International Marketing Exam Preparation Guide
Course Introduction
International Marketing explores the strategies and practices organizations employ to market their products and services across global markets. The course covers topics such as cross-cultural consumer behavior, international market entry strategies, global product adaptation, pricing, distribution, and promotion, as well as the impact of legal, economic, and political environments on marketing decisions. Students will learn to analyze international marketing opportunities and develop plans that address the complexities of operating in diverse cultural and regulatory landscapes, equipping them with the skills needed to succeed in todays interconnected world.
Recommended Textbook
International Marketing 15th Edition by Philip; Gilly
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19 Chapters
1837 Verified Questions
1837 Flashcards
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Page 2
Chapter 1: The Scope and Challenge of International Marketing
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109 Verified Questions
109 Flashcards
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Sample Questions
Q1) The foreign uncontrollable environment is the same as the domestic uncontrollable environment.
A)True
B)False
Answer: False
Q2) The political and legal environment is a controllable element for international marketers because of the ability to lobby and influence legislation.
A)True
B)False
Answer: False
Q3) What are the stages of international marketing involvement?
Answer: Research has revealed a number of factors favoring faster internationalization: (1) Companies with either high-technology and/or marketing-based resources appear to be better equipped to internationalize than more traditional manufacturing kinds of companies; (2) smaller home markets and larger production capacities appear to favor internationalization; and (3) firms with key managers well networked internationally are able to accelerate the internationalization process.
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Page 3
Chapter 2: The Dynamic Environment of International Trade
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102 Verified Questions
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Sample Questions
Q1) As part of the worldwide economic growth and rebuilding after World War II, countries once classified as less developed were reclassified as underdeveloped countries.
A)True
B)False
Answer: False
Q2) In order to secure foreign exchange, which of the following is used by countries experiencing severe shortages of foreign exchange?
A) Import quotas
B) Government approval
C) Tariffs
D) Blocked currency
E) Differential exchange rates
Answer: B
Q3) Antidumping laws were designed to prevent foreign producers from "predatory pricing."
A)True
B)False
Answer: True
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Page 4
Chapter 3: History and Geography: The Foundations of Culture
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Sample Questions
Q1) What was the overall end result of The Mexican War of 1846-1848?
A) Mexico was forced to cede a large part of its territory to the United States.
B) Mexico signed a non-aggression pact and borders stayed the same as they were before the war.
C) Mexico gave up California and the U.S. gave up Baja California.
D) Mexico paid the U.S. $5 million for war damages.
E) The United States was forced to sign a pledge to never again invade Mexico.
Answer: A
Q2) _____ can be defined as a society's accepted basis for responding to external and internal events.
A) The Scripture
B) Culture
C) Esthetics
D) Rituals
E) Etiquette
Answer: B
Q3) The world population is estimated to grow to about 6.8 billion by 2050.
A)True
B)False
Answer: False
Page 5
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Chapter 4: Cultural Dynamics in Assessing Global Markets
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Sample Questions
Q1) A low score in the _____ reflects more egalitarian views.
A) Power Distance Index
B) Individualism/Collectivism Index
C) Distance from English Index
D) Uncertainty Avoidance Index
E) Masculinity/Femininity Index
Q2) Cultures low in UAI take a more empirical approach to understanding and knowledge.
A)True
B)False
Q3) Which of the following is true regarding birthrates?
A) A service economy usually has higher birthrate than an industrial economy.
B) As countries move from agricultural to industrial to services economies, birthrates decline.
C) Economic status of a country has minimal impact on the birthrates within that country.
D) Countries that move from agricultural economies to service economies experience increasing birthrates.
E) An agricultural economy finds it hard to support high birthrates, compared to an industrial economy.
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Chapter 5: Culture, Management Style, and Business Systems
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Sample Questions
Q1) High-PDI countries are more egalitarian than low-PDI countries.
