Course Introduction
International Marketing Exam Questions
International Marketing explores the strategies, processes, and challenges involved in marketing products and services across national boundaries. This course examines the environmental factors that impact international marketing decisions, including cultural, economic, legal, and political influences. Students will learn how to analyze global markets, adapt marketing strategies to diverse international audiences, and manage the complexities of global branding, distribution, and communication. Through case studies and practical projects, learners gain the skills needed to develop and implement effective marketing plans in a globalized economy.
Recommended Textbook
CB 6 6th Edition by Barry J. Babin
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16 Chapters
2052 Verified Questions
2052 Flashcards
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Page 2
Chapter 1: What is CB and Why Should I Care?
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Which of the following disciplines studies human reactions to their environment?
A) Marketing
B) Economics
C) Psychology
D) Anthropology
E) Operations management
Answer: C
Q2) Some marketers offer each individual customer a different product,so each customer is essentially treated as a segment of one.Which way of doing business does this represent?
A) Undifferentiated marketing
B) Direct marketing
C) Ambush marketing
D) One-to-one marketing
E) Niche marketing
Answer: D
Q3) The final step in the consumption process is exchange.
A)True
B)False
Answer: False
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Chapter 2: Value and the Consumer Behavior Value Framework
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132 Verified Questions
132 Flashcards
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Sample Questions
Q1) A perceptual map is used to depict graphically the positioning of competing products.
A)True
B)False
Answer: True
Q2) The realization that a consumer is necessary and must play a part in order to produce value is the major premise underlying the concept of _____.
A) synergy
B) value integration
C) value internalization
D) value co-creation
E) dyadic valuation
Answer: D
Q3) Every product's value is made up of the basic benefits,plus the augmented product,plus the "feel" benefits.
A)True
B)False
Answer: True
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Chapter 3: Consumer Learning Starts Here: Perception
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134 Verified Questions
134 Flashcards
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Sample Questions
Q1) Refer to Landscaping Scenario.A client,who wanted Petals and Palettes to recreate his childhood,got a full refund when he complained that their services "never gave him a feeling of childhood" as the lush green environment that they had created was very different from the arid desert he grew up in.With respect to cognitive categorization,which of the following reactions best illustrates the client's response?
A) Assimilation
B) Accommodation
C) Contrast
D) Selection
E) Motivation
Answer: C
Q2) _____ refers to a design that gives human like characteristics to inanimate objects.
A) Iconism
B) Animism
C) Anthropomorphism
D) Aniconism
E) Zoomorphism
Answer: C
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Chapter 4: Comprehension, Memory, and Cognitive Learning
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130 Verified Questions
130 Flashcards
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Sample Questions
Q1) The process in which two different sensory "traces" are available to remember something is known as _____.
A) semantic coding
B) chunking
C) dual coding
D) meaningful encoding
E) mental tagging
Q2) Hemispheric lateralization influences metaphor comprehension.
A)True
B)False
Q3) The process by which information is transferred back into workbench memory for additional processing when needed is known as _____.
A) chunking
B) encoding
C) extraction
D) tracing
E) retrieval
Q4) A chunk includes seven memory units.
A)True
B)False
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Chapter 5: Motivation and Emotion: Driving Consumer Behavior
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131 Flashcards
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Sample Questions
Q1) Research shows that consumers who are in bad moods can be more likely to be generous to others.
A)True
B)False
Q2) Emotions are considered psychobiological because they involve both psychological processing and physical responses.
A)True
B)False
Q3) Mr.Robert Smith is the United States Speaker of the House of Representatives.He couldn't help showing his emotion when he was sworn in.He often has trouble hiding his emotions and sometimes breaks out in tears when he is talking about something he is passionate about.Mr.Smith can be said to have high emotional _____.
A) contagion
B) expressiveness
C) intelligence
D) focus
E) flow
Q4) Explain the regulatory focus theory.
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Q5) Describe Maslow's hierarchy of needs and give an example of each type of need.
Chapter 6: Personality, Lifestyles, and the Self-Concept
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137 Verified Questions
137 Flashcards
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Sample Questions
Q1) Which of the following refers to downshifting?
