International Marketing Strategy
Final Test Solutions
Course Introduction
International Marketing Strategy explores the principles and practices necessary for developing and implementing marketing strategies in a global context. The course covers key topics such as market selection and entry modes, cross-cultural consumer behavior, international product and brand management, pricing, distribution, and promotion strategies. Students will analyze case studies and current events to understand how multinational organizations adapt to diverse economic, legal, and cultural environments, and learn how to create cohesive marketing plans that achieve competitive advantage in international markets.
Recommended Textbook
International Marketing 8th Edition by Michael R. Czinkota
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18 Chapters
1062 Verified Questions
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Page 2
Chapter 1: The International Marketing Environment
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Sample Questions
Q1) Which of the following adequately describes the amount of world wide exports of the United States?
A) In 1950, the U.S. accounted for 9 percent of world exports.
B) In 2005, the share of U.S. exports accounted for 9 percent of world merchandise exports.
C) In 1950, the U.S. accounted for 25 percent of world exports, and today that number has held steady because other markets have grown similar to the United States.
D) In 2005, the domestic product of the U.S. was more than fifty percent of the worldwide total.
Answer: B
Q2) Common cultural pressures result in similar social phenomena and behavior around the world. To what does the text attribute more frequent shopping worldwide?
A) The emergence of uniform currency worldwide
B) More dual-income families
C) Common ancestral beginnings
D) The rise in nuclear family units
Answer: B
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Chapter 2: Trade Institutions and Trade Policy
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Sample Questions
Q1) The Roman Empire became one of the greatest world powers through which of the following means?
A) Asking other countries to join them in their empire
B) Sending out feudal lords to marry into the extended families of neighboring lands
C) Encouraging international business activities
D) Taxing the poor
Answer: C
Q2) The charter for the International Trade Organization (ITO) was signed in Havana, Cuba in 1948.
A)True
B)False
Answer: True
Q3) NAFTA, Mercosur, and GCC represent:
A) names of Soviet rockets that have made trips to the moon.
B) formal titles for the ministers of trade in South American countries.
C) the infrastructure of governmental courts related to trade.
D) examples of regional trade alliances between nations.
Answer: D
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Chapter 3: The Cultural Environment
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Sample Questions
Q1) Which of the following is not a recommended practice to ensure marketing success abroad?
A) Embrace local culture
B) Employ ethnocentrism doctrine
C) Build relationships
D) Employ locals
Answer: B
Q2) Why are patience, flexibility, and tolerance for others' beliefs important in global marketing?
Answer: For years, marketers have been heralding the arrival of the global customer, an individual or entity that would both think and purchase alike the world over. These universal needs could then be translated into marketing programs that would exploit these similarities. However, if this approach were based on the premise of standardization, critical and fatal mistakes would be made. To take advantage of global markets or global segments, marketers are required to have or attain a thorough understanding of what drives consumer behavior in different markets, and to detect the extent to which similarities exist or can be achieved through marketing efforts. This takes time, adaptability and an understanding of the differences which are common to all.
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Chapter 4: The Economic Environment
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Sample Questions
Q1) Which of the following is best described as a "dynamic marketplace in which all restrictions and barriers among member countries are removed"?
A) Autocracy
B) Bilateral infrastructure
C) Free trade area
D) California
Q2) Which of the following is the currency that was created by the European Union?
A) Dogma
B) Euro
C) Francpence
D) the "Pauper's Mill"
Q3) Which country is the world's largest exporter of textiles since beginning to increase production in the 1980s?
A) Japan
B) China
C) Philippines
D) Africa
Q4) Which three countries were involved in NAFTA and what are the characteristics of that agreement?
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Chapter 5: The Political and Legal Environment
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Sample Questions
Q1) Laws in the United States control all exports of goods, services, and ideas.
A)True
B)False
Q2) The seizure of foreign assets by a government with payment of compensation to owners is called:
A) expatriation.
B) appropriation.
C) expropriation.
D) exhausting resources.
Q3) The method in which countries try to deny or at least delay the acquisition of strategically important goods by adversaries is known as:
A) postulating.
B) export control systems.
C) production bondage.
D) pre-sanction warning.
Q4) Over-investing is characterized by international marketers:
A) fueling economic systems by producing free labor pools.
B) buying more land, space, and equipment than is needed.
C) using existing buildings and technology to open the new market.
D) seeking foreign investment in stock portfolios.
