International Marketing Exam Solutions
Course Introduction
International Marketing explores the strategies, concepts, and practices involved in marketing goods and services across national boundaries. The course examines the complexities of operating in diverse cultural, economic, political, and legal environments, and covers topics such as global market research, international consumer behavior, product adaptation, pricing strategies, global distribution channels, and international promotional tactics. Students will develop an understanding of how to analyze foreign markets, identify opportunities and challenges, and design effective marketing plans to compete successfully in the global marketplace.
Recommended Textbook
Principles of Marketing 7th AUSTRALIAN Edition by Gary Armstrong
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14 Chapters
2302 Verified Questions
2302 Flashcards
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Page 2
Chapter 1: Marketing: Creating and Capturing Customer Value
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142 Verified Questions
142 Flashcards
Source URL: https://quizplus.com/quiz/29418
Sample Questions
Q1) A(n)________ is the set of all actual and potential buyers of a product.
Answer: market
Q2) Human ________ are states of felt deprivation.
Answer: needs
Q3) It is most accurate to say that a customer will buy from the company that offers the highest ________.
A)value for the dollar
B)customer-perceived value
C)level of customer satisfaction
D)company image
E)concern for society's interests
Answer: B
Q4) The marketing task known as demarketing involves ________.
A)reducing demand,either temporarily or permanently
B)adopting a low price position for a product or brand
C)preventing competitors from imitating a product or brand
D)reducing the value embedded in a product or brand
E)eliminating the product from the offerings
Answer: A
3
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Chapter
Build Customer Engagement, value and Relationships
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163 Verified Questions
163 Flashcards
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Sample Questions
Q1) A strategy focused on generating more sales from existing customers without changing a firm's products is ________.
A)market development
B)market growth
C)market penetration
D)product development
E)market attractiveness
Answer: C
Q2) Business portfolio planning involves two steps: ________ and ________.
A)identifying SBUs;assessing the attractiveness of SBUs
B)analysing the current business portfolio;shaping the future business portfolio
C)identifying internal strengths;identifying external opportunities
D)conducting a SWOT analysis;establishing marketing controls
E)identifying growth opportunities;evaluating growth opportunities
Answer: B
Q3) The four marketing management functions are analysis,planning,implementation and control.
A)True
B)False
Answer: True
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Chapter 3: The Marketplace and Customers: Analysing the Environment
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163 Verified Questions
163 Flashcards
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Sample Questions
Q1) All of the groups within a company are called the ________.
A)corporate culture
B)diversity total
C)internal environment
D)corporate climate
E)organisation
Answer: C
Q2) Environmental concerns have been on the decline in the past decade;more government legislation and the green movement may be the cause of this trend.
A)True
B)False
Answer: False
Q3) Today's marketers should view their intermediaries as channels through which they sell their products rather than as full-fledged partners.
A)True
B)False
Answer: False
Q4) Marketing management cannot always control __________ forces.
Answer: environmental
Page 5
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Chapter 4: Marketing Analytics: Gaining Customer Insights
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172 Verified Questions
172 Flashcards
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Sample Questions
Q1) Major suppliers and resellers are not important sources of intelligence information for marketing decision making.
A)True
B)False
Q2) Your marketing department is attempting to improve strategic decision making,track competitors' actions,and provide early warning of opportunities and threats.To achieve this goal,which of the following would be the best for the department to use?
A)internal databases
B)external databases
C)marketing intelligence
D)the internet
E)company reports only
Q3) An effective MIS assesses information needs,develops needed information and distributes the information to help managers use it in decision making.
A)True
B)False
Q4) Data that consists of information collected for the specific purpose at hand is known as ________ data.
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Chapter 5: Buyer Behaviour: Understanding Consumer and Business Buyers
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167 Verified Questions
167 Flashcards
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Sample Questions
Q1) A(n)________ is a person's relatively consistent evaluations,feelings and tendencies toward an object or idea.
A)lifestyle
B)motive
C)belief
D)attitude
E)perception
Q2) Each social class contains groups of people with shared value systems based on common life experiences and situations.
A)True
B)False
Q3) The customer can obtain information from ________ sources.
A)commercial
B)public
C)experiential
D)personal
E)All of the above.
Q4) Understanding that selective retention prevents consumers from remembering everything about an ad,what might a marketer do to enhance retention?
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Chapter 6: Customer-Driven Marketing Strategy: Creating
Value for Target Customers
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191 Verified Questions
191 Flashcards
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Sample Questions
Q1) 'Less for much less' positioning involves charging a ________ price for lower costs or less benefits.
Q2) ________ differentiation can be created through features,performance,consistency,durability and reliability.
Q3) Your company wants to move away from mass marketing and engage in customer-driven marketing.The four steps to take,in order,are market segmentation,marketing positioning,differentiation and targeting.
A)True
B)False
Q4) Using ________,companies tailor their marketing programs to the needs and wants of narrowly defined geographic,demographic,psychographic,behaviour or benefit segments.
Q5) Many firms make an effort to identify smaller,better-defined target groups by using
A)user rates
B)loyalty segmentation
C)multiple segmentation bases
D)positioning
E)mass marketing
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Chapter 7: Products, services and Brands: Offering
Customer Value
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173 Verified Questions
173 Flashcards
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Sample Questions
Q1) Product quality has two dimensions ________ and ________.
Q2) Which of the following is the lowest level on which marketers can position their brands in target customers' minds?
A)interactive marketing
B)internal marketing
C)product attributes
D)strong beliefs and values
E)added service
Q3) Describe the functions of product labelling.
Q4) How does a product-line manager arrive at the optimum length for a product line? Briefly describe the strategies that can be used to create a product line with the optimum length.