A)True
B)False
Q2) Betty Roberts became an embarrassment to her company when she joked about the ruling monarchy in England before a group of visiting English businessmen and women. Betty should have known that political ridicule by a foreigner is rarely accepted. Ms. Roberts has violated what is known as a cultural:
A) imperative.
B) elective.
C) exclusive.
D) landmark.
E) standard.
Q3) Because of the self-reference criterion (SRC), we are less likely to evaluate that person's behavior in terms of what is familiar to us.
A)True
B)False
Q4) Imperatives are generally universal across cultures.
A)True
B)False
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Chapter 6: The Political Environment: A Critical Concern
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Sample Questions
Q1) In North Korea there is little foreign investment. One of the reasons is the severe application of ___. Any foreign investor or producer is required to sell its products at prices stated by the North Korean government rather than letting market value and demand determine prices.
A) exchange controls
B) local-content laws
C) import restrictions
D) tax controls
E) price controls
Q2) Discuss and compare the terms confiscation, expropriation, and domestication.
Q3) Brian is attempting to forecast political instability and help management identify and evaluate political events and their potential influence on current and future international business decisions. Brian is engaged in:
A) political risk assessment.
B) political securitization.
C) democratization.
D) risk abatement.
E) quantification of risk.
Q4) Describe the characteristics of a sovereign state.
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Chapter 7: The International Legal Environment: Playing by the Rules
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Sample Questions
Q1) Which of the following international conventions was established to recognize intellectual property rights?
A) The Paris Convention
B) The Munich Agreement
C) The Tokyo Convention
D) The Eurasian Convention
E) The Kyoto Protocol
Q2) Most disputes that arise in commercial transactions are settled informally.
A)True
B)False
Q3) Under the Antiboycott Law, U.S. companies are forbidden to participate in any unauthorized foreign boycott. Which of the following situations brought about the Antiboycott Law in the U.S.?
A) The boycott of Cuba by the U.S.
B) The boycott of South Africa by the world community.
C) The boycott of Israel by the Arab League.
D) The boycott of Iraq by the United States.
E) The boycott of the U.S. by the U.S.S.R. (the wheat embargo).
Q4) Identify the two types of licenses required for export.
Q5) Compare conciliation with arbitration.
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Chapter 8: Developing a Global Vision Through Marketing Research
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Sample Questions
Q1) According to the text which of the following is one of the factors affecting the adequacy of sampling techniques?
A) Lack of understanding of sampling methods by marketing researchers
B) Inability of the respondents to access the Internet
C) Lack of detailed social and economic information
D) Lack of funds to conduct the research effort
E) Lack of specific quantitative tools for devising a sample
Q2) Given the greater uncertainty and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers. These two methods are:
A) probabilistic forecasting and ensemble forecasting.
B) expert opinion and analogy.
C) reference class forecasting and simulation.
D) linear progression and linear regression.
E) scenario building and extrapolation.
Q3) Data collected specifically for a particular research project at hand is known as secondary data.
A)True
B)False
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Chapter 9: Economic Development and the Americas
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Sample Questions
Q1) Uruguay is a member of NAFTA.
A)True
B)False
Q2) What is occurring in the BEMs is analogous to the situation after World War II when tremendous demand was created during the reconstruction of Europe.
A)True
B)False
Q3) One indicator of economic development is the ____.
A) population growth rate
B) literacy level
C) extent of social overhead capital
D) mortality rate
E) inflation rate
Q4) Write a short note on newly industrialized countries.
Q5) The current level of economic development within a country dictates the kind and degree of market potential that exists.
A)True
B)False
Q6) What are the various factors that promote the economic growth of NICs?
Page 11
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Chapter 10: Europe, Africa, and the Middle East
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Sample Questions
Q1) Iran, Pakistan, and Turkey, formerly the Regional Cooperation for Development (RCD), have renamed their regional group the Economic Cooperation Organization.
