International Marketing Test Bank
Course Introduction
International Marketing explores the strategies and practices organizations use to effectively market products and services across national boundaries. The course examines the global marketing environment, including cultural, economic, legal, and political factors that influence international marketing decisions. Students will learn how to conduct market research, adapt marketing strategies to diverse markets, manage global marketing channels, and navigate international branding and communication challenges. Emphasis is placed on understanding the complexities of entering new markets, adapting marketing mix elements for global audiences, and the ethical considerations in international business.
Recommended Textbook
Essentials of Marketing Research Global 1st Edition by Naresh K. Malhotra
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13 Chapters
1331 Verified Questions
1331 Flashcards
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Page 2
Chapter 1: Introduction to Marketing Research
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98 Verified Questions
98 Flashcards
Source URL: https://quizplus.com/quiz/34450
Sample Questions
Q1) Which of the following marketing research firms does NOT offer customized services?
A)Kantar
B)Westat
C)Burke, Inc.
D)Field Work Chicago, Inc.
E)All offer customized services.
Answer: D
Q2) Which of the following is the more common of the forms of research and is undertaken by virtually all marketing firms?
A)problem-solving research
B)problem-identification research
C)problem-manipulation research
D)problem-correction research
E)problem exception
Answer: B
Q3) Problem-identification research is typically used to address pricing issues.
A)True
B)False
Answer: False
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Page 3
Chapter 2: Defining the Marketing Research Problem and Developing an Approach
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103 Verified Questions
103 Flashcards
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Sample Questions
Q1) It is possible to identify industry experts, and an analysis of their social media sites can provide insights into their thinking as it relates to problems at hand.
A)True
B)False
Answer: True
Q2) Which of the following is NOT a characteristic of a management decision problem? A)focuses on symptoms
B)asks what the decision maker needs to do
C)is action oriented
D)focused on the underlying causes
E)All are characteristics of a management decision problem.
Answer: D
Q3) Each specific component of the marketing research problem should be further refined by developing one or more research questions and associated hypotheses.
A)True
B)False
Answer: True
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Page 4
Chapter 3: Research Design, Secondary and Syndicated
Data
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141 Verified Questions
141 Flashcards
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Sample Questions
Q1) Descriptive research is a type of exploratory research that has as its major objective the description of something - usually market characteristics or functions.
A)True
B)False
Answer: False
Q2) ________ research is typically more formal and structured than ________ research.
A)Exploratory; conclusive
B)Conclusive; exploratory
C)Exploratory; descriptive
D)Subjective; observational
E)Lead; supporting
Answer: B
Q3) A characteristic of descriptive research is that it is often the front end of total research.
A)True
B)False
Answer: False
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Chapter 4: Qualitative Research
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96 Verified Questions
96 Flashcards
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Sample Questions
Q1) Which of the following is NOT an advantage of using depth interviews compared to using focus groups in marketing research?
A)Depth interviews can uncover deeper insights than focus groups.
B)Depth interviews result in a free exchange of information that may not be possible in focus groups.
C)Depth interviews attribute the responses directly to the respondent, unlike focus groups, where it is often difficult to determine which respondent made a particular response.
D)With probing, it is possible to get at the real issue when topics are complex.
E)Skilled depth interviewers are inexpensive and easy to find compared to focus group moderators.
Q2) Which of the following statements is NOT an advantage of online focus groups?
A)The researcher can reach segments that are usually hard to survey.
B)Researchers can re-contact group participants at a later date.
C)The cost of the online focus group is much less.
D)Only people that have and know how to use a computer can participate.
E)The researcher can include geographically dispersed participants.
Q3) In a short essay, discuss the differences between qualitative research and quantitative research.
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Page 6
Chapter 5: Survey and Observation
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) The advantages of using in-home interviewing to collect research data include very good sample control and the ability to collect a large quantity of data.
A)True
B)False
Q2) ________ is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.
A)Response bias
B)Nonresponse bias
C)Social desirability
D)Interviewer bias
E)Facsimile bias
Q3) Which of the following is a disadvantage of observational data?
A)Attitudes, motivations and values can't be assessed.
B)perceptual differences among observers
C)Infrequent behaviors are too expensive to record.
D)difficulty in observing behaviors
E)all of the above
Q4) Discuss the traditional mail interview method and the typical mail interview package.
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Chapter 6: Experimentation and Causal Research
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91 Verified Questions
91 Flashcards
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Sample Questions
Q1) The random group is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.
A)True
B)False
Q2) In the virtual world, it is more complex but much less costly to manipulate the independent variable and control for mediating variables than it is in the real world.
A)True
B)False
Q3) The internal and external validity of field experiments conducted overseas is generally higher than in the United States.
A)True
B)False
Q4) All of the following are good examples of test units EXCEPT ________.
