International Marketing Exam Materials
Course Introduction
International Marketing explores the strategies, tools, and practices necessary for businesses to successfully market products and services across global boundaries. The course examines cultural, political, economic, and legal factors that influence international buying behaviors and market entry decisions, as well as the adaptation of marketing mix elements product, price, place, and promotion to diverse international environments. Students will learn about global market research, segmentation, targeting, positioning, and branding strategies, along with contemporary issues such as digital globalization and ethical considerations. Real-world case studies and practical assignments equip students with the skills to develop and implement effective international marketing plans.
Recommended Textbook
International Business Opportunities and Challenges v2.0 by Mason A. Carpenter
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15 Chapters
1488 Verified Questions
1488 Flashcards
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Page 2
Chapter 1: Introduction
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Sample Questions
Q1) The SWOT tool helps one to take stock of:
A)the marketing expenditure of an organization.
B)the strategies that are implemented by an organization.
C)an organization's external characteristics only.
D)an organization's external and internal characteristics.
E)an organization's internal characteristics only.
Answer: D
Q2) The social or environmental performance of an organization is irrelevant as long as it is earning profits.
A)True
B)False
Answer: False
Q3) _____ refers to developing a new product or service in an already existing business.
A)Entrepreneurship
B)Strategic management
C)SWOT
D)Globalization
E)Intrapreneurship
Answer: E
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Page 3
Chapter 2: International Trade and Foreign Direct Investment
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Sample Questions
Q1) What are the extreme forms of political philosophy?
Answer: On one end of the political spectrum is anarchism,which contends that individuals should control political activities and public government is both unnecessary and unwanted.At the other extreme is totalitarianism,which contends that every aspect of an individual's life should be controlled and dictated by a strong central government.In reality,neither extreme exists in its purest form.Instead,most countries have a combination of both,the balance of which is often a reflection of the country's history,culture,and religion.This combination is called pluralism,which asserts that both public and private groups are important in a well-functioning political system.Although most countries are pluralistic politically,they may lean more to one extreme than the other.
Q2) A main differentiator of political systems is each system's philosophy on the rights of the individual and the group as well as the role of government.
A)True
B)False
Answer: True
Q3) Many governments still charge _____ tariffs as a way to regulate imports and raise revenues for their coffers.
Answer: ad valorem
Page 4
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Chapter 3: Culture and Business
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Sample Questions
Q1) Philosophers today usually divide ethical theories into _____ general subject areas. Answer: three
Q2) Concepts like time and ethics are objective in nature that do not vary from one culture to another.
A)True
B)False
Answer: False
Q3) French companies show a preference for low-risk decisions and the employees prefer sharply defined rules and rituals to get tasks completed.This serves as an example of a(n):
A)masculine culture.
B)culture with high uncertainty avoidance.
C)culture with long-term orientation.
D)collectivistic culture.
E)individualistic culture.
Answer: B
Q4) _____ can be defined as a system of moral standards or values.
Answer: Ethics
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Page 5
Chapter 4: World Economies
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Sample Questions
Q1) Human development index refers to:
A)the value of the GDP divided by the population of the country.
B)the value of all the goods and services produced by a country in a single year.
C)the value of the GDP adjusted for purchasing power.
D)the index that adjusts the exchange rate between countries to ensure that a good is purchased for the same price in the same currency.
E)the measurement of a country's average achievements in health,knowledge,and a decent standard of living.
Q2) _____ refers to a market in which prices rise for a prolonged period of time.
A)Currency market
B)Bull market
C)Labor market
D)Commodity market
E)Bear market
Q3) The _____ is a federation of seven states,called emirates because they are ruled by a local emir.
Q4) What are China's strengths that enable it to compete in the economic battleground between India and China?
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Chapter 5: Global and Regional Economic Cooperation and Integration
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Q1) The Gulf Cooperation Council is an example of a customs union because:
A)the union frames the economic policies of the member countries individually.
B)there are no restrictions on the movement of labor and capital between member countries.
C)member countries agree to treat trade with nonmember countries in a similar manner.
D)member countries are free to independently determine trade policies with nonmember nations.
E)member countries adopt common economic policies.
Q2) The _____ resulted in the end of GATT.
A)Geneva Round
B)Tokyo Round
C)Uruguay Round
D)Doha Round
E)Annecy Round
Q3) _____ which developed as a result of the Uruguay Round of GATT was designed to be an actual institution charged with the mission of promoting free and fair trade.
