International Marketing Practice Exam
Course Introduction
International Marketing explores the strategies and practices employed by organizations to market products and services across national borders. The course covers key topics such as global market research, cultural influences on consumer behavior, international market entry methods, global branding, pricing strategies, and the impact of economic, political, and legal environments on marketing decisions. Through case studies and real-world examples, students will develop a comprehensive understanding of how to adapt marketing strategies to diverse international markets, manage cross-cultural teams, and navigate the complex challenges of global competition.
Recommended Textbook
Consumer Behaviour 3rd Australia Edition by Michael Solomon
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14 Chapters
1064 Verified Questions
1064 Flashcards
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Page 2
Chapter 1: Buying,having and Being
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82 Verified Questions
82 Flashcards
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Sample Questions
Q1) A basic biological motive is called a ________.
A) want
B) demand
C) need
D) response
Answer: C
Q2) Many firms choose to protect or enhance the natural environment as they go about their business activities.This practice is known as ________.
A) consumer marketing
B) social marketing
C) natural marketing
D) green marketing
Answer: D
Q3) According to the different categories of relationships that people may have with products,nostalgic attachment occurs if the product is part of the user's daily routine.
A)True
B)False
Answer: False
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3
Chapter 2: Perception
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86 Verified Questions
86 Flashcards
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Sample Questions
Q1) When we ________ products,we evaluate them using schemas we typically apply to classify people.
A) prime
B) filter
C) imprint
D) anthropomorphise
Answer: D
Q2) According to the exposure factor leading to adaptation,frequently encountered stimuli ________ as the rate of exposure increases.
A) adapt
B) habituate
C) prime
D) overload
Answer: B
Q3) Marketers have generally failed in their efforts to introduce scented marketing practices and products to the Australian marketplace.
A)True
B)False
Answer: False
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Page 4
Chapter 3: Learning and Memory
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88 Verified Questions
88 Flashcards
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Sample Questions
Q1) Behavioural theorists rely on internal mental states to explain learning.
A)True
B)False
Answer: False
Q2) Learning refers to a relatively permanent change in behaviour that is caused by experience.
A)True
B)False
Answer: True
Q3) If a conditioned stimulus is only occasionally matched with an unconditioned stimulus,the association between the two will weaken.This is called ________.
A) generalisation
B) interference
C) the spacing effect
D) extinction
Answer: D
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Page 5
Chapter 4: Personality
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59 Verified Questions
59 Flashcards
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Sample Questions
Q1) Explain the basic premise of trait theory.What are the problems in using trait theory for consumer research?
Q2) According to a Freudian system of analysis,the superego is the counterweight to the ego.
A)True
B)False
Q3) Based on motivational research,which of the following consumption motives most likely explains a person's motivation to purchase gourmet foods,foreign cars,cigarette holders or perfume?
A) Security
B) Eroticism
C) Disalienation
D) Individuality
Q4) A buyer who shops to relieve tension,anxiety,depression or boredom is best described as a(n)________ consumer.
A) activist
B) anticonsumption
C) compulsive
D) consumed
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Chapter 5: Motivation and Values
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88 Verified Questions
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Sample Questions
Q1) Rico has decided to change his lifestyle and has ordered vegetables with his meal rather than chips or potatoes.He knows that the nutritional value of the fresh green vegetables will be great for his health.Rico is satisfying hedonic needs with his actions.
A)True
B)False
Q2) In the motivation process,the desired end state is the consumer's ________.
A) drive
B) need state
C) benefit
D) goal
Q3) Explain the means-end chain model.Give an example to demonstrate how the process might work.
Q4) The degree to which a person is willing to expend energy to reach one goal as opposed to another reflects his or her underlying motivation to attain that goal.
A)True
B)False
Q5) What is the relationship between motivation,need,drive,goal and wants?
Q6) Explain the concept of materialism.
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Chapter 6: The Self
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85 Flashcards
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Sample Questions
Q1) Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals.
A) self-fulfilling prophecies
B) looking-glass selves
C) a small gap between their real and ideal selves
D) a large gap between their real and ideal selves
Q2) Ben is a little nervous about how he will be perceived when he arrives for a job interview.He got his hair cut and wore his most expensive business suit so he would appear more like the person the firm would like to hire at the executive level.He knows that he 'cleans up well' and hopes that will compensate for his rather weak resume.In terms of symbolic interactionism,explain what Ben is doing.
Q3) Lars has developed an online,multiplayer game that he thinks could be the next big hit in computer-mediated environments.Lars is in the process of looking for financial backers as he moves from the prototype of his game to the finished product.To encourage financial backers,Lars should explain that,for most people interested in playing online games,the gap between real selves and ideal selves is narrowing.
A)True
B)False
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Chapter 7: Attitudes and Attitude Change
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54 Flashcards
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Sample Questions
Q1) An active attempt to change attitudes is called ________.
A) behaviour modification
B) persuasion
C) communication
D) cognition
Q2) Most messages merely present one or more positive attributes of a product or reasons to buy it.Which of the following best describes this approach to communicating a message?
A) Supportive arguments
B) Countervailing arguments
C) Refutational arguments
D) Direct arguments
Q3) Petrol is the only commonly purchased product that is priced down to a fraction of a cent.This is so because petrol is selected for purchase following a low-involvement hierarchy,which makes point-of-purchase factors more important.
