International Marketing Question Bank
Course Introduction
International Marketing explores the strategies and practices involved in marketing goods and services across national borders. This course examines the complexities of operating in diverse cultural, economic, legal, and political environments, emphasizing the importance of adapting marketing strategies to suit different international markets. Topics include global market research, entry strategies, international product and brand management, pricing and distribution decisions, and cross-cultural communication. Through case studies and practical applications, students will develop the analytical and decision-making skills necessary to succeed in the dynamic field of international marketing.
Recommended Textbook
Preface to Marketing Management 13th Edition by J. Paul Peter
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14 Chapters
1150 Verified Questions
1150 Flashcards
Source URL: https://quizplus.com/study-set/2035
Page 2
Chapter 1: Strategic Planning and the Marketing Management Process
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66 Verified Questions
66 Flashcards
Source URL: https://quizplus.com/quiz/40437
Sample Questions
Q1) Which of the following is an organizational strategy based on competitive advantage?
A) Cost leadership strategy
B) Market penetration strategy
C) Market diversification strategy
D) Product development strategy
Answer: A
Q2) An organization's mission statement must be _____ to be able to provide direction and guidelines to management when they are choosing between alternative courses of action.
A) achievable
B) motivational
C) generic
D) specific
Answer: D
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Page 3
Chapter 2: Marketing Research: Process and Systems for Decision Making
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/40438
Sample Questions
Q1) Which of the following is an example of qualitative research?
A) Mathematical modeling
B) Long interviews
C) Experiments
D) Observational research
Answer: B
Q2) Observation,surveys,experiments and mathematical modeling are four common types of _____.
A) quantitative research
B) qualitative research
C) archival research
D) secondary research
Answer: A
Q3) One advantage of internet surveys is:
A) that they are accurate and free from respondents' self-selection bias.
B) that responses do not need to be checked for duplication.
C) the ease of generating sample frames.
D) that real-time data processing is possible.
Answer: D
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Chapter 3: Consumer Behavior
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/40439
Sample Questions
Q1) Marketers can create brand equity by:
A) selling the product in prestigious outlets that are exclusive.
B) ensuring ready availability of the product through retail chains.
C) collecting comparative information about competitive brands.
D) making the product available at all convenience stores.
Answer: A
Q2) Which of the following best describes those factors particular to a time and place of observation that have a demonstrable and systematic effect on current behavior?
A) Marketing influences
B) Product influences
C) Promotional influences
D) Situational influences
Answer: D
Q3) It is important for marketers to devise communications that offer:
A) consistent messages about their products.
B) extremely detailed descriptions about product features.
C) covert messages for customers about their products.
D) messages that aim exclusively at the upper Americans.
Answer: A
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Page 5
Chapter 4: Business, Government, and Institutional Buying
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79 Verified Questions
79 Flashcards
Source URL: https://quizplus.com/quiz/40440
Sample Questions
Q1) Which of the following statements about the types of organizational purchases is true?
A) Straight rebuys have a long time frame in terms of the organizational buying process.
B) Modified rebuys have the shortest time frame in terms of the organizational buying process.
C) New task purchases involve evaluating many suppliers before selecting the final supplier.
D) Straight rebuys involve evaluating many alternative options during the buying process.
Q2) _____ purchase products from manufacturers and distribute them to consumers and other organizational buyers at a profit.
A) Producers
B) Intermediaries
C) Marketers
D) State governments
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6
Chapter 5: Market Segmentation
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79 Verified Questions
79 Flashcards
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Sample Questions
Q1) While churches are still places for traditional religious ceremonies and training,some churches are trying to reach new segments of the population by offering music-based services,youth-led services,and televised services.Churches are using positioning:
A) based on superiority to competitive products.
B) in terms of superior product users.
C) relative to the position of their competitors.
D) by use or application.
Q2) In the case of segmentation for entirely new products,which of the following approaches for determining key market dimensions would you recommend?
A) An a priori approach
B) A post hoc approach
C) An empirical approach
D) A cross-functional approach
Q3) Which of the following is the most market-oriented approach to segmentation?
A) Segmentation based on social class
B) Segmentation based on different customer lifestyles and purchasing habits
C) Segmentation based on geographic area
D) Segmentation based on the benefits that potential customers are seeking
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Chapter 6: Product and Brand Strategy
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88 Verified Questions
88 Flashcards
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Sample Questions
Q1) What is marketing myopia?
A) Defining a product solely in terms of the tangible product and its features
B) Defining a product in terms of the essential benefits the buyer expects to receive from it
C) Defining a product in terms of the integrated marketing systems approach
D) Defining a product in terms of its expected success in the market
Q2) The tangible product along with the whole cluster of services that accompany it is called a(n)_____.
A) extended product
B) improvised product
C) new product
D) physical product
Q3) Which of the following products would be classified as an organizational good?
A) An electric generator purchased to use in the event of a power outage at home
B) Large amounts of fabric purchased by homeowner to have curtains and upholstery made
C) Equipment brought by a man to remove a tree lying across his driveway
D) Timber purchased by the owner of a furniture store to make chairs
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8
Chapter 7: New Product Planning and Development
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/40443
Sample Questions
Q1) Dexo Co.plans to launch a new version of its soft drink Lime n' Lemon.The new drink will be similar to the current Lime n' Lemon,but it will be fortified with vitamins and minerals.The company has decided to market this new drink as Lime n' Lemon
Extreme.Which of the following new product categories does this new soft drink fall into?
