International Marketing Exam Questions
Course Introduction
International Marketing explores the strategies and practices necessary for organizations to compete successfully in global markets. This course covers key topics such as market entry methods, cross-cultural consumer behavior, adaptation versus standardization of marketing mixes, international market research, regulatory and ethical considerations, and global branding. Students will learn how political, economic, technological, and cultural environments influence international marketing decisions and gain practical insights through case studies and real-world applications, preparing them to address the unique challenges and opportunities in the global business landscape.
Recommended Textbook CB4 4th Edition by Barry
J. Babin
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16 Chapters
2151 Verified Questions
2151 Flashcards
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Page 2
Chapter 1: What Is CB and Why Should I Care
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) Consumer behavior is the set of value-seeking activities that take place as people go about addressing realized needs.
A)True
B)False
Answer: True
Q2) Interpretive research seeks to explain the inner meanings and motivations associated with specific consumption experiences.
A)True
B)False
Answer: True
Q3) A researcher measuring consumers' attitudes toward different brands on a scale ranging from 1 (very negative) to 5 (very positive) is using qualitative research.
A)True
B)False
Answer: False
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Chapter 2: Value and the Consumer Behavior Value Framework
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121 Verified Questions
121 Flashcards
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Sample Questions
Q1) Explain why marketing plays an important strategic role in an organization and describe where marketing strategy fits in the bigger organization.
Answer: One way that a company can enhance the chance of long-term survival is to have an effective marketing strategy. That is because, in a business environment, a marketing strategy is the way a company goes about creating value for customers. Strategies exist at several different levels. Corporate strategy deals with how the firm will be defined and sets general goals. Marketing strategy then follows.
Q2) Which strategy deals with how the firm will be defined and sets general goals?
A) corporate strategy
B) marketing strategy
C) tactical strategy
D) top-level strategy
E) meta-strategy
Answer: A
Q3) Marketing tactics are ways marketing management is implemented.
A)True
B)False
Answer: True
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Chapter 3: Consumer Learning Starts Here: Perception
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135 Verified Questions
135 Flashcards
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Sample Questions
Q1) Explain instrumental conditioning and describe how it can be useful in marketing. Answer: With <B>instrumental conditioning</B>, behavior is conditioned through reinforcement. Reinforcers are stimuli that strengthen a desired response. The likelihood that a behavior will increase is influenced by the reinforcers (consequences) of the behavior. Reinforcers are presented after the initial behavior has occurred. A marketing application of this type of conditioning is illustrated in the many frequency programs, such as frequent flyer programs. Consumers receive positive reinforcers (i.e., free flights, upgrades) after they perform the behavior (i.e., purchase the ticket).
Q2) Memory for information one is exposed to, attends to, and applies effort to remember is called _____.
A) conscious memory
B) explicit memory
C) absolute memory
D) primary memory
E) attentive memory
Answer: B
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5
Chapter 4: Comprehension, Memory, and Cognitive Learning
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151 Verified Questions
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Sample Questions
Q1) Cognitive coding is the process by which information is transferred from workbench memory to long-term memory for permanent storage.
A)True
B)False
Q2) Stimuli that enter short-term memory may stay there approximately _____ seconds or so without some intervention.
A) 5
B) 10
C) 30
D) 60
E) 90
Q3) _____-brain-dominant consumers tend to be visual processors (images), whereas _____-brain-dominant consumers tend to deal better with verbal processing (words).
A) Front; back
B) Back; front
C) Left; right
D) Right; left
E) Secondary; primary
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Chapter 5: Motivation and Emotion: Driving Consumer Behavior
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135 Verified Questions
135 Flashcards
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Sample Questions
Q1) Specific emotions that result from some evaluation or reflection of one's own behavior, including pride, shame, guilt, and embarrassment, are called _____.
A) self-conscious emotions
B) autobiographical emotions
C) contagion emotions
D) laborious emotions
E) internalized emotions
Q2) Autonomic measures or emotions are those responses that are automatically recorded based on either automatic visceral reactions or neurological brain activity.
A)True
B)False
Q3) Define cognitive appraisal theory and name and describe the four types of cognitive appraisals relevant for consumer behavior.
Q4) Personality characteristics can affect the way consumers respond or demonstrate their emotions.
A)True
B)False
Q5) Compare and contrast the different types of involvement.
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Chapter 6: Personality, Lifestyles, and the Self-Concept
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145 Verified Questions
145 Flashcards
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Sample Questions
Q1) Which of the following is a "variable-centered" approach that focuses on particular variables, or traits, that exist across a number of consumers?
A) unidimensional perspective
B) multidimensional perspective
C) nomothetic perspective
D) idiographic perspective
E) VALS perspective
Q2) The aggregation approach is an approach to studying personality in which behavior is assessed at a number of points in time.
A)True
B)False
Q3) Consumers with high innovativeness tend to engage in effortful cognitive information processing and tend to think carefully about products, problems, and even marketing messages.
A)True
B)False
Q4) Describe the role of self-concept in consumer behavior and describe your actual self, your ideal self, your social self, your ideal social self, your possible self, and your extended self.
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Chapter 7: Attitudes and Attitude Change
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140 Verified Questions
140 Flashcards
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Sample Questions
Q1) According to social judgment theory, when an incoming message falls within the latitude of acceptance, _____ occurs.
A) enculturation
B) contrast effect
C) assimilation
D) insinuation
E) acculturation
Q2) Which approach to attitudes suggests that affect, behavior, and cognitions form in a sequential order?
A) sequential approach
B) hierarchy of effects approach
C) attitude laddering approach
D) build-up approach
E) elaboration likelihood approach
Q3) Which term refers to specific attempts to change attitudes?
