International Marketing Test Preparation
Course Introduction
International Marketing explores the strategies and practices organizations use to market products and services across global borders. The course examines the environmental factors impacting international marketing decisions, such as cultural, economic, legal, and political influences. Students will learn how to assess global markets, adapt marketing mix elements for diverse international audiences, and navigate challenges like entry strategies, global branding, and cross-cultural communication. Real-world case studies and contemporary issues such as digital globalization prepare students to develop effective marketing plans for international contexts.
Recommended Textbook
International Business Environments Operations 14th Edition by John Daniels
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20 Chapters
1998 Verified Questions
1998 Flashcards
Source URL: https://quizplus.com/study-set/1010
Page 2
Chapter 1: Globalization and International Business
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/20023
Sample Questions
Q1) In addition to understanding the laws affecting business in countries where their companies operate,it is most important for managers to understand the ________.
A) methods for appointing local judges
B) ethical rationale behind the laws
C) history of the local legal system
D) degree of law enforcement
Answer: D
Q2) What is the most likely reason that governments cooperate with each other through treaties,agreements,and consultations?
A) to gain an advantageous division of labor
B) to be in compliance with United Nations' requirements
C) to attack problems jointly that one country acting alone cannot solve
D) to assure that all countries get an equitable share of taxes from multinational enterprises
Answer: C
Q3) The process of shifting production to a foreign country is known as outsourcing.
A)True
B)False
Answer: False
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Page 3
Chapter 2: The Cultural Environments Facing Business
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98 Verified Questions
98 Flashcards
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Sample Questions
Q1) Certain attitudes can link groups,such as managers,from different nations more closely than managers with labor within a given nation. As a result,international businesspeople should most likely ________.
A) assume that there are few significant cultural differences among nations
B) examine relevant groups when comparing nations
C) adopt universal operating methods
D) avoid cultural imperialism
Answer: B
Q2) Expatriate managers located in cultures characterized by ________ have noticed that local employees are highly motivated by retirement programs.
A) low uncertainty avoidance
B) high future orientation
C) low masculinity
D) high power distance
Answer: B
Q3) National origin is an acquired group membership.
A)True
B)False
Answer: False
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Page 4
Chapter 3: The Political and Legal Environments Facing Business
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/20025
Sample Questions
Q1) In some collectivist systems,such as Venezuela,politicians control media outlets and limit individual property rights in order to acquire power in the business environment.
A)True
B)False
Answer: True
Q2) The principle that an individual has the freedom to pursue his or her interests is called ________.
A) socialism
B) totalitarianism
C) individualism
D) collectivism
Answer: C
Q3) Which of the following ideas holds that a government should NOT interfere in business affairs?
A) collectivism
B) laissez-faire
C) the rule of man
D) pluralism
Answer: B
Page 5
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Chapter 4: The Economic Environments Facing Businesses
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Tatum Manufacturing recently opened a new facility in Hong Kong. The firm can most likely expect the Hong Kong government to ________.
A) monitor market prices
B) control natural resources
C) ensure fair competition
D) provide innovation incentives
Q2) In a country's balance of payments,the current account and the capital account represent equal values.
A)True
B)False
Q3) The United Nations' ________ measures life expectancy,educational attainment,and the standard of living in a given country.
A) Human Development Index
B) Emerging Economic Stability
C) Genuine Progress Indicator
D) Net National Product
Q4) Describe the three ways economies can be categorized. Which one do you believe is best? Why?
Q5) What is inflation? How does inflation affect international business?
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Chapter 5: Globalization and Society
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98 Flashcards
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Sample Questions
Q1) The belief that there are universal standards of behavior that all cultures should follow is called ________.
A) humanism
B) relativism
C) normativism
D) naturalism
Q2) Quantum Footwear is an MNE that manufactures inexpensive shoes. Quantum outsources portions of its production to independent companies located in Bangladesh and India where child labor is common. Other clothing and footwear firms have recently faced criticism regarding the use of child labor,and Quantum executives want to avoid similar problems. Which of the following would be the best approach for Quantum?