Q5) A combination of a product's parts,styling,features,brand name,packaging and other attributes is known as the ________ product.
Q6) In a service business,the customer and front-line service employee interact to create the service.
A)True
B)False
Q7) When a brand loses the trust it has engendered,its ________ soon declines.
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Chapter 8: New Products: Developing and Managing Innovation
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172 Verified Questions
172 Flashcards
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Sample Questions
Q1) Following the decision to 'time' the introduction of the new product,a company must decide ________ to launch the new product.
A)where
B)how
C)to what degree
D)why
E)All of the above.
Q2) ________ is a currently accepted or popular style in a given field.
A)Style
B)Fashion
C)Dress code
D)Fad
E)Craze
Q3) Product improvements,product modifications and original products can all be classified as ________.
A)pioneer products
B)new products
C)product concepts
D)product ideas
E)test products
Page 10
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Chapter 9: Pricing: Capturing Customer Value
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167 Verified Questions
167 Flashcards
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Sample Questions
Q1) When companies set prices,the government and social concerns are two ________ affecting pricing decisions.
A)external factors
B)internal factors
C)economic conditions
D)demand curves
E)temporary influences
Q2) Price escalation in international markets is most likely to result from the higher costs of selling in another country and differences in market conditions or ________.
A)cultural preferences
B)selling strategies
C)regional tastes
D)customer perceptions
E)language barriers
Q3) Value-based pricing is the reverse of cost-based pricing.
A)True
B)False
Q4) Compare the practices of price-fixing and predatory pricing,explaining why each is prohibited by law.
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Chapter 10: Placement: Customer Value Fulfilment
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147 Verified Questions
147 Flashcards
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Sample Questions
Q1) The total cost of logistics is minimal and can amount to just 5-10 per cent of a product's cost.
A)True
B)False
Q2) When Haynes,a Ballarat paint manufacturer,has single ownership of integrated,successive stages of production and distribution,it has created a corporate VMS.
A)True
B)False
Q3) Which of the following lists of intermodal transportation combinations means rail and trucks,water and trucks,and water and rail?
A)fishyback,airtruck and trainship
B)piggyback,airtruck and fishyback
C)trainship,fishyback and piggyback
D)piggyback,fishyback and trainship
E)piggyback,fishyback and birdyback
Q4) Among the most frequently air-freighted products are ________.
Q5) A(n)________ marketing network is one in which two or more companies at one level join together to follow a new marketing opportunity.
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Chapter 11: Communicating Customer Value: Advertising and Public Relations
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172 Verified Questions
172 Flashcards
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Sample Questions
Q1) Product placement in television programs and movies is an example of ________.
A)branded entertainment
B)advertainment
C)lifestyle execution
D)mood execution
E)consumer generated content
Q2) Which promotional mix strategy directs marketing efforts toward final consumers?
A)push
B)blitz
C)pull
D)buzz
E)pulse
Q3) Game of Thrones and One News are both examples of ________,that is,specific media within a general media type (in this case,TV).
A)alternative media
B)major media
C)media vehicles
D)media multitaskers
E)micromedia
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Q4) ________ ________ is typically the company's most expensive promotional tool.
Chapter 12: Personal Selling and Sales Promotion: Creating
Value in Relationships
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174 Verified Questions
174 Flashcards
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Sample Questions
Q1) The growth of product management has contributed to the increasing adoption of customer salesforce structures.
A)True
B)False
Q2) As a result of the Federal Government's Do Not Call Registry,telemarketing is now rarely used.
A)True
B)False
Q3) A corporation provides new salespeople with extensive training in the art of listening and problem-solving.It utilises which approach to selling?
A)sales-oriented
B)e-learning
C)team selling
D)customer solutions
E)people-oriented
Q4) The step in the selling process that poses the most difficult challenge for many salespeople,simply because they lack confidence,feel guilty about asking for the order,or fail to recognise the right moment to close the sale is ________.
Page 14
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Chapter 13: Direct and Digital Marketing: Interactivity and Fulfilment
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133 Verified Questions
133 Flashcards
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Sample Questions
Q1) A home-owner received an email promoting a new financial services institution that offers surprisingly low mortgage rates.The email simply asked customers to provide their address,date of birth,Medicare number and current mortgage information in order to receive a free loan quote.Suspicious of the offer,the home-owner researched the company and discovered that the email was a fraud.This is an example of ________.
A)online eavesdropping
B)phishing
C)malware
D)heat marketing
E)viral marketing
Q2) Direct ________ is printed material sent by mail to convey offers to consumers,whether targeted to the recipient by name or to the business or householder by a broader targeting method.
Q3) Most kiosks differ from vending machines in that they do not dispense an actual product.
A)True
B)False
Q4) The most basic type of website is a(n)________ site.
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Q5) The number of files requested by guests to a web page are known as ________.
Chapter 14: Sustainable Marketing: Social Responsibility, ethics and Legal Compliance
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166 Verified Questions
166 Flashcards
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Sample Questions
Q1) The major criticisms of marketing include harming consumers through high prices,deceptive practices,high-pressure selling,shoddy or unsafe products,planned obsolescence and poor service to disadvantaged countries.
A)True
B)False
Q2) The high failure rate of new products shows that companies are not able to
A)control demand
B)advertise enough
C)find manufacturers
D)find distribution outlets
E)identify consumer needs
Q3) 'Cultural pollution' can also be referred to as ________.
A)commercial noise
B)air pollution
C)language barriers
D)a marketer's inability to identify a target market
E)zipping or zapping
Q4) ________ is an organised movement seeking to protect and improve people's living environment.
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