A) New-to-the-world products
B) New-to-the-firm products
C) Improvements and revisions of existing products
D) Repositionings
Q2) Devon,Inc.first marketed Silky Soft as a brand of body lotion to compete with other similar body lotions.Today Devon promotes its Silky Soft lotion as an insect repellant that is also good for your skin.Which of the new product categories does Silky Soft lotion fall into?
A) New-to-the-world products
B) New-to-the-firm products
C) Additions to existing product lines
D) Repositionings
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Chapter 8: Integrated Marketing Communications
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/40444
Sample Questions
Q1) Contests,displays,and portfolios are examples of sales promotion activities aimed at:
A) middlemen.
B) a company's own sales force.
C) final consumers or users.
D) resellers.
Q2) The marketing department of Cool-down,Inc.,noticed that customers are not buying as many bottles of Cool-down soft drink in December as they usually do in July.Cool-down decided to offer coupons and refunds.It also planned a sweepstake.Which of the following elements of the promotional mix is Cool-down trying to use?
A) Personal selling
B) Direct marketing
C) Sales promotion
D) Public relations
Q3) Which of the following is a form of direct marketing?
A) Personal selling
B) Advertising
C) Sales promotion
D) Public relations
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Page 10
Chapter 9: Personal Selling, Relationship Building, and Sales Management
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80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/40445
Sample Questions
Q1) Which of the following is a persuasion objective of the sales force?
A) Installation of the product or service that exceeds customer expectations
B) Conversion of first-time customers into repeat purchasers
C) Reassurance of product or service superiority through demonstrable actions
D) Immediate follow-up visits to address unresolved concerns
Q2) Which of the following is an advantage of a customer structure for organizing the sales force?
A) It can result in large sales and satisfied customers.
B) It is inexpensive.
C) It is well-suited for the use of hierarchical sales teams.
D) It limits the distance each salesperson must travel to see customers.
Q3) The qualifying process where the salesperson must determine whether the prospect is a true prospect is known as _____.
A) canvassing
B) screening
C) analyzing
D) verifying
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Page 11
Chapter 10: Distribution Strategy
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) _____ involves wholesalers purchasing channel members above them.
A) Backward integration
B) Contractual marketing systems
C) A manufacturer-sponsored voluntary chain
D) A franchising program
Q2) During the channel selection process,a manufacturer should consider all of the following EXCEPT:
A) distribution coverage required by its product.
B) preferences of the intermediaries.
C) degree of control the manufacturer wants to have over the channel.
D) total distribution cost.
Q3) Which of the following is true about a contractual vertical marketing system?
A) It unites independent retailers for the purposes of pool buying to improve their competitive position.
B) It has a strong channel leader at or near the end of the channel.
C) It is exemplified by the Dunkin' donuts franchise system.
D) It involves single ownership of two or more levels of a channel.
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12
Chapter 11: Pricing Strategy
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86 Verified Questions
86 Flashcards
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Sample Questions
Q1) Which of the following is a demographic factor that influences the pricing decision of a product?
A) Potential buyers using price as an indicator of product quality
B) Potential buyers being favorably attracted by odd pricing
C) Prestige orientation of potential buyers
D) Economic strength of potential buyers
Q2) Which of the following is true about odd-even pricing?
A) Prices are set a few dollars or a few cents below a round number to encourage the customers to think of the products as less expensive.
B) A percentage is added to the retailer's invoice price to determine the final selling price of the product.
C) Several products are sold together at a single price to connote value and convenience for customers.
D) It is used most often to describe the pricing of jobs that are nonroutine and difficult to "cost" in advance.
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13
Chapter 12: The Marketing of Services
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) Two major marketing challenges that professionals in client relationships can face are:
A) fear or hostility and dissatisfied customers.
B) unfamiliar territory and lack of funds.
C) price discrimination and promotional pricing.
D) deceptive pricing and high demand.
Q2) Training that teaches employees to have good attitudes focuses on:
A) specific social techniques, such as eye contact, smiling, and tone of voice.
B) incentives necessary to give the employees the capability and willingness to provide quality service.
C) demonstrating the behavior that managers intend to reward employees for performing.
D) clearly defining the skills the service person must bring to the job.
Q3) In _____ programs,passengers purchase tickets,select their seats and pick up boarding passes and luggage tags at machines resembling ATMs.
A) ticketless travel
B) internal marketing
C) yield management
D) extended gold club
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Page 14
Chapter 13: Global Marketing
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/40449
Sample Questions
Q1) Which of the following internal factors refers to the ease of installing a centralized global authority and the absence of rifts between present domestic and international divisions or operating units?
A) Structure
B) Culture
C) People
D) Management process
Q2) Sashes and Bows Inc.,a firm headquartered in Milan,specializes in selling exquisite clothes.All material is sourced indigenously and the design team comprises of Italian designers.There is an absence of supplier industries for this particular industry.According to Michael Porter's model,the competitive advantage that Sashes and Bows Inc.has established is due to:
A) demand conditions.
B) company strategy, structure and rivalry.
C) related and supporting industries.
D) factor conditions.
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Chapter 14: Portfolio Models
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14 Verified Questions
14 Flashcards
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Sample Questions
Q1) According to the General Electric Portfolio Model,what should an organization do with its SBUs that fall into the red zone?
A) Hold share and build share
B) Harvest or divest
C) Produce and divest
D) Build share and harvest
Q2) Which of the following observations is true of the "build share" objective?
A) It sacrifices immediate earnings to improve market share and is the appropriate strategy for question marks.
B) It increases the product's short-term cash flow without concern for the long-run impact.
C) It involves selling or divesting the SBU because better investment opportunities exist elsewhere.
D) It is very appropriate for dogs and those question marks the firm cannot afford to finance for growth.
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