International Marketing Test Preparation
Course Introduction
International Marketing explores the strategies and challenges involved in marketing products and services across international borders. The course examines key concepts such as global market research, market entry strategies, cultural influences on consumer behavior, international product adaptation, global branding, and the ethical and legal issues facing firms in the international marketplace. Students will analyze real-world case studies and develop skills to formulate marketing strategies that respond to diverse global environments, enabling them to effectively compete in todays interconnected economy.
Recommended Textbook
Framework for Marketing Management 5th Edition by Philip Kotler
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18 Chapters
1584 Verified Questions
1584 Flashcards
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Chapter 1: Defining Marketing for the 21st Century
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Sample Questions
Q1) Performance marketing involves reviewing metrics assessing market share,customer loss rate,customer satisfaction,and product quality in the evaluation of the effectiveness of marketing activities.
A)True
B)False
Answer: True
Q2) The selling concept holds that consumers will favor those products that offer the most quality,performance,or innovative features.
A)True
B)False
Answer: False
Q3) One of the key themes of integrated marketing is that there are very few marketing activities that can effectively communicate and deliver value.
A)True
B)False
Answer: False
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Chapter 2: Developing Marketing Strategies and Plans
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Sample Questions
Q1) A marketing plan should open with a situation analysis.
A)True
B)False
Answer: False
Q2) The fullfilment management process includes all the activities in ________.
A) gathering and acting upon information about the market
B) researching, developing, and launching new high-quality offerings quickly and within budget standards
C) defining target markets and prospecting for new customers
D) building deeper understanding, relationships, and offerings to individual customers
E) receiving and approving orders, shipping the goods on time, and collecting payment
Answer: E
Q3) Another name for a company's value delivery network is "distribution chain."
A)True
B)False
Answer: False
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Chapter 3: Collecting Information and Forecasting Demand
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Sample Questions
Q1) Which of the following is true of the various elements of the multi-factor index method of estimating area market potentials?
A) Zip+4 code centers generally have stable boundaries and a population of about 4000.
B) The weights in the buying-power index are somewhat arbitrary.
C) Normally, the lower the BDI, the less room there is to grow the brand.
D) Census tracts are a little larger than neighborhoods.
E) This method is primarily used by business marketers.
Answer: B
Q2) The base sales of an organization that takes place even without any demand-stimulating expenditures is called ________.
A) primary demand
B) market potential
C) market minimum
D) optimum demand
E) market demand
Answer: C
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Chapter 4: Creating Long-term Loyalty Relationships
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Sample Questions
Q1) Cell phone manufacturer LZT has to choose between two options for sourcing parts: Japan-based Keiko Inc.and U.S.-based Global Tech.How can Keiko reduce the total customer cost for LZT?
A) absorbing some risk by offering a warranty
B) improving the functional aspects of the products
C) augmenting the psychological benefits of the products
D) training service personnel to improve their skills
E) investing in brand building for the products
Q2) Club membership programs that are open to everyone who purchases a product or service ________.
A) are more powerful long-term loyalty builders than limited-membership clubs.
B) will not help a company attract customers from competitors
C) prevent those with only a fleeting interest in a company's products from joining D) are useful for building a database of customers but are not very good as long-term loyalty builders
E) are useless unless there are fees and membership conditions
Q3) Activity-based costing does not consider indirect,variable and overhead costs.
A)True
B)False
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Page 6
Chapter 5: Analyzing Consumer Markets
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Sample Questions
Q1) A person's position in a group is defined in terms of role and status.
A)True
B)False
Q2) ________ refers to a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli.
A) Image
B) Personality
C) Psychological transformation
D) Lifestyle
E) Acculturation
Q3) ________ assumed that the psychological forces shaping people's behavior are largely unconscious,and that a person cannot fully understand his or her own motivations.
A) Abraham Maslow
B) Frederick Herzberg
C) Sigmund Freud
D) John Cacioppo
E) Karl Marx
Q4) What are the five stages of the consumer buying process?
Q5) Explain the differences between culture,subculture,and social class.
Page 7
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Chapter 6: Analyzing Business Markets
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Sample Questions
Q1) Small sellers should first concentrate their marketing efforts on reaching ________.
A) approvers
B) initiators.
C) influencers
D) users
E) initiators
Q2) In buying alliances,participants offer to trade goods or services.
A)True
B)False
Q3) According to research studies,the closest relationships between customers and suppliers arise when ________.
