International Marketing Test Preparation
Course Introduction
International Marketing explores the strategies and practices involved in marketing goods and services across national boundaries. This course examines global market environments, including cultural, economic, political, and legal factors that influence marketing decisions. Students will learn about market entry strategies, international product adaptation, global branding, pricing, distribution channels, and promotional tactics. Through case studies and real-world examples, the course emphasizes the challenges and opportunities of operating in diverse international markets and equips students with the skills to develop effective, ethical, and culturally sensitive international marketing plans.
Recommended Textbook
Consumer Behavior Buying Having and Being 12th Edition by Michael R. Solomon
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14 Chapters
1284 Verified Questions
1284 Flashcards
Source URL: https://quizplus.com/study-set/1441
Page 2
Chapter 1: Buying, Having, and Being: an Introduction to Consumer Behavior
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92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/28611
Sample Questions
Q1) George says that he sees everything as "black or white no in between." George would most accurately be characterized as a(n) ________.
A) positivist
B) collectivist
C) interpretivist
D) consumerist
Answer: A
Q2) Explain the term "user generated content."
Answer: User generated content is when everyday people voice their opinions about product brands and/or companies on social networks.
Q3) The belief that meaning is not fixed but is instead constructed by each individual is part of the ________ paradigm.
A) positivist
B) pragmatic
C) interpretivist
D) consumerist
Answer: C
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Page 3
Chapter 2: Consumer and Social Well-Being
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96 Verified Questions
96 Flashcards
Source URL: https://quizplus.com/quiz/28617
Sample Questions
Q1) ________ is a physiological or psychological dependency on product services.
A) Consumer terrorism
B) Consumer addiction
C) Consumerism
D) Materialism
Answer: B
Q2) During ________, one consumer exchanges something she owns with someone else for something the other person owns.
A) freegan sharing
B) divestment
C) disposal casting
D) lateral cycling
Answer: D
Q3) Lateral cycling means reducing how much one product uses so there is less waste.
A)True
B)False
Answer: False
Q4) Explain the three key legislative acts affecting consumers.
Answer: These acts are located in Table 2.2
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Chapter 3: Perception
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94 Verified Questions
94 Flashcards
Source URL: https://quizplus.com/quiz/28618
Sample Questions
Q1) A philosophy that translates customers' feelings into design elements is called ________ engineering.
A) Kansei
B) Sigma
C) relationship
D) reverse
Answer: A
Q2) The minimum difference that can be detected between two stimuli is known as the
A) absolute threshold
B) gradual differentiation
C) just noticeable difference
D) graded difference
Answer: C
Q3) When consumers become aware of stimuli that relate to their currents needs, they are practicing perceptual vigilance.
A)True
B)False
Answer: True
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Page 5
Chapter 4: Learning Memory
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95 Verified Questions
95 Flashcards
Source URL: https://quizplus.com/quiz/28619
Sample Questions
Q1) The popular marketing technique known as ________ marketing applies the principles of instrumental conditioning by reinforcing regular purchases, with value.
A) rebate
B) discount
C) social marketing
D) frequency
Q2) What type of learning theory emphasizes that people are problem solvers who actively use information from the world around them to master the environment?
A) Instrumental conditioning
B) Classical conditioning
C) Cognitive learning theory
D) Operant conditioning
Q3) The spacing effect describes the tendency for consumers to recall printed material more effectively when the advertiser repeats the target item in a short time period rather than periodically over a longer time span.
A)True
B)False
Q4) Explain how instrumental conditioning works.
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Chapter 5: Motivation and Affect
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86 Verified Questions
86 Flashcards
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Sample Questions
Q1) Involvement can be seen as the motivation to process information about products or services that consumers believe will help solve a problem or achieve a goal.
A)True
B)False
Q2) A degree of arousal is called a drive.
A)True
B)False
Q3) A religious person who has taken a vow of celibacy would not necessarily agree that physiological needs must be satisfied before self-actualization needs are addressed. What does this example say about Maslow's hierarchy of needs?
A) The theory is wrong.
B) The theory is accurate for higher needs, but doesn't seem to account well for more basic needs.
C) The hierarchy is often culture-bound.
D) Psychogenic needs overwhelm biogenic needs.
Q4) A want is the particular form of consumption used to restore homeostasis.
A)True
B)False
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Chapter 6: The Self: Mind, Gender, and Body
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92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/28621
Sample Questions
Q1) Through the process of ________, people try to "manage" what others think of them by strategically choosing clothing and other products that will convey a positive image.
A) impression management
B) self-extension
C) self-esteem
D) social comparison
Q2) Which of the following explains why people decorate or mutilate their bodies?
A) To separate group members from nonmembers
B) To place a person in a gender category
C) To enhance social role identification
D) All of the above
Q3) ________ is when the person tries to evaluate their appearance by comparing it to the people depicted in these artificial images.
A) Social comparison
B) Self-esteem
C) Real self
D) Ideal self
Q4) Define self-concept.
Q5) Explain the concept of "social comparison."
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Chapter 7: Personality, Lifestyles, and Values
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85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28622
Sample Questions
Q1) Lifestyles are identified by a convergence of personality, product and setting.
A)True
B)False
Q2) Consumer researchers have adapted some of Sigmund Freud's ideas. In particular, his work highlights the potential importance of ________ that influence(s) our purchases.
A) rational thinking
B) unconscious motives
C) conscious motives
D) deviant behaviors
Q3) Marketers use results from AIO surveys to ________.
