International Marketing Test Bank
Course Introduction
International Marketing explores the strategies, tactics, and challenges involved in marketing products and services across national borders. This course examines cultural, economic, legal, and political factors that impact global marketing decisions, as well as methods for analyzing foreign markets and understanding international consumer behavior. Students will learn to adapt marketing mix elements product, price, place, and promotion to different international contexts, and assess entry modes, global branding, and competitive positioning. Emphasis is placed on practical applications, case studies, and current trends affecting organizations in the dynamic global marketplace.
Recommended Textbook
Consumer Behavior Buying Having and Being Global 12th Edition by Michael R. Solomon
Available Study Resources on Quizplus
14 Chapters
1284 Verified Questions
1284 Flashcards
Source URL: https://quizplus.com/study-set/617
Page 2
Chapter 1: Buying,Having,and Being: An Introduction to Consumer Behavior
Available Study Resources on Quizplus for this Chatper
92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/11681
Sample Questions
Q1) Which of the following is NOT considered a demographic?
A) Sex
B) Income
C) Lifestyle
D) Occupation
Answer: C
Q2) Consumer to consumer cyber activity is called C2C e-commerce.
A)True
B)False
Answer: False
Q3) Positivism is sometimes called ________.
A) paradigm
B) modernism
C) westernism
D) none of the above
Answer: B
Q4) Explain the term "social media."
Answer: Social media are online means of communication,conveyance,collaboration,and cultivation among interconnected and independent networks of people,communities,and organizations enhanced by technological capabilities and mobility.
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Consumer and Social Well-Being
Available Study Resources on Quizplus for this Chatper
96 Verified Questions
96 Flashcards
Source URL: https://quizplus.com/quiz/11687
Sample Questions
Q1) Discuss how materialism has changed in meaning. Answer: New materialism is thought to be less about status and more about an appreciation for design and quality.Old materialism was about flaunting affluence while new materialists may hide it.Old materialists preferred designer labels while the new materialists value unknown producers.
Q2) Why are disabilities among consumers an issue of concern for marketers?
Answer: Disabilities may be an issue of concern because they may limit market access among these consumers.Market access refers to their ability to find and purchase goods and services.
Q3) Explain what is meant by compulsive consumption.
Answer: Compulsive consumption refers to repetitive and often excessive shopping performed as antidotes to tension and anxiety.
Q4) The process of curation refers to what product(s)?
A) Art
B) Travel
C) Food
D) All of the above
Answer: D
To view all questions and flashcards with answers, click on the resource link above.
4
Chapter 3: ++Perception
Available Study Resources on Quizplus for this Chatper
94 Verified Questions
94 Flashcards
Source URL: https://quizplus.com/quiz/11688
Sample Questions
Q1) Interpretation is the last stage of the perceptual process.
A)True
B)False
Answer: True
Q2) As manufacturing costs decrease and the amount of products that people accumulate goes up,consumers increasingly want to buy things that will provide ________ value.
A) hedonic
B) Gestalt
C) embedded
D) referent
Answer: A
Q3) A behavioral researcher studying how consumers use multi-sensory,fantasy,and emotional factors in selecting products is studying hedonic consumption.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: Learning Memory
Available Study Resources on Quizplus for this Chatper
95 Verified Questions
95 Flashcards
Source URL: https://quizplus.com/quiz/11689
Sample Questions
Q1) Consumers' attraction to slot machines can be explained by the variable-ratio reinforcement schedule the machines use.
A)True
B)False
Q2) According to the information process-approach to studying the memory process,in the ________ stage,information enters in a way the system will recognize it.
A) storage
B) retrieval
C) encoding
D) decoding
Q3) Discuss the capacity of short-term memory.
Q4) Which theory listed below assumes that learning take place as the result of responses to external events?
A) Behavioral learning
B) Episodic learning
C) Incidental learning
D) Gestalt learning
Q5) Explain the term "extinction."
Q6) List and explain the three stages of memory.
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Motivation and
Study Resources on Quizplus for this Chatper
86 Verified Questions
86 Flashcards
Source URL: https://quizplus.com/quiz/11690
Sample Questions
Q1) Consumption at the extreme low end of the involvement continuum is characterized by ________,when decisions are made out of habit.