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Chapter 6: Strategic Planning
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Sample Questions
Q1) Globalization strives to reduce costs by pooling production or other activities or exploiting factor costs or capabilities within a system.
A)True
B)False
Q2) NIH is an acronym for Not-Invented-Here syndrome.
A)True
B)False
Q3) Why are global marketers interested in the Triad regions of North America, Europe and the Asia Pacific region?
Q4) A program to build relationships with important customers and to develop systems and interaction internally is known as:
A) justification.
B) global account management.
C) situational relevance.
D) VIP marketing.
Q5) Global marketing can be seen as a culmination of a process of international market entry and expansion.
A)True
B)False
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Chapter 7: Marketing Organization, Implementation, and Control
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Sample Questions
Q1) Global structures have grown out of government control.
A)True
B)False
Q2) The _____ factor in an organization is critical.
A) Mechanical
B) Human
C) Resource
D) international
Q3) Which of the following is not one of the global structures available to international organizations?
A) Franchise division with hierarchical development
B) Global product structure
C) Mixed or hybrid structure
D) Global functional structure
Q4) An approach to organization based on geographical areas is called geographics.
A)True
B)False
Q5) Intranets sell products internationally through credit card transactions.
A)True
B)False
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Chapter 8: Research
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Sample Questions
Q1) What are the three major constraints placed upon international marketing firms, and how do they make decisions in light of these constraints?
Q2) Electronic information services save marketers three valuable commodities. Which of the following best describes these commodities?
A) Postal rates, mailing supplies, and personnel options
B) Time, energy, and money
C) Breakthrough rates, taxes, and distribution costs
D) Positioning, rank, and perception
Q3) Why is it important to protect the analysis and presentation phases of research gathering?
Q4) The centralized approach to marketing research gives most of the control, focus, thrust, and design to:
A) the market researchers in the field.
B) the brand.
C) headquarters.
D) field agents, such as government employees.
Q5) A marketing plan is usually developed prior to doing any international research.
A)True
B)False
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Chapter 9: Market Entry and Expansion
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Sample Questions
Q1) When a multinational firm employs the best and the brightest from the domestic country and moves them to another market, this is known as:
A) brain drain.
B) scholar holler.
C) science pretense.
D) executive switching.
Q2) Resource seekers search for financial contributors who can invest in the foreign market along with the domestic company.
A)True
B)False
Q3) Which of the following is considered a proactive motivation to go international?
A) Competitive pressures
B) Unique products
C) Over-production
D) Excess capacity
Q4) What is the difference between proactive and reactive motivators that spur a company to go international?
Q5) List and describe the key corporate export stages.
Q6) Describe three types of ownership in foreign direct investing.
Page 11
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Chapter 10: Product Adaptation
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Sample Questions
Q1) Government regulations are probably the single most important factor contributing to product adaptation and, because of bureaucratic red tape, often the most cumbersome and frustrating factor with which to deal.
A)True
B)False
Q2) Which of the following best describes the product or service a company offers for sale?
A) A pertinent formation of space and time.
B) A complex combination of tangible and intangible elements.
C) Engineering made humanized.
D) Pursuit of quantum theoretic.
Q3) In developing markets, products such as cigarettes and razor blades are often sold by the piece. Why?
A) It is easier to get these smaller items through customs.
B) Most developing country citizens cannot read, therefore do not need packaging.
C) Each product is taxed differently by unit.
D) So that consumers with limited incomes can afford them.
Q4) Explain how counterfeiting has become a problem in foreign markets.
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12
Chapter 11: Export Pricing
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Sample Questions
Q1) Because international currency is fluid, neither party will get harmed if the exchange rate is different in one country versus another.
A)True
B)False
Q2) Which of the following is not a general alternative pricing mechanism?
A) Posting
B) Skimming
C) Market Pricing
D) Penetration
Q3) How is the final price negotiated for an exported good?
A) In person or electronically
B) Through the foreign exchange commissions
C) In order of acceptance
D) Aboard the vessel
Q4) Incoterms are the terms agreed upon by nation states that allow for incorporation of companies as recognized globally.
A)True
B)False
Q5) What is the process of setting an export price?
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Chapter 12: Marketing Communications
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Sample Questions
Q1) When the exporter uses indirect exports to reach international markets, the export process is:
A) internalized.
B) externalized.
C) modified rebuy.
D) just in time.
Q2) Personal selling would be considered which type of strategy?