A) supply is important to the customer and there were procurement obstacles
B) procurement is simple
C) there are many undifferentiated vendors in the marketplace
D) the customer is highly price sensitive
E) the suppliers charge a premium for their products
Q4) What is the composition of the buying center?
Q5) Explain the term opportunism with respect to business relationships.
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Chapter 7: Identifying Market Segments and Targets
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Sample Questions
Q1) Situational factor segmentation variables in the business marketplace include urgency,specific application,and size of order.
A)True
B)False
Q2) If a marketer is seeking to segment a business market,which of the following variables is generally felt to be the most important?
A) personal characteristics
B) demographic variables
C) situational factors
D) operating variables
E) purchasing approaches
Q3) A local service company has decided to segment its market based on occupation;therefore,it has chosen a form of demographic segmentation for its approach.
A)True
B)False
Q4) Briefly describe product specialization and market specialization.
Q5) Give an example of how a company might target products to children in an ethical way.
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Chapter 8: Creating Brand Equity
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Sample Questions
Q1) When Honda expanded its brand into such areas as automobiles,snowblowers,and marine engines,it was pursuing a strategy called line extension.
A)True
B)False
Q2) Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public.His experiences with Shell have always been good resulting in positive brand contact.Mark is most likely experiencing ________.
A) brand alliance
B) brand essence
C) brand harmonization
D) brand parity
E) brand bonding
Q3) A ________ is a set of all brand lines that a particular seller makes.
A) brand platform
B) brand image
C) cobrand
D) brand extension
E) brand mix
Q4) What valuable functions can brands perform for a firm?
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Chapter 9: Crafting the Brand Positioning and Competing
Effectively
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Sample Questions
Q1) The ________ copies some things from the leader but differentiates on packaging,advertising,pricing,or location.
A) innovator
B) adapter
C) cloner
D) imitator
E) counterfeiter
Q2) Industrial tools claiming to have durability,and antacids announcing their efficacy convey a brand's category membership by ________.
A) relying on the product descriptor
B) comparing to exemplars
C) announcing category benefits
D) communicating deliverability variables
E) identifying counter examples
Q3) Perceptual maps provide quantitative portrayals of market situations and the way consumers view different products,services,and brands along various dimensions.
A)True
B)False
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Chapter 10: Setting Product Strategy
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Sample Questions
Q1) ________ is the level at which the product's primary characteristics operate.
A) Design
B) Conformance quality
C) Reparability
D) Performance quality
E) Durability
Q2) To be branded,physical products need not be differentiated.
A)True
B)False
Q3) What are the situations in which guarantees are most effective?
Q4) When the physical product cannot be easily differentiated,the key to competitive success may lie in adding valued services and improving their quality.The main service differentiators are ordering ease,delivery,installation,________,customer consulting,maintenance,and repair.
A) technology intensity
B) responsivity
C) ease of use
D) customer training
E) adaptability
Q5) Explain the concepts of product-mix width,length,depth,and consistency.
Page 12
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Chapter 11: Designing and Managing Services
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Sample Questions
Q1) The product's purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value gives the ________.
A) service warranty cost
B) out-of-pocket cost
C) life-cycle cost
D) facilitating services cost
E) value-augmentation cost
Q2) The service-quality model highlights the main requirements for delivering high service quality.Which are the five gaps that cause unsuccessful delivery?
Q3) Some services require that the client be present to conduct the service.Which of the following is an example of such a service?
A) pest control
B) furniture polishing
C) surgery
D) car repairing
E) tax services
Q4) List and briefly explain with examples the five categories of service offerings.
Q5) List and briefly explain the four distinctive characteristics of services.
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Chapter 12: Developing Pricing Strategies and Programs
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Sample Questions
Q1) Escalator clauses are found in contracts for major industrial projects,such as aircraft construction and bridge building.
A)True
B)False
Q2) What are the different types of promotional pricing?
Q3) Costs that differ directly with the level of production are known as ________.
A) fixed costs
B) overhead costs
C) opportunity costs
D) target costs
E) variable costs
Q4) Companies that aim to ________ strive to be affordable luxuries.
A) survive in the market
B) partially recover their costs
C) maximize their market share
D) pursue value pricing
E) be product-quality leaders
Q5) Price is one of the two elements of the marketing mix that produces revenue.
