International Marketing Test Preparation
Course Introduction
International Marketing explores the strategies, concepts, and challenges involved in marketing products and services across national boundaries. The course covers key topics such as market entry strategies, cultural differences, global marketing environments, international market research, and adaptation of marketing mix elements to meet diverse consumer needs. Students examine the impact of globalization, digital technology, and socioeconomic factors on marketing decisions, while also analyzing case studies from multinational companies. By the end of the course, students will develop the analytical skills necessary to formulate and implement effective international marketing strategies in a rapidly evolving global marketplace.
Recommended Textbook
CB 8th Edition by Babin
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16 Chapters
1600 Verified Questions
1600 Flashcards
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Page 2
Chapter 1: What is CB and Why Should I Care?
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/4294
Sample Questions
Q1) Sociology is relevant to consumer behavior (CB) because:
A) it helps to study the brain mechanisms associated with emotion and offers potential for understanding CB.
B) every time a consumer evaluates a product or reacts to product consumption, information is processed.
C) it helps researchers to interpret the relationships between consumers and the things they purchase.
D) consumption often takes place within group settings or is in one way or another affected by group dynamics.
Answer: D
Q2) In the context of marketing strategy, differentiated marketers:
A) specialize in serving segments in which consumers do not have specific desires.
B) adopt a production orientation.
C) focus on the mass production of products.
D) minimize the need for consumer research.
Answer: D
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3
Chapter 2: Value and the Consumer Behavior Framework
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) The core concept of consumer behavior (CB) is the product quality.
A)True
B)False
Answer: False
Q2) A marketer's offering does not create value directly, but rather consumption involves value co-creation.
A)True
B)False
Answer: True
Q3) _____ deals with how a firm will be defined and sets general goals.
A) Corporate strategy
B) A marketing strategy
C) Customer Relationship Management
D) Perceptual mapping
Answer: A
Q4) A market for any product is the sum of the demand existing in individual groups or segments of consumers.
A)True
B)False
Answer: True
Page 4
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Chapter 3: Consumer Learning Starts Here: Perception
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Natalie walks by a bakery, and her first response to the aroma coming from the store is a desire to eat something sweet and delicious. Which of the following terms refers to this instantaneous response that Natalie experienced?
A) Exposure
B) Comprehension
C) Perception
D) Sensation
Answer: D
Q2) A brand image processed in implicit memory, meaning no attention was given to the image, can lead to greater liking.
A)True
B)False
Answer: True
Q3) The mere exposure effect works best when the consumer is distracted from processing the focal stimulus.
A)True
B)False
Answer: True
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Chapter 4: Comprehension, Memory, and Cognitive Learning
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Studies indicate that consumers cannot identify their "favorite" brand of beer without the label. This sort of association is created because of consumers' _____.
A) low level of involvement
B) congruity
C) expectations
D) low level of knowledge
Q2) What is sensory memory? Explain its various aspects.
Q3) The more natural a font used for a logo appears, the more positive the brand's personality.
A)True
B)False
Q4) If consumers do not tag information in a meaningful way, the encoding process results in errors.
A)True
B)False
Q5) Right brain-dominant consumers tend to deal better with verbal processing. A)True
B)False
Q6) What is declarative knowledge?
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Chapter 5: Motivation and Emotion: Driving Consumer Behavior
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Sara is waiting for the result of the blood sugar test she took at a doctor's clinic. She is very anxious and worried. Sara's anxiousness is an example of _____.
A) anticipation appraisal
B) outcomes appraisal
C) agency appraisal
D) equity appraisal
Q2) Briefly explain regulatory focus theory.
Q3) Discuss the implications of "emotional effect on memory" for marketing.
Q4) Isabella has retired recently. She is excited to finally have the time and the money to travel and see the world. She joins a women's travel group and starts making a list of all the places she wants to visit. In the context of Maslow's hierarchy of needs, which of the following needs is Isabella trying to address?
A) Physiological needs
B) Esteem needs
C) Security needs
D) Self-actualization needs
Q5) List eight signs that might indicate social networking addiction.
Page 7
Q6) Describe the importance of consumer self-construal in consumer decision making.
Q7) Explain the cognitive appraisal theory and its significance for marketers.