A)True
B)False
Q2) Of all the multinational market groups, none has been more secure in its cooperation or more important economically than the:
A) NAFTA accords.
B) NATO accords.
C) United Nations.
D) European Union.
E) Trans-Pacific Union.
Q3) With the expansion of the European Union, existing members fear:
A) retaliation against members by the Soviet Union.
B) a flood of cheap labor into their countries.
C) OPEC will cut off supplies to countries supporting expansion of the EU.
D) new political leaders will overwhelm the existing leadership.
E) dilution of the Euro.
Q4) Describe free trade area, customs union, common market, and political union.
Q5) Discuss the functions of the institutions under the European Union.
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Chapter 11: The Asia Pacific Region
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Sample Questions
Q1) Which of the following explains why most of the companies with Indian operations are saying that they are not leaving, but planning on expanding their Indian operations?
A) Government machinery is one of the most efficient in the world.
B) Living standards for expatriates are comparable to the world's best.
C) Qualified labor is cheap, and the market potential is massive.
D) Proximity to China makes sourcing of parts easier.
E) Paying bribes simplifies otherwise complex procedural hurdles.
Q2) According to their southern neighbors, businesspeople in the Northeast of China are forthright.
A)True
B)False
Q3) Which of the following is the reason why most of the 1.3 billion potential consumers are not accessible?
A) Most of them are in Mainland China where entry is prohibited.
B) The distribution network is poor or is absent.
C) These are mostly Communist party members who are prohibited from dealing with MNC brands.
D) They are restricted to settlement zones where marketing is prohibited.
E) They are unfamiliar with the English language.
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Page 13
Chapter 12: Global Marketing Management: Planning and Organization
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99 Flashcards
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Sample Questions
Q1) Which of the following industries would likely have the most visible strategic international alliances?
A) Computers
B) Airlines
C) Retail food stores
D) Shoe manufacturing
E) Athletic equipment
Q2) A recent study of North American and European corporations indicated that the need to ____ was considered the most important external issue affecting their marketing strategies.
A) gain access to the Chinese market
B) avoid competition among themselves
C) reduce international exposure
D) stay cost competitive
E) overcome management resistance
Q3) A form of licensing is multiple-layer exporting.
A)True
B)False
Q4) Briefly, explain the benefits of global marketing.
Q5) What is a strategic international alliance (SIA)?
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Chapter 13: Products and Services for Consumers
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Sample Questions
Q1) Assuming that you were a new marketing manager for Nike and that your first task was to launch a renewed effort to gain market share in Europe, an Adidas stronghold. Describe the impact that the country-of-origin effect might have on your chances of success.
Q2) Discuss the two dimensions of quality.
Q3) The perceived attributes of the innovation is a variable which affect the rate of diffusion of a product.
A)True
B)False
Q4) Which of the following is not one of the Everett Rogers crucial elements in the diffusion of new ideas?
A) An innovation
B) Communication through certain channels
C) New ideas are communicated over time
D) New ideas are sent to members of a social system
E) New ideas are automatically placed in an incubation zone
Q5) Discuss how can company stereotyping be overcome?
Q6) Define a global brand. How important are global brands?
Q7) Describe the process called product homologation.
Q8) Draw and correctly label the product component model shown in the text.
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Chapter 14: Products and Services for Businesses
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Sample Questions
Q1) In the _____ stage of Rostow's five-stage model of economic development, an industrialized economy's focus is more on low-cost manufacturing of a variety of consumer and some industrial products; they buy from all categories of industrial products and services.
A) traditional society
B) drive to maturity
C) preconditions to takeoff
D) age of mass consumption
E) takeoff
Q2) Blue Cross is now selling HMO services to American companies operating in Mexico. In this case, Blue Cross is referred to as a client follower.
A)True
B)False
Q3) Derived demand can be defined as demand:
A) that is derived from supply.
B) that is matched to consumer wants and needs.
C) dependent on another source.
D) that is volatile.
