International Marketing Final Test Solutions
Course Introduction
International Marketing explores the strategies and practices involved in marketing products and services across national borders. The course examines the complexities of operating in diverse cultural, economic, legal, and political environments, focusing on market selection, entry strategies, and adaptation of the marketing mix to international markets. Students will analyze global market opportunities, evaluate international consumer behavior, and learn about the impacts of globalization and technological advances on marketing strategies. Through case studies and real-world applications, the course equips students with the skills to develop effective and ethical marketing plans for global markets.
Recommended Textbook
Marketing 17th International Edition by Hult and Ferrell
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21 Chapters
3942 Verified Questions
3942 Flashcards
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Page 2
Chapter 1: An Overview of Strategic Marketing
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164 Verified Questions
164 Flashcards
Source URL: https://quizplus.com/quiz/28380
Sample Questions
Q1) Marketing activities
A)are aimed at persuading customers through advertising.
B)involve mainly distribution and promotion decisions.
C)and selling activities are basically the same.
D)are important only when a firm is developing new products or entering new markets.
E)help sell an organization's products and generate financial resources for the firm.
Answer: E
Q2) Marketing costs consume about one-half of a buyer's dollar.
A)True
B)False
Answer: True
Q3) During the market orientation, businesspeople realized that products, which by this time could be made relatively efficiently, would have to be promoted through much personal selling and advertising.
A)True
B)False
Answer: False
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Chapter 2: Planning Implementing and Evaluating Marketing Strategies
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153 Verified Questions
153 Flashcards
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Sample Questions
Q1) A firm's organizational goals should be derived from its opportunities.
A)True
B)False Answer: False
Q2) When properly implemented, a good marketing strategy enables a company to achieve its business-unit and corporate objectives.
A)True
B)False Answer: True
Q3) L.L. Bean uses technology to help them identify specific customers, establish interactive dialogues with them to learn about their needs, and combine this information with their purchase histories to customize products to meet those needs. L.L. Bean is using the ____ approach.
A)target market positioning
B)SWOT analysis
C)customer relationship management
D)total quality management
E)internal marketing
Answer: C
Page 4
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Chapter 3: The Marketing Environment
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189 Verified Questions
189 Flashcards
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Sample Questions
Q1) Marketers primarily focus their environmental analysis on ____ competitors.
A)brand
B)product
C)total budget
D)generic
E)monopolistic
Answer: A
Q2) The Children's Online Privacy Protection Act prohibits websites and Internet providers from
A)selling products to children under the age of 18
B)seeking personal information from children under the age of 13
C)selling products to children under the age of 12
D)doing research about the buying habits of children under 15
E)selling products to children under the age of 15
Answer: B
Q3) Brand competitors market products with similar features, benefits, and prices to the same customers.
A)True
B)False
Answer: True
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Chapter 4: Social Responsibility and Ethics in Marketing
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181 Verified Questions
181 Flashcards
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Sample Questions
Q1) Marketing ethics relates to individual and group evaluations about what is right or wrong in a particular marketing decision-making situation; social responsibility deals with the total impact of marketing decisions on society.
A)True
B)False
Q2) According to the consumer bill of rights, the idea that consumers' interests should receive full and sympathetic consideration in the formulation of government policy is known as the right to A)be heard.
B)choose.
C)be informed.
D)safety.
E)listen.
Q3) Describe the factors that influence the ethical decision-making process and identify ways to improve ethical decisions in marketing.
Q4) Define and describe the importance of social responsibility in marketing.
Q5) Top management sets the ethical tone for the entire organization.
A)True
B)False
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Chapter 5: Marketing Research and Information Systems
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190 Verified Questions
190 Flashcards
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Sample Questions
Q1) Experimental research is used to make tentative hypotheses more specific.
A)True
B)False
Q2) The opportunity to obtain data via the Internet has resulted in more than half of all marketing research coming from secondary sources.
A)True
B)False
Q3) The real value of marketing research to the organization can best be measured by A)its immediate impact on profits.
B)the amount of time spent.
C)how much it costs.
D)improvements in the ability to make decisions.
E)the increase in sales volume or market share.
Q4) Crowdsourcing refers to the process of taking tasks usually performed by a marketer or researcher and outsourcing them to a crowd, or potential market, through an open call.
A)True
B)False
Q5) Compare the advantages and disadvantages of the two types of collecting a sample.
