International Marketing Research Practice Exam
Course Introduction
International Marketing Research explores the methodologies and strategies used to gather, analyze, and interpret data relevant to global markets. This course covers the unique challenges of conducting research across diverse cultural, economic, and regulatory environments, emphasizing the importance of adapting research techniques to international contexts. Students learn to design research projects, select appropriate sampling and data collection methods, and utilize statistical tools to draw actionable insights that inform international marketing decisions. Topics include cross-cultural questionnaire design, global market segmentation, competitive analysis, and ethical considerations in international research, preparing students to make informed decisions in a dynamic global marketplace.
Recommended Textbook
Exploring Marketing Research 10th Edition by William G. Zikmund
Available Study Resources on Quizplus
25 Chapters
1913 Verified Questions
1913 Flashcards
Source URL: https://quizplus.com/study-set/2484
Page 2
Chapter 1: The Role of Marketing Research
Available Study Resources on Quizplus for this Chatper
70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/49374
Sample Questions
Q1) When ideas can be stated in researchable terms,we reach the analysis stage of the scientific method.
A)True
B)False
Answer: False
Q2) Define the scientific method and list the steps involved in implementing it.
Answer: The scientific method is the way researchers go about using knowledge and evidence to reach objective conclusions about the real world.In the scientific method,there are multiple routes to developing ideas,such as through prior knowledge or observation.When the ideas can be stated in researchable terms,we reach the hypothesis stage.The next step involves testing the hypothesis against empirical evidence (facts from observation or experimentation).The results either support a hypothesis or do not support a hypothesis.From these results,new knowledge is acquired.
Q3) The way researchers go about using knowledge and evidence to reach objective conclusions about the real world is known as the ____________________.
Answer: scientific method
To view all questions and flashcards with answers, click on the resource link above.
3
Chapter 2: Information Systems and Knowledge Management
Available Study Resources on Quizplus for this Chatper
70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/49375
Sample Questions
Q1) An ____________________ occurs when one company's computer system is integrated with another company's computer system.
Answer: electronic data interchange EDI
Q2) What is the opening screen of a Web site called?
A)cookie
B)home page
C)hyperlink
D)browser
Answer: B
Q3) Parties that furnish information on the World Wide Web are called:
A)browsers
B)content providers
C)search engines
D)Intranets
Answer: B
Q4) Modern technology provides new ways of tracking human behavior.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: The Marketing Research Process
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/49376
Sample Questions
Q1) Which of the following seeks to diagnose reasons for market outcomes and focuses specifically on the beliefs and feelings consumers have about and toward competing products?
A)causal research
B)diagnostic analysis
C)concomitant research
D)test-market
Answer: B
Q2) The idea that the objectives of a research study will determine the composition of the sample to be used in the study is an example of:
A)backward linkage
B)concomitant variation
C)forward linkage
D)program strategy
Answer: C
Q3) In consulting,the term ____________________ is often used to describe the objectives to a research client.
Answer: deliverables
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: The Human Side of Marketing Research:
Organizational and Ethical
Issues
Available Study Resources on Quizplus for this Chatper
74 Verified Questions
74 Flashcards
Source URL: https://quizplus.com/quiz/49377
Sample Questions
Q1) Research that is conducted to support a specific claim in a legal action (e.g.a certain miles per gallon performance in city driving conditions)is known as ____________________ research.
Q2) When a marketing manager conducts a test market but has already decided to ignore the results if they do not support a national launch of the product,this is an example of:
A)a pseudo-research study
B)a pretest
C)a forecast analysis
D)informed consent
Q3) Which of the following is generally considered to be a public place in which unobtrusive observation is not a serious invasion of privacy?
A)an airport check-in counter at Logan Airport in Boston
B)the St.Louis Art Museum
C)a Radio Shack retail store
D)all of the above
Q4) Teams that are composed of representatives of marketing research,new product development,production,and finance to study the feasibility of the national launch of a new product are knows as ____________________ teams.
Page 6
To view all questions and flashcards with answers, click on the resource link above.
