International Marketing Question Bank
Course Introduction
International Marketing explores the strategies and practices businesses use to identify and satisfy customer needs in a global marketplace. The course examines the cultural, economic, legal, and political factors that influence marketing decisions across international borders. Students will learn about market research, entry strategies, product adaptation, global branding, pricing, distribution channels, and promotional tactics tailored for different countries and regions. Through case studies and real-world applications, the course provides insights into the challenges and opportunities of marketing products and services internationally, preparing students to develop effective global marketing plans.
Recommended Textbook
International Marketing 10th Edition by Michael
R. Czinkota
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18 Chapters
1027 Verified Questions
1027 Flashcards
Source URL: https://quizplus.com/study-set/429
Page 2
Chapter 1: Global Environmental Drivers
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55 Verified Questions
55 Flashcards
Source URL: https://quizplus.com/quiz/7570
Sample Questions
Q1) Only those who participate in the transactions are exposed to international marketing and subject to its changing influences.
A)True
B)False
Answer: False
Q2) Which of the following is true about global investments?
A) They have brought about interdependence between nations which is stable in nature.
B) They have made past trade orientations more relevant in today's changing times.
C) They have reduced the role of manufactured goods and services in the international market.
D) They have made it increasingly difficult to differentiate between "rich" and "poor."
Answer: D
Q3) To achieve success in the art of international marketing,it is necessary to be firmly grounded in its scientific aspects.
A)True
B)False
Answer: True
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Chapter 2: International Trade Frameworks and Policy
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58 Flashcards
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Sample Questions
Q1) Foreign direct investments tend to be equally distributed across all industries.
A)True
B)False
Answer: False
Q2) How has the U.S.Congress responded in light of persistent trade deficits,growing foreign direct investment,and the tendency of some firms and industries to seek legislative redress for failures in marketplace?
A) It left all trade decisions to be made by the WTO.
B) It organized a ban of imported products which compete with longstanding companies.
C) It provided more powers to the president to restrict trade.
D) It declared "war" on countries that restricted foreign direct investments.
Answer: C
Q3) The _____ has its origins in the GATT,to which it became the successor organization in January of 1995.
A) IMF
B) WTO
C) World Bank
D) MERCOSUR
Answer: B
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Chapter 3: The Role of Culture
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) Communication content depends on the product's or policy's relative advantage over existing alternatives.
A)True
B)False
Answer: True
Q2) Companies that tend to do the best job at web globalization are those that view themselves as domestic companies with foreign customers.
A)True
B)False
Answer: False
Q3) The basic economic infrastructure elements of a society are _____.
A) bonding, licensure, and tariff
B) transportation, energy, and communication systems
C) housing, health, and education systems
D) government, bureaucracy, and compartmentalizing
Answer: B
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Chapter 4: The Economic Environment
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Sample Questions
Q1) Apart from population,which of the following is most indicative of the market potential for most consumer and industrial products and services?
A) Political stability
B) Education levels
C) Life span
D) Income
Q2) _____ are companies that traditionally provide low-priced goods for the bottom-of-the-pyramid consumers in their home markets.
A) Multinational incumbents
B) Local upstarts
C) Global aspirants
D) Domestic giants
Q3) List and briefly describe the five elements of success that are required for an international marketer to take advantage of and thrive in developing markets.
Q4) What is the Physical Quality of Life Index (PQLI)? What are its three components?
Q5) Which countries are part of NAFTA? What are the characteristics of NAFTA?
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Chapter 5: The Political and Legal Environment
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58 Flashcards
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Sample Questions
Q1) Political and legal factors often play critical roles in international marketing activities.
A)True
B)False
Q2) When products and goods enter a market in ways not desired by their manufacturers,this is known as _____ market activities.
A) black
B) white
C) green
D) gray
Q3) The phenomenon when buyers become uncertain about the state of their nation's economy,leading to a sharp reduction in demand for both consumer and industrial goods is known as _____.
A) the chill effect
B) functional lubrication
C) domestication
D) expropriation
Q4) Briefly explain the effects of terrorism on business.
Q5) Describe political risk and the different types of political risk.
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Chapter 6: Consumer,Industrial,and Government Markets
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) If the anticipated cost is below a minimum threshold amount,the government is typically required to open the contract to a public bidding process.
A)True
B)False
Q2) Which of the following best describes conservatism?
A) It is the tendency to spend excessively on purchasing goods to enhance consumers' social image.
B) It is the tendency to prefer traditions and choices that have stood the test of time.
C) It refers to a strong openness to acquiring goods from other countries.
D) It is the tendency to view domestically produced goods as superior to those made in other countries.
Q3) Demographic factors have no influence on the tendency of consumers to discriminate against foreign products.
