International Marketing Review Questions
Course Introduction
International Marketing explores the strategies and practices involved in marketing goods and services across national boundaries. The course examines the challenges and opportunities presented by global markets, including cultural differences, legal and regulatory variations, and economic environments. Students learn how to analyze international market environments, adapt marketing strategies to local contexts, manage global branding, and implement effective international product, pricing, distribution, and promotion strategies. Emphasis is placed on understanding the complexities of cross-cultural consumer behavior and developing the skills needed to plan and execute successful marketing campaigns in diverse global settings.
Recommended Textbook Consumer Behavior Buying Having and Being 12th Edition by Michael R. Solomon
Available Study Resources on Quizplus
14 Chapters
1284 Verified Questions
1284 Flashcards
Source URL: https://quizplus.com/study-set/1441
Page 2
Chapter 1: Buying, Having, and Being: an Introduction to Consumer Behavior
Available Study Resources on Quizplus for this Chatper
92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/28611
Sample Questions
Q1) What is database marketing? Why is it so widely used by today's marketers?
Answer: Database marketing involves tracking consumer's buying habits very closely and crafting products and messages tailored precisely to people's wants and needs based on this information. As consumer markets are more and more segmented, marketers can use technology such as database marketing to determine exactly what each consumer wants and determine how to meet those wants.
Q2) Lucy Chang recently purchased a lovely ceramic bowl that featured a red dragon design. When she thought about her purchase, she found that she really had no justification for buying the bowl other than it reminded her of the bowls her mother used during evening meals when she was a young child in Hong Kong. Which type of relationship with a product best explains the reason for Lucy's purchase of the dragon bowl?
A) Self-concept attachment
B) Nostalgic attachment
C) Interdependence
D) Love
Answer: B
Q3) Define the term "paradigm."
Answer: A paradigm is a set of beliefs that guide our understanding of the world.
Page 3
To view all questions and flashcards with answers, click on the resource link above.
Chapter 2: Consumer and Social Well-Being
Available Study Resources on Quizplus for this Chatper
96 Verified Questions
96 Flashcards
Source URL: https://quizplus.com/quiz/28617
Sample Questions
Q1) When consumers are unhappy with a product, they may file a complaint in the form of legal action, Better Business Bureau complaint, or publishing a negative review. This is called a ________ response.
A) private
B) third-party
C) voice
D) complaint
Answer: B
Q2) Serial wardrobers are people who ________.
A) sell fake versions of real outfits
B) deface clothing and shoes
C) buy an outfit, wear it once, and return it
D) shop obsessively for trendy clothing
Answer: C
Q3) Why do all consumers sometimes replace a product that still functions?
A) Desire for new features
B) Change in the environment
C) Change in the person's role
D) All of the above
Answer: D
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Perception
Available Study Resources on Quizplus for this Chatper
94 Verified Questions
94 Flashcards
Source URL: https://quizplus.com/quiz/28618
Sample Questions
Q1) Some color combinations can become so associated with a company that the corporation may be granted exclusive use of these colors.
A)True
B)False
Answer: True
Q2) As a personal selection factor, adaptation is seen as the degree to which consumers continue to notice a stimulus over time. Five factors can lead to adaptation. List and briefly describe the connection with adaptation.
Answer: The five factors are intensity (less-intense stimuli habituate because they have less impact), duration (stimuli that are long in duration tend to habituate), discrimination (simple stimuli habituate because they do not require attention to detail), exposure (frequently encountered stimuli habituate as the rate of exposure increases), and relevance (stimuli that are irrelevant or unimportant habituate because they fail to attract attention).
Q3) Define the term "hedonic consumption."
Answer: Hedonic consumption is a multisensory, fantasy, and emotional aspect of a consumer interaction with a product.
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: Learning Memory
Available Study Resources on Quizplus for this Chatper
95 Verified Questions
95 Flashcards
Source URL: https://quizplus.com/quiz/28619
Sample Questions
Q1) On her first visit to China, Jane did not know how to pay for the produce she had selected at a market. She watched several Chinese women pay for their selections, and then Jane copied their behavior. In this example, Jane used ________.
A) shaping
B) stimulus discrimination
C) modeling
D) stimulus generalization
Q2) Why would short-term memory be greatly impaired, or perhaps made impossible, without sensory memory?
Q3) A department store decides to use "secret shoppers" at unannounced times to test for service quality among its personnel. Store personnel are rewarded for providing excellent customer service. Which reinforcement schedule has been used in this situation?