Q4) Explain GATS.
Q5) What are the advantages of creating regional trade agreements?
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Chapter 6: International Monetary System
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Sample Questions
Q1) The Bretton Woods Agreement provided for the devaluation of a currency in order to enable countries to manage temporary but serious downturns.
A)True
B)False
Q2) The Nixon Shock refers to a series of economic decisions made in 1971 that led to the:
A)demise of the World Trade Organization.
B)correction of the Leontief Paradox.
C)establishment of the International Monetary Fund.
D)demise of the Bretton Woods system.
E)demise of the GATT agreement.
Q3) SDRs can be exchanged between countries along with currencies.
A)True
B)False
Q4) How did the Bretton Woods system help those countries which had less gold in reserve than they had the currency in circulation?
Q5) The World Bank is able to borrow at relatively low interest rates because of the highest credit rating of _____ rating given to its bonds.
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Chapter 7: Foreign Exchange and the Global Capital Markets
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Q1) What are the benefits provided by the international capital markets in addition to the benefits provided by the domestic capital market?
Q2) The _____ is the price at which a bank or financial services firm is willing to buy a specific currency.
A)exchange rate
B)foreign exchange
C)bid
D)ask
E)spread
Q3) Suppose a European tourist in the United States uses 1 euro to buy 1.27 U.S.dollars.However,when she leaves the United States,she pays 1.50 U.S.dollars to buy 1 euro.The difference of 0.23 U.S.dollars is the:
A)amount refunded to the tourist once she reaches her home country.
B)profit that the bank makes for each U.S.dollar bought and sold.
C)fee paid to the U.S.government for the stay in the country.
D)profit that the U.S.treasury department makes on each U.S.dollar bought and sold.
E)profit that the U.S.Home department makes on each U.S.dollar bought and sold.
Q4) How did the Eurocurrency markets come into existence?
Page 9
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Chapter 8: International Expansion and Global Market Opportunity Assessment
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Q1) Which of the following questions would help an organization determine the favorability of the technological factors for business expansion in a PESTEL analysis?
A)What are the regulations regarding monopolies and private property?
B)What are the dominant local religions,and what influence do they have on consumer attitudes and opinions?
C)What is the status of employment,health and safety,and product safety laws?
D)What are the regulations regarding waste disposal and energy consumption?
E)What is the status of intellectual property issues in the local environment?
Q2) PESTEL is an acronym for the political,economic,sociocultural,technological,_____ and legal contexts in which a firm operates.
Q3) The factors mentioned in the PESTEL framework are inter-related.
A)True
B)False
Q4) Entrepreneurs and small businesses are most likely to avoid the use of exporting as a way to get their products into markets around the globe because the cost of exporting is higher than that of the other entry modes.
A)True
B)False
Page 10
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Chapter 9: Exporting,Importing,and Global Sourcing
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Sample Questions
Q1) Guanxi refers to the:
A)connections which are essential for doing business in China.
B)subcultural groups that exist in China.
C)dominant cultural group that decides Chinese cultural norms.
D)cultural differences between Taiwan and China.
E)department responsible for implementing cultural practices in China.
Q2) One of the drawbacks of countertrade is the quality of goods received which are often useless or of poor quality.
A)True
B)False
Q3) What is the Japan External Trade Organization (JETRO)?
Q4) What options does a firm have if it wants to have a direct operating presence in the foreign country,which is completely under its control?
Q5) What are the challenges posed by joint ventures for the companies involved?
Q6) A(n) _____ refers to a country that has very advantageous (low) corporate income taxes.
Q7) In a(n) _____ joint venture,each partner contributes capital and resources in exchange for an equity stake and share in any resulting profits.
Page 11
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Chapter 10: Strategy and International Business
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Sample Questions
Q1) In Holland,KFC makes a potato-and-onion croquette,while in France it sells pastries alongside chicken.KFC:
A)has centralized its business processes to enable it to provide the services mentioned.
B)assumes that consumer needs and desires vary by country.
C)assumes that the world is flat.
D)sells the same products in the same way in every country.
E)is following the cost-leadership strategy.
Q2) Outsourcing involves:
A)diversifying into a new business.
B)the sale of products or services in one country that are sourced in another country.