A)True
B)False
Q4) Norms remain the same across all countries.
A)True
B)False
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Chapter 7: Strategic Planning
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Sample Questions
Q1) A single-country approach is large enough for the local business to achieve all possible economies of scale.
A)True
B)False
Q2) The recognition that groups within markets differ sufficiently enough to warrant individual marketing mixes is known as _____.
A) targeting
B) positioning
C) diversification
D) segmentation
Q3) One of the goals of globalization is to reduce costs by _____.
A) charging a lot more for product sold
B) using price skimming techniques of increasing prices for brand name merchandise
C) dumping surplus in receptive markets
D) pooling production or exploiting factor costs or capabilities within a system
Q4) A dodger upgrades capabilities to match globals in niches.
A)True
B)False
Q5) Why is standardization not the answer for companies wishing to go global?
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Chapter 8: Analyzing People and Markets
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Sample Questions
Q1) Which of the following is the aim of foreign-market opportunity analysis?
A) To utilize a broad-brush approach which is accomplished quickly at low cost
B) To conduct a detailed analysis of the world on a market-by-market basis
C) To obtain consistency in the firm's marketing efforts
D) To evaluate the natural resources present in the different markets
Q2) Why are firms reluctant to engage in international marketing activities?
Q3) In a developed country,a white-collar worker may be part of the middle class,whereas in a less-developed country,the same person would be part of the upper class.This example underscores the importance of _____ while deciding on survey question formats.
A) data equivalence
B) social desirability
C) question validity
D) overt questioning
Q4) It is not necessary to consider the compatibility and comparability of the data while using secondary data.
A)True
B)False
Q5) What are the sources of secondary data in international marketing?
Q6) Write a note on analyzing and interpreting primary data.
Page 10
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Chapter 9: Market Entry and Expansion
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Sample Questions
Q1) Licensing has been criticized as it lets multinational corporations capitalize on older technology.
A)True
B)False
Q2) Which of the following is true about export management companies (EMCs)?
A) Generally, most EMCs are large.
B) The mode of operations of EMCs is constant for every client.
C) The use of EMCs is a major channel commitment for the manufacturer.
D) EMCs are multinationals involved in foreign investments.
Q3) What is the difference between proactive and reactive motivators that spur a company to go international?
Q4) Which of the following is a proactive motivation to go international?
A) Competitive pressures
B) Unique products
C) Overproduction
D) Excess capacity
Q5) Profits provide the strongest proactive incentive to become involved in international marketing.
A)True
B)False
11
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Chapter 10: Marketing Organization,Implementation,and Control
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58 Flashcards
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Sample Questions
Q1) Short-term financial guidelines in such areas as investment,cash,and personnel are called _____.
A) budgets
B) credits
C) plans
D) regulations
Q2) Which of the following is a "black hole" situation?
A) A situation in which international direct investors are accused of draining resources from their host countries
B) An organization with tight controls and whose strategic decision making is concentrated at headquarters
C) A situation in international marketing when the market has been read incorrectly
D) A situation where the government of a country permits all the activities of a foreign company in that country
Q3) Given the size of emerging markets like China and India,a high level of localization precludes economies of scale.
A)True
B)False
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Chapter 11: Product Management and Global Brands
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) Which legislation amended Section 301 of the Trade Act of 1974 to clarify that the violation of intellectual property rights is an unreasonable practice within the statute?
A) The Fair Trade Act of 1984
B) The Intellectual Property Protection Act of 1984
C) The Trademark Counterfeiting Act of 1984
D) The Omnibus Tariff and Trade Act of 1984
Q2) _____ can be used to develop a new,essentially meaningless brand name to minimize trademark complexities.
A) Translation
B) Transparency
C) Transculture
D) Transliteration
Q3) Which of the following means using a foreign-language name for a brand?
A) Transculture
B) Transparency
C) Transliteration
D) Translation
Q4) What are the factors affecting adaptation?
Q5) Explain how counterfeiting has become a problem in foreign markets.
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Chapter 12: Global Marketing of Services
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) The human element in the offering of goods takes on a much greater role than in the service offering.
A)True
B)False
Q2) Nondiscriminatory regulations offer less opportunity for international criticism.
A)True
B)False
Q3) To offer a service in real time,the firm requires _____.
A) market transparency
B) regulatory practices
C) positive quality perception
D) service consistency
Q4) The penetration of the Internet has occurred at different rates in different countries.
A)True
B)False
Q5) Write a brief note on deregulation.
Q6) Explain any three characteristics of a service.
Q7) What are the advantages of multilingual websites?
Page 14
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Chapter 13: Advertising,Promotion,and Sales
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) _____ marketing is the use of an event without the permission of the event owner.