A) improving conditions at the subcontract facilities
B) developing an external ethics code for foreign partners and letting them worry about compliance.
C) requiring local governments to alter their labor policies
D) leaving the market and focusing on domestic production
Q3) How can an MNE operating in a developing country have a positive influence on labor policies? Illustrate your answer with an example.
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Chapter 6: International Trade and Factor Mobility Theory
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/20028
Sample Questions
Q1) The diamond of national advantage would be best used to answer which of the following questions?
A) How do developed countries prevent the trade of blood diamonds?
B) How can developing countries create a significant trade surplus?
C) Why do specialized competitive advantages differ among countries?
D) Why do most innovative products originate in developed countries?
Q2) All of the following are reasons that foreign investment may stimulate exports from the home (donor)country EXCEPT which of the following?
A) The investor often sends home-country components to its facilities abroad.
B) The investor often sends home-country equipment to its facilities abroad.
C) Home-country aid usually goes where the investments are made.
D) The foreign facility is adept at selling the investors' home country products.
Q3) According to the diamond of national advantage theory,the domestic existence of all four conditions best explains ________.
A) the essence of an industry's development
B) the position of a product in its life cycle
C) where globally competitive firms develop and sustain themselves
D) why countries rely on abundant factor endowments
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Chapter 7: Governmental Influence on Trade
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107 Verified Questions
107 Flashcards
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Sample Questions
Q1) The argument for using import controls to promote exports is partially premised on the assumption that other countries will remove their import restrictions as a result.
A)True
B)False
Q2) Which of the following is a problem with the infant-industry argument for protection?
A) Most developed countries increasingly have a larger portion of retirees than youth.
B) Consumer groups become very active in protesting the higher prices that result during infancy.
C) Other countries retaliate by limiting exports of technology needed by the infant industry producers.
D) If the industry does not lower costs sufficiently to be competitive, it becomes a formidable pressure group for continued protection.
Q3) What is the difference between import substitution policies and export-led development policies? What are the potential effects of each?
Q4) Describe and compare the different types of tariffs (duties).
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9
Chapter 8: Cross-National Cooperation and Agreements
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) A ________ results when free mobility of factors of production is added to a customs union.
A) customs union
B) common market
C) free trade agreement
D) regional trade agreement
Q2) One of the reasons that neighboring countries tend to ally is similar consumer tastes.
A)True
B)False
Q3) Anderson Enterprises is a U.S. firm that manufactures light fixtures for commercial and residential consumers. Anderson is looking to expand internationally,so the firm should most likely ________.
A) focus on developing new recruitment strategies and selection tests
B) change their organizational structure to fit the norms of the foreign country
C) disregard changes in trading groups because they have little effect on a company
D) look to expand beyond the triad regions currently controlled by the top 500 MNEs
Q4) What has been the impact of NAFTA on trade and employment in NAFTA nations?
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Chapter 9: Global Foreign-Exchange Markets
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/20031
Sample Questions
Q1) In the spot market,the ________ is the difference between the bid and offer rates and is the trader's profit margin.
A) bid
B) offer
C) cross rate
D) spread
Q2) Most foreign exchange is handled through voice brokers.
A)True
B)False
Q3) Which of the following handles the majority of all foreign exchange activities?
A) multinational enterprises
B) commodities exchanges
C) commercial banks
D) regional banks
Q4) Which of the following is the price at which the trader is willing to sell foreign currency?
A) offer
B) bid
C) spread
D) cross rate
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Chapter 10: The Determination of Exchange Rates
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) If the euro continues to remain strong against the U.S. dollar,which of the following strategies would make the most sense for BMW?
A) It might be advantageous for them to consider exporting from Germany to the U.S. to take advantage of cheaper costs.
B) It might increase its manufacturing capacity in the United States to take advantage of the cheaper dollar.
C) It might consider raising prices in the United States to earn more profits for BMW.
D) It really doesn't make any difference to BMW since consumers will buy the cars no matter what they cost.
Q2) A currency that is pegged to another currency is usually changed on a supply-and-demand basis.