Chapter 5: Problem Definition: Jump-Starting the Research Process
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/49378
Sample Questions
Q1) In the statement: "Years of sales experience is an important variable in predicting unit sales performance," what type of variable is "years of experience"?
A)dependent variable
B)independent variable
C)categorical variable.
D)classificatory variable
Q2) Anything that changes in value from one instance to another in a research study is called a(n)____________________.
Q3) A ____________________ is a written expression of the key question(s)that a research user wishes to answer.
Q4) Research hypotheses express the research objectives in terms of questions that can be addressed by research.
A)True
B)False
Q5) One of the best ways to identify the symptoms of a problem is to interview key decision-makers in the organization.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Qualitative Research Tools
Available Study Resources on Quizplus for this Chatper
80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/49379
Sample Questions
Q1) When consumers in a focus group session are presented with a written description of a possible new product and are asked what they would be willing to pay for such a product,this is an example of which of the following?
A)causal research study
B)descriptive research study
C)concept test
D)case study
Q2) Which type of data are not characterized by numbers and instead are textual,visual,or oral?
A)grounded data
B)quantitative data
C)subjective data
D)qualitative data
Q3) A primary advantage of the case study is that an entire organization or entity can be investigated in depth.
A)True
B)False
Q4) The person who leads a focus group discussion is called a(n)____________________.
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Secondary Data Research in a Digital Age
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/49380
Sample Questions
Q1) The marketing research industry uses the term primary-source data for diverse types of data offered by a single company.
A)True
B)False
Q2) Diary panel data are data gathered by households that have agreed to record their consumption behavior over an extended period of time.
A)True
B)False
Q3) All of the following are examples of internal secondary data EXCEPT:
A)sales invoices
B)the Internet
C)inventory levels
D)back orders
Q4) Secondary data are typically historical data that have already been collected.
A)True
B)False
Q5) Identify various internal and proprietary sources of secondary data.
Q6) Explain the three broad objectives that can be achieved using secondary data and give an example of each.
Page 9
To view all questions and flashcards with answers, click on the resource link above.
Chapter 8: Survey Research: an Overview
Available Study Resources on Quizplus for this Chatper
80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/49381
Sample Questions
Q1) If the interviewer's presence influences respondents to give untrue or modified answers,the survey will be marred by ____________________.
Q2) When an interviewer asks a respondent: "Why do you shop at Macy's department store?",this is an example of a(n)
A)structured question
B)disguised question
C)unstructured question
D)curb-stone question
Q3) Compare and contrast cross-sectional studies and longitudinal studies.
Q4) When a research study is not conducted according to the plan in the proposal for the research study,what kind of error has occurred?
A)random sampling error
B)systematic error
C)respondent error
D)implementation error
Q5) Name and describe the types of response bias.
Q6) When the results of a sample deviate in a significant way from the true value of the population mean,we say that the study has ____________________ bias.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Survey Research: Basic Methods of Communication With
Respondents
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/49382
Sample Questions
Q1) Mail surveys allow respondents to check facts that they may be unable to recall.
A)True
B)False
Q2) Which of the following has been considered the mainstay of commercial survey research for years?
A)mall-intercept interviews
B)Internet surveys
C)telephone interviews
D)e-mail surveys
Q3) An Internet survey is the same thing as an e-mail survey.
A)True
B)False
Q4) Interactive survey approaches are those that allow spontaneous two-way interaction between the interviewer and the respondent.
A)True
B)False
Q5) When the researcher travels to the respondent's place of business and leaves a survey to be filled out and that she will pick up the next day,this method of questionnaire distribution is called the ____________________.
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Observation
Available Study Resources on Quizplus for this Chatper
80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/49383
Sample Questions
Q1) Pupilometers measure unconscious eye movement and are useful for determining which component of an ad (or other stimuli)were seen and which were overlooked.
A)True
B)False
Q2) In a phenomenological approach,the researcher does not interact with those he or she is observing.
A)True
B)False
Q3) Attitudes cannot be observed.
