International Marketing Practice Exam
Course Introduction
International Marketing explores the strategies and challenges involved in marketing goods and services across national borders. The course examines cultural, economic, political, and legal differences impacting marketing decisions, as well as market entry modes, global branding, and international distribution channels. Students gain an understanding of how globalization influences consumer behavior, product adaptation, and integrated marketing communication in diverse markets. Through case studies and projects, the course equips learners with the analytical tools needed to develop effective global marketing strategies in an ever-changing international environment.
Recommended Textbook
Global Marketing 9th Edition by Warren J. Keegan
Available Study Resources on Quizplus
17 Chapters
1689 Verified Questions
1689 Flashcards
Source URL: https://quizplus.com/study-set/1469
Page 2
Chapter 1: Introduction to Global Marketing
Available Study Resources on Quizplus for this Chatper
91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/29251
Sample Questions
Q1) The value equation can be represented as Value = Price/Benefits.
A)True
B)False
Answer: False
Q2) The success of Uniqlo's retail stores can be attributed to it's decision to:
A)remain in Japan.
B)locate in high population density areas.
C)locate in low population density areas.
D)manufacture most of their products in Japan.
E)become the world's number one apparel retailer.
Answer: B
Q3) Starbucks offers a loyalty card and rewards program in the United States with an app that displays a bar code that can be scanned by the barista. This is an example of "market development."
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: The Global Economic Environment
Available Study Resources on Quizplus for this Chatper
91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/29260
Sample Questions
Q1) Traditionally economists identified four main types of economic systems. However, due to globalization it is harder to categorize the systems this narrowly. What will be more robust descriptive criteria that can be used for classification?
Answer: (a)Type of economy; (b)Type of government; (c)Trade and capital flows; (d)The commanding heights; (e)Services provided by the state and funded through taxes; (f)Institutions; and (g)Markets.
Q2) With a 2013 GNI per capita of $1,570, India has transitioned out of the low-income category and is now classified as an upper-middle-income country, also known as an industrializing or developing country.
A)True
B)False
Answer: False
Q3) As per the listings of the 2015 Index of Economic Freedom by the Heritage Foundation, there is a high correlation between the degree of economic freedom and the extent to which a nation's mixed economy is market-oriented.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
4
Chapter 3: The Global Trade Environment
Available Study Resources on Quizplus for this Chatper
91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/29261
Sample Questions
Q1) Arrange the following in order from lowest to highest level of economic integration.
A)customs union economic union free trade area common market
B)economic union customs union common market free trade area
C)common market free trade area economic union customs union
D)free trade area customs union common market economic union
E)common market economic union customs union free trade area
Answer: D
Q2) There are barriers in Japan for global marketers in terms of attitudes as well as laws. Barriers include all of the following except:
A)any organization wishing to compete in Japan must be committed to providing top-quality products and services.
B)repeat visits and extended socialization with distributors.
C)goods marketed should have a semblance of western products and services.
D)marketers must master the keiretsu system of tightly knit corporate alliances.
E)trust has to be built before conducting successful business.
Answer: C
To view all questions and flashcards with answers, click on the resource link above.
Chapter 4: Social and Cultural Environments
Available Study Resources on Quizplus for this Chatper
91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/29262
Sample Questions
Q1) "McDonaldization of culture," a term coined by Geert Hofstede, refers to the wide spread of McDonald's restaurants in the world and its adverse impact on global culture.
A)True
B)False
Q2) Comparing and contrasting the diffusion of innovations in Western countries and in Asia, one can say that:
A)the process occurs in an identical manner in both regions.
B)in Asia, the adoption process begins more slowly but ramps up more rapidly than it does in Western countries.
C)in Western countries, the adoption process begins more slowly but ramps up more rapidly than it does in Asia.
D)the diffusion of innovation framework is applicable in the West but not in Asia.
E)the diffusion of innovation framework is applicable in Asia but not in the West.
Q3) What are some of the salient characteristics and differences between high- and low-context cultures?