A) Push
B) Frontal
C) Point of Purchase
D) Differential
Q3) Negotiator characteristics such as gender, race, or age, may work for against the exporter of certain cultures.
A)True
B)False
Q4) Advertising is considered what kind of marketing strategy?
A) Safe
B) Secure
C) Intelligent
D) Pull
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Chapter 13: Distribution Management
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Sample Questions
Q1) Which of the following was not cited in the text as a reason for termination of the channel relationship?
A) Authoritarian decision by the consumer advocacy group
B) Marketers distribution approach
C) Intermediary's lack of performance
D) One of the parties not honoring agreements
Q2) Why is privacy such an issue in e-business?
Q3) This group is traditionally organized along product lines and provides the international marketer with complete marketing services and will purchase the product and exercise more independence.
A) Distributor
B) Enhancer
C) Channel lieutenant
D) Trans-importer
Q4) Financial requirements in setting up a channel system are called:
A) capital.
B) starting money.
C) cost.
D) presentation cash.
Q5) How should a marketing channel be designed?
Page 15
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Chapter 14: Global Product Management and Branding
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Sample Questions
Q1) A facilitating agent would be an organization like an advertising agency or market research firm.
A)True
B)False
Q2) What are the three basic criteria upon which a new product competing for limited development funds is screened?
A) Procurement, production, and profit
B) Affirmative action, political sensitivity, and cultural
C) Market, technical, and financial
D) Channel height, weight, and width
Q3) Which of the following is not one of the three choices of branding that are available to global marketers within the global, regional, and local dimensions of product development?
A) Brands can feature the corporate name.
B) Marketers can have family brands for a wide range of products or product variations.
C) Black label generic products can be converted into brands.
D) Individual brands can exist for each item in the product line.
Q4) How is branding affected in the worldwide global marketing effort?
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Chapter 15: Global Services
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Sample Questions
Q1) What percentage of revenue does the service sector bring to the United States' GDP?
A) 10%
B) 25%
C) 80%
D) 100%
Q2) Because services cannot be stored, much greater responsiveness to demand fluctuation must exist, and therefore, much greater pricing flexibility must be maintained.
A)True
B)False
Q3) Services produce over 60 percent of the GDP throughout the world.
A)True
B)False
Q4) Rules and laws that impose larger operating costs on foreign firms than on local competitors, that provide subsidies to local firms only, or that deny competitive opportunities to foreign suppliers are known as regulatory practices.
A)True
B)False
Q5) What is the difference between a good and a service?
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Chapter 16: Global Logistics and Materials Management
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Sample Questions
Q1) What percentage of the total landed cost of an international order is the logistics' cost?
A) 10-30%
B) 45%
C) 75%
D) 87%
Q2) On what is international transportation service pricing usually based?
A) Volume
B) Content
C) Cost and value of the service to the shipper
D) Standard rate and data
Q3) Changes in exchange rates that can affect the purchase and profitability of the international firm are called:
A) fluctuations.
B) synergies.
C) currency variations.
D) placating.
Q4) Why is international logistics management growing in importance?
Q5) Why are reverse distribution systems important?
Q6) How can inventory be used as a strategic tool?
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Chapter 17: Global Pricing
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Sample Questions
Q1) Who or what sets the price ceiling in a given market?
A) IRS
B) Competitors
C) Demand
D) Prices
Q2) When competition is keen or expected to increase in the near future, what would cause a product to be more attractive to buyers and the market less attractive to the competition?
A) Flooding the market
B) Skimming pricing strategy
C) Perception marketing
D) Low prices
Q3) Deriving transfer prices from the market is the most marketing-oriented pricing method because it takes local conditions into account.
A)True
B)False
Q4) Transfer prices can be based on costs or on market prices.
A)True
B)False
Q5) What is a countertrade transaction?
Page 19
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Chapter 18: Global Promotional Strategies
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Sample Questions
Q1) Which new technology has allowed the international marketer to have access to the global market twenty-four hours per day?
A) Permanent billboards
B) Taxi signs
C) Television
D) Internet
Q2) Global media is characterized by having a centralized office and media outlets on how many continents?
A) One
B) Two
C) Three
D) All seven
Q3) Which of the following is not one of the recommended traits of a crisis management policy?
A) Openness about corporate activities
B) Keeping issues and answers internally located
C) Integrity
D) Clear communication
Q4) What is ambush marketing? Give an example.
Q5) What is public relations?
Page 20
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