A)True
B)False
Q4) Which of the following measures involuntary changes in the electrical resistance of the skin?
A)eye-tracking monitor
B)psychogalvanometer
C)pupilometer
D)voice-pitch analysis
Q5) When an observer observes a subject in a natural setting,this is an example of ____________________ observation.
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Experimental Research: An Overview
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/49384
Sample Questions
Q1) An experiment can have only one experimental variable.
A)True
B)False
Q2) Caroline is participating in an experimental study in which she is taking an herbal supplement and the researcher measures her perceived energy levels for several weeks.Although she doesn't know it,the supplement she is given in the study does not contain any of the herb of interest in the study.However,Caroline feels as though she has more energy than before,and she attributes it to the herbal supplement.This effect due to the psychological impact that goes along with knowledge that a treatment has been administered is called a(n):
A)maturation effect
B)false positive
C)counterbalancing effect
D)placebo effect
Q3) Experimental difference in means between the different levels of any single experimental variable is referred to as a(n)____________________.
Q4) The random assignment of subject and treatments to groups is called
Q5) List the four important elements in experimental design.
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Test Markets and Experimental Design
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/49385
Sample Questions
Q1) All of the following are ways of projecting test-market results EXCEPT:
A)ratio of test product sales plus overall company sales to industry sales
B)straight trend projections
C)marketing penetration x repeat-purchase rate
D)consumer surveys
Q2) When consumers choose a new offering as a replacement for another product offered by the same company,it is said to ____________________ sales.
Q3) When a computer screen is used to simulate a retail store with images that allow a subject to "move" through different departments of the store and "purchase" products electronically is called a ____________________ simulated test-market.
Q4) An experimental design that uses a random process to assign subjects to treatment levels of an experimental variable is called a:
A)main effect design
B)completely randomized design
C)Solomon design
D)systematic design
Q5) Discuss four methods of projecting test-market results.
Q6) Compare and contrast completely randomized designs and randomized-block designs.
Page 14
To view all questions and flashcards with answers, click on the resource link above.
Chapter 13: Measurement
Available Study Resources on Quizplus for this Chatper
80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/49386
Sample Questions
Q1) ____________________ validity represents the uniqueness or distinctiveness of a measure.
Q2) Which of the following is an indicator of a measure's internal consistency?
A)reliability
B)validity
C)coefficient beta
D)sensitivity
Q3) Another name for face validity is ____ validity.
A)criterion
B)content
C)test-retest
D)split-half
Q4) Scales provide ____________________ rules that indicate that a certain value on a scale corresponds to some true value of a concept.
Q5) Researchers measure concepts through a process known as:
A)summation
B)operationalization
C)assessment
D)matching
Q6) Name and describe the components of construct validity.
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Attitude Measurement
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/49387
Sample Questions
Q1) A variation of the graphic ratings scale is the ladder scale.
A)True
B)False
Q2) A perceptual map can be developed based on semantic differential data.
A)True
B)False
Q3) The category scale measures attitude with greater sensitivity than a two-point response scale.
A)True
B)False
Q4) "I hate asparagus" is an example of which component of an attitude toward asparagus?
A)affective
B)behavioral
C)cognitive
D)perceptive
Q5) An advantage of the Likert-type summated rating method is that it is easy to know what a single summated score means.
A)True
B)False
Page 16
To view all questions and flashcards with answers, click on the resource link above.
Chapter 15: Questionnaire Design
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/49388
Sample Questions
Q1) A questionnaire that collects information that is valid is said to be:
A)relevant
B)accurate
C)counterbalanced
D)balanced
Q2) A tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research is referred to as:
A)preliminary tabulation
B)primary tabulation
C)initial tabulation
D)back translation
Q3) A frequency-determination question allows the respondent to provide multiple answers to a single question.
A)True
B)False
Q4) One advantage of open-ended response questions is the possibility that interviewer bias will affect the results.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 16: Sampling Designs and Sampling Procedures
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/49389
Sample Questions
Q1) If a national political pollster selects ten states randomly,then randomly selects five counties within each state,then randomly selects five voting precincts within these counties,then randomly selects five blocks within these precincts,then randomly selects five households for door-to-door interviews about their voting intentions in the next Presidential election,this is an example of what type of sampling procedure?