A) inertia
B) flow
C) formation
D) actualization
Q2) Jake feels a hunger growing in his stomach.The more he feels the hunger,the more he wishes lunchtime would hurry and arrive.He is already planning what he will eat and how good it will taste.Which of the following processes most accurately identifies what Jake is feeling?
A) The goal process
B) The directionality process
C) The motivation process
D) The involvement process
Q3) A clothing store made the proper decision when they targeted women with a high need for achievement for their line of business suits.
A)True
B)False
Q4) Explain the concept of involvement and its relationship to motivation.
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: The Self: Mind, Gender, and Body
Available Study Resources on Quizplus for this Chatper
92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/11691
Sample Questions
Q1) Describe how ideals of beauty within a culture motivate consumers to change themselves physically.Discuss specific categories where this occurs.
Q2) If Chen Ho follows a Confucian perspective and dresses according to accepted rules of the group (where others' perceptions of the self and maintaining one's desired status in their eyes is important),then he is recognizing the importance of ________.
A) conformity
B) "face"
C) force and will
D) politeness
Q3) Explain the concept of "social comparison."
Q4) "Casual Fridays" in American workplaces encourage the expression of a person's ________.
A) virtual self
B) dual self
C) cultural self
D) unique self
Q5) Explain the concepts of the ideal and actual self.How do we bridge the gaps between these two selves?
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Personality, Lifestyles, and Values
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/11692
Sample Questions
Q1) Match.com and eharmony.com measure identifiable personal characteristics called
A) personality traits
B) personality image
C) personality matches
D) ego matches
Q2) Consumer researchers have adapted some of Sigmund Freud's ideas.In particular,his work highlights the potential importance of ________ that influence(s)our purchases.
A) rational thinking
B) unconscious motives
C) conscious motives
D) deviant behaviors
Q3) There is a growing number of Web sites and magazines catering for specialist interests.These reflect the spectrum of choices.In terms of lifestyle marketing,how would you describe these Web sites and magazines?
A) Consumer target groups
B) Symbolic communities
C) Taste groups
D) Niches
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Attitudes and Persuasive Communication
Available Study Resources on Quizplus for this Chatper
92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/11693
Sample Questions
Q1) When Sally sees an ad in a newspaper about a particular product,goes to the store,reviews the actual product offer in the store,rejects the product,and tells the salesperson why she did not buy the product,she is providing ________ in the communications model established by the store.
A) noise
B) a message
C) media forms
D) feedback
Q2) The three components of the ABC Model are affect,beliefs,and cognition.
A)True
B)False
Q3) Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.
A) a fear appeal
B) a rational appeal
C) social marketing
D) comparative marketing
Q4) Salient beliefs are a component of the Fishbein model.
A)True
B)False
Page 10
To view all questions and flashcards with answers, click on the resource link above.
Chapter 9: Decision Making
Available Study Resources on Quizplus for this Chatper
91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/11694
Sample Questions
Q1) A mental or problem-solving shortcut to make a decision is called a(n)________.
A) determinant
B) detail rule
C) heuristic
D) experience rule
Q2) Explain how higher prices impact the consumer buying process.
Q3) Define problem recognition.Show how problems can arise.Give a brief example to illustrate the problem recognition process.
Q4) If a consumer's ideal state is very near or identical to his or her actual state,which of the following best describes the type of problem recognition the consumer would most likely have?
A) Opportunity recognition
B) Need recognition
C) Search recognition
D) No problem recognition
Q5) A consumer who buys the same brand over and over again exhibits ________.
A) staple purchasing
B) rational purchase
C) customization
D) brand loyalty
11
To view all questions and flashcards with answers, click on the resource link above.
Chapter 10: Buying, Using, and Disposing
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/11682
Sample Questions
Q1) Why does a typical casino have low ceilings,no windows,no clocks,and no straight aisles?
Q2) A buying decisions made by organizational buying is called ________.
A) modified rebuy
B) new buy
C) straight rebuy
D) all of the above
Q3) Beth likes to volunteer at a local food bank.Because she once worked at a large supermarket and saw lots of food that had not been purchased,she arranged for a local store to give unsold items to the food bank.Beth was engaged in ________.
