International Marketing Final
Test Solutions
Course Introduction
International Marketing explores the strategies and practices businesses use to market products and services across national boundaries. The course covers key topics such as cultural influences, global market research, international branding, entry strategies, pricing, distribution channels, and adaptation to diverse regulatory environments. Through case studies and real-world examples, students learn to analyze global market opportunities and challenges, develop marketing plans for international markets, and understand the impact of globalization and digital transformation. The course equips students with the skills needed to operate effectively in a rapidly changing global marketplace, considering ethical, social, and economic factors.
Recommended Textbook
Consumer Behaviour Buying Having and Being 7th Canadian Edition by Michael Solomon
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15 Chapters
1842 Verified Questions
1842 Flashcards
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Chapter 1: An Introduction to Consumer Behaviour
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) Ella feels that her little brother has a psychological dependence on playing video games. She feels that he has become obsessed with the games and that playing the games interferes with other aspects of his life. Using terminology from the textbook,how would you characterize his behaviour?
Answer: <b>Consumer addiction</b> is a physiological or psychological dependency on products or services. This type of addiction includes addiction to alcohol,drugs,and cigarettes,and many companies profit from selling addictive products or by selling solutions to addiction.
Q2) When data is collected by the researcher specifically for the research question at hand,this is called:
A) exploratory research.
B) quantitative research.
C) primary research.
D) secondary research.
Answer: C
Q3) Graffiti disparaging Nike on the Toronto subway is one form of anticonsumption.
A)True
B)False
Answer: True
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Chapter 2: Perception
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132 Verified Questions
132 Flashcards
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Sample Questions
Q1) Erica drives by a compelling billboard while driving on the 401 highway in Ontario. As she goes by,she finds that the print is too small to read. This demonstrates the principle of:
A) differentiated advertising.
B) sensory adaptation.
C) absolute threshold.
D) visual orientation.
Answer: C
Q2) Marketers contribute to a world overflowing with sensations.
A)True
B)False
Answer: True
Q3) When marketers pay extra attention to the impact of sensation on consumer product experiences,this is called:
A) experiential purchasing.
B) relationship marketing.
C) product positioning.
D) sensory marketing.
Answer: D
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Page 4
Chapter 3: Learning and Memory
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124 Verified Questions
124 Flashcards
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Sample Questions
Q1) In the information-processing approach to memory,________ refers to how the mind accesses information.
A) storage
B) retrieval
C) encoding
D) decoding
Answer: B
Q2) Behavioural psychologists who view the mind as a "black box" emphasize the internal thought processes that take place there.
A)True
B)False
Answer: False
Q3) Cognitive learning theory stresses the importance of mental processes and the role of:
A) interference.
B) decay.
C) creativity.
D) IQ.
Answer: C
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Page 5
Chapter 4: Motivation and Affect
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) The type of information processing that will occur depends upon the consumers' level of involvement. Which type of information processing are consumers using when they make extensive comparisons of product claims with their existing knowledge,weighing the alternatives?
A) simple processing
B) casual processing
C) elaboration
D) intersubjectivism
Q2) Explain expectancy theory.
Q3) Satisfaction of ________ needs is often subjective and experiential in nature; the satisfaction may be motivated by fantasy and imagination.
A) utilitarian
B) totalitarian
C) hedonic
D) subjective
Q4) What are the differences between emotions and moods?
Q5) Why could it be argued that the purchase of a car can satisfy more than one of Maslow's needs?
Q6) Describe the lowest level of needs in Maslow's hierarchy.
Page 6
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Chapter 5: The Self
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) The tendency for us to behave in a way that coincides with our perception of what others expect of us is called self-image congruency.
A)True
B)False
Q2) When Jennifer goes to the mechanic to get her car fixed she feels anxious and apprehensive that she will confirm the stereotype that women don't understand car engines. This demonstrates:
A) uncertainty avoidance.
B) stereotype threat.
C) confirmation anxiety.
D) self-concept threat.
Q3) Travel commercials depict happy,attractive families enjoying a carefree vacation. Marketers hope that this will trigger a process of:
A) impression management.
B) social comparison.
C) role identification.
D) symbolic interactionism.
Q4) What is self-esteem? How do persons low or high in self-esteem differ?
Q5) Define androgyny and provide an example of it.