A)True
B)False
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Chapter 13: Designing and Managing Integrated Marketing
Channels
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Sample Questions
Q1) JSE Securities Exchange is the largest stock exchange in Africa.The JSE provides a market where securities can be traded freely under a regulated procedure.The company acts as an intermediary between the traders.JSE is an example of a(n)________.
A) internal broker
B) infomediary
C) customer community
D) market maker
E) third party arbitrator
Q2) A conventional marketing channel includes the producer,wholesalers,and retailers acting as a unified system.
A)True
B)False
Q3) Consumer surveys suggest that one of the most significant inhibitors of online shopping is the absence of ________.
A) pleasurable experiences
B) competitive prices
C) adequate technical information
D) after-sales service
E) facilities to compare offerings
Page 15
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Chapter 14: Managing Retailing, Wholesaling, and Logistics
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Sample Questions
Q1) The gross margin on a product bears a direct relation to the direct product profit.
A)True
B)False
Q2) "Pop-up" stores let retailers promote brands to seasonal shoppers for a limited time.
A)True
B)False
Q3) A ________ is a wholesaler-sponsored group of independent retailers engaged in bulk buying and common merchandising.
A) retailer cooperative
B) voluntary chain
C) consumer cooperative
D) merchandising conglomerate
E) franchise organization
Q4) Some high-volume products may have such high handling costs that they are less profitable and deserve less shelf space than low-volume products.
A)True
B)False
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Chapter 15: Designing and Managing Integrated Marketing Communications
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Sample Questions
Q1) Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?
A) Public relations can reach prospects who prefer to avoid mass media and targeted promotions.
B) They incorporate some concession, inducement, or contribution that gives value to the consumer.
C) Given their live, real-time quality, public relations tools are more actively engaging for consumers.
D) Public relations communications can be prepared to appeal to the addressed individual.
E) Public relations tools create an immediate and interactive episode between two or more persons.
Q2) The affordable method accounts for the role of promotion as an investment and the immediate impact of promotion on sales volume.
A)True
B)False
Q3) What is integrated marketing communications? What is its significance in the current marketing environment?
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Sample Questions
Q1) Write a brief note on the role of television as an advertising medium.
Q2) Reinforcement advertising aims to stimulate repeat purchase of products and services.
A)True
B)False
Q3) An advertiser makes "local buys" when it buys TV time in just a few markets or in regional editions of magazines.
A)True
B)False
Q4) Although supply-side exposure methods provide quantifiable measures,equating media coverage with advertising exposure ignores the content of the respective communications.
A)True
B)False
Q5) What are the major functions performed by marketing public relations? Illustrate with examples.
Q6) Describe the methods used to measure sponsorship activities.
Q7) What challenges do marketers face in managing trade promotions? Page 18
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Page 19
Chapter 17: Managing Personal Communications: Direct and Interactive Marketing,
Word of Mouth, and Personal Selling
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Sample Questions
Q1) Albert Hawkins is a famous writer.He has authored more than fifteen books in Spanish.He publishes his thoughts online and updates the pages periodically.This online account has generated much public interest in Spain and has many readers.Hawkins's online journal is an example of a(n)________.
A) blog
B) interstitial
C) online magazine
D) buzz spot
E) microsite
Q2) Which of the following is an example of marketing through social media?
A) a leading brand of sports shoes sponsors the soccer world cup
B) a software company organizes a cancer awareness camp free for all
C) a new department store in your neighborhood that relies on people to spread the word
D) a newspaper article talks about the pollution control processes put in place by a steel manufacturing giant
E) a leading car manufacturer advertises the new model on facebook
Page 20
Q3) What is the major difference between earned media and paid media?
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Chapter 18: Managing Marketing in the Global Economy
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Sample Questions
Q1) Which of the following can induce a firm to expand into the international arena?
A) Consumer preferences in the domestic market vary widely.
B) Average income level of domestic consumers is high.
C) The firm operates in an industry that caters to the mass market.
D) The firm finds that the domestic market is almost saturated.
E) The firm is yet to achieve economies of scale even though the domestic market has potential.
Q2) Communication adaptation occurs when companies change marketing communications for each local market.
A)True
B)False
Q3) Which of the following modes of entry into a foreign market involves the maximum commitment and risk?
A) franchising
B) direct investment
C) joint ventures
D) licensing
E) direct exporting
Q4) Explain the country-of-origin effect.
Q5) Define a joint venture and list some of the advantages and disadvantages.
Page 21
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