A)True
B)False
Q3) The major objective of the European Central Bank is to control taxes as a means of deficit spending.
A)True
B)False
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Chapter 11: The Strategy of International Business
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Tel-Comm Tek is a company that believes it has core competencies that its competitors in foreign markets lack and that it faces relatively weak pressures for local responsiveness and cost reductions. Tel-Comm Tek is likely to adopt an international strategy.
A)True
B)False
Q2) Which force in Toyota's immediate environment would most likely have the greatest impact on its strategy?
A) interest rate trends
B) technology developments
C) shifts in U.S. political attitudes
D) actions taken by Honda and Mercedes Benz
Q3) In a brief essay,discuss the strategy used by Zara,the firm described in the opening case. Also discuss the features of Zara's value chain.
Q4) The fundamental outlook of the multidomestic strategy is standardization.
A)True
B)False
Q5) What is coordination? Describe the factors that influence value chain coordination.
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Chapter 12: Country Evaluation and Selection
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Grids are a useful method of comparing countries for international business expansion because they ________.
A) generally show how countries will perform in the future
B) show risk on one axis and opportunity on another
C) set minimum scores for proceeding further
D) highlight first-mover advantages
Q2) Sales potential is probably the most important variable in determining international location decisions because consumer demand exceeds supply.
A)True
B)False
Q3) Escalation of commitment is best described as the ________.
A) strategy of first entering a country on a small scale
B) process of entering a country because "everyone else is going there"
C) expectation of a higher return in more politically risky environments
D) increased likelihood of investing in a country because of having spent considerable time and money in examining it
Q4) What is scanning? What opportunities and risks are most relevant to scanning?
Q5) In a short essay,discuss liquidity preference as it relates to monetary risk.
Q6) Why do companies engage in international harvesting or divestment?
Page 14
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Chapter 13: Export and Import
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100 Flashcards
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Sample Questions
Q1) What are export management companies,and how do they help potential exporters?
Q2) The CEO of Coffman Enterprises wants to export products to foreign markets. However,top executives at Coffman are concerned that the firm will face fierce competition from foreign rivals because Coffman lacks significant core competencies. The executives are most likely worried that Coffman lacks ________.
A) capital advantages
B) internalization advantages
C) location advantages
D) ownership advantages
Q3) The benefits of retaining a core competency within a company and purposefully threading that core competency through the value chain are referred to as ________ advantages.
A) internalization
B) domestic
C) location
D) ownership
Q4) What are some reasons that firms decide to export their products or services? What does a firm need to consider when developing an export plan?
Q5) Why is countertrade considered inefficient?
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Chapter 14: Direct Investment and Collaborative Strategies
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99 Flashcards
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Sample Questions
Q1) In collaborative arrangements,when one partner cedes control to another partner,it is no longer responsible for problems.
A)True
B)False
Q2) Explain how franchising agreements differ from licensing agreements.
Q3) Hotel chains are large providers of international management services through collaborative operations. All of the following are reasons for this EXCEPT which one?
A) Some governments have restricted foreign ownership in hotels.
B) Local hotel owners may be very knowledgeable about real estate, but know little about hotel operations.
C) Local companies can forego making a capital investment.
D) Hotel chains can offer global brand recognition.
Q4) A turnkey operation is a contract for the construction of an operating facility for a fee.
A)True B)False
Q5) What is a turnkey operation? What features generally make turnkey operations different from other collaborative arrangements?
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Chapter 15: The Organization of International Business
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Sample Questions
Q1) ________ is a system of shared values about what is important and beliefs about how the world works among the employees of an organization.
A) Organizational system
B) Organizational structure
C) Organizational culture
D) Organizational vision
Q2) How might centralization of decision making adversely affect local managers in an MNE?
Q3) Which of the following is the most likely benefit of a network structure?
A) encouraging competition among members for resources
B) facilitating supplier changes anywhere in the value chain
C) developing core competencies in a broad range of value activities
D) maintaining a strong sense of organization in the face of dynamic partnerships
Q4) A virtual organization is ________ of a traditional vertical hierarchy.
