International Marketing Test Preparation
Course Introduction
International Marketing explores the strategies and practices organizations use to market goods and services across national borders. The course examines cultural, economic, political, and legal environments that impact global marketing decisions, and delves into topics such as market entry strategies, adaptation versus standardization of marketing mixes, global branding, international market research, and the challenges of cross-cultural consumer behavior. Students will analyze case studies and real-world scenarios to develop critical skills in identifying opportunities, overcoming risks, and formulating effective marketing plans for diverse international markets.
Recommended Textbook
International Business 15th Edition by John Daniels
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20 Chapters
2001 Verified Questions
2001 Flashcards
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Page 2
Chapter 1: Globalization and International Business
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/6756
Sample Questions
Q1) The production of goods by a French company in Italy for sale in Italy is an example of an Italian merchandise import.
A)True
B)False
Answer: False
Q2) Import restrictions are becoming less important because consumers increasingly want to buy goods and services produced in their own countries.
A)True
B)False
Answer: False
Q3) The fact that a company is the market leader in one country is no guarantee that it will be the leader in another country.
A)True
B)False
Answer: True
Q4) A joint venture is an example of a portfolio investment.
A)True
B)False
Answer: False
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Chapter 2: The Cultural Environments Facing Business
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99 Verified Questions
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Sample Questions
Q1) What are the characteristics of individualist and collectivist cultures?
Answer: Attributes of individualism are low dependence on the organization and a desire for personal time,freedom,and challenge.Attributes of collectivism are dependence on the organization and a desire for training,good physical conditions,and benefits.In those countries with high individualism,self-actualization will be a prime motivator because employees want challenges.However,in countries with high collectivism,the provision of a safe physical and emotional environment will be a prime motivator.
Q2) According to experts,stakeholder participation in decision making is effective only in countries with an educated population.
A)True
B)False
Answer: False
Q3) The identity of a nation is typically promoted through symbols,monuments,and museums.
A)True
B)False
Answer: True
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4
Chapter 3: The Political and Legal Environments Facing Business
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100 Verified Questions
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Sample Questions
Q1) In some collectivist systems,such as Venezuela,politicians control media outlets and limit individual property rights in order to acquire power in the business environment.
A)True
B)False
Answer: True
Q2) Which of the following statements best describes a pluralistic society?
A) Multiple segments of society adhere to the same political philosophy.
B) Two dominant political parties rule local and federal governments.
C) Different ideologies are held by different segments of society.
D) Various ethnic groups belong to the official political party.
Answer: C
Q3) Civil conflict,tax discrimination,weak legal systems,and terrorist actions are political risks faced by MNEs operating in foreign countries.
A)True
B)False
Answer: True
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5
Chapter 4: The Economic Environments Facing Businesses
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Sample Questions
Q1) Which of the following is most typical of a command economy?
A) Consumers have choices of many substitutes for any given product.
B) Quality of products and services tends to be consistent.
C) The prices of goods and services frequently change.
D) Many products are usually in short supply.
Q2) During a time of reflation,the government is most likely to ________.
A) lower taxes
B) print money
C) reduce interest rates
D) support infrastructure
Q3) In a country's balance of payments,the ________ tracks all trade activity in merchandise.
A) capital account
B) current account
C) payment account
D) deficit account
Q4) A market economy is one in which resources are primarily owned and controlled by individuals and companies.
A)True
B)False
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Chapter 5: International Trade and Factor-Mobility Theory
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Sample Questions
Q1) Most world trade takes place ________.
A) between developed countries and developing countries
B) among developed countries
C) among developing countries
D) between raw material exporters and manufacturing exporters
Q2) Research shows that urbanization leads to higher productivity.Which of the following is the LEAST likely reason for this?
A) Urbanization establishes an inflow of immigrants who will work for less money.
B) In urban areas, firms can more easily find people with the exact skills they need.
C) Urbanization allows for economies in moving supplies and finished products.
D) In urban areas, knowledge flows more easily from one company to another and from one industry to another.
Q3) The top 10 exporting countries are dominated by developing countries.
A)True
B)False
Q4) In a short essay,discuss the theory of mercantilism,and discuss favorable and unfavorable balances of trade as they apply to international business.
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Chapter 6: Governmental Influence on Trade
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107 Flashcards
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Sample Questions
Q1) Why do developing countries sometimes impose import restrictions to increase their levels of industrialization?
Q2) Export controls are highly effective for digital products,such as computers,TVs,and cameras.
A)True
B)False
Q3) Advocates of the comparable access argument for trade protection primarily assert that domestic industries ________.