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Chapter 6: Personality, Lifestyles, and the Self-Concept
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Which of the following best describes the ideal self?
A) It refers to how consumers currently perceive themselves
B) It represents the image that consumers would like others to have about them.
C) It refers to how consumers would like to perceive themselves.
D) It refers to the beliefs that consumers have about how they are seen by others.
Q2) The idiographic approach in trait research focuses on consumers' individual traits.
A)True
B)False
Q3) Personality traits do not influence behavior.
A)True
B)False
Q4) The concepts of consumer personality, lifestyles, and the self-concept are often referred to as individual difference variables.
A)True
B)False
Q5) The trait approach takes an idiographic approach to personality.
A)True
B)False
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Chapter 7: Attitudes and Attitude Change
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100 Flashcards
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Sample Questions
Q1) High levels of humor can cause consumers to fail to pay attention to the product being advertised.
A)True
B)False
Q2) Which of the following is true of message construction?
A) Directly comparing one brand against specific competitors can be effective, especially when the brand being promoted is not already the market leader.
B) Advertisements that allow consumers to arrive at their own conclusions tend to be more persuasive when the audience has a low level of involvement with the product.
C) If marketers are attempting to reach a highly involved audience, important information should be placed later in the message.
D) Consumers with low involvement are more motivated to attend to a larger number of arguments than are highly involved consumers.
Q3) The utilitarian function of attitudes enables consumers to express their core values, self-concept, and beliefs.
A)True
B)False
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9
Chapter 8: Group and Interpersonal Influence
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Abigail joins Unite for Animals, a nonprofit organization that works for the welfare and ethical treatment of animals. She joins the organization because she strongly believes in the group's cause of helping animals. She even chooses to become a vegetarian because of her belief in the group's vision for animal welfare. Which of the following types of group influence does Unite for Animals exert on Abigail?
A) Dissociative influence
B) Utilitarian influence
C) Informational influence
D) Value-expressive influence
Q2) Fred is a 45-year-old man. He has an analog television without a satellite connection. His savings are low. Therefore, he does not wish to switch to a digital television until the old one breaks down. Which of the following adopter categories best describes Fred?
A) Innovators
B) Early adopters
C) Laggards
D) The early majority
Q3) What are reference groups? Describe primary and secondary groups.
Q4) Describe market mavens and surrogate consumers.
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Chapter 9: Consumer Culture
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100 Flashcards
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Sample Questions
Q1) In the country of Midland, business negotiations focus primarily on immediate profits and quick temporary solutions. This trend best reflects the characteristics of cultures low in _____.
A) power distance
B) masculinity
C) long-term orientation
D) uncertainty avoidance
Q2) In the context of nonverbal communication, illustrate how indication of agreement differs from culture to culture.
Q3) Low-power-distance nations tend to be less egalitarian.
A)True
B)False
Q4) Which of the following processes represents the way a person learns his or her native culture?
A) Acculturation
B) Enculturation
C) Acclimatization
D) Adaptation
Q5) List the elements of nonverbal communication.
Q6) Explain the concept of glocalization with an example.
Page 11
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Chapter 10: Microcultures
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Sample Questions
Q1) Bicultural consumers express higher ethnocentrism than their counterparts in the native country and thus are less open to products from their new country.
A)True
B)False
Q2) Marketers and employers can easily communicate with Generation Z consumers regarding their consumer choices and demands.
A)True B)False
Q3) Businesses dealing with planned retirement communities have become profitable as the baby boomer population becomes older. Identify the trend affecting consumer behavior in this scenario.
A) Declining birthrates
B) Declining consumer affluence
C) Increasing life expectancy and the aging consumer
D) Increasing cultural diversity
Q4) Due to increasing consumer affluence, poverty has ceased to be a major problem worldwide.
A)True B)False
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Chapter 11: Consumers in Situations
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100 Flashcards
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Sample Questions
Q1) When time is scarce, consumers process more information because of the adrenaline rush.
A)True
B)False
Q2) Every year, as soon as spring arrives, people start working in their yards. Home improvement stores and nurseries start selling annuals for flower beds to cater to the demand of consumers. Such demands are most likely influenced by _____.
A) seasonality
B) the circadian cycle
C) smart agent software
D) epistemic orientation
Q3) In the context of retail and service atmospherics, discuss the attributes of the functional quality of an environment.