A)simple random sample
B)multistage area sample
C)systematic sample
D)nonprobability sample
Q2) When a researcher uses students to participate in a study because he has easy access to them,what type of sampling procedure does this represent?
A)judgment sample
B)systematic sample
C)snowball sample
D)convenience sample
Q3) A multistage sample is low cost and frequently used.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Chapter 17: Determination of Sample Size: A Review of Statistical Theory
Available Study Resources on Quizplus for this Chatper
80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/49390
Sample Questions
Q1) Which theory states that as sample size increases,the distribution of sample means of size n,randomly selected,approaches a normal distribution?
A)prospect theory
B)central-limit theorem
C)dispersion theory
D)entropy
Q2) Which of the following is a measure of the central tendency of a set of scores?
A)mode
B)median
C)mean
D)all of the above
Q3) The standardized normal distribution is a purely theoretical probability distribution and is of little use in inferential statistics.
A)True
B)False
Q4) Measured characteristics of a specific population are called ____________________.
Q5) Describe the measures of dispersion and explain why standard deviation is used most often.
To view all questions and flashcards with answers, click on the resource link above. Page 19
Chapter 18: Fieldwork
Available Study Resources on Quizplus for this Chatper
69 Verified Questions
69 Flashcards
Source URL: https://quizplus.com/quiz/49391
Sample Questions
Q1) Ethnographers observe more than interview.
A)True
B)False
Q2) When an interviewer asks the respondent a question and then waits patiently and expectantly for the respondent to answer it,this is known as a neutral probe.
A)True
B)False
Q3) An interview can involve ethnography or phenomenology.
A)True
B)False
Q4) When a field supervisor phones a respondent to obtain her reactions to the interviewer and also asks some basic demographic information about the respondent's age and zip code,the field supervisor is conducting:
A)a silent probe
B)a briefing session
C)a verification of the data
D)triangulation
Q5) List the eight practical rules of marketing research inquiry that should be followed and used without exception.
To view all questions and flashcards with answers, click on the resource link above. Page 20
Chapter 19: Editing and Coding: Transforming Raw Data
Into Information
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/49392
Sample Questions
Q1) Coding is the process of assigning a numerical score or other character symbol to previously edited data.
A)True
B)False
Q2) A collection of characters that represents a single type of data,usually a variable,is called a:
A)field
B)data file
C)value label
D)string file
Q3) Which of the following need to be corrected as part of the editing process?
A)omissions
B)legibility
C)consistency
D)all of the above
Q4) A field supervisor checks for technical omissions such as blank pages on an interviewer form.
A)True
B)False
Q5) Explain how researchers handle missing data.
To view all questions and flashcards with answers, click on the resource link above. Page 21
Chapter 20: Basic Data Analysis: Descriptive Statistics
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/49393
Sample Questions
Q1) When a third variable changes in important ways the relationship between an independent variable and a dependent variable,this third variable is called a(n)____________________ variable.
Q2) Box and whisker plots provide graphic representations of central tendencies,percentiles,variabilities,and the shapes of frequency distributions.
A)True
B)False
Q3) Another name for data transformation is:
A)index analysis
B)data conversion
C)quadrant analysis
D)data exchange
Q4) When a data set is unimodal,a median split of the data will lead to error.
A)True
B)False
Q5) Data are sometimes merely reported and not interpreted.
A)True
B)False
Q6) Explain the components of a box and whisker plot.
Page 22
To view all questions and flashcards with answers, click on the resource link above.
Chapter 21: Univariate Statistical Analysis
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/49394
Sample Questions
Q1) Analyses that test hypotheses and models involving multiple (three or more)variables or sets of variables are referred to as ____________________ statistical analyses.