A)consumers
B)price levels
C)stores
D)geographic areas
E)households
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Page 8
Chapter 7: Measurement and Scaling
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124 Verified Questions
124 Flashcards
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Sample Questions
Q1) Reliability refers to the extent to which a scale produces valid results if repeated measurements are made.
A)True
B)False
Q2) According to the text, comparative scaling is sometimes referred to as ________.
A)metric scaling
B)random scaling
C)monadic scaling
D)nonmetric scaling
E)none of the above
Q3) The most complex of the primary scales of measurement is the ________.
A)ordinal scale
B)interval scale
C)ratio scale
D)nominal scale
E)random scale
Q4) In marketing research, ordinal scales are used to measure market share.
A)True
B)False
Q5) Discuss measurement and scaling. What are they and how are they related?
Page 9
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Chapter 8: Questionnaire and Form Design
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87 Verified Questions
87 Flashcards
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Sample Questions
Q1) Open-ended questions that respondents answer in their own words are called unstructured questions.
A)True
B)False
Q2) Open-ended is a popular form of structured question.
A)True
B)False
Q3) An analysis of social media content can aid in determining the content, structure, and wording of individual questions.
A)True
B)False
Q4) In a short essay, define unstructured questions and discuss at least two advantages and two disadvantages to using these types of questions.
Q5) Open-ended questions are most useful in conclusive research and as opening questions.
A)True
B)False
Q6) In a short essay, describe a questionnaire and discuss the three specific objectives of a questionnaire.
Page 10
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Chapter 9: Sampling: Design and Procedures
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86 Verified Questions
86 Flashcards
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Sample Questions
Q1) A(n)________ is the basic unit containing the elements of the population to be sampled.
A)hypothesis
B)theory
C)sampling unit
D)coefficient alpha
E)household
Q2) The social media sampling frame is unbiased and appropriate for use in marketing research.
A)True
B)False
Q3) Area sampling relies on clustering based on geographic areas such as counties, housing tracts, or blocks.
A)True
B)False
Q4) According to the text, the first step in the sampling design process is to determine the sample size.
A)True
B)False
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Chapter 10: Data Collection and Preparation
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138 Verified Questions
138 Flashcards
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Sample Questions
Q1) If there are too few respondents in the lowest income category, this category may be combined or merged with the next lowest category. This is known as ________.
A)recombining
B)replication
C)returning
D)resetting
E)recoding
Q2) According to the text, the symbol used in the assignment of codes to each possible response to each question is usually a(n)________.
A)letter of the alphabet
B)Greek symbol
C)number
D)binary digit
E)ampersand
Q3) Researchers have one choice for collecting their data: hire a data collection agency.
A)True
B)False
Q4) In a short essay, discuss the process of selecting qualified field workers.
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Chapter 11: Data Analysis: Frequency Distribution,
Hypothesis Testing, and Cross-Tabulation
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88 Verified Questions
88 Flashcards
Source URL: https://quizplus.com/quiz/34460
Sample Questions
Q1) In a short essay, define cross-tabulation and discuss the three primary reasons cross-tabulation is widely used in commercial marketing research.
Q2) A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is called ________.
A)cross-tabulation
B)regression analysis
C)frequency distribution
D)random sampling
E)binary regression
Q3) According to the text, the mode represents the highest peak of the distribution.
A)True
B)False
Q4) The mean is that value obtained by summing the values of all elements in a set and dividing by the number of elements.
A)True
B)False
Q5) Discuss the relationship between cross-tabulation and frequency distribution.
Page 13
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Chapter 12: Data Analysis: Hypothesis Testing Related to
Differences, Correlation, and Regression
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94 Verified Questions
94 Flashcards
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Sample Questions
Q1) Parametric tests provide inferences for making statements about the means of parent populations.
A)True
B)False
Q2) In multiple regression, the strength of association is measured by the square of the multiple correlation coefficient, which is called the ________.
A)coefficient of multiple determination
B)variance
C)standard error of the mean
D)standard deviation
E)squared deviation
Q3) A systematic relationship between two variables in which a change in one implies a corresponding change in the other is called ________.
A)causation
B)analysis of variance
C)correlation
D)deviation
E)standard deviation
Q4) In a short essay, discuss multiple regression and the multiple regression model.
Page 14
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Chapter 13: Report Preparation and Presentation
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) The first step in the report preparation and presentation process is ________.
A)data analysis
B)problem definition
C)recommendations
D)research follow-up
E)interpretations, conclusions, and recommendations
Q2) In a short essay, discuss the importance of the report and its presentation for a marketing research project.
Q3) A round chart divided into sections is called a ________.
A)pie chart
B)line chart
C)pictograph
D)histogram
E)round graph
Q4) Given the possibility of being sued by the client, the researcher should not make recommendations or suggest any actions.
A)True
B)False
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Page 15