A) define target markets
B) create a new view of the market
C) position a product
D) all of the above
Q4) In the VALS2 system thinkers are career oriented and prefer predictability to risk.
A)True
B)False
Q5) Describe the concept of brand personality.
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Chapter 8: Attitudes and Persuasive Communication
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92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/28623
Sample Questions
Q1) Roger was really angry when Coca-Cola attempted to switch from its older formula to New Coke. He wrote letters to Coca-Cola, talked to friends, called the local bottler, attempted to hoard "old Coke," and complained to the local grocery store manager. In this example, which degree of commitment would be most closely associated with Roger and his attitudes?
A) Compliance
B) Identification
C) Information acquisition
D) Internalization
Q2) Both the Fishbein model and the extended Fishbein model attempt to measure the influence of attitudes. What was the flaw in the original model and what was added in the extended model to correct this flaw?
Q3) It is impossible for a person to hold two contradictory attitudes toward the same object.
A)True
B)False
Q4) Describe each component of the ABC model.
Q5) What are four major psychological principles that can influence people to change their minds or comply with a request? Be specific in your answer.
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Chapter 9: Decision Making
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91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/28624
Sample Questions
Q1) A hot and thirsty customer buys a cool drink and finds it very satisfying. He then buys another drink even though he had not initially planned on buying two and even though he is no longer thirsty. This is an example of ________.
A) purchase momentum
B) rational decision making
C) behaviorally influenced purchase
D) inertia
Q2) Neuromarketing refers to the use of MRI tools that try to understand and then apply a human decision maker's multiattribute preferences for a product category.
A)True
B)False
Q3) Cedric runs out of gas on the way to work. He thinks to himself-"How stupid I am!" Cedric has experienced a form of a problem recognition that is being dominated by a downward movement in his actual state.
A)True
B)False
Q4) What are noncompensatory rules? When are they used? Briefly describe the three types of noncompensatory rules.
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Chapter 10: Buying, Using, and Disposing
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) A study found that women who engage in extensive information search and comparison shopping were most likely to select which of the following metaphors to express their perspective of time?
A) Time is a pressure cooker.
B) Time is a river.
C) Time is a map.
D) Time is a feast.
Q2) Wynona was impulsive. Her friends accused her of being calculating, but she thought of herself as simply an analytical thinker. She wanted what she wanted and tomorrow could take care of itself. Researchers would classify her as being a hedonic variety-seeker. Which of the following time metaphors would best capture Wynona's perspective of time?
A) Time is a pressure cooker.
B) Time is a map.
C) Time is a feast.
D) Time is a mirror.
Q3) A vending machine is a good illustration of a point-of-purchase display.
A)True
B)False
Q4) List and explain the four kinds of retail theming techniques.
Page 12
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Chapter 11: Groups and Social Media
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) ________ proposes that a small group of influences disseminates information because they can modify the opinion of a large group.
A) Influence network
B) Influence cascades
C) Opinion leaders
D) Two-step flow model of influences
Q2) Individuals with the ability to influence others' attributes or behaviors are considered ________.
A) reference groups
B) experts
C) opinion leaders
D) avoidance leaders
Q3) Explain homophily as it relates to opinion leaders.
Q4) A person or group with the means to provide positive reinforcement is said to have expert power.
A)True
B)False
Q5) Explain the social identity theory.
Q6) What are norms? Why are they important?
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Chapter 12: Income and Social Class
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) ________ measures how optimistic or pessimistic people are about the future health of the economy and how they will fair in the future.
A) Income inequality
B) Credit score
C) Saving rate
D) Consumer confidence
Q2) SRBI Consulting Business Intelligence divides consumers into which of the following groups?
A) Luxury is functional
B) Luxury is a reward
C) Luxury is indulgence
D) All of the above
Q3) ________ are consumers who refuse to sacrifice style, but they achieve on a budget.
A) Fashionistas
B) Frugalistas
C) Nouveau rich
D) Cosmopolitanism
Q4) List the 6 social classes.
Q5) Explain the 2 factors that influence consumer savings.
Page 14
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Chapter 13: Subcultures
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93 Flashcards
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Sample Questions
Q1) The popularity of the movie The Passion of the Christ, the book The Da Vinci Code, and the musical The Book of Mormon are evidence of which of the following?
A) Megachurches provide marketing opportunities for niche marketers.
B) Religious themes can be effectively used by mainstream marketers.
C) Born again Christians are the primary religious market in the U.S.
D) Church leaders impact the consumption practices of their followers.
Q2) Asian Americans' median income is 28% higher than the U.S. average, and they are almost twice as likely to have graduated from college.
A)True
B)False
Q3) Nearly 60% of the Hispanic American population are of ________ descent.
A) Cuban
B) Dominican
C) South American
D) Mexican
Q4) Briefly explain how teens have been found to use ridicule to exchange information about consumption norms and values.
Q5) Explain the concept of de-ethnicization. Give an example.
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Chapter 14: Culture
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92 Verified Questions
92 Flashcards
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Sample Questions
Q1) Consumers who always are on the lookout for novel products or services and who are first to try something new are ________.
A) continuous innovation
B) early adopters
C) innovators
D) laggards
Q2) Grooming rituals express two kinds of binary opposition: private/public and ________.
A) work/leisure
B) self/others
C) pride/modesty
D) innocence/experience
Q3) Once a culture is established, it doesn't change. An apparent change in a culture is simply the emergence of a new culture.
A)True
B)False
Q4) Profane consumption involves consumer objects and events that are ordinary.
A)True
B)False
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