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Chapter 6: Target Markets: Segmentation and Evaluation
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204 Verified Questions
204 Flashcards
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Sample Questions
Q1) When selecting specific target markets, a firm should
A)revert to an undifferentiated approach if the market is deemed heterogeneous.
B)choose the segments most in line with the firm's objectives and long-term growth.
C)choose all segments that are determined to be profitable for the organization.
D)choose the minimum number of segments necessary to achieve company sales potential.
E)pick the segments with the best sales forecasts for the upcoming period of time.
Q2) Which of the following products is most likely to have its market segment based on age?
A)Nike shoes
B)Lipton Iced Tea
C)Bic pens
D)Legos
E)Carpet
Q3) Why do marketers rely heavily on demographic characteristics when segmenting consumer markets?
Q4) Why would a firm survey its sales force to forecast company sales? Why would a firm choose an expert forecasting survey instead?
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Page 8
Chapter 7: Consumer Buying Behavior
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219 Verified Questions
219 Flashcards
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Sample Questions
Q1) During the evaluation of alternatives stage of the consumer buying decision process, the buyer selects the seller from whom he or she will purchase the product.
A)True
B)False
Q2) There are situational influences that cannot be controlled.
A)True
B)False
Q3) Marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate that
A)people in a specific group buy the product and are highly satisfied by it.
B)reference groups should be of little concern to the consumer.
C)reference groups are "in" and everyone should belong to at least one.
D)all products and brands are influenced by reference groups.
E)people in a specific group have tried the product and dislike it.
Q4) The criteria used to group people into classes are basically the same in all societies.
A)True
B)False
Q5) Identify and describe the five major categories of situational influences.
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Page 9
Chapter 8: Business Markets and Buying Behavior
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175 Verified Questions
175 Flashcards
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Sample Questions
Q1) What is a primary difference between business and consumer buyers?
A)Consumer buyers require more product information than business buyers.
B)Business purchases are made by one individual whereas families make consumer purchases together.
C)Repeat sales are more common with consumer buyers than business buyers.
D)Consumers primarily buy inexpensive items; businesses only buy expensive items.
E)Business buyers generally make larger orders than consumer buyers.
Q2) Analysis of business input-output data by the federal government allows the government to have a better understanding of the A)cash flows that exist among industries.
B)raw materials and labor required to produce a given product.
C)amount of reinvestment that different industries use.
D)types of industries that purchase particular products.
E)growth projections for a given industry.
Q3) A(n) ____________________ market consists of individuals or groups that purchase products for resale, use in production, or daily operations.
Q4) Compare and contrast the consumer buying decision process and the business buying decision process.
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Page 10
Chapter 9: Reaching Global Markets
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168 Verified Questions
168 Flashcards
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Sample Questions
Q1) A subsidiary in a foreign country generally operates under
A)the laws of the parent company's home country.
B)foreign management in order to develop a local identity.
C)strict management control from the home country's executives.
D)the regulations set forth by the International Trade Agreement.
E)a team of managers from the distant parent company.
Q2) The job of the export agent is to bring together buyers and sellers from different countries.
A)True
B)False
Q3) ____ can force businesspeople to buy and sell foreign products through a central agency, such as a central bank.
A)Embargoes
B)Export tariffs
C)Quotas
D)Import tariffs
E)Exchange controls
Q4) What effects are technological forces having on international marketing? What opportunities exist in the global marketplace that marketers can exploit with regard to technology?
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Chapter 10: Digital Marketing and Social Networking
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181 Verified Questions
181 Flashcards
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Sample Questions
Q1) Consumers are changing ____ and consumption behaviors as a result of emerging technologies.
A)their eating habits
B)their spending money
C)their disposable income
D)their shopping partners
E)their information searches
Q2) Rather than wait for legislation to be passed regarding Internet rules, many web advertisers attempt self-regulation to govern how consumer information is collected and used online.
A)True
B)False
Q3) As digital communication technologies have advanced, it possible for marketers to
A)have more control over their product's positioning.
B)have more control over the processing of information.
C)have more control over people's perceptions of their business.
D)be more selective on news releases regarding their company.
E)reach markets that were previously inaccessible.
Q4) In what ways can digital media be used as a market research tool?