A) Event
B) Cause
C) Ambush
D) Personalized
Q2) Which of the following statements about local campaign objectives is true?
A) They are exclusively product-related.
B) They set measurable targets for individual markets.
C) They are developed exclusively by headquarters.
D) They are related solely to the entity itself.
Q3) Explain the significance of local campaign objectives.
Q4) Explain crisis management.
Q5) The main concern arising from the use of mega-agencies is conflict.
A)True
B)False
Q6) An appearance at a trade show produces goodwill and allows for periodic cultivation of contacts.
A)True
B)False
Page 15
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Chapter 14: Pricing Strategies and Tactics
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) Under _____ to a named overseas port of import,the seller quotes a price for the goods including the cost of transportation to the named port of debarkation.The cost of insurance and the choice of insurer are left to the buyer.
A) delivered duty paid
B) cost and freight
C) free on board
D) free alongside ship
Q2) As in all marketing decisions,the marketing intermediaries establish the basic premise for pricing.
A)True
B)False
Q3) Which of the following statements is true of delivered at place (DAP)?
A) The seller delivers the goods with import duties paid.
B) The seller typically handles the cost of unloading and wharfage.
C) The seller and buyer should agree which party will be responsible for unloading.
D) The seller's risk and responsibility for the condition of the cargo end when the goods are delivered to the first carrier.
Q4) Why has price become such a dynamic element of the marketing mix?
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Page 16
Chapter 15: Global Distribution and Logistics
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Sample Questions
Q1) Hybrid channels differ from dual channels in that hybrid channels:
A) have one tier of distributors and resellers.
B) use a single channel to enhance sales performance in a foreign market.
C) are based more on cooperation and partnership.
D) lead to conflicts if disagreements arise as to who is to handle a specific customer.
Q2) Agents have more freedom of movement than distributors.
A)True
B)False
Q3) Which of the following is true about foreign trade zones?
A) They enforce duty payment for all merchandise.
B) Duty payments are not due when the merchandise is shipped into the country from the foreign trade zone.
C) If the merchandise is shipped abroad from these zones, no duty payments are ever due.
D) They are considered, for purposes of tariff treatment, to be within the customs territory of the country in which they are located.
Q4) Why are reverse distribution systems important?
Q5) Identify the reasons for the termination of a channel relationship.
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Chapter 16: Social Networks and Communication
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58 Verified Questions
58 Flashcards
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Sample Questions
Q1) _____ is the act of mining a group of customers for new product ideas,improvements in marketing methods,and other useful outcomes.
A) Cannibalization
B) Nano-campaigning
C) Astroturfing
D) Crowdsourcing
Q2) Discuss any one major benefit that firms obtain by using social media in their international marketing activities.
Q3) Which of the following is true about the use of social media around the world?
A) Differences in culture affect the way social media are used around the world.
B) The world's entire population has ready access to social media.
C) The digital divide affects only developed countries.
D) Economic conditions have no impact on the way social media are used.
Q4) Which of the following is a drawback of using social media?
A) They involve campaigns that are static, with a limited life.
B) They lack the means to engage target markets more efficiently.
C) They restrict viral marketing.
D) Many people around the world lack access to social media.
Q5) Explain how social media benefits promotional activities.
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Chapter 17: Leadership,Corporate Social Responsibility,and Sustainability
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44 Verified Questions
44 Flashcards
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Sample Questions
Q1) What is curative marketing? Why is it important for a business?
Q2) Which of the following represents the view of Milton Friedman on the social responsibility of a business?
A) The responsibility of a business is to donate its private wealth to do good for the society which provides the resources to it.
B) The responsibility of a business is to provide low-priced products to its consumers.
C) The responsibility of a business is to maximize the return of the shareholder's investment by employing any measure that increases profits.
D) The responsibility of a business is to use its resources, and engage in activities that are designed to increase its profits so long as it stays within the rules of the game.
Q3) The trust in business is currently much stronger in developed countries than in emerging markets.
A)True
B)False
Q4) What is the influence of economic growth on consumers in developing markets?
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19
Chapter 18: New Directions and Challenges
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Sample Questions
Q1) Companies that innovate across borders and across companies are referred to as metanational innovators.
A)True
B)False
Q2) How does eye-tracking technology aid marketing research?
Q3) _____ innovation improves customer-touching processes.
A) Product
B) Process
C) Experiential
D) Marketing
Q4) Which of the following was a result of the economic crisis that began in 2008?
A) Iceland seized the United Kingdom's bank funds.
B) The United States seized Icelandic bank funds.
C) Iceland was not at all affected by this crisis because of its strong banking sector.
D) The relationship between Iceland and the United Kingdom got seriously damaged.
Q5) Marketing innovation is the last stage in the life cycle of a product category.
A)True
B)False
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