A) lateral cycling
B) divestment cycling
C) freecycling
D) underground cycling
Q4) When shopping with others,some people are more likely to choose risky alternatives than they would be if shopping alone.This behavior occurs due to social power of groups.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Groups and Social Media
Available Study Resources on Quizplus for this Chatper
93 Verified Questions
93 Flashcards
Source URL: https://quizplus.com/quiz/11683
Sample Questions
Q1) ________ happens when we do not devote as much time and effort to a task as we could because our contribution is part of a larger group effect.
A) Brand community
B) Social loafing
C) Principle of least interest
D) Brand feats
Q2) Consumers are swayed more by negative word of mouth than by positive comments.
A)True
B)False
Q3) A group composed of people that the consumer actually knows is called a(n)________ reference group.
A) aspirational
B) tribal
C) membership
D) networked
Q4) In America in the 1960s,the slogan "Do your own thing" reflected a movement away from conformity.Discuss the type of cultural pressures that could have caused this movement.
Q5) Explain the term "lurkers" as it relates to social media.
Page 13
To view all questions and flashcards with answers, click on the resource link above.
Chapter 12: Income and Social Class
Available Study Resources on Quizplus for this Chatper
93 Verified Questions
93 Flashcards
Source URL: https://quizplus.com/quiz/11684
Sample Questions
Q1) Explain what a credit score is and how it relates to social class.
Q2) Allison is considered part of the "luxury is functional' group.Given this information,describe Allison's attitude about luxury and how she spends her money.
Q3) The average American's standard of living continues to improve due to two key factors.What are these factors? Provide explanatory comments about each factor.
Q4) ________ refers to the passage of individuals from one social class to another.
A) Social class
B) Social affinity
C) Social mobility
D) Social prestige
Q5) A ________ is an economy that is driven by a fairly small group of rich people.
A) democracy
B) plutonomy
C) monarchy
D) homogany
Q6) American spendthrifts outnumber American tightwads.
A)True
B)False
Q7) Explain what Veblen meant by the term "invidious distinction."
Page 14
To view all questions and flashcards with answers, click on the resource link above.
Chapter 13: Subcultures
Available Study Resources on Quizplus for this Chatper
93 Verified Questions
93 Flashcards
Source URL: https://quizplus.com/quiz/11685
Sample Questions
Q1) Nearly 60% of the Hispanic American population are of ________ descent.
A) Cuban
B) Dominican
C) South American
D) Mexican
Q2) An age cohort that describes kids who were born in the late 1990s to early 2000s is
A) Generation Z
B) Eco Boomers
C) Generation Y
D) Generation X
Q3) Advertising to teens typically depicts ________.
A) respected adults recommending the product
B) qualified experts explaining product benefits to teens
C) "in" teens using the product
D) family members of two or three generations using the product together
Q4) Briefly explain how teens have been found to use ridicule to exchange information about consumption norms and values.
Q5) Explain the term "Sandwich Generation."
Q6) Explain the difference between kosher food (Jewish)and Halal food (Muslim).
Page 15
To view all questions and flashcards with answers, click on the resource link above.
Chapter 14: Culture
Available Study Resources on Quizplus for this Chatper
92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/11686
Sample Questions
Q1) The worldwide popularity of McDonald's suggests that there is a global consumer culture that unites people around the world by their common devotion to brands.
A)True
B)False
Q2) Anna's best friend,Aubrey ,was getting married.Anna spent a lot of time thinking of the perfect gift and was so excited about the gift that she gave it to Aubrey before the wedding.Aubrey cried and told Anna she could never have a better friend.Reformulation best describes the gift-giving stage in this situation.
A)True
B)False
Q3) ________ refers to the set of individuals and organizations that create and market cultural products.
A) Culture program company (CPC)
B) Culture invention company (CIC)
C) Culture production institution (CPI)
D) Culture production system (CPS)
Q4) Differentiate between sacred consumption and profane consumption.
Q5) Explain the term "power distance" in Hofstede's Dimensions of National Culture.
To view all questions and flashcards with answers, click on the resource link above. Page 16