A) The conscious decision to reduce one's material consumption
B) The resentment that arises as a result of another's belongings, and a desire to acquire similar possessions
C) The tendency for a consumer to engage in bargaining behaviors when making purchases
D) The tendency for consumers to take excessive pride in themselves, including their appearance and accomplishments.
E) The tendency of an individual to retain control and ownership over his possessions
Q2) In which of the following approaches are behaviors and tendencies assessed over time?
A) Utilitarian approach
B) Aggregation approach
C) Capability approach
D) Perceptual mapping approach
E) Factor analysis approach
Q3) Define trait.Differentiate between the nomothetic and idiographic approaches.
Q4) Define brand personality and explain its significance.
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Chapter 7: Attitudes and Attitude Change
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139 Flashcards
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Sample Questions
Q1) Which of the following is true of the elaboration likelihood model?
A) The attractiveness of the person delivering the message, the number of arguments presented, the expertise of the spokesperson, and the imagery or music presented along with the message constitute the central cues.
B) If a consumer is not involved with a message or lacks either the motivation or ability to process information, the central route to persuasion will be followed.
C) In the peripheral route, the consumer is unlikely to develop cognitive responses to the message.
D) If the consumer expends considerable effort in comprehending the message then the peripheral route to persuasion is activated.
E) Peripheral cues refer specifically to information found in the message that pertains directly to the product, its attributes, its advantages, or the consequences of its use.
Q2) What is the hierarchy of effects? Briefly describe the different hierarchies.
Q3) The balance theory is based on the consistency principle.
A)True
B)False
Q4) Name and describe the four functions of attitudes.
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9
Chapter 8: Group and Interpersonal Influence
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128 Flashcards
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Sample Questions
Q1) A(n)_____ group refers to a group that has no membership or application requirements,and codes of conduct may be nonexistent.
A) informal
B) professional
C) legitimate
D) structured
E) dissociative
Q2) Traffic Followers,a group promoting road safety,has a strict code of sanctioning members found flouting traffic rules.In some cases,nonconformity can result in expulsion from the group.This is an example of a group exercising _____ power over its members.
A) referent
B) expert
C) reward
D) coercive
E) abusive
Q3) The gatekeeper is the person who controls information flow into the household.
A)True
B)False
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10
Chapter 9: Consumer Culture
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Sample Questions
Q1) Consumers from collectivist nations define relationships in terms of the ties between a brand or service provider and a family or relevant group of consumers.
A)True
B)False
Q2) Countries with relatively high cultural distance scores are more similar and tend to value the same types of consumption experiences.
A)True
B)False
Q3) Which of the following CSV dimension reflects values consistent with Confucian philosophy and a prioritization of future rewards over short-term benefits?
A) Individualism
B) Masculinity
C) Power distance
D) Uncertainty avoidance
E) Long-term orientation
Q4) Define core societal values (CSV).Discuss any three described in the text.
Q5) Explain the concept of glocalization.Give an example of how marketers can apply it.
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Chapter 10: Microcultures
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Sample Questions
Q1) Compare and contrast age-based microcultures with generational microcultures.How is this distinction important to marketers?
Q2) People who age in the same generation belong to the same cohort.
A)True
B)False
Q3) A cohort is a group of people who have lived the same major experiences in their life,and the experiences end up shaping their core values.
A)True
B)False
Q4) Generation X consumers have also been referred to as "latchkey" kids.
A)True
B)False
Q5) List the four major cultural,microcultural,and demographic trends that affect consumer behavior.Discuss any two of them.
Q6) In the Islamic religion,the word kosher describes the dietary restrictions that prohibit meats that are not slaughtered in the prescribed manner.
A)True
B)False
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Chapter 11: Consumers in Situations
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Sample Questions
Q1) An environment with a favorable functional quality tends to be associated with some degree of positive affect.
A)True
B)False
Q2) Congruity refers to how consistent the elements of an environment are with each other.