A) Fixed-ratio reinforcement
B) Fixed-interval reinforcement
C) Variable-frequency reinforcement
D) Variable-interval reinforcement
Q4) List and explain the three stages of cognitive development.
Q5) List and explain the three stages of memory.
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Motivation and Affect
Available Study Resources on Quizplus for this Chatper
86 Verified Questions
86 Flashcards
Source URL: https://quizplus.com/quiz/28620
Sample Questions
Q1) Most current explanations of motivation focus on cognitive factors rather than biological ones to understand what drives behavior.
A)True
B)False
Q2) Seth Hernandez is sitting in a class that precedes lunch. His stomach begins to rumble and grumble. Instead of thinking about the day's lecture, Seth begins to think about lunch and his choice of places to eat. He even begins to narrow down the selection of foods that he might want for lunch. Seth is focusing on biological needs that are at present unfulfilled and have produced what might be thought of as an unpleasant state of arousal. Which of the following theories best describes Seth's experience?
A) Fact-and-find theory
B) Drive theory
C) Emotional theory
D) Theory of cognitive dissonance
Q3) A clothing store made the proper decision when they targeted women with a high need for achievement for their line of business suits.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 7
Chapter 6: The Self: Mind, Gender, and Body
Available Study Resources on Quizplus for this Chatper
92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/28621
Sample Questions
Q1) A consumer is attached to an object to the extent that she relies upon it to maintain her self-concept.
A)True
B)False
Q2) Which of the following is a level of a people extended self?
A) Individual level
B) Family level
C) Community level
D) All of the above
Q3) Explain the concepts of the ideal and actual self. How do we bridge the gaps between these two selves?
Q4) ________ summarizes the beliefs a person holds about his own attributes and how he/she evaluates their self on those qualities.
A) Actual self
B) Self-esteem
C) Self-concept
D) Self-ego
Q5) Describe how ideals of beauty within a culture motivate consumers to change themselves physically. Discuss specific categories where this occurs.
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Personality, Lifestyles, and Values
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/28622
Sample Questions
Q1) Match.com and eharmony.com measure identifiable personal characteristics called
A) personality traits
B) personality image
C) personality matches
D) ego matches
Q2) Motivational research is based on the trait theory of personality.
A)True
B)False
Q3) Janice feels that she makes many of her decisions based on the fact that she is an introvert. Introversion seems to affect her taste in clothes, outside activities, and even her independence. Janice is making consumption decisions based on a personality theory called trait theory.
A)True
B)False
Q4) The Myers-Briggs type indicator is based on the work of ________.
A) Karen Horney
B) Sigmund Freud
C) Carl Jung
D) Milton Rokeach
Page 9
To view all questions and flashcards with answers, click on the resource link above.
Chapter 8: Attitudes and Persuasive Communication
Available Study Resources on Quizplus for this Chatper
92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/28623
Sample Questions
Q1) Retail stores put a number of items in the aisles leading to the checkout station. These are placed there to remind customers of things they may have overlooked, or to show products that customers may not have thought of buying until they are seen. Retailers know that some items are purchased on impulse. In other words, the customer simply sees a product and purchases it. Create a fourth hierarchy of effects that would combine the three components of the ABC model when a product is selected on impulse.
Q2) A story about an abstract trait or concept that advertisers tell in context of a person, animal, vegetable, or object is called a metaphor.
A)True
B)False
Q3) Researchers have added to the original Fishbein multiattribute model. The name of this extended-Fishbein model is the ________.
A) linked Fishbein model
B) theory of reasoned action
C) Phillips approach
D) subjective norm model
Q4) Discuss the low-involvement hierarchy of effects.
Q5) What is source credibility and does source credibility affect attitude change?
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Decision Making
Available Study Resources on Quizplus for this Chatper
91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/28624
Sample Questions
Q1) A customer buying an unfamiliar product which carried a fair degree of risk would most likely engage in what type of problem solving?
A) Extended problem solving
B) Limited problem solving
C) Habitual problem solving
D) Recognition problem solving
Q2) Define framing.
Q3) In a consensual purchase decision, the group agrees on the desired purchase.
A)True
B)False
Q4) Kraft has repackaged its salad dressings as "anything" dressings to encourage people to shift their ________ and consider the dressings as a complement to more than just salads.