To view all questions and flashcards with answers, click on the resource link above.
Chapter 5: The Political, Legal, and Regulatory Environments
Available Study Resources on Quizplus for this Chatper
94 Verified Questions
94 Flashcards
Source URL: https://quizplus.com/quiz/29263
Sample Questions
Q1) Trade secrets are confidential information or knowledge that has commercial value, is in the public domain and for which steps have been taken to keep it secret.
A)True
B)False
Q2) Italy recently introduced the Reguzzoni-Versace Law which is intended to regulate trade in textiles, leather, and footwear. All of the following statements pertaining to the law are correct except:
A)at least four stages of production should occur in Italy for the product to be labeled as "Made in Italy."
B)the countries in which the remaining production stages took place must be identified.
C)Brussels objected on grounds that the law conflicts with restrictions provided by the European Union.
D)EU regulators view the law as "protectionist."
E)the law is more stringent than the existing laws where only one production stage has to occur in the country of origin.
Q3) Explain giving examples as to why "Jurisdiction" plays an important role in global marketing?
To view all questions and flashcards with answers, click on the resource link above.
Page 7
Chapter 6: Global Information Systems and Market Research
Available Study Resources on Quizplus for this Chatper
98 Verified Questions
98 Flashcards
Source URL: https://quizplus.com/quiz/29264
Sample Questions
Q1) Direct sensory perception provides a vital background for the information that comes from human and documentary sources.
A)True
B)False
Q2) Describe guidelines that are recommended by David Arnold for data gathering and explain their importance in marketing research.
Q3) Harley-Davidson celebrated its 110th anniversary in 2013. The company grew impressively during its century of operations. All of the following mentioned facts regarding the company are true except:
A)the company's international success came after years of neglecting overseas markets.
B)the company reacted swiftly to a growing threat from Japanese manufacturers.
C)early on, the company used an export-selling approach.
D)early on, it had an underdeveloped dealer network.
E)after the 1980s, they recruited dealers in the important Japanese markets.
Q4) Market research should focus on finding out how a potential customer can be changed into an actual customer.
A)True
B)False
Page 8
To view all questions and flashcards with answers, click on the resource link above.
Chapter 7: Segmentation, Targeting, and Positioning
Available Study Resources on Quizplus for this Chatper
105 Verified Questions
105 Flashcards
Source URL: https://quizplus.com/quiz/29265
Sample Questions
Q1) What are the major differences between global, foreign, and local consumer culture positioning? Why are these differences significant? Give examples of how companies are trying to lure customers using these positioning strategies.
Q2) A market segment or country market characterized by weak competition may be a segment to avoid.
A)True
B)False
Q3) Which of the following criteria should marketers use when assessing opportunity in global target markets?
A)current size of the segment
B)anticipated growth potential
C)competition
D)compatibility with company's overall objectives
E)all of the above
Q4) By 2030, 30 percent of the U.S. population will be 65 years or older versus 13 percent today.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
9
Chapter 8: Importing, Exporting, and Sourcing
Available Study Resources on Quizplus for this Chatper
114 Verified Questions
114 Flashcards
Source URL: https://quizplus.com/quiz/29266
Sample Questions
Q1) The only marketing mix element that is applicable in export selling is:
A)price.
B)product.
C)promotion.
D)place.
E)process.
Q2) The furniture industry has become one of the fastest-growing sectors of China's economy. Furniture imports are flooding into the United States from China. This can be attributed to:
A)the quality of furniture is better than that made in Europe.
B)American tastes in décor have changed.
C)China's low labor rates translate into reasonable prices for consumers.
D)China can survive tough competition.
E)replacement parts are readily available from China.
Q3) In his 2010 State of the Union address, U.S. President Barack Obama had vowed to double U.S. exports by 2015; doing so would require boosting exports 25 percent annually.
A)True
B)False
Q4) What are customs duties? How do they work in controlling imported goods?