A) an elaboration
B) the antithesis
C) the latest interpretation
D) a selective application
Q5) Describe how an MNE might use reports as a control mechanism.
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Chapter 16: Marketing Globally
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98 Verified Questions
98 Flashcards
Source URL: https://quizplus.com/quiz/20038
Sample Questions
Q1) E-commerce facilitates the ability of consumers to compare prices from different distributors,which will most likely result in lower prices on products.
A)True
B)False
Q2) Tommy Hilfiger has encountered some European resistance to the sale of its products because ________.
A) many European consumers associate France and Italy, rather than the U.S., with upscale fashions
B) its customary prices, especially for the German market, have been out of reach for its target market
C) it has refused to adjust products to fit the tastes and needs of local consumers
D) it has depended on self-service in its company-owned stores
Q3) High inflation might cause a company to gain advantages by selling more on credit. A)True
B)False
Q4) In a short essay,discuss the international application of five common marketing orientations.
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18
Chapter 17: Global Manufacturing and Supply Chain Management
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Source URL: https://quizplus.com/quiz/20039
Sample Questions
Q1) Why are the concepts of dependability and quality important when developing a global manufacturing strategy?
Q2) Which of the following is one of the main purposes of FTZs?
A) discouraging companies to locate in the host country
B) forcing countries to pay extra duties
C) discouraging companies from using JIT
D) allowing countries to defer duties
Q3) At Fidelity Enterprises,raw materials,parts,and components are acquired from suppliers as they are needed in the manufacturing process so that Fidelity does not have to store large inventories. Which of the following does Fidelity most likely use?
A) just-in-time (JIT)
B) total quality management (TQM)
C) six Sigma
D) acceptable quality level (AQL)
Q4) What are the advantages and disadvantages of global and domestic sourcing? What role does quality play in deciding between global and domestic sourcing?
Q5) What factors complicate the international transportation of goods? How can a firm make the process more efficient?
Page 19
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Chapter 18: International Accounting Issues
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Sample Questions
Q1) In a brief essay,discuss the concepts of transfer pricing and hedging.
Q2) The accounting value that illustrates how companies are more liberal in their recognition of income is ________.
A) optimism
B) transparency
C) income-based accounting
D) measurement
Q3) The degree of caution companies display in valuing assets and recognizing income is known as ________.
A) conservatism
B) transparency
C) measurement
D) disclosure
Q4) Explain the difference between macro-uniform-based and micro-based accounting systems. What are some examples of countries that fit in each system?
Q5) U.S. and U.K. companies tend to be more transparent than Japanese companies.
A)True
B)False
Q6) How do exchange rates affect budgets used to evaluate performance in MNEs?
Page 20
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Chapter 19: The Multinational Finance Function
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100 Flashcards
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Sample Questions
Q1) A bond issued by a Brazilian company in British pounds in London is a(n)________.
A) Eurobond
B) global bond
C) local bond
D) foreign bond
Q2) When Sistema,a Russian company,issued a U.S. dollar stock offering in London,its shares were classified as a(n)________.
A) Global Depositary Receipt
B) American Depositary Receipt
C) European Depositary Receipt
D) International Depositary Receipt
Q3) A transfer price is a price on goods and services sold by one member of a corporate family to another.
A)True
B)False
Q4) The international bond market is much larger and more lucrative than the domestic bond market.
A)True
B)False
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Chapter 20: International Human Resources
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Sample Questions
Q1) Companies find it challenging to judge a potential expatriate's adaptability to foreign places,people,and processes.
A)True
B)False
Q2) The various activities of HRM perform best when managers link them to the strategy of the firm.
A)True
B)False
Q3) The HRM requirements of a(n)________ strategy is well matched with an ethnocentric staffing policy.
A) multidomestic
B) transnational
C) international
D) global
Q4) The three types of interpretative frameworks in international businesses are ________.
A) ethnocentric, polycentric, and geocentric
B) ethnocentric, intercentric, and monocentric
C) monocentric, neocentric, and polycentric
D) intracentric, geocentric, and neocentric
Page 22
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