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Chapter 6: Personality, Lifestyles, and Values
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123 Verified Questions
123 Flashcards
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Sample Questions
Q1) When Naomi went to teach English in Taiwan,it took her a long time to become:
A) enculturated.
B) acculturated.
C) easternized.
D) socialized.
Q2) The Michelin Man is an example of anthropomorphism.
A)True
B)False
Q3) The Apple brand is synonymous with a visual of an apple with a leaf on the stem and a bite taken out of it. Over the years they have been able to connect the image with what the brand stands for-acquiring knowledge. It has built:
A) brand dynamics.
B) brand polarity.
C) brand equity.
D) brand logos.
Q4) Ease of use and durability are examples of:
A) cultural values.
B) product-specific values.
C) consumption-specific values.
D) core values.
Page 8
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Chapter 7: Attitudes
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) Jan went to pick up some breath mints at the local convenience store on the way home for work. There was an eye-catching point-of-purchase display for a new flavour of mints on the market. She grabbed a box and went to the cash register. Afterward,she thought they tasted fine. Which of the following schematics best represents Jan's hierarchy of effects?
A) affect behaviour cognition
B) behaviour affect cognition
C) cognition affect behaviour
D) cognition behaviour affect
Q2) Bonnie is a wine connoisseur. She has spent a lot of time studying the various wines,visiting vineyards,and perfecting her palate. Her attitude can be described as being based on:
A) cognitive consistency.
B) cognitive information processing.
C) experiential hierarchy of effects.
D) hedonic consumption.
Q3) Describe what Katz means by the term "ego-defensive function."
Q4) What is cognitive dissonance? Explain how it is relevant in a marketing context.
Q5) What does Katz mean by the "utilitarian function?"
Q6) Explain how balance theory works.
Page 9
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Chapter 8: Attitude Change and Interactive Communications
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118 Verified Questions
118 Flashcards
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Sample Questions
Q1) The tendency for consumers to like things,including products,simply because they are more familiar to them is called the:
A) mere exposure effect.
B) novelty wear-out effect.
C) barrier-to-entry effect.
D) preference consistency effect.
Q2) A match-up hypothesis refers to:
A) ad copy and target market.
B) website and retail store.
C) celebrity's image and product.
D) sender and receiver.
Q3) When Ford Canada includes a free oil change at your local dealership for filling out a research survey,this is called:
A) manipulation.
B) authority.
C) co-operation.
D) reciprocity.
Q4) Sometimes where something is said can be as important as what is said.
A)True
B)False
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Chapter 9: Individual Decision Making
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129 Verified Questions
129 Flashcards
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Sample Questions
Q1) Spiro is shopping at Walmart and very quickly picks up everything on his shopping list that he needs. Because it went quickly and he feels good,he keeps shopping. This is an illustration of:
A) conspicuous consumption.
B) compulsive behaviour.
C) purchase momentum.
D) selection acceptance.
Q2) Criteria on which products differ carry less weight in the decision process than do criteria that are similar.
A)True
B)False
Q3) Jill's purchase of the Miracle Diet pills was most sensitive to which kind of perceived purchase risk?
A) functional
B) physical
C) social
D) physiological
Q4) What is a compensatory rule? Describe the different types of compensatory rules used in purchase decision making.
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Chapter 10: Buying and Disposing
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130 Verified Questions
130 Flashcards
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Sample Questions
Q1) Before Alan resells items he owns,he takes pictures of them. Alan engages in which kind of divestment ritual?
A) iconic transfer rituals
B) transition-place rituals
C) ritual cleansing
D) separation rituals
Q2) Mark expected that he was going to have to deal with a middle-aged man in a loud sport coat,and he was surprised when the salesperson,Melanie,approached. He inferred that he would not have to be so tough negotiating with a woman of his own age. Almost immediately,Melanie rejected his low-bid offer for the classic silver 1987 Camaro. In the sales interaction,they had quickly reached a tacit agreement about the way each would behave during the sale,a process called:
A) interaction dominance.
B) missionary selling.
C) pre-purchase search.
D) identity negotiation.
Q3) What is consumer satisfaction and why is this relevant to marketers?
Q4) What is a timestyle?
Q5) Compare and contrast unplanned buying and impulse buying.