E) for a basic good wanted for its own sake.
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Page 16
Chapter 15: International Marketing Channels
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Sample Questions
Q1) Discuss the export trading company act (ETC) and its effects on businesses in the U.S.
Q2) Merchant middlemen take title to manufacturers' goods and assume the trading risks, so they tend to be less controllable than agent middlemen.
A)True
B)False
Q3) Most middlemen have little loyalty to their vendors. They handle brands in good times when the line is making money but quickly reject such products within a season or a year if they fail to produce during that period. This is an example of problems associated with which of the following six Cs of channel strategy?
A) Character
B) Continuity
C) Control
D) Cost
E) Capital requirement
Q4) What is a foreign sales corporation?
Q5) Export management companies work under their own names.
A)True
B)False
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Chapter 16: Integrated Marketing Communications and International Advertising
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100 Flashcards
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Sample Questions
Q1) Once a message, in the international communications process, has been decoded, it goes to the _____ stage.
A) feedback
B) receiver
C) message channel selection
D) encoding
E) identifying the message source
Q2) Which of the following has the general marketing goals of stimulating consumer purchases and improving retailer or middlemen effectiveness and cooperation?
A) Sales promotion
B) Advertising
C) Trade shows
D) Direct selling
E) Public relations
Q3) Define sales promotion.
Q4) Explain the significance of social media as a marketing tool.
Q5) Describe the essential elements of a communication process.
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Q6) In international advertising what all factors must be considered by an advertiser while selecting a medium?
Chapter 17: Personal Selling and Sales Management
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Sample Questions
Q1) Experts believe that compensation systems are becoming more diversified across the world.
A)True
B)False
Q2) Continual training may be more important in foreign markets than in domestic ones.
A)True
B)False
Q3) Describe how incentives are viewed in Japan.
Q4) Distribution strategies will often vary from country to country. Some markets may require a direct sales force, whereas others may not. Countries such as Japan will require the most complete local knowledge possessed only by natives. Which aspect of Japanese culture requires this feature in the sales strategy?
A) Strong traditions and taboos
B) Unfamiliarity with the English language
C) Relationship orientation
D) General suspicion of foreigners
E) Ethnocentrism
Q5) Why do companies favor third-country nationals for overseas assignments?
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Chapter 18: Pricing for International Markets
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Sample Questions
Q1) One approach to defining the pricing policy of dumping is to say that it is a case where a product is sold in the international arena:
A) below the cost of production.
B) to only those that can pay for it.
C) to get rid of excess supply.
D) to get rid of old or useless merchandise.
E) to rid the domestic market of potentially harmful substances and products.
Q2) One of the primary functions of a cartel is to control markets for its goods and services.
A)True
B)False
Q3) What is the difference between forfaiting and factoring?
Q4) One of the important reasons for manufacturing/assembling in a country's FTZ (free trade zone) is an attempt to reduce price escalation.
A)True
B)False
Q5) Explain the two distinct views of what constitutes dumping.
Q6) What is a countertrade? What are the problems of countertrading?
Q7) Discuss the concept of a bill of exchange.
Page 20
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Chapter 19: Negotiating With International Customers,
Partners, and Regulators
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Sample Questions
Q1) According to the text, _____ should not be used as a selection criterion for international negotiation teams.
A) stamina
B) listening skills
C) education
D) rank
E) gender
Q2) An American buyer is negotiating with a British supplier for the purchase of raw materials for production of heavy machinery in the U.S. Before exchanging any information pertaining to the business of the meeting, he spends a few minutes talking to the British negotiator on topics such as World Cup soccer, the recently concluded general elections, and the fickle English weather. The American buyer is engaging in:
A) persuasion.
B) nontask sounding.
C) setting an agenda.
D) assessment of business terms.
E) appraisal of current affairs.
Q3) What are the seven aspects of the negotiation setting that must be manipulated ahead of time if possible?
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