A)True
B)False
Q3) When Timothy goes to a store,he has one goal in mind and that is to buy what he came to buy and not let other things in the store-sales,promotional events,tempting offers-interfere with his shopping intentions.This way he ensures that he never exceeds his budget.Based on this information,Timothy is a(n)_____ consumer.
A) time-oriented
B) action-oriented
C) state-oriented
D) mood-oriented
E) affect-oriented
Q4) Name and describe the four types of shopping activities.Give an example of each based on your personal shopping experience.
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Chapter 12: Decision Making I: Need Recognition and Search
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Sample Questions
Q1) Consumers who are very sensitive to the negative role of price tend to be very bargain conscious.
A)True
B)False
Q2) Vince harbors a passion for cars.He constantly seeks out information on new automobile models without any intention of buying them.Which type of consumer search behavior does this represent?
A) Postpurchase search
B) Passive search
C) Binary search
D) Prepurchase search
E) Ongoing search
Q3) A positive role of price exists when product price signals the desirability as well as the prestige associated with owning the product.
A)True
B)False
Q4) Explain the significance of QR codes and GPS-based technologies in consumer search.
Page 14
Q5) Discuss five factors that influence the amount of search performed by consumers.
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Chapter 13: Decision Making II: Alternative Evaluation and Choice
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Sample Questions
Q1) Refer to Lawn Sprinkler Scenario.Mathew had to purchase a new sprinkler to replace the old,broken one.He chose one with an automated sensor that controlled the amount of water as well as the pressure depending on the humidity and temperature during the day.This way he wouldn't have to set the timer manually.In this scenario,Mathew's purchase is most likely informed by _____.
A) social influences
B) online resources
C) market communications
D) expert opinions
E) situational influences
Q2) Explain affect-based and attribute-based evaluations.Give an example of each using one of your recent purchase decisions.
Q3) The practice of offering essentially identical products with different model numbers or names is known as _____.
A) branded valuation
B) branded variants
C) brand equity
D) brand extension
E) brand diversification
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Chapter 14: Consumption to Satisfaction
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Sample Questions
Q1) Emotions influence consumer behavior only after the consumption of a product or service.
A)True
B)False
Q2) Service quality can be thought of as the overall goodness or badness of a service provided.
A)True
B)False
Q3) Define expectations.Describe the four types of consumer expectations with an example for each.
Q4) When a consumer has no previous experience or expectation regarding a product,then perception directly influences satisfaction.
A)True
B)False
Q5) When expectations lack a strong degree of confidence,satisfaction is less strongly influenced by perceived performance.
A)True
B)False
Q6) List out some possible postconsumption reactions.
Page 16
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Chapter 15: Consumer Relationships
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Sample Questions
Q1) Price sensitive consumers become more loyal post complaint than those with less price sensitivity.
A)True
B)False
Q2) Refer to Gourmet Restaurant Scenario.When Stella's colleagues heard her predicament,they suggested a place she might like.One of the reasons why Stella decided against it was that she found the staff at Olive's friendly and believed that they could understand her preferences in food and wine.Which of the following types of switching costs does this represent?
A) Transactional switching cost
B) Temporal switching cost
C) Financial switching cost
D) Procedural switching cost
E) Relational switching cost
Q3) Customer share represents a behavioral component that is indicative of customer loyalty.
A)True
B)False
Q4) Explain critical incident in the context of consumer behavior.
Q5) Define customer commitment and describe its significance.
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Chapter 16: Consumer and Marketing Misbehavior
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Sample Questions
Q1) Rocco's Seafood restaurant claims to have the "best shrimp po-boy in town!" Which of the following is this an example of?
A) Scam ad
B) Puffery
C) Astroturfing
D) Ambushing
E) Hoarding
Q2) Deficient products are products that offer high hedonic value.
A)True
B)False
Q3) Clark has been craving for the latest iPhone in the market.He is still repaying his student loan and hence unable to afford to buy the iPhone even though he has a job.However,Clark ends up buying an iPhone at a throwaway price from the black market.Which of the following is most likely representative of Clark's perceived misbehavior?
A) Unfulfilled aspirations
B) Lack of moral constraints
C) Differential association
D) Pathological socialization
E) Thrill-seeking
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