A)True
B)False
Q4) Why have multi-attribute attitude models become so popular among marketing researchers? What three elements are specified in such models?
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Chapter 8: Individual Decision Making
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90 Verified Questions
90 Flashcards
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Sample
Questions
Q1) Why would customers with moderate knowledge of a product seek more information than either someone with no information or someone with extensive knowledge?
Q2) Jonesy will buy only the lowest-priced spark plug when he goes shopping for auto supplies.Because his car is very old,he really doesn't care about any other qualities.Jonesy is using the noncompensatory decision rule.
A)True
B)False
Q3) Neuromarketing refers to the use of software tools that try to understand and then apply a human decision maker's multi-attribute preferences for a product category.
A)True
B)False
Q4) People often engage in brand switching,even when their current brand satisfies their needs.
A)True
B)False
Q5) List and define the five stages of the consumer decision-making process.
Q6) Compare limited versus extended problem solving.
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Page 10
Chapter 9: Buying and Disposing
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88 Verified Questions
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Sample Questions
Q1) A typical hedonic shopping motive is to experience the sharing of common interests.
A)True
B)False
Q2) Putting more and more people into the same marketing space will increase arousal in customers.This can be seen as either positive or negative,depending upon each customer's interpretation of this arousal.
A)True
B)False
Q3) Innovative merchants have turned to retail theming to provide new ways to stimulate and encourage consumers during their shopping experience.A retailer that uses a simulated outdoor environment (such as a fishing pond with real fish)to attract outdoor enthusiasts to the retail store is using a ________ theme.
A) marketscape
B) cyberspace
C) mindscape
D) landscape
Q4) Why does a typical casino have low ceilings,no windows,no clocks and no straight aisles?
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Chapter 10: Groups and Social Connections
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Sample Questions
Q1) Recent research on opinion leadership has called into question the traditional view that there is such a thing as a ________ opinion leader.
A) heterophilous
B) generalised
C) polymorphic
D) monomorphic
Q2) Opinion leaders are also likely to be opinion seekers.
A)True
B)False
Q3) The capacity to alter the actions of others is referred to as ________ power.
A) publicity
B) social
C) second-order
D) behavioural
Q4) A group composed of people that the consumer actually knows is called a(n)________ reference group.
A) aspirational
B) tribal
C) membership
D) networked
Page 12
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Chapter 11: Australian Culture and Lifestyle
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Sample Questions
Q1) Explain how religion can influence consumption.Give two examples.
Q2) Through the process of ________,immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes.
A) assimilation
B) maintenance
C) resistance
D) warming
Q3) An ethnographer would be interested in studying the process of acculturation in an immigrant community.
A)True
B)False
Q4) Which of the following psychographic studies would place a large sample of respondents into homogeneous groups based on the similarity of their overall preferences?
A) General lifestyle segmentation
B) Lifestyle profile
C) Product-specific segmentation
D) Product-specific profile
Q5) List the various ways that psychographic segmentation can be used.
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Chapter 12: Income and Social Class
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81 Verified Questions
81 Flashcards
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Sample Questions
Q1) Harry was the lead singer in a band that hit it big.For his birthday,Harry had 200 friends flown in chartered jets to a private island in the South Pacific.They ate the most expensive food,and every morning the bungalows were burned to the ground and rebuilt for the next night.Harry's party is a good example of ________.
A) parody display
B) social mobility
C) ascribed status
D) conspicuous consumption
Q2) Why is wearing a baseball cap backward (with the brim toward the back)a type of parody display?
Q3) A person in the middle class,but with an income at least 15 per cent lower than the median for the middle class,would be known as a(n)________ consumer.
A) underprivileged
B) invidious
C) restricted
D) conspicuous
Q4) What are the two major components of social class? Explain and comment on each component (such as which is more important).
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Page 14
Chapter 13: Age
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Sample Questions
Q1) Australians over the age of 50 are the focus of almost 50 per cent of advertising.
A)True
B)False
Q2) Martha Sheppard is approaching 70.She wants to give something back to her community.She works hard at her church as a pastoral care volunteer,at her local hospital as a greeter,and for a local AIDS prevention and treatment centre as a nurses' aide and volunteer.She believes that she can make a difference.Martha is an example of a senior citizen who is emphasising altruism as a key value.
A)True
B)False
Q3) Teenagers who are obsessed with their own appearance and needs but still desire to connect on a meaningful level with other people are suffering an autonomy versus belonging conflict.
A)True
B)False
Q4) Originally,another name for Generation X was 'slackers.'
A)True
B)False
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Chapter 14: The Culture of Consumption
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86 Flashcards
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Sample Questions
Q1) We explicitly decide on ________ norms,such as the rule that a green traffic light means 'go' and a red one means 'stop.'
A) crescive
B) enacted
C) reciprocal
D) ritualised
Q2) In the modern holiday rituals of Christmas,the figures of Christ and Santa can be seen as binary opposites; one promotes selflessness while the other promotes materialism.
A)True
B)False
Q3) A myth that is common to many cultures is called a monomyth.
A)True
B)False
Q4) Describe the difference between an enacted norm and a crescive norm.Indicate forms that the crescive norm may take.
Q5) Use the example of a political campaign to discuss the relationship between various cultural formulas and reality engineering.
Q6) How can a myth be true and false at the same time?
Page 16
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