A) will deteriorate in countries that have lower import restrictions than their trading partners
B) should be required to implement export-led development policies on foreign competitors
C) are entitled to the same access to foreign markets as foreign industries have to their markets
D) are forced to lower prices for domestic consumers because of foreign import restrictions
Q4) What are the disadvantages of import restrictions in regards to creating domestic employment opportunities?
Q5) Describe and compare the different types of tariffs (duties).
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Chapter 8: Global Foreign-Exchange Markets
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) A(n)________ is the price of a currency.
A) tariff
B) quota
C) exchange rate
D) subsidy
Q2) A speculator is someone who ________.
A) trades foreign exchange illegally
B) deals in the black market in currency
C) takes positions in foreign-exchange markets to earn a profit
D) works for OTC financial institutions rather than nonfinancial corporations
Q3) Which of the following best explains the increase in trading activity in recent years?
A) growing emphasis on hedge funds
B) availability of more global currencies
C) demands for immediate money access
D) advances in communication technology
Q4) Hong Kong is one of the top four largest markets in the world in foreign-exchange trades and the largest in Asia.
A)True
B)False
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Chapter 9: The Determination of Exchange Rates
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100 Flashcards
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Sample Questions
Q1) Fundamental forecasters assume that if current exchange rates reflect all facts in the market,then under similar circumstances,future rates will follow the same patterns.
A)True
B)False
Q2) According to the text,which currency is expected to experience the most change in the upcoming years?
A) yen
B) yuan
C) euro
D) U.S. dollar
Q3) What is a Special Drawing Right (SDR)? How is it used?
Q4) Ted,a manager at Global Manufacturing,is analyzing trends in economic variables to predict future exchange rates that might affect the MNE's international operations.Which of the following is Ted most likely doing?
A) fundamental forecasting
B) technical forecasting
C) resource forecasting
D) economic forecasting
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11
Chapter 10: Global Capital Markets
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103 Verified Questions
103 Flashcards
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Sample Questions
Q1) One way to account for the challenge of the variability of future cash flows is to
A) adjust the hurdle rate for the project
B) use the most likely cash flow estimate
C) ignore different rates of inflation to prevent confusion
D) leave out a consideration of the terminal value of an investment
Q2) The principle by which the tax authorities allow firms to reduce their tax liability by the amount of income taxes paid to a foreign government is known as a tax credit.
A)True
B)False
Q3) Tax law variations around the world affect an MNE's capital budgeting,financing,and method of setting transfer prices.
A)True
B)False
Q4) The dominant currencies in the international bond market are the euro and the U.S.dollar.
A)True
B)False
Q5) What is an offshore financial center? What are the main characteristics of OFCs?
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Chapter 11: Globalization and Society
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Sample Questions
Q1) Quantum Footwear is an MNE that manufactures inexpensive shoes.Quantum outsources portions of its production to independent companies located in Bangladesh and India where child labor is common.Other clothing and footwear firms have recently faced criticism regarding the use of child labor,and Quantum executives want to avoid similar problems.Which of the following would be the best approach for Quantum?
A) improving conditions at the subcontract facilities
B) developing an external ethics code for foreign partners and letting them worry about compliance
C) requiring local governments to alter their labor policies
D) leaving the market and focusing on domestic production
Q2) Which stakeholder group is most interested in trustworthy behavior by corporate executives and increased corporate taxes?
A) shareholders
B) society
C) employees
D) customers
Q3) How have sustainability demands and the Kyoto Protocol affected international business? Discuss the controversies surrounding each.
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13
Chapter 12: The Strategy of International Business
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100 Flashcards
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Sample Questions
Q1) Some companies that opt for the cost leadership strategy plan to sell products below the average industry prices in order to capture market share.
A)True
B)False
Q2) Which strategy champions worldwide consistency and standardization to support the firm's goal to become the low-cost leader?
A) international strategy
B) multidomestic strategy
C) global strategy
D) transnational strategy
Q3) Johnson Enterprises manufactures computer chips used in cell phones.The MNE has long production runs that lower the per unit cost of each chip.The firm also purchases materials in bulk from its suppliers with whom Johnson has long-term contracts.Johnson is most likely benefiting from ________.
A) economies of scale
B) the cluster effect
C) digitization
D) location economies
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Chapter 13: Country Evaluation and Selection
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Sample Questions
Q1) The lower survival rate of foreign companies in comparison to local firms for many years after they begin operations is known as ________.
A) ethnocentric reaction
B) polycentric reaction
C) liability of foreignness
D) most-favored-nation behavior
Q2) Labor cost advantages gained by moving into a country with low wages may be short-lived because ________.