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
Available Study Resources on Quizplus for this Chatper
102 Verified Questions
102 Flashcards
Source URL: https://quizplus.com/quiz/29267
Sample Questions
Q1) McDonald's and other fast food restaurants have benefitted tremendously by using franchising as a mode of entry into different countries. What are the benefits of franchising and how does it differ from other modes of entry?
Q2) One of the advantages of licensing is:
A)licensees have limited control.
B)licensees have considerable autonomy.
C)license agreements have short life.
D)licensees can develop similar products.
E)licensees have considerable leverage.
Q3) Avon Products uses ________ to enter developing markets.
A)franchising and licensing
B)joint venture and licensing
C)acquisition and franchising
D)licensing and franchising
E)acquisition and joint ventures
Q4) Licensing agreements offer limited market control since the licensee typically does not become involved in the licensor's marketing program.
A)True
B)False
11
To view all questions and flashcards with answers, click on the resource link above.
Chapter 10: Brand and Product Decisions in Global Marketing
Available Study Resources on Quizplus for this Chatper
102 Verified Questions
102 Flashcards
Source URL: https://quizplus.com/quiz/29252
Sample Questions
Q1) Before executives at Ben & Jerry's Homemade launched their ice cream in the United Kingdom, the company conducted extensive research to determine whether the package design effectively communicated the brand's "super premium" position. This is an example of dual-extension strategy.
A)True
B)False
Q2) American Apparel is building a global brand on the positioning "Made in Downtown LA."
A)True
B)False
Q3) A logo can be all of the following except:
A)Word Mark
B)Non-word Mark
C)Brand symbol
D)Brand equity
E)Trade Mark
Q4) The "wave" that appears on red Coke cans and bottle labels is an example of a brand symbol.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Pricing Decisions
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/29253
Sample Questions
Q1) It is illegal for representatives of two or more companies to secretly set similar prices for their products. This practice is known as transfer pricing.
A)True
B)False
Q2) The European Commission recently fined Nintendo nearly $150 million after it was determined that the video game company had colluded with European distributors to fix prices. Why is price fixing not considered a good practice? What are different kinds of price fixings?
Q3) Suppose that a book publisher sells a textbook for $150 each to its domestic distributor. The same publisher sells the same edition of the textbook to a distributor in Thailand for $85 since the affordable prices by Thai students may be much less than in the domestic market. The textbook finds its way back into the domestic market since the Thai distributor sold it back to another marketer who sells in the domestic market for $85. What is this type of pricing known as, and what are the consequences of such transactions to global marketers, if any?
Q4) How does "Switch Trading" works in global marketing? What is the advantage of the "switching mechanism?" Comment on the logistics and fees involved in this type of arrangement.
To view all questions and flashcards with answers, click on the resource link above.
Page 13
Chapter 12: Global Marketing Channels and Physical Distribution
Available Study Resources on Quizplus for this Chatper
106 Verified Questions
106 Flashcards
Source URL: https://quizplus.com/quiz/29254
Sample Questions
Q1) A freighter loaded with 40-foot shipping containers leaves a port in Europe and sails to New York, where the containers are transferred to railroad cars and transported to the west coast. At the port of San Francisco, the containers are loaded onto another freighter bound for Japan. The term that best describes this situation is:
A)intermodal transportation.
B)inventory management.
C)greenfield investment.
D)hypermarketing.
E)containerization.
Q2) The world's five largest malls are in Asia.
A)True
B)False
Q3) As Walmart extends its reach around the globe, some observers are very skeptical and consider it as an "assault" or "invasion." Using Walmart in India as an example discuss all impacting factors.
Q4) Today, "conbinis" are ubiquitous in Japan, with more than 43,000 store locations.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Global Marketing Communications Decisions I:
Advertising and Public Relations
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/29255
Sample Questions
Q1) ________ leads the world in terms of watching the most television; daily viewership is 5 hours, 39 minutes each day, followed by Macedonia with 5:19; the United States is third with 5:04.
A)India
B)France
C)South Korea
D)Serbia
E)Germany
Q2) Advocacy advertising enhances the public's perception of a company, creates goodwill, or announces a major change.