A) manipulation
B) persuasion
C) conversion
D) intervention
E) tracking
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Chapter 8: Consumer Culture
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) Which of the following terms is used to refer to the close similarity in values between Canada, Australia, New Zealand, and the United States?
A) Guanxi
B) cultural distance
C) CANZUS
D) BRIC
E) Dostat
Q2) The term Chindia refers to the combined market and business potential of China and India.
A)True
B)False
Q3) The degree to which consumers feel a sense of belonging to the culture of their ethnic origins is known as _____.
A) ethnocentrism
B) imperialism
C) ethnic roots
D) acculturation
E) ethnic identification
Q4) Define core societal values (CSV) and discuss any three described in Chapter 8.
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Chapter 9: Microcultures
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Sample Questions
Q1) A microculture is not really considered a culture.
A)True
B)False
Q2) Marketers today often use the phrase the "elderly market" rather than the "senior citizen market" to highlight the idea that older consumers still lead actively, vibrant lives, and still have wants and needs that they seek to fill.
A)True
B)False
Q3) A group of people who share similar values and tastes that are subsumed within a larger culture is called a _____.
A) subgroup
B) secondary group
C) microculture
D) secondary culture
E) cultural segment
Q4) Explain the role of microcultures in influencing consumer behavior and describe two microcultures that influence your consumption behavior.
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11
Chapter 10: Group and Interpersonal Influence
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153 Verified Questions
153 Flashcards
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Sample Questions
Q1) In the United States, the President has the authority to mobilize military reservists to active duty military service from their civilian lives. Which type of social power does this represent?
A) referent power
B) legitimate power
C) expert power
D) reward power
E) coercive power
Q2) The process through which young consumers develop attitudes and learn skills that help them function in the marketplace is called consumer evolution.
A)True
B)False
Q3) Marketing of a product using unconventional means is called _____.
A) guerrilla marketing
B) nonconventional marketing
C) undercover marketing
D) secondary marketing
E) evasive marketing
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Chapter 11: Consumers in Situations
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128 Verified Questions
128 Flashcards
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Sample Questions
Q1) The two types of shopping activities are utilitarian shopping and hedonic shopping.
A)True
B)False
Q2) Memory accounting for recent spending is known as _____.
A) mental budgeting
B) formal budgeting
C) informal budgeting
D) ad-hoc budgeting
E) situational budgeting
Q3) Impulsive shopping provides the highest hedonic value to consumers.
A)True
B)False
Q4) Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions is positioning based on _____.
A) affective quality
B) perceptual quality
C) functional quality
D) personal quality
E) subjective quality
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Chapter 12: Decision Making I: Need Recognition and Search
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Brand loyalty involves deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior.
A)True
B)False
Q2) The total collection of all possible solutions to a recognized need is referred to as the universal set.
A)True
B)False
Q3) Search tends to decrease as a consumer's level of education and income increase.
A)True
B)False
Q4) All of the following are decision-making approaches EXCEPT _____.
A) rational decision making
B) limited decision making
C) extended decision making
D) habitual decision making
E) all of these choices are decision making approaches
Q5) Several factors that influence the amount of search performed by consumers were presented in the chapter. Discuss five of them.
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Chapter 13: Decision Making Ii: Alternative Evaluation and Choice
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117 Verified Questions
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Sample Questions
Q1) Which of the following describes the idea that perfectly rational decisions are not always feasible due to constraints found in information processing?
A) limited capacity
B) limited rationality
C) bounded rationality
D) bounded capacity
E) information overload
Q2) Underlying attributes are sometimes referred to as experience qualities because they are often perceived only during consumption.
A)True
B)False
Q3) In which type of evaluation process are alternatives evaluated across a set of attributes that are considered relevant to the purchase situation?
A) attribute-based
B) rationally-based
C) affect-based
D) elaborative
E) limited
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Chapter 14: Consumption to Satisfaction
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Sample Questions
Q1) _____ is the process through which cultural meaning is transferred to a product and onto the consumer.
A) Cultural transference
B) Cultural infusion
C) Meaning transference
D) Assimilation
E) Accommodation
Q2) Nondurable goods are consumed quickly.
A)True
B)False
Q3) Attribution theory proposes that consumers enter into a consumption experience with predetermined cognitive expectations of a product's performance.
A)True
B)False
Q4) The locus element of attribution theory involves the extent to which an outcome was controllable or not.
A)True
B)False
Q5) Define expectations and name and describe the four types.
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Chapter 15: Consumer Relationships
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115 Verified Questions
115 Flashcards
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Sample Questions
Q1) Loyalty is a postconsumption affective reaction.
A)True
B)False
Q2) Antiloyal consumers are those who will do everything possible to avoid doing business with a particular marketer.
A)True
B)False
Q3) Complaining behavior occurs when a consumer actively seeks out someone to share an opinion with regarding a negative consumption event.
A)True
B)False
Q4) Explain how relationship quality impacts value for both customers and the firm.
Q5) Customer share represents a behavioral component that is indicative of customer loyalty.
A)True
B)False
Q6) Internet only retailers have successfully built up relational switching costs. A)True
B)False
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Chapter 16: Consumer and Marketing Misbehavior
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198 Verified Questions
198 Flashcards
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Sample Questions
Q1) Chronic, repetitive purchasing behaviors that are in response to negative events or feelings are known as _____.
A) compulsive shopping
B) compulsive buying
C) addictive shopping
D) addictive buying
E) binge buying
Q2) Which type of behavioral evaluations focus on specific actions?
A) contractual
B) relativistic
C) deontological
D) ontological
E) teleological
Q3) One important issue regarding marketing to children is the sheer quantity of marketing messages to which children are exposed.
A)True
B)False
Q4) Older consumers are more likely to shoplift than are younger consumers.
A)True
B)False
Page 18
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