A) demonstration signals
B) knowledge structures
C) mental maps
D) mean-end chains
Q5) Define problem recognition. Show how problems can arise. Give a brief example to illustrate the problem recognition process.
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Buying, Using, and Disposing
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/28612
Sample Questions
Q1) Stephanie loves flea markets and garage sales. She spends most of her Saturday mornings going from one to another. About once a month, she holds her own garage sale just to get rid of some of the items she purchases during the month. Stephanie is actively engaged in ________.
A) lateral cycling
B) divestment cycling
C) freecycling
D) underground cycling
Q2) Consumers' physical and social environments have little to do with the motives that are constructed for product usage.
A)True
B)False
Q3) Describe the concepts of normative influence and comparative influence among reference groups.
Q4) Time poverty is creating opportunities for many new products that allow people to multitask.
A)True
B)False
Q5) List and explain the four kinds of retail theming techniques.
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Groups and Social Media
Available Study Resources on Quizplus for this Chatper
93 Verified Questions
93 Flashcards
Source URL: https://quizplus.com/quiz/28613
Sample Questions
Q1) If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied has ________ power.
A) referent
B) informational
C) legitimate
D) coercive
Q2) Home shopping parties may activate the risky shift or ________, in which the individual at the party may get so caught up in the party spirit that he orders products that he would normally not purchase.
A) deindividuation
B) homophily
C) surrogate shift
D) principle of least interest
Q3) The original opinion leadership framework of an influence network has been largely displaced by the two-step flow model of influence.
A)True
B)False
Q4) Explain the three different reference groups.
Q5) Explain the term "lurkers" as it relates to social media.
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Income and Social Class
Available Study Resources on Quizplus for this Chatper
93 Verified Questions
93 Flashcards
Source URL: https://quizplus.com/quiz/28614
Sample Questions
Q1) The average American's standard of living continues to improve due to two key factors. What are these factors? Provide explanatory comments about each factor.
Q2) Which of the following theorists is best known for arguing that an individual's relationship to the means of production determines his position in society?
A) Karl Marx
B) Max Weber
C) Horatio Alger
D) Thorstein Veblen
Q3) Trisha grew up in a drug-ridden inner city neighborhood. Through sheer determination and intelligence, Trisha is now a medical doctor teaching on the staff of a large university hospital. Trisha is proud of what she has accomplished, but sometimes she feels stressed and uncertain of who she really is. The concept of ________ assesses the impact of such inconsistencies.
A) status crystallization
B) homogamy
C) habitus
D) invidious distinction
Q4) Explain what Veblen meant by the term "invidious distinction."
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Subcultures
Available Study Resources on Quizplus for this Chatper
93 Verified Questions
93 Flashcards
Source URL: https://quizplus.com/quiz/28615
Sample Questions
Q1) A church that serves 2000 or more congregants per week is called a ________.
A) mass church
B) megachurch
C) large church
D) mainstream church
Q2) Which of the "Big Three" American subcultures makes up 13% of the population?
A) African American
B) Hispanic American
C) Asian American
D) Arab American
Q3) List and explain the 4 basic conflicts teens face.
Q4) The lack of marketing information about religion is primarily due to ________.
A) the small number of people who are influenced in the marketplace by religious issues
B) the dollar value of the Christian market being very low
C) traditional bigotry toward religion
D) religion being somewhat of a taboo subject among researchers
Q5) List and explain the 7 age cohorts.
Q6) Explain why the original descriptions and stereotypes of Gen Xers may be inaccurate.
Page 15
To view all questions and flashcards with answers, click on the resource link above.
Chapter 14: Culture
Available Study Resources on Quizplus for this Chatper
92 Verified Questions
92 Flashcards
Source URL: https://quizplus.com/quiz/28616
Sample Questions
Q1) Pavel is an inventor. He read that there were several million people who could not sleep at night until they looked under the bed. He invented a light that could be put under the bed and went on automatically when someone looked there. Pavel's product is designed to help people perform a ________.
A) ritual
B) symbolic exchange
C) convention
D) rite of passage
Q2) The second stage in the rite of passage is ________.
A) separation
B) aggregation
C) liminality
D) sacred consumption
Q3) Explain the three distinct stages of gift-giving rituals.
Q4) An interrelated function in culture that maintains social order because it authorizes a social cope for members of a culture to follow is called psychological.
A)True
B)False
Q5) Define the term "fashion system."
To view all questions and flashcards with answers, click on the resource link above. Page 16