C)the company delegating an entire process to the outsource vendor.
D)guiding the choice of markets that a firm competes in.
E)performing a service by staff from within an organization and also by an external service provider.
Q3) What are the key issues addressed by an organization's corporate strategy?
Q4) _____ involves organizing jobs so that each position makes productive use of an individual's talents.
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Chapter 11: Global Entrepreneurship and Intrapreneurship
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Sample Questions
Q1) The traditional firm:
A)develops strategies needed to expand abroad at the time of the firm's founding.
B)begins with a "borderless" view of the world.
C)operates in the home country for many years and gradually evolves into international trade.
D)focuses on achieving superior performance in international business from the inception of the firm.
E)is defined as a business organization that,from inception,seeks to derive significant competitive advantage from the use of resources and the sale of outputs in multiple countries.
Q2) The computer would be considered a _____ technology for the typewriter.
Q3) _____ refers to establishing organizations,either for-profit or nonprofit,whose focus is to implement innovative solutions to societal problems.
A)Entrepreneurial process
B)Social entrepreneurship
C)Bootstrapping
D)Angel investor
E)Venture capitalist
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Chapter 12: Winning Through Effective,global Talent Management
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Sample Questions
Q1) Firms that effectively manage their international HR typically outperform competitors in terms of identifying new international business opportunities and adapting to changing conditions worldwide.
A)True
B)False
Q2) At-will employment refers to a doctrine that stipulates that a contract of employment:
A)can be terminated by either the employer or the employee but on the condition that the employee has completed one year of service.
B)can be terminated by either the employer or the employee at any time for any legal reason.
C)can be terminated by the employer or the employee at any time for reasons as specified by the employer.
D)can be terminated by either the employer or the employee but on the condition of the payment of a compensational amount.
E)cannot be terminated by the employer or the employee for any reason.
Q3) _____ indicators include employee learning and growth indices.
Q4) Why is the role of SHRM critical in the functioning of the global firms?
Page 14
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Chapter 13: Harnessing the Engine of Global Innovation
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Sample Questions
Q1) A government can fund R&D directly,by offering grants to universities and research centers.
A)True
B)False
Q2) A(n) _____ prohibits other people from selling the identical product built in the same way as a product protected by intellectual property rights law.
Q3) In some cases,the lead users even precede a company when it comes to making breakthrough innovations.
A)True
B)False
Q4) _____ refers to a series of linked activities (steps,tasks,or subprocesses) that produce an intended result.
A)Collaboratory
B)Patent
C)Trademark
D)Process
E)Copyright
Q5) What factors does a company evaluate when choosing amongst countries in which to locate R&D facilities?
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Chapter 14: Competing Effectively Through Global
Marketing, Distribution, and Supply-Chain Management
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Sample Questions
Q1) A consumer buys a product directly from the producer.This represents a(n) _____ channel of distribution.
Q2) Counterfeit markets hurt companies that have invested in building intellectual assets such as unique product designs,technological developments,costly media content,and carefully crafted brands.
A)True
B)False
Q3) The disadvantage of straight product extension is that a company's products may not be well suited to local needs.
A)True
B)False
Q4) In the case of the indirect channel of distribution,there are no intermediaries between the consumer and the producer.
A)True
B)False
Q5) What are the factors that decide the marketing mix of a company in a country?
Q6) _____ refers to a market that exists because of price discrepancies between different markets.
Page 16
Q7) What are the different methods of product adaptation followed by organizations?
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Chapter 15: Understanding the Roles of Finance and Accounting in Global Competitive Advantage
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Sample Questions
Q1) Which of the following statements holds true for accounting standards?
A)It refers to a statement that contains details of all a country's economic transactions with the rest of the world,for a given time period,usually one year.
B)It refers to the sale of securities under a negotiated agreement between an issuer and the investing institution,as an alternative to a public issue.
C)It refers to the rate of interest charged by the Federal Reserve Bank on financial accommodation extended to banks and financial institutions.
D)It refers to a system of rules and principles that prescribe the format and content of financial statements.
E)It refers to government securities that have the highest degree of reliability.
Q2) What are the disadvantages of transfer pricing?
Q3) The disadvantage of raising capital in equity markets is that the firm has to repay the money at a specific time and at a specific interest rate.
A)True
B)False
Q4) What are the advantages of a fronting loan?
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Page 17