International Marketing Test Preparation
Course Introduction
International Marketing explores the strategies, concepts, and practices involved in marketing products and services across national boundaries. The course examines global market environments, cultural influences, entry strategies, international marketing mix decisions, and the impact of economic, political, and legal factors on global marketing operations. Students will analyze real-world cases to understand how organizations adapt marketing strategies to different international contexts and develop skills to identify and exploit global market opportunities, while managing the challenges of globalization, competition, and diverse consumer behaviors.
Recommended Textbook
International Marketing Asia Pacific 3rd Edition by Michael R. Czinkota
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14 Chapters
804 Verified Questions
804 Flashcards
Source URL: https://quizplus.com/study-set/607
Page 2
Chapter 1: Introduction to international marketing
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57 Verified Questions
57 Flashcards
Source URL: https://quizplus.com/quiz/11486
Sample Questions
Q1) All of the following are part of the BRIC countries, except:
A)China
B)Russia
C)Brazil
D)Indonesia
Answer: D
Q2) In the definition of international marketing, the major foundation of this process is the planning and conducting of transactions across national borders to create exchanges that satisfy the objectives of individuals and organisations.
A)True
B)False
Answer: True
Q3) In the past two decades:
A)the role of primary commodities in world trade has dropped.
B)the volume of services in world trade has stabilised.
C)the importance of manufactured goods in world trade has decreased.
D)there has been a decrease in world trade.
Answer: A
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Chapter 2: The economic environment
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56 Verified Questions
56 Flashcards
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Sample Questions
Q1) Product saturation:
A)means the same as product diffusion.
B)means the percentage of households that own a particular product.
C)means the same as product diffusion and the percentage of households that own a particular product.
D)is the percentage of product production that cannot be sold after all consumers have already bought the product.
Answer: C
Q2) Which of the following statements is correct?
A)The increased urbanisation of many markets has not distinctly changed consumption patterns.
B)Urban areas provide larger groups of consumers who may be less receptive to marketing efforts.
C)The concept of urbanisation has different meanings depending on where one operates.
D)None of the above
Answer: C
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Chapter 3: Trade institutions and trade policy
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) The World Bank's official name is the International Bank for Reconstruction and Development.
A)True
B)False
Answer: True
Q2) World Bank was designed to provide stability for the international monetary framework
A)True
B)False
Answer: False
Q3) The availability of a large US domestic market and the relative distance to foreign markets resulted in US manufacturers simply not feeling a compelling need to seek business beyond national borders.
A)True
B)False
Answer: True
Q4) The World Trade Organization (WTO)has its origins in the GATT.
A)True
B)False
Answer: True
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Chapter 4: The political and legal environment
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Sample Questions
Q1) Three major types of political risk can be encountered: ________ risk, which exposes property and life; _________ risk, which refers to interference with the ongoing operations of a firm; and _______ risk, which is mainly encountered when attempts are made to shift funds between countries.
A)ownership; operating; transfer
B)transfer; operating; ownership
C)ownership; transfer; operating
D)operating; ownership; transfer
Q2) Home countries may implement special laws and regulations to ensure that the international business behaviour of their firms is conducted within the:
A)legal, moral and ethical boundaries considered appropriate.
B)city, county and state boundaries as defined by local governments.
C)social and cultural boundaries of the local government.
D)safety of the home nation's federal laws.
Q3) Export controls are primarily a US foreign policy instrument.
A)True
B)False
Q4) Explain the implications of climate change to international marketers.
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Page 6
Chapter 5: The cultural environment
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58 Flashcards
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Sample Questions
Q1) Which of the following is not a part of social infrastructure?
A)Housing
B)Health
C)Educational systems
D)National publications
Q2) Cultural dimensions frameworks are considered overrated.
A)True
B)False
Q3) Australia is an example of a high context culture.
A)True
B)False
Q4) Which of the following is not a part of basic economic infrastructure?
A)Transportation
B)Energy
C)Monetary reserve
D)Communication systems
Q5) Values are shared beliefs or group norms that have been internalised by individuals.
A)True
B)False
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Chapter 6: Building the knowledge base
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Sample Questions
Q1) The first stage of the research process is characterised by the analysis of sales potential.
A)True B)False
Q2) The value of research in making a particular decision may be determined by applying the following equation: V(dr)- V(d)> C(r)
A)True B)False
Q3) A major reason that firms are reluctant to engage in international marketing activities is the lack of sensitivity to differences in consumer tastes and preferences.
A)True
B)False
Q4) A ______________variable is a substitute for a variable that one cannot directly measure.
A)flexy
B)beta
C)alpha
D)proxy
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Page 8
Chapter 7: Foreign market entry
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Sample Questions
Q1) In most cases today, a firm can enter the international market easily, and the process takes less time than participating in the domestic market.
A)True
B)False
Q2) Integrated distribution requires dealing with another domestic firm that acts as a sales intermediary for the marketer, often taking over the international side of the marketer's operations.
A)True
B)False
Q3) Which of the following is not a key issue in negotiating licensing agreements?
A)Remuneration
B)Compensation
C)Licensee compliance
D)Dispute resolution
Q4) Why is licensing so popular with many potential international marketers?
Q5) Explain the three major types of foreign investment that governments offer to FDI.
Q6) What is the difference between proactive and reactive motivators that spur a company to go international?