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Chapter 11: Group Influence and Social Media
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125 Verified Questions
125 Flashcards
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Sample Questions
Q1) What is group cohesiveness? What influence does group size have on group cohesiveness?
Q2) Why are opinion leaders so hard to identify?
Q3) An individual feels that the people who purchase a particular brand are admired or respected by others. This is an example of what type of influence reference group?
A) referential influence
B) informational influence
C) utilitarian influence
D) value-expressive influence
Q4) Allison carefully avoids doing what everyone else does. She goes out of her way to make sure that she does not dress the same way as others of her age. She spends a lot of time and effort to ensure that she will not be caught "in style." Her behaviour would be called:
A) bandwagon effect.
B) decision polarization.
C) independence.
D) anticonformity.
Q5) What is the difference between independence and anticonformity?
Q6) What is guerrilla marketing? Give an example.
Page 13
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Chapter 12: Income, Social Class, and Family Structure
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121 Verified Questions
121 Flashcards
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Sample Questions
Q1) In what ways have marketers apparently failed to use social class information as effectively as they could?
Q2) Is there a universal social class concept?
Q3) One problem in assigning people to a social class is status inconsistency. For example,consumers who earn at least 15 percent less than the median for their class must often make certain sacrifices to maintain the appearance of living up to class expectations. They are said to be:
A) culture-bound.
B) underprivileged.
C) status-seekers.
D) the paradox class.
Q4) What are the major components of social class?
Q5) In dual-income households without children,approximately what percentage of women earn more than their spouses?
A) 10%
B) 20%
C) 30%
D) 40%
Q6) How does social class relate to consumer behaviour in China?
Page 14
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Chapter 13: Subcultures
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113 Verified Questions
113 Flashcards
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Sample Questions
Q1) The adage,"You're only as old as you feel!" is closely related to the concept of the mature person's perceived age.
A)True
B)False
Q2) What makes the university market appealing to companies?
Q3) Which generation is made up of people born before the First World War?
A) the silent generation
B) the war babies generation
C) the interbellum generation
D) the war skippers generation
Q4) Explain the concepts of subculture and microculture and give an example of each.
Q5) Briefly explain regional segmentation.
Q6) Describe the teen conflict identified by the Saatchi and Saatchi study as idealism versus pragmatism.
Q7) Describe the teen conflict identified by the Saatchi and Saatchi study as rebellion versus conformity.
Q8) The term "teenager" is a relatively new idea.
A)True
B)False
Q9) Discuss the attractiveness of tweens and teens as a market. Page 15
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Page 16
Chapter 14: Cultural Influences on Consumer Behaviour
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125 Verified Questions
125 Flashcards
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Sample Questions
Q1) Among holidays,Halloween is unusual in that:
A) it lacks rituals altogether.
B) its rituals are somewhat opposite of more traditional holidays; an antifestival.
C) it is the only holiday that uses costumes.
D) it is the only holiday celebrated at night.
Q2) Juan wears Abercrombie and Fitch and Levi's most days,despite living in Buenos Aires. What is this an example of?
Q3) A type of myth in which a hero emerges from the everyday world with superhuman powers,wins a battle over evil,and then returns with the power to bestow good things on humanity is called a:
A) more.
B) monomyth.
C) paradise legend.
D) metaphysical myth.
Q4) Ethos refers to the ideological area of culture that consists of a set of moral and aesthetic principles.
A)True
B)False
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17
Chapter 15: The Creation and Diffusion of Culture
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117 Verified Questions
117 Flashcards
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Sample Questions
Q1) What is an innovation? What are the types of innovations?
Q2) Why are marketers currently interested in product placement strategy?
Q3) What is plinking?
A) the embedding of a product or service link in a video
B) the placement of a brand in a documentary feature
C) advertising drop-ins to feature storylines
D) pop-up ads on social networking sites
Q4) Use a song as an example to describe the three phases of the fashion acceptance cycle.
Q5) Describe the three sociological models of fashion described in the text.
Q6) The "trickle-down theory" of fashion is characteristic of which of the following models of fashion?
A) the psychological model
B) the economic model
C) the liberal arts model
D) the sociological model
Q7) Going from a 35 mm single-lens reflex camera to a digital camera would be mostly viewed as a dynamically continuous innovation.
A)True
B)False
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