. What is this type of agreement called?
A) Outright purchase
B) Posture positioning
C) Focal market agreement (FMA)
D) Licensing
Q3) The primary external influence on a firm's decision to become international is:
A) a salespersons decision.
B) management's gamble on a new market segment.
C) government mandate.
D) foreign demand.
To view all questions and flashcards with answers, click on the resource link above.
Page 11
Chapter 10: Product Adaptation
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/22103
Sample Questions
Q1) Explain how counterfeiting has become a problem in foreign markets.
Q2) Which of the following are typical changes to products modified for the international marketplace?
A) Packaging, measuring units, labeling and instructions.
B) Weight, size and units.
C) Contents
D) Sweetness levels and color
Q3) The need for adaptation is based on the degree of cultural grounding.
A)True
B)False
Q4) Government requirements for products are usually rather lax.
A)True
B)False
Q5) Why is Dunkin' Donuts marketing doughnuts in Brazil as snacks and desserts for parties?
A) The round shape is reminiscent of Brazilian ancient trophies.
B) Sweet pastries are eaten with warm goat's milk.
C) The constriction of shipping does not allow for adequate supplies.
D) Brazilians rarely eat breakfast.
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Export Pricing
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/22104
Sample Questions
Q1) The most favorable term to the exporter is cash in advance.
A)True
B)False
Q2) Dun & Bradstreet is one of the firms which supplies credit information on companies.
A)True
B)False
Q3) Absorption defines the currency fluctuation in which the government compensates an exporter for losses in a given market.
A)True
B)False
Q4) _________ price system differentiates between domestic and export prices, and two approaches to pricing products for exports are available: driven and market-driven method.
A) Dual pricing
B) Bilateral pricing
C) Semi-pricing
D) Export secondary methodology
Q5) What is a skimming price strategy?
Q6) Why has Price become such a dynamic element of the marketing mix?
Page 13
To view all questions and flashcards with answers, click on the resource link above.
Chapter 12: Marketing Communications
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/22105
Sample Questions
Q1) The elements of the promotional mix are media, methods, mechanicals and motivation.
A)True
B)False
Q2) What is the name of the publication the U.S. Department of Commerce produces which is an effective medium for the marketer interested in making itself and its products known worldwide?
A) Commerce Today
B) The International Marketer
C) Post Modern Marketing
D) Commercial News USA
Q3) Which of the following is NOT a stage of international negotiation?
A) The offer
B) Consortium
C) Strategy formulation
D) Implementation
Q4) How should one use communication to be effective, maximize their outcome, and be successful overall?
Q5) What is the dual purpose of effective and efficient communication?
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Distribution Management
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/22106
Sample Questions
Q1) Privacy has not been a concern of international markets with regards to e-commerce in international markets because of the increase in government scrutiny of these transactions.
A)True
B)False
Q2) Which consumer characteristics of targeted customers will form the basis for the channel design decisions?
A) Station approach and income level
B) Transactional analysis and future categories of contingency
C) Hierarchical dissemination
D) Demographics and psychographics
Q3) The demographic and psychographic characteristics of targeted customers will form the basis for channel design decisions.
A)True
B)False
Q4) Costs is the expenditure that is closely related to the capital dimension and is included at the beginning of establishing the channel.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Global Product Management and Branding
Available Study Resources on Quizplus for this Chatper
57 Verified Questions
57 Flashcards
Source URL: https://quizplus.com/quiz/22107
Sample Questions
Q1) A successful marketer will have a balanced product and market portfolio of exclusively mature products to provide a sustainable competitive advantage.
A)True
B)False
Q2) The product development process begins with idea generation.
A)True
B)False
Q3) Global brands may cater to needs to feel cosmopolitan, something that local brands cannot deliver.
A)True
B)False
Q4) What are the three basic criteria upon which a new product competing for limited development funds is screened?
A) Procurement, production, and profit
B) Affirmative action, political sensitivity, and cultural
C) Market, technical, and financial
D) Channel height, weight, and width
Q5) Why are international product development teams gaining popularity among multinational marketers?
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 15: Global Services
Available Study Resources on Quizplus for this Chatper
57 Verified Questions
57 Flashcards
Source URL: https://quizplus.com/quiz/22108
Sample Questions
Q1) Explain how the role of international services in the world economy has increased in the past decade.
Q2) Which of the following fields is not affected by regulatory practices?
A) Banking
B) Insurance
C) Advertising
D) Accounting
Q3) Because services cannot be stored, much greater responsiveness to demand fluctuation must exist, and therefore, much greater pricing flexibility must be maintained.
A)True
B)False
Q4) With growth rates _____ when compared to other sectors such as agriculture and manufacturing, services are instrumental in job creation in certain countries.
A) highly fluctuating
B) lower
C) relatively close
D) higher
Q5) What is the difference between a good and a service?
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 16: Global Logistics and Materials Management
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/22109
Sample Questions
Q1) Changes in exchange rates that can affect the purchase and profitability of the international firm are called:
A) fluctuations.
B) synergies.
C) currency variations.
D) placating.
Q2) Bulk service mainly provides contractual service for individual voyages or for prolonged periods of time.
A)True
B)False
Q3) In domestic operations, logistics decisions are guided by the experience of the manager, possible industry comparison, an intimate knowledge of trends, and the development of heuristics.
A)True
B)False
Q4) Liner service is sending telephone or fax notice of shipments of products coming within 24 hours.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 18
Chapter 17: Global Pricing
Available Study Resources on Quizplus for this Chatper
55 Verified Questions
55 Flashcards
Source URL: https://quizplus.com/quiz/22110
Sample Questions
Q1) Since 1991, the Internal Revenue Service has been signing agreements with multinational corporations to stem the tide of unpaid U.S. income taxes. What are these advance pricing agreements called?
A) Advance Pricing Agreements
B) IRS prestart agreements
C) Taxation in the first degree
D) Section orientation
Q2) A functional analysis measures the profits of two related companies and compares them with the proportionate contribution of the total income of each corporate group.
A)True
B)False
Q3) The amenity accoutrement method is the most applicable approach for transfers of components or unfinished goods to overseas subsidiaries.
A)True
B)False
Q4) Transfer prices can be based on costs or on market prices.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 19
Chapter 18: Global Promotional Strategies
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/22111
Sample Questions
Q1) In broadcast media, what new technology has allowed radio and television stations to become panregional?
A) Engineering
B) Satellite
C) Line of sight
D) Narrowcasting
Q2) Which of the following industries is not a dominant advertiser in global media markets?
A) Airline industry
B) Automobile industry
C) Landscaping industry
D) Tobacco industry
Q3) ________ of decision-making authority requires a firm to relax most of the controls over foreign affiliates and allow them to pursue their own promotional approaches.
A) Centralization
B) Marketization
C) Localization
D) Decentralization
Q4) Why do international marketers use advertising agencies?
To view all questions and flashcards with answers, click on the resource link above. Page 20