A)True
B)False
Q3) Which of the following product category/company pairings best illustrates the concept of "product cultures"?
A)earth-moving equipment/Caterpillar
B)personal hygiene/Procter & Gamble
C)coffee bars/Starbucks
D)batteries/Duracell
E)automobiles/Ford
Page 15
To view all questions and flashcards with answers, click on the resource link above.
Chapter
Forms of
Communication
Available Study Resources on Quizplus for this Chatper
100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/29256
Sample Questions
Q1) What are the issues and problems related to sales promotion in different parts of the world?
Q2) Environmental issues and challenges faced by a company which is in the initial stages of implementing a personal selling strategy include all of the following except:
A)political risks.
B)regulatory hurdles.
C)product innovation.
D)currency fluctuations.
E)market unknowns.
Q3) Which of the following is not a useful guideline for U.S.-based direct marketers wishing to reach global customers?
A)Do not treat prospects as though they are Americans.
B)Do not automatically assume that a direct-mail campaign that works in one country will work in another country.
C)Do not assume that all Europeans are similar in their tastes and wants.
D)Customers should be able to return products to an address in their local country market.
Page 16
E)Focus on all countries included in the European Union.
To view all questions and flashcards with answers, click on the resource link above.
Chapter 15: Global Marketing and the Digital Revolution
Available Study Resources on Quizplus for this Chatper
101 Verified Questions
101 Flashcards
Source URL: https://quizplus.com/quiz/29257
Sample Questions
Q1) According to Christensen's five principles of disruptive innovations, the following statement is not true:
A)companies depend on customers and investors for resources.
B)small markets solve the growth needs of large companies.
C)markets that don't exist can't be analyzed.
D)an organization's capabilities define its disabilities.
E)technology supply may not equal market demand.
Q2) As a result of the digital revolution, a variety of companies in all parts of the world are developing a new generation of products, services, and technologies; which include all of the following except:
A)broadband network.
B)mobile commerce.
C)wireless connectivity.
D)smart cell phones.
E)landline connectivity.
Q3) "The worldwide success of Apple's iTunes Store has generated a backlash of sorts." Explain why this statement is true giving examples.
Q4) How can Web sites be classified? Show how different companies fall under different categories.
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 16: Strategic Elements of Competitive Advantag
Available Study Resources on Quizplus for this Chatper
101 Verified Questions
101 Flashcards
Source URL: https://quizplus.com/quiz/29258
Sample Questions
Q1) Analyzed in terms of Porter's five forces model, Walmart's ability to dictate terms to the music industry is one indication of the retail giant's supplier power.
A)True
B)False
Q2) Microsoft's extensive base of Windows operating systems and applications presented a formidable entry barrier for many years.
A)True
B)False
Q3) Which of the following is not an element of Rugman and D'Cruz's flagship model?
A)key suppliers
B)key customers
C)key consumers
D)selected competitors
E)focused differentiation
Q4) Rivalry among firms refers to all the actions taken by firms in the industry to improve their position and gain advantage over each other.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 18
Chapter 17: Leadership, Organization, and Corporate Social Responsibility
Available Study Resources on Quizplus for this Chatper
102 Verified Questions
102 Flashcards
Source URL: https://quizplus.com/quiz/29259
Sample Questions
Q1) Indra Nooyi, chair and chief executive of PepsiCo, is among the corporate leaders who are not native to the headquarters country.
A)True
B)False
Q2) Nike came under fire from critics who alleged poor working conditions in the factories that make the company's athletic shoes. This is an example of the demand for:
A)labor unions.
B)equal opportunity employment.
C)higher wages.
D)standards for working conditions.
E)corporate social responsibility.
Q3) When Brazilian Carlos Ghosn was installed as chief executive, he introduced two new words into Nissan's lexicon:
A)beliefs and values.
B)values and activities.
C)speed and commitment.
D)policies and speed.
E)activities and commitment.
To view all questions and flashcards with answers, click on the resource link above. Page 19