Q4) Which of the following will create a perception of a discount store?
A) Playing music below the audible threshold
B) Using predominantly blue background for displays
C) Limiting the use of direct fluorescent (white) lighting
D) Using signs that emphasize price by using large numerals
Q5) What are unplanned purchases?
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Chapter 12: Decision Making I: Need Recognition and Search
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Sample Questions
Q1) Consumers who are sensitive to the negative role of price: A) collect and redeem coupons.
B) use price to convey prestige.
C) are not very bargain conscious.
D) desire things with high prices.
Q2) Reward cards can be a successful method of rewarding loyalty even if consumers do not particularly value the product.
A)True
B)False
Q3) The perceived risk for a product or service remains the same across consumers and situations.
A)True
B)False
Q4) In the context of the consideration set, the awareness set is the total collection of all possible solutions to a recognized need.
A)True
B)False
Q5) Briefly describe five types of perceived risk that consumers face while making a buying decision.
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Chapter 13: Decision Making II: Alternative Evaluation and Choice
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100 Flashcards
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Sample Questions
Q1) Identify a true statement about noncompensatory rules.
A) Product selection is guided by intuition rather than a methodology.
B) The attitude-toward-the-object model is an example of a noncompensatory rule.
C) Noncompensatory rules are often used in low-involvement situations.
D) Noncompensatory rules are used when there are only one or two options available.
Q2) In the context of evaluating a house for buying, which of the following is a utilitarian criterion?
A) Aesthetic view
B) Proximity to work
C) Upscale neighborhood
D) A gazebo
Q3) In a phone with a large screen size, ease of viewing is a(n) _____.
A) feature
B) attribute
C) characteristic
D) benefit
Q4) Briefly discuss the concept of just noticeable difference (JND) and its implications.
Q5) Explain the difference between hedonic criteria and utilitarian criteria.
Page 15
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Chapter 14: Consumption to Satisfaction
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100 Flashcards
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Sample Questions
Q1) _____ states that consumers are motivated to act in accordance with their attitudes and behaviors.
A) Attribution theory
B) Self-perception theory
C) Equity theory
D) Social-cognitive theory
Q2) Services and experiences are usually classified as durable by default.
A)True
B)False
Q3) Positive disconfirmation leads to consumer dissatisfaction by disconfirming the positive expectations associated with the product under consideration.
A)True
B)False
Q4) Define consumer refuse. List the disposal alternatives available to consumers.
Q5) Define attribution theory. Explain how the three elements in the attribution theory help in explaining consumer satisfaction.
Q6) Hope is the level of a particular benefit that will lead to a valued end state.
A)True
B)False
Page 16
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Chapter 15: Beyond Consumer Relationships
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Sample Questions
Q1) Briefly discuss three categories of switching costs.
Q2) The term _____ refers to exchanges between consumers and businesses that the consumer views as unusually negative.
A) touchpoint
B) critical incident
C) moderating variable
D) zero moment of truth
Q3) Consumers high in price sensitivity are less likely to complain than consumers with some indifference about the price paid for a service.
A)True
B)False
Q4) Briefly describe antiloyal customers.
Q5) For experiential types of services, such as fashion shopping, utilitarian value is more strongly related to customer share.
A)True
B)False
Q6) Financial switching costs involve the loss of time and effort.
A)True
B)False
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Chapter 16: Consumer and Marketing Misbehavior
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100 Flashcards
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Sample Questions
Q1) Which of the following is an example of price gouging?
A) Retailers increasing the price of vegetables after a torrential rain
B) Marketers discontinuing a model of food processor as its sales price yielded low profit
C) Retailers decreasing the price of milk products after a white revolution
D) Marketers releasing improved versions of food products that haven't been in the market for long
Q2) In the context of motivations of consumer misbehavior, differential association explains why:
A) the U.S. culture places a great deal of emphasis on attaining material possessions and "getting ahead."
B) stealing from large corporations may seem less severe than stealing from a family-owned retailer.
C) groups of people replace one set of acceptable norms with another set that others view as unacceptable.
D) drug addiction is more of a consumer problem behavior than a consumer misbehavior.
Q3) Briefly discuss some examples of natural disasters that led to price gouging in the United States.
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