Q2) Suppose that past research studies have found that 70 percent of a particular target market segment were aware of the Nike "swoosh" brand mark.If 65 percent of this target market in a sample of 60 people are aware of this brand mark,and if the standard error of the proportion is 0.06,the observed Z-test value is approximately:
A)-13.19
B)-0.83
C)0.83
D)13.19
Q3) A general term representing how well some computed table or matrix of values matches some population or predetermined table or matrix of the same size is
Q4) The exact point where the hypothesis changes from not being support to being supported depends on how much risk the researcher is willing to accept and on the variability of the measure.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 23
Chapter 22: Bivariate Statistical Analysis: Differences
Between Two Variables
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/49395
Sample Questions
Q1) List the practical steps for interpreting t-test results.
Q2) A researcher hypothesizes that males and females differ with respect to attitude toward sports sponsorships.To investigate this hypothesis that these two groups' attitudes differ,he will use a:
A)bivariate test of differences
B)univariate test of differences
C)multivariate test of differences
D)cluster analysis
Q3) In a brand awareness study,if 25 of a group of 35 males identify the brand correctly and 15 of a group of 35 females identify this brand correctly,the chi-square value for this study is approximately:
A)3.26
B)4.15
C)5.84
D)2.92
Q4) The independent samples t-test tests the differences between means taken from two independent samples or groups.
A)True
B)False
24
To view all questions and flashcards with answers, click on the resource link above.
Chapter 23: Bivariate Statistical Analysis: Measures of Association
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/49396
Sample Questions
Q1) Price is frequently used as an independent variable in marketing research.
A)True
B)False
Q2) Discuss the pros and cons of raw regression estimates and standardized regression estimates and discuss when each is appropriate.
Q3) If the number of coupons given out at shopping malls is used to predict the number of tickets that will be sold to a country and western band's performance at a local club,the number of coupons is the ____________________ variable.
Q4) A correlation coefficient indicates both the ____________________ of the relationship between two variables and the ____________________ of this relationship.
Q5) Explain how regression differs from correlation.
Q6) The equation,Y = a + b X,is the equation for the:
A)coefficient of determination
B)correlation coefficient
C)least-squares regression line
D)F-test
Q7) The Pearson product-moment correlation coefficient ranges between ____________________ and ____________________.
To view all questions and flashcards with answers, click on the resource link above.
Chapter 24: Introducing Multivariate Statistical Analysis
Available Study Resources on Quizplus for this Chatper
80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/49397
Sample Questions
Q1) In discriminant analysis,a linear combination of independent variables that explains group memberships is known as a(n):
A)regression equation
B)discriminant function
C)discriminant factor
D)n-way ANOVA
Q2) The purpose of factor analysis is to summarize the information contained in a large number of variables into as large a number of factors as possible.
A)True
B)False
Q3) List the steps in interpreting a multiple regression model.
Q4) Explain how cluster analysis can identify market segments.
Q5) Nominal and ordinal scales are referred to as metric scales.
A)True
B)False
Q6) Multivariate techniques that try to group things together are known as ____________________ methods.
Q7) Explain how MANOVA models differ from ANOVA models.
Q8) Explain why and how a marketing researcher uses factor analysis.
To view all questions and flashcards with answers, click on the resource link above. Page 26
Chapter 25: Communicating Research Results: Research
Report, oral Presentation, and Research Follow-Up
Available Study Resources on Quizplus for this Chatper
70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/49398
Sample Questions
Q1) The document to the researcher that approves the project,details who has responsibility for it,an describes the resources available to support it is called the:
A)letter of authorization
B)letter of transmittal
C)introductory letter
D)formality letter
Q2) Six slices in a pie chart is a typical maximum.
A)True
B)False
Q3) The findings of the study should be presented in the ____ section.
A)introduction
B)recommendations
C)appendix
D)research methodology
Q4) In the communication process,the receiver of the research report is known as the ____________________.
Q5) The part of the research report body that must explain technical procedures and findings of the research in a manner appropriate for the audience is called the ____________________ section of the report.
To view all questions and flashcards with answers, click on the resource link above. Page 27