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Chapter 11: Product Concepts
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187 Verified Questions
187 Flashcards
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Sample Questions
Q1) "The people to check with" are the early adopters.
A)True
B)False
Q2) A product mix is best described as
A)all products offered by a firm.
B)product, distribution, promotion, and price.
C)many products sold by one firm.
D)all products of a particular type.
E)a group of closely related products that are considered a unit because of market, technical, or end-use considerations.
Q3) Convenience products are
A)relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.
B)frequently purchased items for which buyers are willing to exert considerable effort.
C)frequently purchased items that are found in certain retail outlets.
D)items that are expensive but are easy to purchase.
E)items that require some purchase planning and for which the buyer often will not accept substitutes.
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13
Chapter 12: Developing and Managing Products
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166 Verified Questions
166 Flashcards
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Sample Questions
Q1) Product managers can be responsible for a single product, a product line, or several products.
A)True B)False
Q2) During the commercialization phase of new-product development, plans for full-scale manufacturing and marketing are refined and settled.
A)True B)False
Q3) Delivery, installation, financing, repair, warranties, and guarantees are all examples of product features.
A)True
B)False
Q4) Many of the so-called new products that are launched each year are in fact line extensions.
A)True B)False
Q5) Time spent in test marketing can benefit a firm's competitors.
A)True B)False
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Chapter 13: Services Marketing
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202 Verified Questions
202 Flashcards
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Sample Questions
Q1) High-contact services are very expensive to deliver because they are equipment-intensive.
A)True
B)False
Q2) A first class airline ticket offers a ____ service of transportation as well as ____ services of drink and food service, special boarding rights, and extra customer service.
A)primary; secondary B)core; supplementary C)bundled; extra
D)complementary; main E)major; minor
Q3) Tangible attributes such as color, style, size, feel, or fit that can be evaluated prior to purchase are known as search qualities.
A)True
B)False
Q4) In what ways do inseparability and intangibility affect the pricing of services?
Q5) Most products possess a certain degree of intangibility.
A)True B)False
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Chapter 14: Branding and Packaging
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216 Verified Questions
216 Flashcards
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Sample Questions
Q1) Although difficult to measure, brand loyalty represents the value of a brand to an organization.
A)True
B)False
Q2) The value, measured in either marketing or financial terms, associated with a brand's strength in a market is referred to as brand A)loyalty. B)value. C)share.
D)equity. E)association.
Q3) The words "Grade A Eggs" on an egg carton fulfill a legal requirement of labeling.
A)True B)False
Q4) The Federal Trade Commission is solely responsible for establishing and enforcing packaging regulations.
A)True
B)False
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Page 16
Chapter 15: Marketing Channels and Supply Chain Management
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183 Verified Questions
183 Flashcards
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Sample Questions
Q1) Discuss channel cooperation and conflict. How might each one affect distribution channel functions?
Q2) Explain the legal ramifications of attempts to control distribution functions.
Q3) Which of the following is an advantage of using an industrial distributor?
A)These firms are easy to control because they work directly for the producers.
B)Inventory holding costs are minimized because they can store inventory very cheaply.
C)They are closer geographically to all of the producers' customers.
D)They possess a high level of technical knowledge about their products.
E)They help reduce a producer's financial burdens by extending credit to customers.
Q4) Rovio, the parent company of the popular Angry Birds app, recently made several marketing mix decisions that were considered to be part of its distribution. Which of the following was not a decision that relates to distribution?
A)downloads of the game Angry Birds
B)the sale of t-shirts and stuffed birds and pigs through its website
C)the sale of halloween costumes through Amazon
D)the opening of retail stores in Finland and China
E)the licensing of the Angry BirdsTM to producers of t-shirts and costumes
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Chapter 16: Retailing, Direct Marketing, and Wholesaling
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196 Verified Questions
196 Flashcards
Source URL: https://quizplus.com/quiz/28395
Sample Questions
Q1) Dawn is concerned that there are not enough avid quilters in Centerville to support her Quilts Unlimited store. Her business adviser suggests that she not limit her promotion to the Centerville population but also consider outshoppers. This approach is most likely to work if her store is located in a
A)free-standing location.
B)traditional business district.
C)strip center.
D)community shopping center.
E)regional shopping center.
Q2) A wholesaler that carries a wide product mix but offers only limited depth within product lines is called a A)specialty-line wholesaler.
B)limited-service wholesaler.