A) transport costs go up to cancel out the cost savings
B) tax increases cancel out all labor cost differentials
C) rivals adopt capital-intensive production methods
D) competitors follow leaders into low-wage areas
Q3) Compare the advantages of locating foreign operations to avoid where competitors have gone versus locating where competitors are.
Q4) A company can best benefit from a first-mover advantage by moving into a small country,before entering a much larger country.
A)True
B)False
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Chapter 14: Export and Import
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Sample Questions
Q1) Advocates of exporting e-waste assert that the activity helps entrepreneurs in developing countries create value by recovering and recycling scarce resources such as copper.
A)True
B)False
Q2) The CEO of Coffman Enterprises wants to export products to foreign markets.However,top executives at Coffman are concerned that the firm will face fierce competition from foreign rivals because Coffman lacks significant core competencies.The executives are most likely worried that Coffman lacks ________.
A) capital advantages
B) internalization advantages
C) location advantages
D) ownership advantages
Q3) Iverson Products is a U.S.firm that is considering expanding internationally by exporting.Which of the following is the LEAST likely benefit for Iverson?
A) boosting marketplace flexibility
B) improving economies of scale
C) facing lower business risk compared to other foreign market entry options
D) requiring fairly few resources
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Page 16
Chapter 16: The Organization of International Business
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Sample Questions
Q1) Grover Enterprises is an MNE that relies on shared values among all employees to idealize the preferred behaviors and identify performance measures within the company.Grover is most likely applying a system of ________.
A) market control
B) bureaucratic control
C) planning control
D) clan control
Q2) Falcon Enterprises is an MNE that uses price competition and relative market share to establish internal performance benchmarks and standards.The firm is most likely applying a system of ________.
A) bureaucratic control
B) market control
C) standardization control
D) clan control
Q3) A divisional structure tends to be adopted by firms that are diversified by products or markets.
A)True
B)False
Q4) Describe how an MNE might use reports as a control mechanism.
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Chapter 17: Marketing Globally
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Sample Questions
Q1) A push strategy is most likely preferable to a pull strategy when goods are sold using self-service distribution.
A)True
B)False
Q2) International marketing is unlike domestic marketing because the basic principles are completely different.
A)True
B)False
Q3) High inflation might cause a company to gain advantages by selling more on credit.
A)True
B)False
Q4) What is the most likely reason that companies such as Gillette (razor blades)and 3M (scouring pads)sell products in smaller package sizes in some developing countries?
A) Family size is small in those countries.
B) Some governments require the smaller sizes.
C) In those countries, many consumers lack sufficient cash to buy larger quantities.
D) These are products for which the cost of altering package size is negligible.
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Chapter 18: Global Manufacturing and Supply-Chain Management
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Sample Questions
Q1) ACE Computers established an assembly operation in Malaysia so that it would be close to its key suppliers.ACE is most likely engaging in ________.
A) industrial clustering
B) horizontal sourcing
C) zero sourcing
D) offshoring
Q2) ________ manufacturing is any manufacturing that takes place in a country different from the home country.
A) Offshore
B) Multidomestic
C) Cost-minimization
D) Outsourcing
Q3) Roland Enterprises,an American company,has a manufacturing facility in France in order to serve customers throughout Europe.Roland is most likely using a ________ manufacturing strategy.
A) centralized
B) regional
C) global
D) country-specific
Page 20
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Chapter 19: International Accounting and Finance Issues
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Sample Questions
Q1) U.S.and U.K.companies tend to be more transparent than Japanese companies.
A)True
B)False
Q2) In which quadrant of a disclosure/assessment matrix for accounting systems would you most likely find less-developed Latin countries?
A) conservatism and secrecy
B) transparency and conservatism
C) secrecy and transparency
D) optimism and secrecy
Q3) Germany's accounting system has historically been a ________ system.
A) micro-pragmatic
B) macro-pragmatic
C) law-based
D) tax-based
Q4) The translation method used when the functional currency is the parent currency is the ________.
A) current-rate method
B) temporal method
C) translate-restate method
D) consolidation method
Page 21
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Chapter 20: International Human Resource Management
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Sample Questions
Q1) The ________ sets the expatriate's salary in terms of the salary of a comparable job in the city where the MNE has its headquarters.
A) host-based method
B) home-based method
C) headquarters-based method
D) culturally based method
Q2) What individual characteristics and qualifications should a company consider when choosing managerial candidates for foreign assignments? Which one do you think is most important? Why?
Q3) According to the text,what is the most common concern that expatriates have before they move overseas?
A) reestablishing a social life
B) missing friends and family
C) learning a foreign language
D) adapting to the culture
Q4) Unlike the geocentric and polycentric mindsets,the ethnocentric mindset is not tied to a particular home or host nation.
A)True
B)False
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