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Chapter 8: Channels of distribution and logistics
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57 Verified Questions
57 Flashcards
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Sample Questions
Q1) What are the three different approaches for coverage that are available to the international marketer?
Q2) Which of the following is incorrect?
A)Sometimes, management goals may conflict with the best possible channel design.
B)Starbucks invests very little capital in international expansion (less than 5 per cent of revenue), and local partners bear all business risk.
C)Coca-Cola wins increased sales at the expense of displaced competition and a much lower cost-to-serve.
D)The term 'continuity' is used to describe both the number of areas in which the marketer's products are represented and the quality of that representation.
Q3) The ________________minimises the firm's overall logistics cost within the entire system.Its implementation requires that the members of the system understand the sources of costs.
A)total cost concept
B)profit maximisation concept
C)cost-based concept
D)trade-off concept
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Chapter 9: Product policy and adaptation in international markets
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Sample Questions
Q1) An unauthorised representation of a copyrighted work, a patented invention or a trademark is called an imitated good.
A)True
B)False
Q2) All of the following are factors in encouraging adaptation except:
A)differing consumer behaviour patterns.
B)local competition.
C)global competition.
D)differing use conditions.
Q3) The ISO 9000 and 14000 international standards have not been widely accepted by many organisations across all industrial sectors in China.
A)True
B)False
Q4) What are the three conditions that generally require product adaptation in consumer goods?
A)R&D time, falling revenue and target market expectations
B)Falling profit, market share and economic conditions
C)Cultural grounding, economic conditions and target markets
D)Falling revenue, target markets and layout
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Chapter 10: Product and brand management in international markets
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57 Verified Questions
57 Flashcards
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Sample Questions
Q1) Which of the following statements about global product launch is correct?
A)The global product launch is overrated.
B)It means introducing the products at absolutely all countries at once.
C)A simultaneous worldwide introduction solves the 'lame duck'.
D)None of the above.
Q2) The final stages of the product development process will involve testing the product in terms of both its performance and its projected market acceptance.
A)True
B)False
Q3) Product development phases include:
A)proving, scalar movement and continuation.
B)idea generation, conversion and market analysis.
C)screening, scale-up and commercialisation.
D)idea generation, conversion and continuation.
Q4) What does CAD stands for?
A)Computer-aided design
B)Competitor's advantage design
C)Computer-associated development
D)None of the above
Page 12
Q5) Explain the benefits associated with the global product launch.
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Chapter 11: Services marketing
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) What is the first step an international service marketer must take to be successful?
A)Notify the local government officials
B)Tie the service to a tangible good
C)Publish information about the service
D)Determine the nature of the service offering
Q2) Which is Australia's main export market for services and the main source of imports?
A)China
B)Indonesia
C)USA
D)UK
Q3) The issue of quality control for international services may be much more difficult to deal with due to different service uses, changing expectations and varying national regulations.
A)True
B)False
Q4) How have the four unique characteristics of services had an impact on the international trade of services?
Q5) Explain the two major types of typical obstacles to service trade.
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Chapter 12: Pricing in international markets
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Sample Questions
Q1) Financing assistance for exporters is only available from the public sector.
A)True
B)False
Q2) Which price system differentiates between domestic and export prices, where two approaches to pricing products for exports are available (cost-driven and market-driven)?
A)Dual pricing
B)Bi-market pricing
C)Two-tiered pricing
D)Export secondary pricing
Q3) What is the process of setting an export price?
Q4) The marginal cost method considers the direct costs of producing and selling products for export as the floor beneath which prices cannot be set.
A)True
B)False
Q5) Exterms are the internationally accepted standard definitions for terms of sale.
A)True
B)False
Q6) Explain the four categories of the Incoterms.
Q7) What factors should be considered when assessing a foreign private buyer?
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Chapter 13: International marketing communications
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Sample Questions
Q1) What is the main concern about using a multinational mega-agency?
A)The agency will not be able to provide effective marketing solutions.
B)The agency will charge fees to the buyer that exceed the original costs in the bid.
C)There will be a conflict of interest.
D)The agency won't be able to manage the pressure of serving an international company.
Q2) Which of the following statements is incorrect?
A)Cinema advertising is important in countries such as India and Nigeria.
B)Australia spends more money on advertising than most of the other major advertising nations combined.
C)Other major spenders are Japan, China, Germany, the UK and Brazil.
D)All of these choices
Q3) Public relations is the marketing communications function charged with executing programs to earn public understanding and acceptance.It has two forms: external and proactive.
A)True
B)False
Q4) Why do international marketers use advertising agencies?
Q5) What is harmonisation of strategy?
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Chapter 14: Social Networking and Communications
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56 Verified Questions
56 Flashcards
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Sample Questions
Q1) In India, 40 per cent of internet users create some form of online content, whether posting entries at fan sites, editing videos or interacting with blogs.This is an example of:
A)culture-generated media.
B)company-generated media.
C)consumer-generated media.
D)social-generated media.
Q2) Which of the following is true of traditional marketing communications?
A)They are very well suited to smaller firms.
B)They involve campaigns that have an unlimited life.
C)They focus on a company-to-customer approach.
D)They serve niche markets well.
Q3) Social media are a double-edged sword.
A)True
B)False
Q4) To ensure social media success in international marketing, marketers should use mass media techniques rather than customising messages to the audience.
A)True
B)False
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