C)rack jobber.
D)general merchandise wholesaler.
E)general-line wholesaler.
Q3) Discuss the role of merchant wholesalers. When is a producer most likely to use them?
Q4) Compare and contrast department stores and discount stores.
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Chapter 17: Integrated Marketing Communications
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211 Verified Questions
211 Flashcards
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Sample Questions
Q1) Sara is concerned about the effectiveness of Magnum, Inc.'s promotional messages, and is seeking an approach with immediate feedback. Sara is most likely to achieve this through
A)television advertising.
B)newspaper advertising.
C)public relations.
D)sales promotion.
E)personal selling.
Q2) Select three criticisms of promotion, and provide defenses to rebut them.
Q3) When encoding the message, the source should use signs that have A)new and exciting meanings.
B)different meanings to different people.
C)contemporary jargon.
D)meanings that the target market will understand.
E)broad interpretations.
Q4) Interference on one's television set during a commercial is an example of noise.
A)True
B)False
Q5) In what ways can promotion be used to reduce sales fluctuations?
Q6) Discuss the major factors that affect the selection of promotion mix elements.
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Chapter 18: Advertising and Public Relations
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198 Verified Questions
198 Flashcards
Source URL: https://quizplus.com/quiz/28397
Sample Questions
Q1) Because ad agencies often get commissions on media purchases, firms can obtain some agency services at moderate prices.
A)True
B)False
Q2) Toyota's sponsorship of a major Professional Golf Association tournament would be an example of a(n) ____ tool.
A)advertising
B)public relations
C)sales promotion
D)publicity
E)personal selling
Q3) Carla is stopped by a researcher at a shopping mall and asked what was last television commercial she remembers seeing was. This is an example of a(n)
A)unaided recall test.
B)pretest.
C)recognition test.
D)aided recall test.
E)memory test.
Q4) What is public relations and for what purposes is it used?
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Chapter 19: Personal Selling and Sales Promotion
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198 Verified Questions
198 Flashcards
Source URL: https://quizplus.com/quiz/28398
Sample Questions
Q1) When deciding on sales promotion methods to employ, marketers take several factors into consideration. Which factor below is unlikely to affect decisions regarding sales promotion methods?
A)Type of package
B)Product characteristics
C)Target market characteristics
D)Types of resellers
E)Competitive forces in the environment
Q2) As a promotional strategy, using coupons strives to achieve all of the following except
A)show how a product is used.
B)increase sales volume quickly.
C)introduce new package sizes.
D)prompt trial usage of a new product.
E)attract repeat users.
Q3) List the three major types of salespeople and indicate how they differ.
Q4) Merchandise allowances are generally used in conjunction with high-volume, low-profit items.
A)True
B)False
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Chapter 20: Pricing Concepts
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195 Verified Questions
195 Flashcards
Source URL: https://quizplus.com/quiz/28399
Sample Questions
Q1) Which of the following is not a discount provided to business customers?
A)Trade
B)Cumulative
C)Cash
D)Seasonal
E)Differentiated
Q2) Refer to Scenario 20.2. If BASF were to employ pricing that includes the price at the factory plus freight charges from a chosen point nearest the buyer, this would be an example of ____ pricing.
A)factory plus
B)dispersion
C)base-point
D)freight absorption
E)uniform geographic
Q3) The oldest form of exchange-trading of products-is known as A)credit.
B)buying.
C)purchasing.
D)barter.
E)pricing.
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Chapter 21: Setting Prices
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166 Verified Questions
166 Flashcards
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Sample Questions
Q1) Competitors' prices, along with the marketing variables they emphasize, are determining factors in
A)the instability of prices in a particular industry.
B)using markup pricing for consumer goods.
C)how much marketing research a firm needs to collect.
D)using differential pricing to demonstrate quality differences.
E)how important price will be to customers.
Q2) A market share objective
A)is not recommended when sales for the total industry are declining.
B)is not especially useful when sales for the total industry are increasing.
C)is not especially useful when sales for the total industry are flat.
D)is useful primarily in an industry where total sales are increasing.
E)can be used effectively whether total industry sales are rising or falling.
Q3) How might a marketer find information about a competitor's prices? Why is this information important?
Q4) Knowing the target market's evaluation of price allows the marketer to know how much emphasis to place on price and how to price a product relative to competition.
A)True
B)False
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